7 research outputs found
O papel do ensino de geografia no fortalecimento da educação do campo e na (re)construção do território camponês local
No full textTese (doutorado)—Universidade de Brasília, Instituto de Ciências Humanas, Departamento de Geografia, Programa de Pós-Graduação em Geografia, 2018.Esta tese se propõe a analisar o papel do Ensino de Geografia desenvolvido na Escola Família Agrícola de Natalândia – EFAN, Minas Gerais, no fortalecimento da Educação do Campo e na (re)construção do território camponês local. Nossa suposição é a de que o Ensino de Geografia contribui para a formação dos sujeitos e auxilia no fortalecimento da sua identidade e do seu território. Assim, esta investigação, de base qualitativa, foi realizada por meio de: análise documental; entrevista semiestruturada com o monitor da disciplina de Geografia, o coordenador pedagógico, a supervisora do Ensino Médio e duas lideranças da comunidade; roda de conversa com os alunos do 3º ano do Ensino Médio, e construção do diário de campo. Além disso, participamos, em outros momentos, de eventos e espaços de formação durante dois anos de vivências com os sujeitos locais. Na investigação, abordamos os seguintes temas/autores: questão agrária brasileira, em Alentejano (2014) e Oliveira (2001, 2012); o campesinato e o conceito de Camponês, em Fernandes (2009, 2013); Território, em Haesbaert (2016); o movimento da Educação do Campo, a partir de Caldart e Molina (2011), Caldart et al (2012), Caldart (2015), Freitas (2010) e Molina (2012); e a construção de um arcabouço teórico sobre o Ensino de Geografia em Escolas do Campo, a partir de Callai (2001, 2005), Cavalcanti (2010, 2012), Castellar (2015) e Leite (2002, 2012). Os resultados evidenciaram como se deu a apropriação e construção do território camponês local e a materialização da EFAN enquanto um território educativo. Além disso, ficou evidente, também, a importância do Ensino de Geografia desenvolvido na escola para a formação dos sujeitos, o resgate e valorização da sua identidade e o fortalecimento do território camponês local, embora pudesse ser potencializada caso não houvesse negligência em relação a alguns dos conceitos e conteúdos fundamentais da ciência geográfica. Por fim, em conjunto com a equipe pedagógica, foram definidos os conteúdos fundamentais para cada ano de formação do Ensino Médio, considerados necessários para uma aproximação da Geografia com a Educação do Campo, especificamente para o contexto da EFAN. Concluímos que o Ensino de Geografia, quando entendido enquanto uma construção realizada em conjunto com os sujeitos, através de processos que prezem pela autonomia, empoderamento e valorização das especificidades e dos sujeitos locais, tem papel fundamental no fortalecimento e na construção da Educação do Campo, e contribui, principalmente, para a materialização de processos que valorizem os tempos e espaços do campo e dos sujeitos camponeses. Na Geografia, em especial, essa significação potencializa o trabalho com seus temas e conteúdos; por um lado, auxilia no processo de fortalecimento da cultura e da identidade do camponês, e, por outro, na reconstrução e/ou ressignificação dos conhecimentos geográficos a partir da realidade dos sujeitos, algo tão caro à ciência geográfica.This thesis proposes to analyze the role of Geography Teaching as it is developed at the Escola Família Agrícola de Natalândia - EFAN, Minas Gerais, in the strengthening of the Educação do Campo and in the (re)construction of the local peasant territory. We believe that Geography Teaching contributes to the subjects‟ formation and enhances the strengthening of their identity and territory. This qualitative research was carried out through documentary analysis; semi-structured interviews with the Geography Monitor, the pedagogical coordinator, the High School supervisor and two community leaders; conversation with students of EFAN‟s High School and field diary. In addition, the author has participated in events and formation spaces during the two years of experiences with local subjects. The following themes and authors were approached: the Brazilian agrarian question, in Alentejano (2014) and Oliveira (2001; 2012); the peasantry and the Peasant concept, in Fernandes (2009, 2013); Territory in Haesbaert (2016); the Educação do Campo movement, in Caldart and Molina (2011), Caldart et al (2012), Caldart (2015), Freitas (2010) and Molina (2012); the construction of a theoretical