1,721,015 research outputs found
Managing the Process of Internationalization: Pervez Ghauri Interviews Four Managers Experienced in Doing It
No full textRessenyes
Get PDFIndex de les obres ressenyades: Peter BUCKLEY y Pervez GHAURI (eds.), The Internationalization of the Firm. London: Academic Press, 1993
Ressenyes
No full textIndex de les obres ressenyades: Peter BUCKLEY y Pervez GHAURI (eds.), The Internationalization of the Fir
Adidas: the marketing policy for the European market
No full textChapitre d'ouvrage pédagogique ; Pervez Ghauri et Philip Cateora (éds.), International Marketing, 3ème éd., McGraw HillConsidering the growing worldwide craze for running, Adidas has decided to reinforce its marketing actions in order to increase its position on the running shoes market. Written in close collaboration with the marketing team of Adidas, this case study presents the Adidas corporation, the athletic shoes market, its competitive environment, and various segments of the running shoes market
Strategic Ambidexterity and Its Performance Implications for Emerging Economies Multinationals
Get PDFAcknowledgements: We would like to thank the IBR Editor-in-Chief, Prof. Pervez Ghauri for his overall insightful suggestions, support, and guidance for this special issue. We would also like to thank the authors who have submitted their work. Our thanks also go out to our outstanding reviewers for the valuable comments and feedback given during the review processPeer reviewe
Levi Strauss Signature : A New Brand for Mass-Channel Retail Stores
No full textChapitre d'ouvrage pédagogique ; Pervez Ghauri et Philip Cateora (éds.), International Marketing, 3ème éd., McGraw HillWritten in close collaboration with the marketing team of the European subsidiary of the Levi Strauss group, this case-study presents the activities of the Levi Strauss group, its position in the European market, its brand portfolio, and the European distribution system of jeans
New structures in MNCs based in small countries: A network approach
No full textThis article departs from traditional and former views on structural change and development in multinational firms. Pervez Ghauri, using data on Swedish firms' operations in Southeast Asia, looks at an increasing tendency for head offices to spawn subsidiaries which become independent and stronger than their parent. He uses a network approach to understand why this is happening. The phenomenon applies particularly to MNCs based in small countries like Sweden.
- …
