225 research outputs found
IMPROVING SOCIAL MEDIA PRACTICES FOR B-TO-B MARKET
Full text linkB2B social networks are today at the heart of all discussions, whether at the professional or personal level. Indeed, there are more and more controversies around these tools of commu-nication. However, in many cases, social networks are a real advertising boost. Today, social networks in B2B are a real factor of influence and they are an integral part of a digital market-ing strategy.
An inductive research approach was applied in this thesis and a qualitative research method was used for collecting the data. The qualitative research was conducted through four inter-views, three of them with three different distributors for Kekkilä Professional and one inter-view with the marketing manager. The data was collected data from both primary and second-ary sources. Primary data was collected from the interviews and the secondary method in-cluded data collected from the author’s own experience, books and electric sources.
In the theoretical part, the author explains the meaning of digital marketing, social media mar-keting, which are the social media channels, and which social networks will be the most im-portant for Kekkilä Professional to focus on when the company will develop its social media practices for the B2B market in the future. The author continues with theories about particulari-ties for the B2B market. A SWOT analysis was created for the case company and a develop-ment plan for Kekkilä Professional is presented.
In conclusion, Kekkilä Professional should focus on social media channels (LinkedIn, Face-book and Twitter) in the future for the B2B market because using social media is essential in the digital communication era. However, it is important to take the time to design a complete social media strategy to use them wisely and to achieve the goals that Kekkilä Professional has set.
Social media has earned its acclaim in the B2B market and these channels became essential to explore, to generate traffic and to create leads
« Cet homme peut indisposer contre lui tous ceux qui voudraient l’aider » Sur la correspondance de Jerzy Giedroyc et Teodor Parnicki
No full textThe author analyses Andrzej Dobrowolski’s exquisite edition of letters of the
editor of Kultura Jerzy Giedroyc and Teodor Parnicki written between 1946 and 1968.
This volume of their prolific correspondence reveals a lot of previously unknown facts
from the biography of the author of Słowo i ciało and the life of immigrants at the time
of the Polish People’s Republic, and shows problems Parnicki had publishing his novels
in the Instytut Wydawniczy PAX.L’auteur analyse l’édition des lettres de Jerzy Giedroyc, rédacteur de « Kultura
», et de Teodor Parnicki parfaitement élaborée par Andrzej Dobrowolski. Il s’agit
des lettres qui ont été écrites dans les années 1946–1968. Ce riche recueil de correspondances
apporte beaucoup d’informations qui n’étaient pas connues auparavant
et qui concernent la biographie de l’auteur de Słowo i ciało, l’émigration à l’époque de la
République populaire de Pologne, ainsi que les problèmes de Parnicki liés à la publication
de ses romans chez Instytut Wydawniczy PAX
Teodor Dydyński and the legend of Gaius
No full textThe author analyses the place of Gaius in the research of Teodor Dydyński – a Polish law historian. Gaius, though not well known, became a famous Roman jurist, recognized as a great authority. His Institutiones was a complete exposition of the elements of Roman law. Dydyński thought that Gaius and his works were significant so he devoted much research to him. Dydyński translated Institutiones from Latin into Polish and published them with his own notes. He regarded Gaius as a great teacher of Roman law, he had much reverence and admiration for him, which was reflected in Dydyński’s writings. Therefore Dydyński should be seen as a scientist who created a kind of legend – the legend of Gaius
REVIEW OF THE BOOK "RESILIENCE AND SELF-ESTEEM IN ADULTHOOD" WRITTEN BY TEODOR GERGOV
Full text linkThe review presents the monograph of assoc. prof. Teodor Gergov, Ph.D. "Resilience and self-esteem during adulthood", which is dedicated to the little-studied construct "resilience", and the same is examined in relation to self-esteem. The scientific work is built on solid empirical research, which allowed the author to reach interesting interpretations and conclusions. The questions are posed in the field of existentialism, health, and personality development throughout the life cycle
Instytucye Gaja by Teodor Dydyński: The First Polish Translation of the Gaius’ Institutions
No full textCelem artykułu jest omówienie pierwszego przekładu Instytucji Gaiusa na język polski. Jego autor, Teodor Dydyński, wykładowca prawa rzymskiego w warszawskiej Szkole Głównej w latach 1866-1909, poprzestał wprawdzie na przetłumaczeniu dwóch pierwszych ksiąg dzieła, położył jednak podwaliny pod późniejsze prace translatorskie (w 1982 i 2003 r.). Omówiona została metoda przekładu (z uwzględnieniem recenzji tłumaczenia księgi I autorstwa F. Zolla z 1865 r.); tłumacze źródeł prawa rzymskiego stoją bowiem przed wyborem, czy specjalistyczne terminy prawnicze pozostawić w wersji oryginalnej (ewentualnie spolszczonej), czy też oddać je – na ile to możliwe – całkowicie w języku polskim, poprzez neologizmy lub w sposób opisowy. Ocenie poddana została metoda przyjęta przez autora, również pod kątem precyzji przekładu poszczególnych terminów i sformułowań.
