1,720,983 research outputs found
Sales Promotion and Advertising of New Company
No full textThe bachelor thesis investigates mainly marketing, more specifically sales promotion and advertising of the business which is aiming to enter the market of providing photography services. Theoretical parts include concepts of marketing, marketing mix, and marketing communication. The second part is composed of several analyzes which results are used in the third part. The latter induces suggestions mainly to improve its position on the mar-ket
The Difference of Waste Separation Behavior based on Societal Elements-A case study in Hanoi, Vietnam-
No full text202
The Difference of Waste Separation Behavior based on Societal Elements-A case study in Hanoi, Vietnam-
Get PDF東洋大学博士2022doctoral thesi
Marketing Communication for a Company's Expansion to a Foreign Market
No full textThis thesis, divided into three parts, studies the development of a communication mix for the selected company Knihobot, s. r. o., which is currently expanding to the Austrian market. The company specializes in the sale of refurbished books. The first part includes the theoretical framework related to the studied issues. The following section is an analytical part focused on the current company's position. The former is separated into two main parts: microenvironment and macroenvironment analyses. This chapter also includes marketing research conducted using both qualitative and quantitative methods. The final part presents original proposals based on the analytical section, focusing on the communication mix for the Austrian market
The opportunities and challenges of Banks and Fintech cooperation-The case study of VP Bank and Timo enterprise
No full textGlobalization\u27s economy and the development of innovations as well as the wide use of technologies have changed the banking business worldwide. Financial technologies (FinTech) have become an integral part of banking, and nowadays banks have started to compete beyond financial services facing increasing competition from nonfinancial institutions providing, for example, payment services. The rapid rise of FinTech has changed the business landscape in banking asking for more innovative solutions. These recent tendencies require the banks to increase investment in FinTech, rethink service distribution channels, especially the business-to-consumers models, increase further standardization of back-office functions, etc. The main objectives of this study address two main parts analyze the recent trends in banking, identifying opportunities and challenges of Fintech, and, analyze the case study of VP Bank and Timo enterprise to find the solution to improve the cooperation in Viet Nam market. This study is using the secondary data analysis method, the data is collected from various sources, the findings show that Viet Nam policymakers play an important role on the cooperation between banks and fintech enterprises, and, the process of digitalization is obstructed by the lack of innovation technology
The hedonic pricing model applied to the housing market
Get PDFPurpose: The article applies the hedonic pricing model to estimate house price in the housing market of Vietnam, which is a country with a fledgeling housing market, so the study is expected to bring interesting findings. Design/Methodology/Approach: By applying the hedonic pricing model, most of the previous studies have reported that house price is significantly influenced by the characteristics of the house itself, its location and surrounding facilities. Based on this, the article adopts the Ordinary Least Squares (OLS) regression in combination with robustness statistics in the model estimation, so the estimated results on house price are reliable and able to be widely applied. Data are collected through the survey into housing projects in Ho Chi Minh and Ha Noi city, which are the two largest cities in Vietnam. Findings: The findings reveal that the hedonic pricing model can be applied to estimate house price in Vietnam’s housing market. This can be said to be a big success in giving first empirical evidence in Vietnam on this matter. Specifically, house price is negatively affected by its proximity to the city center. Also, factors including house size, house type, house structure, number of bedrooms, amenities around the house exert a positive influence on the price. Practical Implications: The estimated results are typical and reliable, which can be applied universally. Originality/Value: The study confirms the hedonic pricing model can be well-applied to accurately estimate the price of houses in Vietnam. More than that, the findings are also essential for other countries, especially those with a nascent housing market like Vietnam.peer-reviewe
Which source characteristics make greater impacts on customer purchase intention: Celebrities or social media influencers?
No full textAlthough using social media influencers in marketing activities are becoming more and more popular recently, their performance in comparison with celebrity endorsement is not well studied in the literature. Previous literature has addressed many different source characteristics of celebrity endorsers and their effect on customers\ue2 behavior. However, rapid change in information and communication channels requires researchers to update and examine how current forms of communication transform brand\ue2s marketing strategies.
This dissertation focuses on exploring three key attributes (attractiveness, credibility, and similarity) that determine the impact of endorsements on purchase intention. Two research questions were used to orientate the quantitative research in this dissertation: (1) Does endorsers\ue2 perceived characteristics have a significantly positive impact on customers\ue2 purchase intention? (2) Are customers more likely to purchase products endorsed by social media influencer or traditional celebrity endorsers?
Factor analysis and multiple regression modelling were used to analyze the responses of 354 users of Samsung smartphones in Vietnam market. Overall, our results show that celebrity endorsements in terms of his/her attractiveness, credibility, and similarity significantly increase customers\ue2 purchase intention. Influencer endorsers\ue2 credibility and similarity were also revealed to have positive impacts. Furthermore, the findings confirm that social media influencers generate greater impacts on increasing customers\ue2 purchase intention towards the brand than celebrities do in Vietnamese smartphone industry
Polypharmacy in Psychiatry: An Exploratory Study Examining Strategies to Improve Prescribing Practices
No full textThis mixed-methods exploratory research explored the factors contributing to the prescribing of antipsychotic polypharmacy outside of guideline recommendations at a public psychiatric facility in Western Australia. Informed by the triangulation of findings from an audit, prescriber survey and qualitative study, a pharmacist-led intervention was developed and implemented to address several of the identified issues. The implementation and outcomes of the intervention were evaluated using the Medical Research Council's Intervention Process Evaluation Framework
The Impact of Employees Motivation on Organizational Effectiveness
Get PDFThe objective of the thesis was to find out the impact of employee motivation on organizational effectiveness. The study focused on (1) defining the motivation concepts and methods, (2) identifying the most motivating factors, and the linkage of employee motivation with an organization’s productivity and effectiveness. In addition, suggestions to increase employee’ level of motivation and direction for further study were also discussed.
To gain deeper understanding of the research topic, different motivation theory models were reviewed. However, the attention was on analyzing the three motivation theories of Maslow’s Hierarchy of Needs, Herzberg’s Two-Factor theory, and Vroom’s Expectancy theory. In addition, quantitative method was used in order to acquire data. First, a questionnaire based on chosen theoretical framework was created. Later it was sent to all the students at Vaasa University of Applied Sciences, but with the target on currently working students.
In conclusion, the thesis pinpointed money, personal growth, and worklife balance as the three most influential motivation factors for employees. Nonetheless, the research also revealed the factors that motivate employees were not the same as the factors that retain employees at work. While there might still other ways to increase employee’ level of motivation, the practice of combining both physical incentives and spiritual stimulation was proved to be the most effective
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