1,721,016 research outputs found
Introduction
No full textThe country of Origin of goods and services can have positive or negative effects on customers' intention to purchase. The book analyzes the impact og this effect on the international development of italian companies in emerging markets
International Marketing and the Country of Origin Effect. The Global Impact of Made in Italy
No full textLe radici dell’eccellenza imprenditoriale. Identità culturale e creazione di valore economico-sociale
No full textL'internazionalizzazione
No full textThe chapter presents the results of a qualitative research on succesfull Italian manufacturing mid-sized companies and examines the internationalization strategies developed by these companies
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