1,720,968 research outputs found
Pengorganisasian Industri Media Islam: Regenerasi Industri Media Islam Menjadi Industri Media Syariah
Full text linkTulisan ini membahas keberadaan media, khususnya media Islam sebagai media dakwah dan informasi bagi masyarakat Muslim di Indonesia. Berangkat dari fenomena empirik saat ini, masyarakat Indonesia dengan mayoritas muslim lebih memilih mengonsumsi media konvensional dibandingkan di media Islam. tulisan ini mengkritisi keberadaan media Islam yang seharusnya menjadi diversity of content, namun justru menjurus kepada content terkait radikalisme dan kurangnya manajemen yang baik. Tulisan ini menawarkan sebuah konsep baru dari industri media Islam dengan nama dan konsep yang berbeda yakni media syariah. Media syariah dikonsepkan menjadi agen perubahan sosial melalui media, sehingga produk media tidak hanya berhenti di content, namun memberikan efek terhadap perubahan perilaku masyarakat (behavior) dan kesejahteraan masyarakat dengan menerapkan nilai-nilai keislaman dalam pengelolaan dan konten
Brand activation Bandeng Mentari: studi deskriptif kualitatif UD. Sarana Multi Niaga
Full text linkDalam penelitian ini, peneliti mengangkat fokus penelitian yang hendak dikaji dalam skripsi ini, yaitu strategi brand activation brand activation UMKM UD.Sarana Multi Niaga dalam mewujudkan brand awareness dan bentuk brand activation brand activation UMKM UD.Sarana Multi Niaga dalam mewujudkan brand awareness. Tujuan dalam penelitian ini adalah untuk mengetahui tentang strategi brand activation yang digunakan UMKM UD.Sarana Multi Niaga dalam rangka untuk mewujudkan awareness konsumen, dan bentuk brand activation yang digunakan UMKM UD.Sarana Multi Niaga dalam rangka untuk mewujudkan awareness. Untuk menjaga fokus penelitian tersebut secara menyeluruh dan mendalam, dalam penelitian ini digunakan metode kualitatif deskriptif yang berguna untuk memberikan fakta dan data mengenai strategi brand activation dan bentuk brand activation UMKM UD. Sarana Multi Niaga dalam mewujudkan brand awareness, kemudian data tersebut dianalisis dengan pendekatan grounded research yang memberikan pengembangan terhadap bidang kajian penelitian.
Dari hasil penelitian ditemukan bahwa, UD.Sarana Multi Niaga menjalankan strategi brand activation yang di dalamnya terdapat teori Komunikasi Pemasaran Terpadu, UD. Sarana Multi Niaga dapat memenuhinya yaitu menggunakan segmentation, targeting dan positioning, hal yang sama pula dijalankan melalui tiga bentuk brand activation dari UD. Sarana Multi Niaga yaitu sponshorship, product trial, dan direct selling.Strategi dan bentuk brand activation UD.Sarana Multi Niaga ini, digunakan untuk mewujudkan kesadaran merek (brand awareness) dari konsumen, hal tersebut diwujudkan dengan brand Bandeng Mentari dikenal sebagai kearifan lokal dari kabupaten Gresik. Setelah menyelesaikan proses penelitian ini, terdapat beberapa rekomendasi peneliti sebagai masukan yang mungkin bisa dijadikan bahan pertimbangan bagi beberapa pihak, seperti para ilmuwan peneliti merasa bahwa penulisan penelitian ini masih belum sempurna, oleh karena itu berharap kepad penelitian selanjutnya untuk dapat lebih menyempurnakan hasil penelitian ini. untuk UD. Sarana Multi Niaga tetap konsisten dalam mengaktivasi merek sehingga brand Bandeng Mentari dapat dikenali masyarakat dari masyarakat Gresik khususnya dan seluruh Indonesia sebagai hasil kearifal lokal wilayah Gresik
Komodifikasi kyai pesantren dalam program Kiswah TV9
Full text linkEra digitalisasi membawa perubahan pada masyarakat beragama Islam dalam memperoleh informasi keagamaan. Hal ini mengakibatkan industri pertelevisian baik lokal maupun nasional membuat program keagamaan. Tidak terkecuali TV9 sebagai lembaga penyiaran lokal di Jawa Timur menyajikan program keagamaan yang berbeda dengan televisi lainnya. Perbedaan ini terletak pada hadirnya kyai pesantren dalam program Kiswah TV9. Metode yang digunakan dalam penelitian ini menggunakan metode kualitatif dengan pendekatan kritis. Pengumpulan data dilakukan menggunakan beberapa hal diantaranya observasi, wawancara mendalam, dan dokumentasi. Selanjutnya, data direduksi, dianalisis, dengan teori. Teori dalam penelitian ini menggunakan teori ekonomi politik media dari Vincent Mosko. Hasil penelitian menujukkan dasar komodifikasi kyai pesantren yang paling utama berdasarkan pertimbangan kultural tentang paham Aswaja ditengah arus Islam transnasional yang melunturkan kultural ke-NU-an. Adapun dalam proses komodifikasi kyai pesantren dalam program Kiswah TV9 dilakukan demi mewujudkan kepentingan ideologi dan didukung oleh kesediaan kyai pesantren diberi upah yang hanya cukup untuk akomodasi. Selanjutnya, implikasi dari komodifikasi kyai pesantren terhadap TV9 dapat dikatakan bahwa TV9 mampu menjaga keberlangsungan bisnis media TV9 dan menjadikan TV9 sebagai media kultural NU
