1,720,955 research outputs found
Planning Orthopedic Treatment for Patients with Occlusal-Articulation Disorders and Functional Disorders of the Dentofacial System or Pain Syndrome Associated with Temporomandibular Joint Dysfunction
Get PDFThe number of patients with temporomandibular joint (TMJ) dysfunction increases annually. This trend is largely attributed to the prolonged asymptomatic progression of these disorders and the absence of organic changes in the early stages of the disease, both clinically and radiographically. Scientific perspectives on the etiology and pathogenesis of TMJ dysfunctions remain significantly contradictory. This article highlights the following methodological approaches: Integration of modern diagnostic methods: utilization of cone-beam computed tomography to assess changes in the TMJ, synchrography to study the function of masticatory muscles and the imbalance in their activity depending on occlusal-articulatory relationships before and after prosthetic treatment; Personalized approaches: development of individual treatment protocols based on detailed multidimensional analysis and the creation of predictive models for treatment strategy selection during the preparatory and occlusal therapy stages (decision tree methodology). These protocols are adapted to the severity of disorders in patients and leverage modern digital technologies in dentistry, including the application of CAD/CAM technologies for creating permanent and temporary prosthetic constructions and Digital Smile Design methodology for harmonizing the aesthetic and functional aspects of treatment
ІНФЛЮЕНСЕРИ ЯК ЕФЕКТИВНІ ІНСТРУМЕНТИ СУЧАСНОГО ІНТЕРНЕТ-МАРКЕТИНГУ
Get PDFThe article considers an influence marketing using as a tool of modern Internet marketing. The purpose of the article is a detailed analysis of the effectiveness of using influencer marketing as a tool of modern Internet marketing, identifying the advantages and disadvantages of this approach, determining the best practices and strategies for using influencers for successful promotion of a brand, goods and services on the Internet. The study is aimed at revealing the possibilities of using influence marketing to attract the target audience, increase sales and customer loyalty. The subject of the research is the study of the influencer’s role in modern Internet marketing. Methods of scientific sources analysis and statistical analysis of data obtained from surveys of influencers and marketers are used. The purpose and tasks of influencer marketing are highlighted. The volume of the global influence marketing market for 2016-2022 is analyzed. The main types of influencers are characterized and their features are highlighted. Advantages and disadvantages of influencer marketing are highlighted. The stages of organizing work with influencers in influence marketing are proposed. The criteria for choosing an influencer are highlighted. Research has shown that collaboration with influencers can be a very effective Internet marketing tool, especially for small and medium-sized brands. However, the success of the collaboration depends on factors such as the number of followers, audience engagement, the alignment of brand and influencer values, the frequency of work with the brand, and the results of past collaborations. The study provides a detailed analysis of various criteria that influence on success cooperation with influencers and provides recommendations for selecting the most effective influencers. The results of the study can be useful for marketers and marketing managers who are planning to work with influencers. The provided recommendations on the choice of influencers are aimed at increasing the effectiveness of marketing campaigns and gaining a competitive position on the market.У статті розглянуто використання інфлюенс-маркетингу як інструменту сучас-ного інтернет-маркетингу. Метою статті є детальний аналіз ефективності використання інфлюенс-маркетингу як інструменту сучасного інтернет-маркетингу, виявлення переваг та недоліків даного підходу, визначення кращих практик та стратегій використання інфлюен-серів для успішного просування бренду, товарів та послуг в Інтернеті. Дослідження спрямова-не на розкриття можливостей використання інфлюенс-маркетингу для залучення цільової аудиторії, збільшення продажів та підвищення лояльності клієнтів. Предметом дослідження є вивчення ролі інфлюенсерів у сучасному інтернет-маркетингу. Використано методи аналізу наукових джерел та статистичний аналіз даних, отриманих з опитувань інфлюенсерів та маркетологів. Виділено мету та завдання інфлюенсер-маркетингу. Проаналізовано обсяг світового ринку маркетингу впливу за 2016-2022 роки. Охарактеризовано основні типи інфлюенсерів та виділено їх особливості. Виділено переваги та недоліки інфлюенс-маркетингу. Запропоновано етапи організації роботи з інфлюенсерами у маркетингу впливу. Виділено критерії вибору інфлюенсера. Дослідження показало, що співпраця з інфлюенсерами може бути дуже ефективним інструментом інтернет-маркетингу, особливо для маленьких та середніх брендів. Однак, успішність співпраці залежить від таких факторів, як кількість підписників, активність аудиторії, збіг цінностей бренду та інфлюенсера, частота роботи з брендом та результати співпраці у минулому. Дослідження дає детальний аналіз різних критеріїв, які впливають на успішність співпраці з інфлюенсерами та надає рекомендації для вибору найбільш ефективних інфлюенсерів. Результати дослідження можуть бути корисними для маркетологів та менеджерів з маркетингу, які планують співпрацю з інфлюенсерами. Надані рекомендації щодо вибору інфлюенсерів спрямовані на підвищення ефективності маркетингових кампаній та отримання конкурентних позицій на ринку
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
Author-wise bibliometric analysis based on entropy.
No full textAuthor-wise bibliometric analysis based on entropy.</p
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