Jurnal Komunikasi: Ikatan Sarjana Komunikasi Indonesia
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Cross-Sectoral Collaboration in the Free Nutritional Meal Program in Indonesia
Full text linkMalnutrition, particularly stunting, remains a critical public health challenge in Indonesia, prompting the government to launch the Free Nutritious Meals Program (MBG) as a strategic intervention. However, the program encounters significant implementation obstacles, including bureaucratic fragmentation and suboptimal inter-agency coordination. This study aims to analyze the mechanisms of cross-sectoral collaboration, identify supporting and inhibiting factors, and evaluate their impact on the program's effectiveness and sustainability. Utilizing an interpretive qualitative paradigm and a case study approach, data were collected through participatory observation and in-depth interviews with key strategic informants from the National Nutrition Agency (BGN) and crisis communication practitioners. The research applies the frameworks of Collaborative Governance (Ansell & Gash) and the Agency Network/Cluster Model to interpret the findings. The results indicate that the MBG program successfully integrates collaborative elements, such as a conducive policy context and active stakeholder engagement with a horizontal network architecture. This structure connects central actors to local clusters, enabling adaptive responses to crises and logistical challenges in remote areas. The study concludes that combining collaborative processes with a flexible network structure creates a resilient communication model that relies on horizontal synergy rather than vertical hierarchy to ensure sustainable nutrition enhancement
Cultural Tourism Branding in Kuta Traditional Village, Ciamis - West Java
Full text linkThe Kuta Ciamis Traditional Village is one of the Sundanese indigenous communities that still preserves its ancestral heritage. The existence of the Kuta Traditional Village to this day is inseparable from the combination of natural beauty, traditional cultural heritage, and mystical aura maintained by the local residents from generation to generation. Located on the border of West Java and Central Java, the uniqueness and local wisdom found in Kuta Village are the main elements in forming a strong and attractive branding for tourists. This study aims to determine and explain how the branding process of Kuta Traditional Village as one of the cultural tourism destinations based on local wisdom in West Java was formed. The research method was carried out qualitatively by collecting data through observations about the lives of indigenous residents and the existence of traditional institutions, interviews with traditional leaders and literature studies from documents, books, journals and other relevant references about indigenous communities. The results of the study indicate that the branding of the "Sacred Cultural Village" in Kuta Traditional Village is reflected in the local cultural identity and traditional symbols communicated to the public interpersonally and through the media. The conclusion of the study shows that the formation of cultural tourism branding is a marketing communication strategy for tourism destinations based on local wisdom in West Java which can strengthen community participation in preserving local cultural identity values and increasing visibility, interest, and tourist visits
From Controversy to Credibility: The Crucial Role of Spokespersons in the Digital Age
Full text linkOne of the main challenges facing spokespersons in the digital era is the intensity of media and public spotlight and scrutiny in which any statement will be analyzed and criticized openly. The other equally important challenges are keeping message consistency in various digital platforms and ensuring harmony with the core values of the organization. Answering journalists is nothing more than a technical affair but requires tranquility, a holistic mind, and deep knowledge about the context of the surrounding situation. In transparency pressure, spokespersons are not easy because they must be able to keep a balance between information transparency and policy in maintaining the integrity of sensitive data. Digital platform transformation has decentralized information flow, strengthened public skepticism, and increased the risk of social conflict as a result of controversial speech or video. Additionally, it has brought about a serious implication on speech etiquette. In this context, the application of strategic communication becomes a crucial strategy in the digital age, requiring approaches that are not merely reactive but also systematically designed, adaptive to the emerging dynamics, measurable to achieve it, and constantly based on strong communication ethics. Moreover, strategic communication plays a significant role in strengthening institutional legitimacy and building enduring public trust in the long run. These research findings underscore the need to develop a collaborative, cross-functional, and cross-sectoral strategic communication ecosystem in order to improve the effectiveness of message delivery and the credibility of the institution in responding to communication challenges that demand speed, real-time, transparency, and social sensitivity.  