Tradition Changes in the Khataman al-Qur'an in Kediri Region
Full text linkThe Covid-19 pandemic spreading in Indonesia has changed all aspects of social life. One of them is in the aspect of changing the culture of the Khataman al-Qur’an tradition in the Kediri Region. This study aims to describe the change in the Khataman al-Qur’an tradition in the Kediri Region. The research method used is the type of qualitative research with a phenomenological approach, while the analytical knife uses the theory of technological determinism. The results of the study state that changes in the implementation of Khataman al-Qur’an through WhatsApp Groups have positive and negative impacts. The positive impact is that it is easy to communicate for worship and maintain consistent motivation in reading the Qur'an. While the negative impact in the aspect of social solidarity such as the lack of emotional bonds and non-verbal cues between fellow members in the group. It is different from the dynamics of the implementation of the Khataman al-Qur’an which was previously held at a certain moment, but for now, it can be held at any time and become a daily habit of the community. In addition, there was a change in the implementation which was initially carried out with the custom of gatherings, and banquets serving food, while the presence of a pandemic changed the implementation of Khataman al-Qur’an through WhatsApp Groups
Partisipasi Politik Perempuan Menurut Fatima Mernissi dan Relevansinya dengan Affirmative Action di Indonesia
No full textAbstract: This article will discuss Fatima Mernissi’s thought on the importance of involving women’s participation in the political realm, as an important way of fighting for gender equality in the Muslim countries, including Indonesia where women’s political participation is low. According to Mernissi, to achieve equality the government must increase the capacity of women’s leadership. So the women can participate actively and enjoy their human rights in the country. This study shows that despite law in Indonesia No. 10 2008 concerning the elections for DPR, DPD and DPRD, article 8 paragraph 1 letter d stating that “political parties can participate in the election after fulfilling the requirements to include at least 30% representation of women in the management of central political parties” known as affirmative action, does not appear to have a significant impact on the level of women’s political participation in Indonesia. According to Mernissi’s thought, this condition may be caused by the problem of the authority of religious interpretation about the women’s participation in the public sphere
KONSEP KETATANEGARAAN PAKISTAN PERSPEKTIF FIQH SIYASAH
No full textThe purpose of this research is to find out the pakistani constitutional system in terms of tate institutions and fiqh siyasah. The method used is library reaserch with two approaches, namely conseptual approach and historical approach. The results of the research of the concept of Pakistani state regulation fiqh siyasah perspective in the era: (1) In general the state of Pakistan can be said to be a country with a weak democracies system, this is motivated by the unstable system of government and constitutional system since Pakistan's independence in 1947. In addition, the cause of the instability of the country is the violence and feud between three social forces, namely Hindus who are the majority in India, indian Muslims who are minorities and The British as invaders with modern political and technological forces that developed in the country of pakistan. (2) The establishment of the Indian Muslim League, Muhammad Ali Jinnah initiated the theory of "two nations" and formally presented the demands of a Muslim homeland separate from India. In a 1940 resolution the Muslim League conveyed the establishment of an independent and fully sovereign Pakistani state. (3) On 15 August 1947 Pakistan was born as a fully sovereign state for Indian Muslims. Islam and Muslims in Pakistan have made a real contribution in the development of civilization in the Islamic world. Pakistan is a country that takes Islam as a source of law has become a phenomenon in the study of the relationship of the country and religion in Islam
