132 research outputs found
Dr. Os Guinness
No full textDr. Os Guinness, Author & Social Critic, Senior Fellow at the Oxford Centre for Christian Apologetics in Oxford, speaks on the crises facing the world.
Dr. Os Guinness is presented with an honorary degree
Program: 1989 Featured Lecture, The American Hour (America Toward the Close of the American Century and the Once and Future Role of Faiths)
Get PDFThe Ninth Annual Thomas F. Staley (Frank Pack) Distinguished Christian Lecture Program with featured lecturer Dr. Os Guinness, Author and Executive Director at the Williamsburg Charter Foundation which celebrates the First Amendment Religion Clauses
Guinness is the Pumpkin Spice Latte of St. Patrick\u27s Day
Get PDFThis study by a team of faculty from the Joetta Di Bella and Fred C. Sautter III Center for Strategic Communication in the School of Communication and Media at Montclair State University shows that Guinness was the most-discussed brand on social media leading up to St. Patrick’s Day, and not just in the traditional ways people share how they drink the popular beer brand. The volume of social media conversations related to Guinness beer and St. Patrick’s Day saw a 25% increase. Most social chats exhibited a happy mood as evidenced by a 62% joyful sentiment.
While the Shamrock Shake from McDonald’s was another popular product discussed by social media users, the Guinness brand was highlighted in non-traditional ways related to the holiday, including cooking and recipes, Guinness chocolate, a new ad campaign with Aquaman star Jasom Momoa, and a partnership with Cincinnati Bengals quarterback Joe Burrow and the Joe Burrow Foundation
Black: A Persuasive Metaphor in Guinness Stout’s Advertisements in Nigeria
Get PDFAbstract: This study investigated the terminology of Black as a career metaphor that promotes the image of Guinness®. Thus, six ads of Guinness, deploying Black as the hub, were selected for illustrations. The author adopted Lakoffian-Johnsonian concept of metaphor supported with the Hallidayan mood system for the analysis. As Guinness embraces qualities of Black as its stronghold-cum-primary source domain, the study revealed the model as being very distinct. Black attributes, propagated as fashionable, beautiful, sophisticated, kingly, famous, etc., facilitate readers to consumption by seducing the audience to perceive Guinness as personified Black that must be admired. Black is no more a derogatory color concept as a coinage of colonial mastery. It is exalted as an important object of identification that sponsors the globally-renowned Guinness. The study suggested that researchers should not perceive Black as only synonymous to Guinness, but should serve as an approach to influence their communication choices and styles.Resumen: Este estudio se centra en el uso del término Black como una metáfora de la imagen de Guinness®. De esta forma, seis anuncios de Guinness utilizan la idea de Black como imagen de sus campañas publicitarias. El autor emplea el concepto de metáfora desarrollado por Lakoff y Johnson apoyado sistema tripartito de Halliday. A medida que Guinness adopta las cualidades de Black como su dominio fuente de fortaleza-primaria, el estudio reveló que el modelo es muy distinto. Los atributos de “negros”, como sinónimos de elegantes, hermosos, sofisticados, reales, famosos, etc., facilitan el consumo de los lectores seduciendo al público que percibe a Guinness como un negro personificado que debe ser admirado. El “negro” ya no es un concepto de color despectivo invención del dominio colonial. Es exaltado como un importante objeto de identificación que patrocina a Guinness, de renombre mundial. El estudio sugirió que los investigadores no deberían percibir a Black solo como un sinónimo de Guinness, sino que debería servir como un enfoque para influir en sus elecciones y estilos de comunicación
Data from: Estimating agronomically relevant symbiotic N fixation in green manure breeding programs
No full textPlease cite as: Katherine Muller, Joseph Guinness, Matthew Hecking & Laurie Drinkwater. (2021) Data from: Estimating agronomically relevant symbiotic N fixation in green manure breeding programs. [Dataset] Cornell University eCommons Repository. https://doi.org/10.7298/vrd4-4k23Widespread use of legume green manures is limited by a lack of reliable varieties that meet the needs of farmers. Improving symbiotic N fixation (SNF) in open-pollinated legume species poses a challenge because normal methods used for assessing SNF conflict with breeding practices such as seed production and removing low-quality sires. We investigated methods for measuring symbiotic N fixation that are compatible with breeding practice for two major legume cover crops: hairy vetch (Vicia villosa) and crimson clover (Trifolium incarnatum L.). We collected two non-destructive samples at the early-flowering stage (Meristem and Wedge) and a sample at seed harvest (Seed). Our objective was to determine which combination of measurements best predicted symbiotic N fixation (%Ndfa) and total N content at 50% flowering. Our statistical approach accommodated the problem that target traits and seed measurements cannot be measured in the same individuals. Overall, the Wedge sample provided the best prediction for Ndfa at 50% flowering. The best predictions for total N plant-1 came from combining vigor ratings with aboveground biomass at seed harvest. In addition to specific recommendations for legume cover crop breeding programs, we provide a flexible statistical method for studying relationships between traits that cannot be measured jointly.This work was supported by USDA-NIFA grant #2015-51300-24192, with additional support from USDA-NIFA grant #2018-51106-28778. Guinness was supported by the National Science Foundation under grant No. 1916208 and the National Institutes of Health under grant No. R01ES027892
Listening to the voices of Guinness
No full textTim Strangleman, Professor of Sociology at the University of Kent and author of "Voices of Guinness: an oral history of the Park Royal Brewery", speaks about his book and delivers a presentation titled "Listening to the voices of Guinness". He describes how he wrote about and photographed the Park Royal Brewery for the last six months before it closed in 2005. Tim shares how his subsequent research revealed an incredibly rich story of corporate cultural change and the transformation of work and the workplace. Drawing on material from his new book, Tim reflects on what that story tells us about work meaning, identity and organizational life in the second decade of the twenty-first century. Hosted by MSU Professor John Beck
Perceptions of the Guinness brand as determined by young American drinkers
No full textThis research presents vigorous and unique insight into the Guinness brand as
perceived by young American drinkers, a recently targeted demographic for the brand. The
established literature and current marketing practitioners alike have recognized the
importance of examining brand perceptions in recent years. The ways in which country of
origin and heritage influence brand perceptions is necessary to understand in order for future
marketing activities to be properly tailored to improve or reinforce currently attractive
perceptions of brands.
An in-depth case study of the alcohol industry, developed by the use of in-depth
interviews, a research diary, and observations, was used to gather data in qualitative form.
The result of the study reveals imperative insight into the Guinness brand, in which
Guinness’ robust heritage and Irish origin had profound, positive effects on the ways in
which the brand is perceived by American drinkers newly legally allowed to consume
alcohol. The results of this study provide Guinness, and in fact all alcohol brand managers,
with an understanding of perceptions of desirable alcohol brands as well as an understanding
of Guinness’ extensive history and the Irish origin’s effects on perceptions, which were
entirely positive. Brand managers of the Guinness brand should continue to emphasize the
brand’s history and Irish origin in future marketing plans, in which current marketing
practices implemented by the brand are virtually unnoticed by young, newly-legal American
drinkers. Author keywords: Branding.brand perceptions, international marketing, brand image, brand identity, Guinness, alcohol industry, heritage, country of origi
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