Resisting Heteropatriarchy: Gender Performativity in Instagram Narratives
Full text linkIn heteropatriarchal societies, women are often shaped to internalize normative expectations regarding love and marriage. This article analysis a personal narrative shared through the Instagram account @lovecoach.id, which depicts experiences of trauma, delayed marriage, and concerns about harmful relationships. The study was conducted over a five-month period (April–September 2025). The data source was the Instagram account @lovecoach.id. The study aims to examine how this narrative can be understood as a form of gender performativity and resistance to heteropatriarchal norms that position women as passive subjects within the institution of marriage. Employing a qualitative approach and critical discourse analysis grounded in Judith Butler’s theoretical framework, this study explores how gender identity is produced and negotiated through language and digital media. The findings reveal that the narrative not only expresses an individual experience but also represents a broader rejection of social constructions surrounding women’s obligation to marry. Expressions of trauma, emotional unpreparedness, and aspirations for egalitarian relationships signal subversive gender practices that challenge dominant norms. This research underscores the significance of social media as an articulative space for women to construct gender identities autonomously and reflectively, while simultaneously rejecting hegemonic narratives of love and marriage
Globally Constructed, Locally Mediated: Indonesian Millennial Mothers' Experiences in Shaping the Global Narrative of Disney Princesses
Full text linkThis study explores the experiences of Indonesian millennial mothers in mediating Disney princess narratives as information hegemony from media giants. Aiming to understand how parental mediation shapes children's interpretations of global princess constructions, the study highlights how mothers address the intersection between global media influences and local cultural values. Using a phenomenological approach, in-depth interviews with four purposively selected mothers were conducted to uncover how they actively mediate Disney princess content through various media forms, such as films, books, and merchandise. The study reveals that media giants like Disney construct dominant cultural narratives that mothers, as cultural mediators, can reinforce or challenge, reflecting societal ideologies and shaping children's understanding of global narratives. By examining the role of parents in managing media consumption, the study highlights the impact of information hegemony on children's media exposure and identity formation. Ultimately, this study contributes to understanding the negotiation between corporate media influences and local cultural contexts, emphasizing the power of parental agency in shaping children's media literacy and critical engagement with global narratives
Hybrid Deliberation in the Dago Elos Urban Land Conflict: Counter-Publics and Communication Strategies
Full text linkThis study analyzes deliberative communication practices in urban land conflict, focusing on how communities build and maintain deliberative spaces under structural constraints. A qualitative case study was conducted on the Dago Elos land conflict in Bandung City, involving 331 families facing eviction claims. Data were collected through in-depth interviews with four stakeholder representatives: community leaders, legal aid organizations, local government officials, and land administration agencies. The study reveals three key findings: (1) Institutional fragmentation creates a complete absence of formal dialogue forums between communities and government, forcing communities to develop alternative communication strategies; (2) Counter-public sphere innovation through the Forum Dago Melawan demonstrates successful implementation of deliberative principles (equal participation, consensus-building, reason-giving) at the grassroots level, functioning as a genuine democratic laboratory; (3) Hybrid communication strategies emerge as communities combine rational argumentation with mass mobilization, challenging the traditional dichotomy between reasoned deliberation and political action. Mass actions prove effective in forcing institutional responses when formal channels remain closed, demonstrating that collective mobilization can function as deliberative communication under non-ideal conditions. The research expands deliberative communication theory by showing that deliberative principles can function in non-ideal conditions through creative adaptation and grassroots institutional innovation. Counter-public spheres like Forum Dago Melawan can successfully implement Habermas's ideal speech situation in local settings, while hybrid strategies combining reason-giving with collective action create communicative power capable of influencing administrative responses despite structural power asymmetries. These findings suggest that genuine deliberative communication requires acknowledging and addressing power inequalities rather than hiding them behind claims of procedural neutrality
Digital Security Strategies Through Stakeholder Collaboration in Combating Online Gambling from an Organizational Resilience Perspective
Full text linkOnline gambling (judol) has become one of the significant challenges in the digital era, causing multidimensional effects, including economic losses, threats to social stability, and weakening of the law. Despite various efforts such as blocking sites and cutting off funding streams, quick adaptation by perpetrators, lack of coordination among agencies, and limitations in technology and human resources remain major obstacles. This study aims to evaluate the performance of stakeholders related to handling online gambling, map the obstacles faced by stakeholders, and formulate strategies for handling online gambling through stakeholder collaboration. The research method used in this study is a qualitative approach with interview techniques with stakeholders, namely Komdigi, Polri, and PPATK, using formal evaluation analysis. The results show that Komdigi's performance is not effective due to resource limitations and technological capacity, POLRI faces obstacles in legal instruments and international cooperation, while PPATK also has resource constraints and secondary data limitations. This study finds that site blocking and cutting off funding streams are effective but hindered by perpetrators' technological adaptation and suboptimal cross-agency coordination. Low public awareness also complicates the handling. Recommendations include strengthening coordination, optimizing detection technology, adaptive regulation, public education, and international cooperation for a more holistic and sustainable approach
