44 research outputs found
Iklan Televisi dan Perilaku Konsumtif Anak-Anak (Studi Kasus Pada Siswa SDN 13 Serang)
No full textAbstract – The aim of this research is to know the influence of TV commercials toward the consumptive behavior of childrens. For this purpose an analytical survey method was adopted. The sample was taken by cluster random sampling technique based on primary school 13 Serang. Based on minimal amount of sample and the Krejcie table, 39 student were taken as its sample. Primary data were obtained by questionnaire, interview and observation and enriched by documentation analysis as secondary data. Data collected were: slogan, commercial model, repetition, and motivation. Collected data were analyzed by path analysis. The result shows that aside of the following factors: slogan, model, repetition, motivation, were partially significant in influencing the childrens attitude to the product. Slogan, model, repetition, motivation, age, education and attitude were collectively significant in influencing consumptive behaviour of the childrens. Partially the age and social community have no significant influence Keywords – Slogan, Model, Repetition, Motivation
Rekonseptualisasi Lembaga Keamanan Laut sebagai Upaya Mewujudkan Indonesia Menjadi Negara Poros Maritim. AUTHOR: Alfian Nur Salsabila, Gayatri Galuh Pertiwi, Popi Fitriyah Dewi
No full textRekonseptualisasi Lembaga Keamanan Laut sebagai Upaya Mewujudkan Indonesia Menjadi Negara Poros Maritim
Alfian Nur Salsabila, Gayatri Galuh Pertiwi, Popi Fitriyah Dew
Strategi Pemberdayaan dan Penguatan Modal Sosial Masyarakat di Era Pandemi Covid-19
No full textThe Covid-19 pandemic has caused various social and economic problems, the impact of which is felt by the community to be extreme. The Covid-19 pandemic has caused various social and economic problems, the impact of which is felt by the community to be extreme. People who are economically weak, have acces and education in a pandemic situation are faced with groups of people we have dominat power, and have implications for unbalanced competition in socio economis life. Empowerment is one of the strategies so thet weak communities can have empowerment and are to solve problems caused by the Covid-19 pandemic voluntarily and independently.Exsploration of previous studies and literature review are strategies and techniques in constructing empowerment strategies. The results of this study indicate that empowerment must be based on the potential strength of culture, values, and local wisdom of the community. Social capital becomes energy in increasing community empowerment and capacity. The stages in the empowerment strategy that must be carried out are site selection, socialization and empowerment. The right form of empowerment in the Covid-19 pandemic era is Community Based Empowerment, while social capital can be designed to strengthen community social capital in the Covid-19 pandemic era, namely (1) Social bounding (2) Social bridging (3) Social linking. The construction of community empowerment strategies lies in the positioning of local wisdom, local potentials, individual characteristics and regional characteristics as energy in the empowerment process. The recommendations produced in this study are the need for the concept of empowerment and strengthening of social capital capacity that is implementable, measurable and leads to increased creativity and innovation of the community.Pandemi Covid-19 menyebabkan berbagai persoalan sosial, ekonomi yang dampaknya dirasakan ekstrem oleh masyarakat. Pemberdayaan merupakan salah satu strategi agar masyarakat lemah dapat memiliki keberdayaan dan mampu menyelesaikan persoalan-persoalan sosial ekonomi dan politik yang diakibatkan oleh pandemi Covid-19 secara mandiri. Eksplorasi terhadap penelitian-penelitian terdahulu dan kajian pustaka merupakan startegi dan teknik dalam mengkonstruksi strategi pemberdayaan. Hasil penelitian ini menunjukkan bahwa pemberdayaan harus berbasis pada kekuatan potensi budaya, nilai-nilai, dan kearifan lokal masyarakat. Modal sosial menjadi energi dalam meningkatkan keberdayaan dan kapasitas masyarakat. Adapun tahapan dalam strategi pemberdayaan yang harus dilakukan adalah seleksi lokasi, sosialisasi dan kegiatan pemberdayaan. Bentuk pemberdayaan yang tepat di era pandemi Covid-19 adalah Community Based Empowerment, sedangkan modal sosial dapat dirancang dalam penguatan modal sosial masyarakat di era pandemi Covid-19 yakni (1) Social bounding (2) Social bridging (3) Social linking. Konstruksi startegi pemberdayaan masyarakat terletak pada diposisikannya kearifan lokal, potensi-potensi lokal, karakteristik individu dan karakeristik wilayah sebagai energi dalam proses pemberdayaan. Adapun rekomendasi yang dihasilkan dalam penelitian ini adalah diperlukannya konsep pemberdayaan dan penguatan kapasitas modal sosial yang implementatif, terukur dan mengarah pada peningkatan kreatifitas dan inovasi masyarakat
Perubahan Sosial, Ekonomi dan Tata Media di Era Penyiaran Digital Studi Kasus Analogue Switch-Off di Indonesia
