1,720,958 research outputs found
PENGELOLAAN MODAL KERJA UKM GROGOL LIMO DEPOK
Get PDFUMKM usaha tempe di Kelurahan Grogol yang terletak di Kecamatan Limoberjumlah 271, pelaku usaha tempe sebanyak 16 (6%) dari jumlah UMKM yang ada diKelurahan Grogol. Target dan luaran dari pengabdian kepada masyarakat ini adalahmemberikan solusi kepada UMKM usaha tahu dalam pengelolaan modal kerjamelalui perhitungan/penetapan kebutuhan dana per hari dan penetapan periodeketerikatan dana sehingga tercapai modal kerja yang optimal. Pengabdian kepadamasyarakat ini dilakukan dalam bentuk pelatihan pengelolaan modal kerja. Sebelumpelatihan, para pelaku usaha tempe diminta untuk mengisi kuesioner tentangpengelolaan modal kerja dan di akhir pelatihan dilakukan evaluasi untuk mengetahuipemahaman mereka tentang pelatihan yang telah dilakukan oleh tim pengabdi. Darihasil evaluasi, pemahaman mereka meningkat 95% dan selanjutnya merekamempraktikkan usaha yang mereka lakukan
ANALYSIS OF COMPETITIVE ADVANTAGE STRATEGY OF BADUY’S WOVEN FABRIC INDUSTRY
Get PDFCompetition in the business world in Indonesia in the era of globalization is very strict at the national, regional and international levels. The success of SMEs in Indonesia is inseparable from the role of government and SMEs themselves in an effort to develop SME business activities to achieve competitive advantage. This study aims to analyze the differentiation strategy of Baduy’s woven fabrics as an effort to gain competitive advantage and alternative strategies that can be done to obtain a competitive advantage. Primary data is obtained by questionnaires and interviews with craft makers and local governments through the Department of Industry and Trade / SMI and the SME office. Secondary data is obtained from the Department of Industry and Trade. The technical data analysis used is descriptive quantitative method, through analysis of internal and external factors, SWOT analysis of matrix, space matrix and IE matrix. The results of the analysis using the SWOT matrix are obtained industrial position in an aggressive strategy alternative, by aggressive expansion and promotion. In Internal External Matrix (IE Matrix), results obtained from the position of the Baduy’s weaving industry are in quadrant V (five) with alternative concentration strategies through horizontal integration or stability strategies. SPACE Analysis matrix produces a position in quadrant I (one) with an aggressive strategy alternative. This research model is expected to be an input for the Lebak Regional Government for strategic alternatives in obtaining competitive advantages so that it can help increase the productivity of the Baduy tribe, and be able to contribute or add value in the family even in the regional economy. The research output is a strategy model of competitive advantage in the Baduy’s weaving industry
PENGARUH STRATEGI PROMOSI MEDIA SOSIAL INSTAGRAM, CITRA MEREK, DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN PRODUK HITO COFFEE BEKASI
Get PDFAbstract This study aims to determine and analyze the effect of Instagram\u27s social media promotion strategy, brand image, lifestyle on purchasing decisions for Hito Coffee Bekasi products. This research method uses quantitative methods with 75 consumers of Hito Coffee respondents in Bekasi with purposive sampling technique. The data analysis technique was taken through a questionnaire with descriptive data analysis techniques then tested for validity and reliability then continued with hypothesis testing using SmartPLS 3.0. Hypothesis testing in this study used the analysis of the inner model, outer model, and t-statistical test with a significance level of 5% (0.05). The results showed that (1) the Instagram social media promotion strategy variable had a positive and significant effect on purchasing decisions (2) the brand image variable had a positive and significant effect on purchasing decisions (3) the lifestyle variable had no significant effect on purchasing decisions. Keywords : Instagram Social Media Promotion Strategies; Brand Image; Lifestyle; Purchase Decision AbstrakPenelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh strategi promosi media sosial Instagram, citra merek, gaya hidup terhadap keputusan pembelian produk Hito Coffee Bekasi. Metode penelitian ini menggunakan metode kuantitatif dengan 75 responden konsumen Hito Coffee di Bekasi dengan Teknik purposive sampling. Teknik analisis data diambil melalui kuesioner dengan teknik analisis data deskriptif kemudian diuji validitas dan reliabilitasnya kemudian dilanjutkan dengan pengujian hipotesis menggunakan SmartPLS 3.0. Pengujian hipotesis dalam penelitian ini menggunakan analisis inner model, outer model, dan uji t-statistik dengan taraf signifikansi 5% (0,05). Hasil penelitian menunjukkan bahwa (1) variabel strategi promosi media sosial Instagram berpengaruh positif dan signifikan terhadap keputusan pembelian (2) variabel citra merek berpengaruh positif dan signifikan terhadap keputusan pembelian (3) variabel gaya hidup tidak berpengaruh signifikan terhadap keputusan pembelian. Kata Kunci: Strategi Promosi Media Sosial Instagram; Citra Merek; Gay
