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Peri-Peri Original: the expansion decision in Pakistan
No full text
Subject area
Marketing of Services, Brand Management.
Study level/applicability
Graduate (MBA), Services Marketing Course.
Case overview
The case highlights growth challenges faced by a fast food brand named Peri-Peri Original in a developing country context of Pakistan. The major presence of the brand is in two major cities of Pakistan – Karachi and Lahore where mostly youth and families are the target markets of this brand. However, there is no unique element in the minds of the target market because the brand faces a differentiation challenge in the realm of strong global competition from McDonald’s and Kentucky Fried Chicken (KFC). The management team at Peri-Peri has several environmental challenges to face as well. Internally, the brand is confused with its close competitor Nando’s as people perceive these two brands as the same. Second, there is growing concern among social activist groups and families in Pakistan that fast food consumption is causing diabetes, cardiovascular diseases and obesity among children. On the contrary, the global fast food chains especially McDonald’s and KFC are on top of the mind in the consideration set. With these challenges and concerns in mind, the brand team has two options on the table. One is to geographically extend the brand to other cities whereas the other option is to use the same outlets and dedicate a portion to the kids’ market segment to increase product variety and ultimately the store traffic. It is noticeable that the brand has a reputation of excellence in service quality; the employees are motivated and Peri-Peri have retained their staff over a period of time. Furthermore, the brand is a small scale restaurant with only limited budget and focused product mix which is its core spirit of branding – the chicken grilled in Mozambican sauces and a service attitude which no one can demonstrate; in a way, Peri-Peri is approaching to grow its brand equity.
Expected learning outcomes
To understand the brand positioning of developing countries’ organizations facing a growth challenge in a service environment. To understand the concept and application of Services Tangibility spectrum. To understand the decision-making process managers have to face when dealing with brand extension decisions.
Supplementary materials
Teaching notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes.
Subject code
CSS 8: Marketing.
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Geologia, petrologia e estudos isotópicos dos depositos de níquel-cobre sulfetados santa rita e peri-peri, Nordeste do Brasil
Full text linkDissertação (mestrado)—Universidade de Brasília, Instituto de Geociências, 2011.O Complexo Máfico-Ultramáfico Fazenda Mirabela é uma intrusão Paleoproterozóica localizada no sudeste do Estado da Bahia, próximo à cidade de Ipiaú. Caracteriza-se por mineralizações de Ni-Cu associadas às rochas máficas e ultramáficas, cujos depósitos são denominados de Santa Rita e Peri-Peri. Geologicamente, Mirabela situa-se no sudeste do Cráton do São Francisco, intrusiva em rochas arqueanas na porção sul do Cinturão Itabuna-Salvador-Curaçá. A intrusão acamadada tem filiação basalto-toleítica, que consiste em uma associação máfica-ultramáfica diferenciada na base sobreposta por uma fase gabronorítica. O Complexo Mirabela foi subdividido de acordo com parâmetros litológicos e petrográficos em cinco zonas: Grupo de Borda Inferior - gabronoritos e ortopiroxenitos; Zona Inferior – dunitos; Zona Intermediária – harzburgitos, olivina ortopiroxenitos, ortopiroxenitos e websteritos; Zona Superior - gabronoritos; e Grupo de Borda Superior - websteritos, ortopiroxenitos, harzburgitos e gabronoritos. Análises geoquímicas em furos de sondagem do depósito Peri-Peri demonstram que a distribuição dos conteúdos de Ni, Cu, Pt e Pd está associada aos horizontes máficos-ultramáficos com predominância de sulfetos disseminados. Estudos petrográficos da Intrusão Mirabela indicam que os agregados policristalinos de sulfetos de Ni-Cu ocorrem disseminados associados a um forte controle litoestratigráfico, dos harzburgitos até os websteritos em Santa Rita, e websteritos aos harzburgitos em Peri-Peri, sugerindo a ocorrência de rochas mais