1,720,965 research outputs found
Citizen Science as a Driver of Employee Engagement: A Case Study of the PENDAKI Program
Full text linkThis study examines how the PENDAKI program at PT Austindo Nusantara Jaya Tbk (ANJ) fosters employee engagement through citizen science. The main goal is to understand how it creates employee engagement within corporate sustainability efforts. The research draws on internal communication theories, highlighting the importance of information exchange for organizational efficiency, employee performance, motivation, and sustainability communication, which connects environmental issues with social values to promote sustainable practices. The study explores the question: “How can citizen science through the PENDAKI program create employee engagement?”. Using a qualitative descriptive case study approach, it focuses on the PENDAKI program at ANJ from 2019-2024. Data was collected through semi-structured interviews with management, conservation staff, and employee participants across different operational areas, along with documentary evidence like internal research and program evaluation reports. The findings show that PENDAKI fosters employee engagement through several pathways. Participation increased employee awareness and understanding of biodiversity and conservation efforts. Employees felt they were contributing to the company's sustainability goals and values. The program offered opportunities for skill development in species identification and documentation, and recognition for contributions, which motivated further participation. It also reduced silos between departments and encouraged collaboration towards a shared conservation objective. Additionally, the program positively impacted the company's external image and fostered employee pride. The study concludes that PENDAKI creates employee engagement by fostering a sense of purpose, providing skill development opportunities, and promoting a shared commitment to biodiversity conservation, highlighting the role of communication strategies in the success of such initiatives
PERUSAHAAN PENGELOLA LIMBAH BAHAN BERBAHAYA & BERACUN (B3) CIPTAKAN KOMUNIKASI PERSUASIF GREEN MARKETING MELALUI PERSONAL SELLING
No full textWaste management is essential for environmental sustainability and public health. Handling hazardous and toxic waste (B3) is part of this process. B3 waste with its characteristics (infectious, corrosive, liquids and flammable solids as well as others). If this material is not handled or disposed of properly, it can harm the environment and human health. Company B3 waste management must be carried out effectively by companies that produce waste from their activities. Green Marketing is a strategy to prioritize the market for environmentally friendly products to meet customer demands and preferences (Nugrahaa et al., 2024). In these marketing activities, persuasion in personal selling is essential in promoting and retaining consumers and maintaining good relationships with business clients involved in waste management. The two fundamental theories are the idea of face-to-face selling and the message theory of persuasive communication (authority, credibility, and attractiveness). The qualitative descriptive methodology used in this research involves conducting interviews to collect data. In green marketing, businesses need to create attractive communications to increase persuasion. The seven steps of Personal Selling (Prospect and Qualification, Pre-approach, Approach, Presentation, Demonstration, Objection Handling, Closing, and Follow-up) are communication ideas used to offer B2B products and services. This research found that customers considered green marketing efforts in waste management marketing when deciding to cooperate and continue using PT TSA services.
Keywords: Green Marketing, SDGs, Hazardous and Toxic Waste, Persuasive Communication, Personal SellingPengelolaan limbah sangat penting bagi kelestarian lingkungan dan kesehatan masyarakat. Penanganan limbah bahan berbahaya dan beracun (B3) merupakan bagian dari proses ini. Limbah B3 dengan karakteristiknya (Infeksius, korosif, cairan dan Padatan Mudah Menyala juga lainnya) Jika bahan ini tidak ditangani atau dibuang dengan benar, dapat membahayakan lingkungan dan kesehatan manusia. Pengelolaan Limbah B3 Perusahaan harus dilakukan secara efektif oleh perusahaan yang menghasilkan Limbah dari kegiatannya. Green Marketing adalah strategi untuk memprioritaskan pasar produk ramah lingkungan untuk memenuhi permintaan dan preferensi customer (Nugrahaa et al., 2024). Dalam kegiatan pemasaran tersebut persuasi dalam personal selling dianggap sebagai upaya pemasaran, yang merupakan komponen penting dalam upaya mempromosikan dan mempertahankan konsumen, serta memelihara hubungan baik dengan klien bisnis yang terlibat dalam pengelolaan limbah. Dua teori dasar tersebut adalah gagasan penjualan tatap muka dan teori pesan komunikasi persuasif (Authority, Credibility and Attractiveness) Metodologi deskriptif kualitatif yang digunakan dalam penelitian ini melibatkan pelaksanaan wawancara untuk mengumpulkan data. Dalam konteks pemasaran ramah lingkungan, bisnis perlu menciptakan komunikasi yang menarik untuk meningkatkan persuasi. Tujuh langkah Personal Selling (Prospek dan Kualifikasi, Pra-pendekatan, Pendekatan, Presentasi, Demonstrasi, Penanganan Keberatan, Penutupan, dan Tindak Lanjut) merupakan gagasan komunikasi yang digunakan untuk menawarkan produk dan layanan B2B. pada penelitian ini ditemukan bahwa upaya green marketing dalam pemasaran pengelolaan limbah menjadi pertimbangan pelanggan dalam memutuskan bekerjasama dan bertahan menggunakan jasa PT TSA.
Kata Kunci: Green Marketing, SDGs, Limbah Berbahaya dan Beracun, Komunikasi Persuasif, Personal Sellin
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Full text linkWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Full text linkWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
Create Successful Content Media as Crisis Mitigation in Tourism Industry During Covid-19 Pandemic
Full text linkEvery year the Indonesian tourism industry continues to be managed optimally until finally, it can play a role in the country's foreign exchange earnings. Bank Indonesia (BI) stressed the importance of the tourism sector for the Indonesian economy as it succeeded in becoming the second major foreign exchange earner. However, with the Covid-19 pandemic casting a shadow on tourism industry, even online travel management that has utilized technology is experiencing a crisis. This study uses a descriptive qualitative research approach by collecting data through observation, book documentation and interviews to examine the effect of Covid-19 pandemic on tourism industry. This study found that in a crisis situation, it is very important for tourism industry to create successful content as crisis mitigation in tourism industry during the Covid-19 pandemic. It is also necessary to conduct the four stages as framework of a human driven process (facilitated by technology) to close the gap. The essential insights into the importance of mitigating the perceived risk factors currently influencing tourism, particularly within the short to medium term, hence providing tourism marketers impetus to seek to address the current evolving consumer trend(s) related to the Covid-19 pandemic. It is really important that the message reflects empathy for what had happened
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