FENOMENA HIJRAH KEKINIAN GENERASI Z DI KOTA KEDIRI DITINJAU DARI PERSPEKTIF TEORI PILIHAN RASIONAL
No full textIn the era of modernization today, shaping society depends on social media. Not except for generation Z in their teens before adulthood, a period where this generation has a process searching for identity, including in the process of religion, the phenomenon of generation Z's present migration in Kediri viewed from the perspective of the Rational Choice Theory. In this study, researchers used qualitative research with a phenomenological approach by observing and interviewing the Z generation who following the present hijrah as many as 19 people, consisting of 6 men and 13 women. The result of research on the phenomenon of generation Z contemporary hijrah in Kediri City is behavioral and cultural changes without any influence of ideology as the examples of transnational ideology. It is popular that Generation Z has done since following the hijrah process follows the hijrah in the path of self-awareness. It changes the habitual attributes used in everyday life, such as how to wear clothes in stars. The hijrah carried out by Generation Z has nothing to do with things that lead to an interest in joining or choices in politics or political activities
Identity of NU and Muhammadiyah groups; Gender Communication Studies
No full textEvery communication behaviour in society has a concept of mindset and ideology called behaviour as a structure in culture. This study examines the gender communication of community groups based on the NU and Muhammadiyah traditions. The research method used in this research is qualitative research with a critical ethnographic approach. The results show that the gender identity of the Tanggulangin Sidoarjo community comes from the teachings of religion and local Javanese culture. Religious sources are taken by studying holy books, and local cultural authorities are taken through four Javanese expressions: wanito, short for wani ditoto, Javanese terms macak, cook, manak, and konco wingking, swargo nunut neroko katut
Refleksi Pemikiran Multikulturalisme bagi Dakwah
Full text linkThis paper aims to discuss multiculturalism thinking from Europe and Asia, such as Bikhu Parekh, Daniel Conjanu, and Charles Taylor. Multiculturalism thinking is explored for the sake of Da'wa, or it can be called as multiculturalism preaching. This study uses literature review, and analysis of multiculturalism phenomena in the city of Surabaya. These thinkers used a number of approaches in terms of recognition politics, new identity politics, political equality with dignity, politics of difference, accommodative multiculturalism, and pragmatism. In the analysis of the Da'wa approach is divided into two, namely the structural approach and cultural approach. The structural approach refers to politics that encompasses politics of recognition, politics of new identity, politics of equality with dignity, and politics of difference. As for the cultural approach, it encompasses accommodative multiculturalism and pragmatism. Through this multicultural preaching approach it becomes an offer in overcoming the problems of preaching in multicultural societies
Preference of Social Media Usage in Teenagers Religion
No full textThis study discusses the use of social media in teenagers. Teenagers are a period of searching for identity and God's presence is a major issue in teenagers. Teenager’s life trying to meet the needs of religious information possessed from outside through social media. Religious information on social media affects teenager religiosity which is reflected in religious maturity and religious commitment. Research on social media, religious maturity and religiosity commitment used a comparative quantitative approach with descriptive-analytical methods. The subjects were 40 students in a private high school in Sidoarjo. The results showed that social media use is related to religion maturity and teenager religious commitment. Social media are often used as religious references by teenagers include, WhatsApp, Instagram, and Facebook. Variation in social media using among teenagers has affected variation teenagers on the level of religious maturity and religiosity commitment. Such as condition correspondents with the theory of uses and gratification which makes users an active agent in establishing social media use as a reference. Increasingly, the difference in the level of religious maturity and religiosity commitment is contingent on hope and satisfaction of any use in assessing the social media account referenced to Da’wa
- …
