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Pengaruh Kepercayaan dan Citra Perusahaan terhadap Loyalitas Pelanggan Kartu simPATI (Studi Kasus Pada Mahasiswa Jurusan Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Muhammadiyah Sumatera Utara
No full textDalam persaingan industri yang sangat kompetitif saat ini, kelangsungan hidup perusahaan tergantung pada pelanggan yang loyal. Alasan utama diperlukan pelanggan yang loyal adalah semakin mahalnya biaya perolehan pelanggan baru. Untuk menciptakan loyalitas pelanggan maka perusahaan perlu memiliki keunggulan kompetitif yang berkelanjutan dengan membentuk kepercayaan dan citra perusahaan yang baik di mata konsumen. Kepercayaan dan citra perusahaan yang baik di mata konsumen dibutuhkan perusahaan untuk membangkitkan loyalitas pelanggan terhadap perusahaan. Pelanggan yang telah memiliki loyalitas kepada perusahaan cenderung melakukan transaksi berulang dan mencari apa yang dibutuhkannya kepada perusahaan tersebut. Loyalitas adalah tentang persentase dari orang yang pernah membeli dalam kerangka waktu tertentu dan melakukan pembelian ulang sejak pembeliannya yang pertama (Situmorang, 2009: 138). Perusahaan perlu untuk menjaga loyalitas ini karena dengan menjaga loyalitas pelanggan berarti merupakan sebuah usaha untuk mempertahankan kelangsungan hidup perusahaaan. Upaya mempertahankan loyalitas pelanggan ini merupakan upaya strategis yang lebih efektif dibandingkan dengan upaya menarik pelanggan baru.
Tujuan penelitian ini adalah untuk mengetahui dan menganalisis pengaruh kepercayaan dan citra perusahaan terhadap loyalitas pelanggan kartu simPATI pada mahasiswa Jurusan Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Muhammadiyah Sumatera Utara.. Metode penelitian yang digunakan adalah metode analisis deskriptif, uji asumsi klasik, analisis regresi linear berganda, dan uji hipotesis dengan model uji-F, uji-t, dan koefisien determinasi (R2). Peneliti mengambil sampel dengan menggunakan rumus untuk populasi yang tidak teridentifikasi, sehingga sampel ditentukan sebanyak 138 orang.
Hasil penelitian ini menunjukkan adanya pengaruh yang positif dan signifikan dari variabel kepercayaan dan citra perusahaan secara simultan dan parsial terhadap loyalitas pelanggan, dengan persamaan regresi: Y= 2,026 + 0,534 X1 + 0,412 X2 + e, dan dengan nilai koefisien determinasi (adjusted R square) sebesar 54,2%.112 HalamanSkripsi Sarjan
Pengaruh Gaya Kepemimpinan Transaksional Dan Locus Of Control Terhadap Prestasi Kerja Pegawai Dalam Lingkungan Kantor Dinas Komunikasi Dan Informatika Kota Makassar
No full textPenelitian ini bertujuan untuk menganalisis dan memahami pengaruh gaya kepemimpinan transaksional dan locus of control secara parsial dan simultan terhadap prestasi kerja pegawai pada Kantor Dinas Komunikasi dan Informatika Kota Makassar. Jenis penelitian yang digunakan adalah deskriptif dengan pendekatan kuantitatif dan data yang dikumpulkan bersumber dari data primer dengan teknik pengumpulan data melalui kuesioner terhadap 82 responden sesuai kondisi tahun 2022, serta dianalisis secara statistik inferensi. Hasil penelitian ini menunjukkan bahwa secara parsial yaitu variabel gaya kepemimpinan transaksional tidak memiliki pengaruh signifikan terhadap prestasi kerja, dan variabel locus of control mempunyai pengaruh yang signifikan terhadap prestasi kerja, lalu secara simultan, gaya kepemimpinan transaksional dan locus of control secara bersama-sama mempunyai pengaruh signifikan terhadap prestasi kerja yang kesemuanya dengan tingkat kepercayaan 95%
Going Beyond Counting First Authors in Author Co-citation Analysis
No full textThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
No full text“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
No full textWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
No full textWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
Author-wise bibliometric analysis based on entropy.
No full textAuthor-wise bibliometric analysis based on entropy.</p
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