framework on the Teaching of Geography in Escolas do Campo, from Callai (2001, 2005), Cavalcanti (2010, 2012), Castellar (2015) and Leite (2002, 2012). The results showed how the appropriation and construction of the local peasant territory and the materialization of the EFAN as an educational territory took place. In addition, the importance of Geography Teaching for the subjects‟ formation, the rescue and valorization of their identity and the strengthening of the local peasant territory was made evident, although it could be enhanced if there were no negligence of some fundamental concepts and contents of geographic science. Finally, we propose basic contents for each year of High School education specifically for the EFAN context, which were developed with the school‟s pedagogical team. The conclusion is that Geography Teaching, when understood as a construction carried out in conjunction with the subjects, through processes that cherish autonomy, empowerment and valorization of local specificities and subjects, plays a fundamental role in the strengthening and construction of the Educação do Campo, and contributes to the materialization of processes that value the peasant subjects. For the geographic science, on one hand, this understanding helps in the process of strengthening the culture and the identity of the peasant, and, on the other hand, it allows the reconstruction and re-signification of the geographical knowledge from the reality of the subjects.Instituto de Ciências Humanas (ICH)Departamento de Geografia (ICH GEA)Programa de Pós-Graduação em Geografi
ANALYSIS OF PRODUCT PLACEMENT AS A GLOBAL MARKETING STRATEGY OF SUBWAY SANDWICH IN DRAMA MY ROOMMATE IS GUMIHO
No full textSubway is a fast food restaurant from America that uses a franchise concept. This study aims to determine the Product Placement used by Subway Sandwich as a global marketing strategy in the Korean drama My Roommate is Gumiho. In this study, the author uses a qualitative method in social phenomena by collecting data from news, journals, articles, dramas, and books to find evidence that follows product placement and global marketing strategies. However, this study focuses on analyzing Korean dramas and news articles. The findings of this study will produce a division of product placement dimensions contained in the drama My Roommate is Gumiho. The result of this study is product placement carried out by Subway in the parts contained in the drama My Roommate, which means international audiences can increasingly recognize Subway products
Implementación de la metodología del plan de negocios en mipyme “Zona Green”
No full textThrough the present analysis in the Micro-enterprise called "Green Zone" the methods for the implementation of the business plan were analyzed as: the mission and the vision giving a greater purpose of the business and its administration. Likewise, other analyzes are applied to detect which are the current clients to improve the organization and to measure the result in the business. A financial analysis was also established to discover how this business works and offers an improvement in a way that facilitates the business process. Applying a SWOT analysis were discovered the several of which one of the most prominent were the strengths of the companies stands out the location of the business. All previously confirmed information has been cited in order to grant credit to the author and support the credibility of the document, whose purpose is to improve the business.A través del presente análisis en la Micro empresa llamada “Zona Green” se analizaron diferentes aspectos para la implementación del plan de negocios tales como: misión y visión, dando a conocer el principal propósito del negocio y su administración. Asimismo, se aplicaron otros análisis para detectar cuales son los actuales consumidores para mejorar la organización y medir los resultado en el negocio. También se estableció un análisis financiero para descubrir la manera en que trabaja este negocio y ofrecer una mejora de manera que facilite el proceso del negocio. Aplicando un análisis FODA se descubrieron varios aspectos de los cuales uno de los más destacados fueron las Fortalezas de las cuales sobresale la ubicación del negocio. Se ha citado toda la información previamente confirmada con el fin de otorgar crédito al autor y apoyando la credibilidad del documento, cuyo fin es la mejora del negocio