primitivas no topo da câmara magmática. Análises isotópicas δ34S na Intrusão Mirabela indicam uma sulfetação associada a um magmatismo mantélico mineralizado, entretanto, os resultados Sm-Nd para o complexo máfico-ultramáfico corroboram com uma contaminação crustal do magma por rochas encaixantes, e a ocorrência de um pulso magmático que fracionou e originou o corpo acamadado. As datações geocronológicas U-Pb obtidas pelas análises em zircões definiram idades Paleoproterozóicas para o Complexo Mirabela (1990 ±28 Ma) e a Intrusão Palestina (2079 ±14 Ma), e Arqueana para a rocha encaixante (2541 ±15 Ma) à Intrusão Mirabela. Dados consistentes com a geologia regional da porção sul do Cinturão Itabuna-Salvador-Curaçá. As mineralizações sulfetadas de Ni-Cu dos depósitos Santa Rita e Peri-Peri têm origem mantélica e ocorrem em concentrações econômicas associadas aos horizontes ultramáficos da intrusão, abrindo novas possibilidades de estudos de outros corpos máficos-ultramáficos intrusivos com características semelhantes ao longo do Cinturão Itabuna-Salvador-Curaçá. ______________________________________________________________________________ ABSTRACT. The Fazenda Mirabela Mafic-Ultramafic Complex is a Paleoproterozoic intrusion located in the southeast of the Bahia State, near of the Ipiaú town. It is characterized by Ni-Cu mineralization associated with mafic and ultramafic rocks, whose deposits are called Santa Rita and Peri-Peri. Geologically, Mirabela is located in southeastern of São Francisco Craton, intrusive in archean rocks in the southern portion of the Itabuna-Salvador-Curaçá Belt. The layered intrusion has a basalt-tholeiitic filiation, which consists in a differentiated mafic-ultramafic association in the base superimposed for a gabbronoritic phase. The Mirabela Complex was subdivided according with lithological and petrographical parameters in five zones: Lower Border Group – gabbronorites and orthopyroxenites; Lower Zone – dunites; Intermediate Zone: harzburgites, olivine orthopyroxenites, orthopyroxenites and websterites; Upper Zone: gabbronorites; and Upper Border Group: websterites, orthopyroxenites, harzburgites and gabbronorites. Geochemical analyses in Peri-Peri diamond drill holes show that the distribution of Ni, Cu, Pt and Pd contents is associated with the mafic-ultramafic horizons with predominance of disseminated sulfides. Petrographic studies of the Mirabela Intrusion indicate occurrences of polycrystalline aggregates of Ni-Cu disseminated sulfides associated with a strong lithostratigraphic control, from the harzburgites to websterites in Santa Rita, and the websterites to harzburgites in Peri-Peri, suggesting the occurrence of primitive rocks on the top of the magmatic camara. δ34S isotopic analyses in the Mirabela Intrusion indicate a magmatic sulfidation associated with a mineralized mantle magmatism, however, the Sm-Nd results for the mafic-ultramafic complex corroborate with a crustal contamination of the magma for the country rocks, and the occurrence of a magmatic pulse that was fractionated and originated the layered body. The U-Pb geochronological ages obtained by the zircon analyses defined the Paloproterozoic ages for the Mirabela Complex (1990 ±28 Ma) and the Palestina Intrusion (2079 ±14 Ma), and Archean for the country rock (2541 ±15Ma) of the Mirabela Intrusion. Consistent data with the regional geology of the southern portion of the Itabuna-Salvador-Curaçá Belt. The Ni-Cu sulfides mineralizations of the Santa Rita and Peri-Peri deposits have mantle origin and occur in economic concentrations associated with the ultramafic horizons of the intrusion, opening up new possibilities for studies of other mafic-ultramafic intrusive bodies with similar characteristics along the Itabuna-Salvador-Curaçá Belt.Instituto de Geociências (IG)Programa de Pós-Graduação em Geologi
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
A municipal level approach to the management of schistosomiasis control in Peri-Peri, MG, Brazil
