103 research outputs found

    ANALISIS STRATEGI PROMOSI MUSEUM POS INDONESIA

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    Tujuan dari penelitian ini adalah untuk mengetahui seberapa efektif promosi yang dilakukan oleh Museum Pos Indonesia melalui akun media sosialnya. Penulis menggunakan metode literatur dengan pendekatan kualitatif dan juga observasi. Hasil penelitian menunjukkan bahwa kurangnya interaksi akun media sosial Museum Pos Indonesia menyebabkan sedikitnya minat Masyarakat yang ingin berkunjung ke Museum Pos Indonesia. The purpose of this study is to find out how effective the promotion carried out by Museum Pos Indonesia through its social media accounts. The author uses the literature method with a qualitative approach and also observation. The results showed that the lack of interaction of the Museum Pos Indonesia's social media accounts caused little public interest in visiting the Museum Pos Indonesia

    POSE STRATEGY AS A MEDIA FOR TOURISM DESTINATION

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    Batu City is one of the tourist cities in Indonesia that has many tourist destinations, so a POSE strategy is needed to promote Batu City tourist destinations. The management of promotional activities is carried out by stakeholders and the Batu City Tourism Office as direct actors who develop and promote tourist destinations. The concepts used are tourism, strategy, marketing, and promotional media. The method used in this research is qualitative, supported by data sources from observations, interviews and literature study. The results of this study indicate that the POSE strategy is carried out through P (paid media), namely, Agropolitan TV (Local TV), Magazines and billboards, O (own media) through the Official Website (www.batukota.go.id), among applications city, calendar of events, while S (social media) via TikTok, YouTube, blog and Instagram. and E (Endoser), namely Tourism Ambassador. The name of the Tourism Ambassador used is Kangmas Nimas Batu City. POSE is carried out in order to promote tourist destinations in Batu City, each party always collaborates and integrates to achieve the same goals, namely to make Batu City a tourism city that can bring in domestic tourists and also foreign tourists. Suggestions for the future always use a new promotional media strategy in order to achieve the goal of developing Batu City tourism in a sustainable manner

    Community Empowerment as a Tourist Attraction and Creative Economy Development in Kota Tua Jakarta

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    The Kota Tua Jakarta area is one of the leading tourist attractions in DKI Jakarta Province based on cultural heritage. Currently, the City Government of DKI Jakarta has carried out a revitalization, namely the construction of a rearrangement of the old city, so that it becomes an urban tourism area in the past (history). The purpose of this research is to build a community empowerment program as a tourist attraction and create a creative economy in Kota Tua. The concepts used are empowerment, community, attraction and creative economy. The research method used is a qualitative approach with data collection techniques through interviews, observation and literature study. This research resulted in a community empowerment program, namely building community awareness and communication in creating economic improvements for the welfare of communities around Kota Tua. To realize the need for community information community mapping, namely the initial stage of conducting initial mapping of communities in Kota Tua, designing community empowerment for economic improvement and building the community\u27s creative economy

    struktur komunitas serangga dermaptera pada tanaman kelapa sawit

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    Penelitian ini mengenai struktur komunitas serangga Dermaptera pada tanaman kelapa sawit, yang bertujuan untuk mempelajari struktur komunitas dan kelimpahan masing - masing spesies Dermaptera pada tanaman kelapa sawit. Penelitian di lakukan di 3 lokasi yaitu Nagari Gunung Selasih, Sungai Dareh dan IV Koto. Pengamatan dilakukan dengan mengunakan metode hand collecting dengan interval waktu 1 kali sebulan yang dilakukan 2 kali ulangan yaitu pada bulan Oktober dan November 2017. Hasil penelitian menunjukkan Dermaptera yang ditemui di tiga lokasi terdiri dari 4 spesies, yaitu Chelisoches morio, Doru aculeatum, Euborellia arcanum dan Vostox apicedentatus. Chelisoches morio merupakan Dermaptera dominan yang ditemukan. Struktur komunitas Dermaptera pada penelitian ini tergambar tidak komplek karena memiliki nilai Keanekaragaman yang rendah dan kemerataan yang tidak merata. Kata kunci :Chelisoches morio, Doru aculeatum, Euborellia Arcanum, Vostox apicedentatus, hand collecting ,keanekaragaman, kemerataan

    PENGURUSAN UNDANGAN KEPESERTAAN KONVENSI FORUM REKTOR INDONESIA OLEH PT. WAHYU PROMO CITRA

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    This final project assignment deals with the Invitation of Convention of Rector Indonesia Forum 2017, as well as the obstacles encountered and problem solving. Based on data collection methods used by the author is by way of direct observation to the field and literature study through books and online. The process of this activity is important in the success of the Indonesia Rector Forum Convention 2017, because in it there are several stages which is the standard for distributing invitations

    ANTIOXIDANT ACTIVITY, SKIN IRRITAION POTENTIAL AND CHEMICAL COMPOSITION OF CLOVE LEAF OIL FROM WEST JAVA INDONESIA

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    ANTIOXIDANT ACTIVITY, SKIN IRRITATON POTENTIAL, AND CHEMICAL COMPOSITION OF CLOVE LEAF OIL FROM WEST JAVA INDONESIA. Essential oils with specific chemical compositions have the potential as a source of antioxidants in cosmetics, however, in general, essential oils are not safe because of the potential for skin irritation. This study aims is to perform fractionation to obtain clove oil with a chemical composition that is safe on the skin and does not reduce its antioxidant activity. Fractionation was performed at a temperature of 100 – 285 oC. Chemical composition was determined by Mass Chromatography Spectrometry (GC-MS), antioxidant activity by DPPH method, and irritation potential by in-vivo patch test. The results showed chemical components of clove oil were eugenol, copaene, beta caryophyllene, iso-eugenol, alpha caryophyllene, cadinene, caryophyllene oxide, caryophylla and beta caryophylla. Fractions with chemical compositions of eugenol and beta caryophyllene as the main components and copaene, iso-eugenol, alpha caryophyllene, cadinene as secondary components have very light erythema and no potential irritation to the skin. The fraction produced from the fractionation of crude clove oil at a temperature of 235 – 260 oC has the highest antioxidant activity of 10.17 mg/L

    THE PROMOTION MIX OF SOUTH KOREA HALALTOURISM PACKAGE IN CHERIA HALAL HOLIDAYTRAVEL

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    The focus of this study is about Promotional Mix Halal Tour Packages of South Korea on Cheria Halal Holiday. The purpose of this study is to know promotional mix activities on Cheria Halal Holiday in marketing Halal Tour Packages of South Korea and their obstacles. South Korea became one of the countries that began to develop halal tourism. This is an opportunity for Cheria Halal Holiday to promote South Korea\u27s halal tour packages. In this study using Qualitative Descriptive method by interviewing with resource person and direct observation at Cheria Halal Holiday office. The concepts used in writing are Tourism, Halal Tourism, Tourism Promotion, and Tourism Promotion Mix. Promotion mix is very important to support the sales activities of Cheria Halal Holiday’s packages, for example Halal Tour Packages of South Korea. Based on the observations, Cheria Halal Holiday has done the promotion mix accordance with the concept. Cheria is considered to be able to market South Korea halal tour package products well although still encountered some obstacles such as expensive price. However this does not diminish the interest of the community because of the halal tourist services that become the hallmarks of this product
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