Transcriptome-wide identification and expression profiling of the DOF transcription factor gene family in Chrysanthemum morifolium
No full textThe family of DNA binding with one finger (DOF) transcription factors is plant specific, and these proteins contain a highly conserved domain (DOF domain) of 50-52 amino acids that includes a C2C2-type zinc finger motif at the N-terminus that is known to function in a number of plant processes. Here, we characterized 20 DOF genes in the important ornamental species chrysanthemum (Chrysanthemum morifolium) based on transcriptomic sequences. Phylogenetic analysis identified one pair of putative orthologous proteins in Arabidopsis and chrysanthemum and six pairs of paralogous proteins in chrysanthemum. Conserved motifs in the DOF proteins shared by Arabidopsis and chrysanthemum were analysed using MEME. Bioinformatics analysis revealed that 13 CmDOFs could be targeted by 16 miRNA families. Moreover, we used 5’ RLM-RACE to map the cleavage sites in CmDOF3, 15 and 21. The expression of these 20 genes in response to phytohormone treatments and abiotic stresses was characterized, and the expression patterns of six pairs of paralogous CmDOF genes were found to completely differ from one another, except for CmDOF6 and CmDOF7. This work will promote our research of the various functions of DOF gene family members in plant hormone and stress responses
Cultural influences on social feedback processing of character traits
No full textCultural differences are generally explained by how people see themselves in relation to social interaction partners. While Western culture emphasizes independence, East Asian culture emphasizes interdependence. Despite this focus on social interactions, it remains elusive how people from different cultures process feedback on their own (and on others') character traits. Here, participants of either German or Chinese origin engaged in a face-to-face interaction. Consequently, they updated their self- and other-ratings of 80 character traits (e.g., polite, pedantic) after receiving feedback from their interaction partners. To exclude potential confounds, we obtained data from German and Chinese participants in Berlin (functional magnetic resonance imaging) and in Beijing (behavior). We tested cultural influences on social conformity, positivity biases, and self-related neural activity. First, Chinese conformed more to social feedback than Germans (i.e., Chinese updated their trait ratings more). Second, regardless of culture, participants processed self- and other-related feedback in a positively biased way (i.e., they updated more toward desirable than toward undesirable feedback). Third, changes in self-related medial prefrontal cortex activity were greater in Germans than in Chinese during feedback processing. By investigating conformity, positivity biases, and self-related activity in relation to feedback obtained in a real-life interaction, we provide an essential step towards a unifying framework for understanding the diversity of human culture
Modelo de negocio para la comercialización de leche A2A2: una alternativa digestiva diferente frente a la leche tradicional A1A2
No full textEste proyecto tiene como objetivo desarrollar un modelo de negocio sostenible para la comercialización de leche A2A2 en Colombia, ofreciendo una alternativa saludable para quienes experimentan malestar digestivo con la leche convencional. Su fácil digestión, atribuida a la ausencia de la proteína caseína A1, la convierte en una opción innovadora con un impacto positivo en la calidad de vida de los consumidores. A través de una metodología mixta, que integra análisis cualitativos y cuantitativos, el proyecto evalúa el mercado, la percepción del consumidor y la viabilidad económica del modelo. Se incluyen la caracterización del Buyer Person, validaciones del problema mediante encuestas y un enfoque en prácticas de producción sostenibles alineadas con los Objetivos de Desarrollo Sostenible (ODS). Además, se ha desarrollado un Producto Mínimo Viable (PMV) para medir la aceptación del producto en el mercado. Los resultados preliminares reflejan un alto interés por parte de los consumidores, en especial aquellos preocupados por la salud digestiva y el impacto ambiental de sus decisiones alimentarias. Con este emprendimiento, EcoMilkA2 busca consolidarse como una alternativa innovadora y responsable, impulsando el desarrollo sostenible del sector lácteo en Colombia y promoviendo