Journalist Competence in the Era of Artificial Intelligence Disruption
Full text linkThe rapid development of artificial intelligence (AI) has triggered a significant transformation in journalistic practice. This study aims to identify new competencies needed by journalists in facing AI disruption, analyse changes in the role of journalists due to the use of AI in the newsroom, and examine the forms of ethical and critical competencies needed in AI-based journalistic practices. This study uses the Systematic Literature Review (SLR) method on seven Scopus-indexed journal articles published between 2020 and 2025. The analysis results show that today's journalists must have technical competence in algorithms, critical skills in identifying bias and the social impact of AI, and ethical capacity that includes the principles of transparency, accountability, and justice. The role of journalists is no longer just as news producers, but as technology supervisors and guardians of public ethics in the era of content automation. This study emphasises the importance of establishing an adaptive and ethical competency framework to ensure that AI is used to strengthen journalistic integrity, not replace it
Comparison of Media Relations Strategies In The Digital And Traditional Era
Full text linkThe rapid evolution of the media landscape over the past few decades has fundamentally transformed media relations practices, creating a clear distinction between traditional and digital approaches. Traditional methods, such as press conferences and face-to-face journalist engagement, have proven effective in building trust and producing in-depth, analytical coverage. In contrast, digital platforms offer speed and wide reach through tools such as WhatsApp and email but often sacrifice relationship quality and message depth. While prior studies have examined both approaches separately, few have provided an integrated comparison within the context of a large-scale corporate event. This study addresses that research gap by evaluating how combining traditional and digital strategies can enhance organizational visibility, credibility, and media coverage. The research applies Two-Way Symmetrical Communication and Excellence Theory to assess how reciprocal dialogue and strategic communication contribute to the effectiveness of media relations. Using a qualitative descriptive approach, this study explored the MarkPlus Conference 2024 as a case study. Data were obtained through in-depth interviews with six journalists (three from print media and three from digital platforms) and the Corporate Communication Team. Analysis was conducted by categorizing results based on media type, identifying advantages and limitations, and triangulating with secondary data to ensure validity. The findings reveal that traditional approaches are more effective in building personal relationships and generating credible, in-depth coverage but demand higher resource investment. Digital strategies enable faster information distribution but struggle to maintain long-term relationships. This research provides new insights by demonstrating that integrating both approaches creates complementary advantages, supporting more effective media engagement in today’s dynamic communication environment
Communication Management and Planned of Behavior Inmates Self-Reliance through the Food Security Program at Nusakambangan Correctional Institution
Full text linkNusakambangan correctional institution is one of the implementers of the food security program. This program not only achieves food self-sufficiency but also has succeeded in providing better and positive phenomenon. Research purpose to examine the role of communication management and implementation of planned behavioral theory achieving inmates self reliance and successful social reintegration through the food security program. Using a descriptive qualitative approach through observation, interviews, and documentation. Eight inmates actively participated supported by correctional institution officers in three sectors: agriculture, livestock farming and fisheries. The findings of this study indicate that interactional communication and the integration of communication management with planned of behavior can explain important aspects for the success of the program. Communication management through: planning, organizing, implementing, and controlling functions, as well as the implementation of planned behavioral through: attitudes towards behavior, subjective norms, perceived behavioral control, intentions and actual behavior, can create synergy between correctional institution officers and inmates. The conclusion explains that the success program is not only seen from a technical perspective but also integration communication management and implementation planned of behavior, which can realize inmates self reliance and successful social reintegration when returning to society. The implications of this research are Organizational Factors: effective communication, coordination, and positive institutional image. Behavioral Factors: development of positive inmate attitudes, strengthening productive work norms and improving self-control. Self Reliance Factors: skills development, open economic opportunities and greater confidence in achieving social reintegration upon returning to society