Les Instytucye Gaja de Teodor Dydyński – première traduction en polonais des Institutes de Gaïus
Le but de l’article est de présenter la première traduction des Institutes de Gaïus en polonais faite par Teodor Dydyński (professeur du droit romain à Varsovie dans les années 1866-1909), qui avait traduit seulemet les deux premiers livres, tout en donnant les bases pour les traductions postérieures (1982 et 2003). La méthode de traduction choisie est complétée par la critique de la traduction du Livre I faite par F. Zoll (1865). Les traducteurs des sources du droit romain sont amenés à opérer le choix entre les termes juridiques dans la version originale ou les termes juridiques traduits en polonais (créant les néologismes ou par les paraphrases explicatives). L’auteur de l’article donne son opinion sur la traduction, notamment sur la précision des termes choisis.The aim of this paper is to discuss the first translation of the Gaius’ Institutions into Polish. Its author, Teodor Dydyński, lecturer in Roman law at the Warsaw Major School in 1866-1909, limited himself to translating the first two books of the work, but laid the foundations for later translations (in 1982 and 2003). The method of translation has been discussed (including the review of the translation of book one by F. Zoll from 1865); the translators of the sources of Roman law are faced with the choice of whether to leave specialist legal terms in the original (or the polonised) version, or give them—as much as possible—entirely in Polish, through neologisms or in a descriptive manner. The method adopted by the author was also evaluated, also in terms of the precision of the translation of individual terms and formulations
„Ten człowiek potrafi siebie obrzydzić wszystkim, którzy chcieliby mu pomóc” O korespondencji Jerzego Giedroycia i Teodora Parnickiego [rec. Jerzy Giedroyc, Teodor Parnicki: Listy 1946–1968. Oprac., wstępem i przypisami opatrzył Andrzej Dobrowolski. Cz. 1
No full textThe author analyses Andrzej Dobrowolski’s exquisite edition of letters of the editor of Kultura Jerzy Giedroyc and Teodor Parnicki written between 1946 and 1968. This volume of their prolific correspondence reveals a lot of previously unknown facts from the biography of the author of Słowo i ciało and the life of immigrants at the time of the Polish People’s Republic, and shows problems Parnicki had publishing his novels in the Instytut Wydawniczy PAX.The author analyses Andrzej Dobrowolski’s exquisite edition of letters of the editor of Kultura Jerzy Giedroyc and Teodor Parnicki written between 1946 and 1968. This volume of their prolific correspondence reveals a lot of previously unknown facts from the biography of the author of Słowo i ciało and the life of immigrants at the time of the Polish People’s Republic, and shows problems Parnicki had publishing his novels in the Instytut Wydawniczy PAX
Teodor Shanin’s scientific legacy: genres and models for understanding social worlds
No full textThe authors systematize the scientific legacy of Teodor Shanin in a brief review of three groups of the key, scientific works of this outstanding Israeli-British sociologist (10.29.1930–02.04.2020). This summary emphasizes Shanin's amazing ability to create original explanatory models for social sciences. His diverse and multifaceted intellectual legacy can be divided into three main genres: monographs, anthologies/textbooks, and essays. Shanin was the head of major research projects and the author of editorial prefaces and articles on explanatory models of peasant worlds and communities, informal/expolary economies, developing countries, and Marxist theory as applied to the development of Russia. © 2020 Informa UK Limited, trading as Taylor & Francis Group
Beetwen word and flesh : the somatextuality in Diaries from the eighties by Teodor Parnicki
No full textArtykuł stanowi analizę Dzienników z lat osiemdziesiątych Teodora Parnickiego, dokumentujących ostatni okres jego życia i twórczości. Tematem artykułu są funkcje pełnione przez dziennik pisarza (m.in. dziennik jako kronika i warsztat pracy twórczej, forma terapii i rodzaj buchalterii) oraz miejsce, jakie zajmuje w nim historia lat osiemdziesiątych. Ze względu na ich charakter Dzienniki zostały odczytane jako swoisty somatekst, w którym ciało i czynność pisania są ze sobą nierozerwalnie złączone. Celem artykułu jest ukazanie uzależnienia Parnickiego od czynności pisania, niezbędnej dla podtrzymania jego projektu tożsamości jako autora powieści historycznych, oraz relacji między „ja piszącym” i „ja somatycznym”, skupionym na doświadczeniu ciała, choroby, starości i nałogu alkoholowego.The article deals with the Teodor Parnicki’s Diaries from the eighties, which are a document of the last period his life and artistic work. A subject of the article is functions of the diary of the writer (among others the diary as the chronicle of artistic work, form of therapy and kind of bookkeeping) and Teodor Parnicki’s ratio to the history of the eighties visible in his diary. Diaries from the eighties are reading as a kind somatext, which body and writing are inseparably connected. The aim of article is to show, firstly, Parnicki was addicted to writing, which was necessary for his project of identity as author of historical novels and secondly, relationship between writing and somatic subject, focused on experience old age, illness and alcohol addictio
80th anniversary of the birth of Ivan Ivanov (1944-2001), an archeologist and public activist
No full textТhis year marked 80 years since the birth of Ivan Ivanov – the archaeologist who studied the Varna Chalcolithic necropolis and showed it to the world. On the occasion of this anniversary, a collection titled "To Leave Behind" was published. It contains journalistic texts written by Ivan Ivanov in the period 1992–2001 and published in various Varna newspapers. The texts reflect the personal experiences and observations of their author of everything that happened during the specified period in the public life of the city of Varna. This gives the collection the character of a chronicle of the transition in Bulgaria and Varna from one political and economic system to another, from the 20th to the 21st century, and from the second to the third millenniu
Bishop Teodor Kubina and Pastoral Care of Seasonal Migrants from the Częstochowa Dioecese
No full textThe article deals with a hardly known problem of pastoral care of the seasonal migrants in 1925-1939. The author bases on the example of the Częstochowa diocese. About 40 thousand persons left the diocese every year for work in Germany, Belgium, France and Danmark in summer months. Women constituted over a half of this number. Thus, the problem of religious care was particulary important.
Bishop Teodor Kubina (1880-1951) was a devoted organizer of this work. He initiated various forms of pastoral care of the seasonal emigrants in order to prepare them for a temporary stay abroad considering both the moral and intellectual aspects of this problem. Moreover, his activities contributed a lot to awakening the responsibility of the Polish society for this important problem
- …