el bienestar de la población a nivel nacional.This project aims to develop a sustainable business model for the commercialization of A2A2 milk in Colombia, offering a healthy alternative for individuals who experience digestive discomfort with conventional milk. Its easy digestion, attributed to the absence of A1 casein protein, makes it an innovative option with a positive impact on consumers' quality of life. Through a mixed-method approach, integrating qualitative and quantitative analyses, the project evaluates the market, consumer perception, and the economic feasibility of the model. It includes the characterization of the Buyer Persona, problem validation through surveys, and a focus on
sustainable production practices aligned with the Sustainable Development Goals (SDGs). Additionally, a Minimum Viable Product (MVP) has been developed to assess market acceptance. Preliminary results reflect a high level of consumer interest, especially among those concerned about digestive health and the environmental impact of their dietary choices. With this venture, EcoMilkA2 seeks to establish itself as an innovative and responsiblealternative, driving the sustainable development of the dairy sector in Colombia and promoting national well-being.Lista de Tablas y Figura 14--Introducción 7--Objetivos 19--Objetivo General 19--Objetivos Específicos 19--Metodología 20--Diseño de la Investigación 20--Tipo de Estudio 20--Población y Muestra 21--Técnicas e Instrumentos de Recolección de Datos 21--Desarrollo de Producto y Pruebas 22--Análisis de Datos 22--Validación Modelo de Negocio 23--Producción y Comercialización 24--Evaluación del Proyecto 24--Limitaciones del Estudio 24--Definición del Problema 26--Pregunta Problema 28---Preguntas Asociadas (Sistematización del problema) 28--Antecedentes 29--Análisis de Mercado 32--Buyer Person 32--Tamaño de Mercado 33--Análisis del Entorno Competitivo: Las 5 Fuerzas de Porter 33--Análisis Macroeconómico 35--Validaciones del Problema 37--Propuesta de Valor 44--Modelo de Negocio 50--Mínimo Producto Viable (MVP) 54--Branding y Marketing 59--Jobs-to-be-Done 59--Análisis TAM SAM SOM 61--TAM (Total Addressable Market)61--SAM (Serviceable Available Market) 61--SOM (Serviceable Obtainable Market) 61--Análisis de Tendencias en el Sector 62--Benchmarking de Competidores y Análisis Comparativo 63--Personalidad de Marca 65--Identidad Visual 66--Mensaje de Marca 67--Estrategia de Contenido 67--Customer Journey Map69--Plan de Marketing 71--Indicadores de desempeño SMART 72--Modelo de Marketing y Ventas adaptado al MVP 72--Estrategias y Métricas Para Evaluar el Éxito del Plan 73--Procesos de Negocio 75--Diseño de la Cadena de Valor 75--Flujo de Información y Materiales 77--Análisis de Valor Agregado 78--Diseño, Mapeo y Evaluación de Procesos 79--Plan de Integración de Tecnología y Alianzas Estratégicas 82--Tecnologías Habilitadoras 82---Aliados Estratégicos 83--Plan de Implementación 83--Evaluación de Riesgos 84--Organigrama y Cultura 86--Identificación de Roles y Competencias Clave 86--Diseño de la Estructura Organizacional y Cultura 90--Valores Centrales 91--Normas y Prácticas 91--Proyecciones Financieras 94--Elaboración de Presupuesto 94--Inversión Inicial en Equipamiento e Infraestructura 94--Proyecciones de Flujo de Caja 99--Financiación y Planificación Financiera Integrada 100--Aspectos Legales 102--Presentación del proyecto de emprendimiento o innovación 102--Análisis del Entorno Regulatorio 102--Evaluación de Impacto 104--Plan De Cumplimiento 105--Plan de Registro de Marca 106--Identificación de Activos de Propiedad Intelectual 106--Proceso De Registro De Marca 106--Estrategias de Protección y Mantenimiento 109--Documentación y Estructura para la Constitución de la Empresa 110--Opciones de Estructuras Legales para el Proyecto 110--Evaluación de Ventajas y Desventajas 112--Justificación de la Estructura Legal Seleccionada 112--Documentos Fundacionales 113--Estatutos Sociales 113--Acta de Constitución 113--Requisitos Legales 114--Registro Mercantil 114--