No full textUm programa de controle da esquistossomose foi desenvolvido em Peri-Peri, MG (município de Capim Branco) entre 1974/87. Foi aplicado moluscicida em intervalos de 3 meses nas coleções hídricas da área e indivíduos eliminando ovos de Schistosoma mansoni nas fezes foram tratados anualmente com oxamniquine. De 1974 a 1983 as medidas de controle foram realizadas pela equipe do Centro de Pesquisas "René Rachou" -FIOCRUZ, e de 1984 a 1987 foram incluídas nas atividades da rede básica de saúde de Capim Branco. Durante ambos períodos, a prevalência, incidência e intensidade da infecção e forma hepatosplênica assim como o índice de caramujos infectados decresceram significativamente. A prevalência decresceu de 43,5 para 4,4 %, a incidência de 19,0 para 2,9%, a intensidade da infecção de 281 ovos por grama de fezes para 87 e a forma hepatoesplênica de 5,9 para 0,0%. Os resultados obtidos sugerem que a inclusão das medidas de controle nas atividades da rede básica de saúde local foi efetivada tanto quanto o programa vertical conduzido pelo CPqRR.A schistosomiasis control program was implemented between 1974/87 in Peri-Peri,. MG (622 inhabitants). Molluscicide (niclosamide) was applied at three monthly intervals in water sources with Biomphalaria glabrata, and individuals eliminating Schistosoma mansoni eggs in the feces were treated annually with oxamniquine. From 1974 to 1983 the control measures were undertaken by staff of the "René Rachou" Research Center FIOCRUZ (CPqRR), and from 1984 to 1987 these measures were included in the Capim Branco basic health network activities. During both periods, the prevalence, incidence, intensity of infection and hepatosplenic form as well as the number of infected snails decreased significantly. The prevalence decreased from 43.5 to 4.4%, the incidence from 19.0 to 2.9%, the overall intensity of S. mansoni from 281 to 87 and of the hepatosplenic form from 5.9 to 0.0%. The results obtained suggest that the municipal management of control measures was as effective as the vertical program conducted by CPqRR staff
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Full text linkWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
A municipal level approach to the management of schistosomiasis control in Peri-Peri, MG, Brazil Avaliação de um programa municipalizado de controle da esquistossomose em Peri-Peri, MG -Brasil
No full textA schistosomiasis control program was implemented between 1974/87 in Peri-Peri,. MG (622 inhabitants). Molluscicide (niclosamide) was applied at three monthly intervals in water sources with Biomphalaria glabrata, and individuals eliminating Schistosoma mansoni eggs in the feces were treated annually with oxamniquine. From 1974 to 1983 the control measures were undertaken by staff of the "René Rachou" Research Center FIOCRUZ (CPqRR), and from 1984 to 1987 these measures were included in the Capim Branco basic health network activities. During both periods, the prevalence, incidence, intensity of infection and hepatosplenic form as well as the number of infected snails decreased significantly. The prevalence decreased from 43.5 to 4.4%, the incidence from 19.0 to 2.9%, the overall intensity of S. mansoni from 281 to 87 and of the hepatosplenic form from 5.9 to 0.0%. The results obtained suggest that the municipal management of control measures was as effective as the vertical program conducted by CPqRR staff.Um programa de controle da esquistossomose foi desenvolvido em Peri-Peri, MG (município de Capim Branco) entre 1974/87. Foi aplicado moluscicida em intervalos de 3 meses nas coleções hídricas da área e indivíduos eliminando ovos de Schistosoma mansoni nas fezes foram tratados anualmente com oxamniquine. De 1974 a 1983 as medidas de controle foram realizadas pela equipe do Centro de Pesquisas "René Rachou" -FIOCRUZ, e de 1984 a 1987 foram incluídas nas atividades da rede básica de saúde de Capim Branco. Durante ambos períodos, a prevalência, incidência e intensidade da infecção e forma hepatosplênica assim como o índice de caramujos infectados decresceram significativamente. A prevalência decresceu de 43,5 para 4,4 %, a incidência de 19,0 para 2,9%, a intensidade da infecção de 281 ovos por grama de fezes para 87 e a forma hepatoesplênica de 5,9 para 0,0%. Os resultados obtidos sugerem que a inclusão das medidas de controle nas atividades da rede básica de saúde local foi efetivada tanto quanto o programa vertical conduzido pelo CPqRR
Dispelling the Myths Behind First-author Citation Counts
Full text linkWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
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