KEUNGGULAN KOMPETITIF MELALUI PEMASARAN KEWIRAUSAHAAN DAN ORIENTASI KEWIRAUSAHAAN USAHA MIKRO KECIL MENENGAH
Get PDFAbstrak: Penelitian ini merupakan penelitian kuantitatif yang bertujuan untuk menguji pengaruh pemasaran kewirausahaan dan orientasi kewirausahaan terhadap keunggulan kompetitif. Jumlah populasi dalam penelitian ini sebesar 351 pelaku UMKM. Sampel dipilih menggunakan purposive sampling method. Sampel berjumlah sebesar 100 pelaku UMKM di desa Kanekes, Kecamatan Leuwidamar, Lebak. Penelitian ini menggunakan alat analisis partial least square (PLS) dalam analisis inferensial. Hasil penelitian ini menunjukkan bahwa variabel pemasaran kewirausahaan dan orientasi kewirausahaan berpengaruh positif terhadap keunggulan kompetitif. Hasil penelitian ini bermanfaat sebagai bahan masukan bagi pemegang kebijakan mengenai strategi pengembangan keunggulan kompetitif UMKM, dan diharapkan pula dinas terkait dikabupaten Lebak agar menerima hasil penelitian sebagai bahan informasi dalam pengambilan kebijakan guna merumuskan program pembinaan bagi UMKM. Abstract: This study is a quantitative study that aims to examine the effect of entrepreneurial marketing and entrepreneurial orientation on competitive advantage. The total population in this study was 351 MSME actors. The sample was selected using purposive sampling method. The sample is 100 SMEs in Kanekes village, Leuwidamar district, Lebak. This study uses a partial least square (PLS) analysis tool in inferential analysis. The results of this study indicate that the variables of entrepreneurial marketing and entrepreneurial orientation have a positive effect on competitive advantage. The results of this study are useful as input for policy holders regarding the development of a competitive advantage strategy for SMEs, and it is also hoped that the relevant agencies in Lebak Regency will accept the results of the research as information material in policy making in order to formulate a coaching program for SMEs
Pengaruh Konten Sosmed, Customer Experience Dan Kualitas Produk Terhadap Keputusan Pembelian Pada Suasana Kopi
Get PDFABSTRAKPenelitian ini menggunakan metode kuantitatif dengan tujuan untuk membuktikan adanyapengaruh Konten Sosmed, Customer experience, dan Kualitas produk baik secara langsung maupunsecara tidak langsung terhadap Keputusan Pembelian kopi. Penelitian ini menggunakan 120responden dari Pengunjung yang pernah datang dan memesan di suasana kopi sebagai data primer,dan data sekunder peneliti peroleh melalui berbagai referensi yang berhubungan dengan penelitian.Pengambilan data menggunakan teknik purposive sampling dan dianalisis menggunakan teknikanalisis deskriptif dan inferensial dengan bantuan perangkat lunak SmartPLS. Sehingga pengolahandata memperoleh hasil bahwa (1) Konten Sosmed berpengaruh positif dan signifikan terhadapKeputusan Pembelian, (2) Customer Experience berpengaruh positif dan signifikan terhadapKeputusan Pembelian, (3) Kualitas produk Produk berpengaruh positif dan signifikan terhadapKeputusan Pembelian, 4) Konten Sosmed, Customer Experience, dan Kualitas Produk secarasimultan atau bersamaan berpengaruh positif terhadap Keputusan Pembelian..Kata Kunci: Konten sosmed, Customer Experience, Kualitas Produk, , dan Keputusan Pembelian.ABSTRACTThis study uses quantitative methods with the aim of proving the influence of Social MediaContent, Customer experience, and product quality both directly and indirectly on Coffee PurchaseDecisions. This study used 120 respondents from visitors who had come and ordered coffee asprimary data, and secondary data researchers obtained through various references related toresearch. Data were collected using purposive sampling technique and analyzed using descriptiveand inferential analysis techniques with the help of SmartPLS software. So that data processingobtains the results that (1) Social Media Content has a positive and significant effect on PurchasingDecisions, (2) Customer Experience has a positive and significant effect on Purchase Decisions, (3)Product quality has a positive and significant effect on Purchase Decisions, 4) Social Media Content, Customer Experience, and Product Quality simultaneously have a positive effect on PurchasingDecisions.Keyword: Social Media Content, Customer Experience, Product Quality, and Purchase Decision
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
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