Plan de Acción 115--Cronograma de Implementación 115--Asignación de Responsabilidades 115--Conclusiones 115--Responsabilidad Social 116--Evaluación de Impacto Social y Ambiental 117--Análisis de Impactos Sociales 117--Propuestas de Medidas 119--Análisis del Uso de Recursos Naturales 121--Emisiones Contaminantes 122--Manejo de residuos 123--Propuestas de medidas adicionales 125--Plan de Responsabilidad Social Corporativa (RSC) y Misión y Visión con Enfoque Social y Ambiental 127--Misión y Visión con Enfoque Social y Ambiental 127--Plan de Acción de Responsabilidad Social 128--Código de Ética 129--Prácticas Sostenibles 130--Implementación y Seguimiento130--Sistema de Medición y Reporte de Resultados132--Sistema de indicadores de Impacto 132--Reporte de Responsabilidad Social 134--Capacitación y Conciencia 136--Pitch de Inversión 138--Conclusiones 139--Referencias 140Magíster en Administración Modalidad VirtualMaestrí
Job performance and research trends: A systematic review of the literature
No full textEn la actualidad el mundo empresarial atraviesa importantes cambios debido a los constantes avances tecnológicos que ha logrado la sociedad, permitiendo la aparición de nuevas variables que afectan el desempeño o la evolución de variables ya existentes, además de modificar la estructura de las organizaciones. Los cambios en estas variables crean la necesidad de investigar respecto a la situación actual de la academia con respecto al desempeño laboral, y ver si esta ha evolucionado acorde como ha hecho la sociedad. Siendo uno de los conceptos más importantes para el funcionamiento de cualquier organización, puesto que el desempeño laboral tiene un papel fundamental en la productividad y en la generación de utilidad. Los factores relacionados al desempeño laboral son variados y aparecen desde varios campos, siendo una razón importante para comprender todas sus dimensiones es fundamental. En este estudio se presenta una revisión bibliográfica, sobre las principales tendencias investigativas sobre el Desempeño laboral, que pretende ampliar la perspectiva académica que se tiene sobre el desempeño laboral y los factores que influyen en él, a fin de que los lectores tengan una perspectiva amplia sobre el concepto y sobre cómo generar soluciones para sus organizaciones a partir de dicha comprensión. A partir de esto se nota que el concepto ha ido evolucionando con los años, cada vez se le asocia con diferentes factores, siendo esta una oportunidad para abrir nuevas líneas de investigación o profundizar en aquellas que han sido menos exploradas dentro del desempeño laboral.Tabla de contenido
Resumen... 2
Abstract... 2
Tabla de contenido... 4
Listado de tablas... 5
Listado de Figuras... 6
Introducción... 7
Planteamiento del problema... 8
Justificación... 9
Objetivos del Trabajo... 11
Objetivo General... 11
Objetivos Específicos... 11
Marco Teórico... 12
Antecedentes Empíricos... 16
Metodología... 20
Criterios de búsqueda... 21
Criterios de selección... 21
Proceso de búsqueda y selección de los artículos... 22
Resultados... 24
Discusión y conclusiones... 35
Referencias... 40
Referencias artículos incluidos en la revisión sistemática de la literatura... 43
Anexos... 47
Listado de Figuras
Figura 1 Resultados de búsqueda y filtros aplicados... 23
Figura 2. Artículos publicados por año... 25
Figura 3. N° de artículos publicados por país... 31
Figura 4. Metodología usada por artículo... 32
Figura 5. Temáticas abordadas por artículos... 33Currently, the business world is going through important changes due to the constant technological advances that society has achieved, allowing the emergence of new variables that affect the performance or evolution of already existing variables, in addition to modifying the structure of organizations. The changes in these variables create the need to investigate the current situation of the academy with respect to job performance, and see if it has evolved in accordance with how society has done. Being one of the most important concepts for the functioning of any organization, since job performance has a fundamental role in productivity and the generation of profit. The factors related to job performance are varied and appear from various fields, being an important reason to understand all its dimensions is essential. This study presents a bibliographic review of the main research trends on Work Performance, which aims to expand the academic perspective on work performance and the factors that influence it, so that readers have a broad perspective. about the concept and how to generate solutions for their organizations based on this understanding. From this it is noted that the concept has evolved over the years, it is increasingly associated with different factors, this being an opportunity to open new lines of research or delve into those that have been less explored within work performance