No full textAnalogue switch-off (ASO) is the process of breaking off an analogue television signal so that digital transmission is completely adopted. Indonesia is currently struggling to move to a total ASO across the country to reap the social and economic benefits of digital conversion. This research specifically uses descriptive research to provide a detailed description of a particular phenomenon. This digitization of television broadcasting can drive better innovation, job creation, productivity and competitiveness, allocating the digital dividend to mobile communications will drive internet adoption and have a huge lucrative economic impact.Analogue switch-off (ASO) adalah proses pemutusan sinyal televisi analog sehingga transmisi digital benar-benar diadopsi. Indonesia saat ini sedang berjuang untuk pindah ke ASO total seluruh negeri untuk meraup manfaat sosial dan ekonomi dari konversi digital. Penelitian ini secara khusus menggunakan penelitian deskriptif untuk memberikan gambaran yang mendetail tentang suatu fenomena tertentu. Digitalisasi siaran televisi ini dapat mendorong inovasi yang lebih baik, penciptaan lapangan kerja, produktivitas, dan daya saing, mengalokasikan dividen digital ke komunikasi seluler akan mendorong adopsi internet dan memiliki dampak ekonomi besar yang menguntungkan
Communication perspectives on social change towards electrification for 2-wheeled vehicle users
No full textThis study discusses the perspective of social change communication on electrification for people who use 2-wheeled vehicles. The method used in this study is descriptive qualitative with data collected from journals, articles, and books related to the perspective of social change communication related to electrification for people who use 2-wheeled vehicles which are described empirically. The conclusion obtained is that the public needs to be educated by means of good communication, as a form of the world's green campaign to welcome carbon neutrality in 2030, in this case 2-wheeled electric vehicles can be used as the right and comprehensive mobility solution for users who are currently still using fossil fuel vehicles. This can also be used as part of the social change of society in the current era to reduce the effects of global warming, and reduce the impact of greenhouse gases, especially in urban areas, especially those derived from exhaust gas expenditures in the form of carbon emissions containing pollutants. This change in the use of 2-wheeled electric vehicles also helps in the formation of social changes for the community and the environment to benefit from environmental conditions and healthier air quality
Model Manajemen Krisis Public Relations (MPR) dalam Menghadapi Krisis di Era Pandemi Covid-19
No full textPublic relations is a proactive management role that monitors trends, events, and concerns that may occur and detract from the company's critical relationships. When a crisis develops, the Public Relations' efforts to continuously monitor through informal relationships and others may be of great service to the organization. PR can therefore be considered a company's portrait. It is the organization's eyes, ears, and spokesperson at the same time. When an organization is in a state of instability, public relations takes the lead, when it is in a state of stability, it remains diligent in research and analysis, and when a firm advances, it stands behind and supports all of the organization's supporting activities and initiatives. In other words, Public Relations is an absolute necessity. PR serves as a facilitator and mediator between an organization and the public during a crisis. In my preamble, I underlined the importance of public relations in organizations, particularly in Indonesia, which, from my perspective, still gives PR meaning and places it in a significantly different position than it should
Diseminasi Informasi Potensi Desa Wisata Melalui Website: -
No full textPriwisata merupakan sektor penting dalam mendorong pembangnandan pertmbuhan ekonomi nasional. Salah satu pendekatan pengembangan pariwisata yang startegis dewasa ini adalah desa wisata. Desa Wisata Tanjung Pasir merupakan wisata pesisir pantai yang dalam pelaksanaannya desa wisata ini menemui berbagai kendala. Salah satunya adalah terbatasnya proses diseminsi informasi terkait potensi wisata yang menyebabkan masyarakat luas tidak mengetahui keberadaan dari desa wisata ini. Website merupakan solusi strategis yang dapat dijadikan sarana diseminasi informasi yang dapat menjangkau khalayak luas tanpa dibatasi oleh jarak dan waktu. Metode yang digunakan dalam kegiatan ini adalah FGD dan substitsi IPTEKS. FGD ditujukan untuk menggali informasi terkait potensi wisata sedangkan substitusi IPTEKS adalah cara membuat, menawarkan dan mengaplikasikan teknologi yang dibutuhkan. Hasil dari kegiatan ini adalah terbentuknya website Tanjung Pasir yakni tanjungpasir.com yang dapat diakses oleh kalangan luas dan pemetaan potensi-potensi wisata yang dibutuhkan bagi pemerintah dalam membuat program pengembangan wisata. Website terdiri dari fitur home, jelajah, blog, video dan kontak. Dengan adanya website, informasi terkait desa wisata menjadi lebih mudah diakses oleh masyarakat luas. Adanya website juga menuntut pengelolaan desa wisata agar lebih profesional, modern dan mampu bersaing dengan objek wisata lainnya. Rekomendasi yang dihasilkan dari kegiataan ini diantaranya diperlukannya maintanance terhadap website yang sudah dibuat, dengan memperbahari informasi, video dan gambar terbaru. Diperlukan pendampingan dan kontrol terukur atas pelaksanaan pengembangan desa wisata baik oleh pemerintah, masyarakat, pelaku UMKM dan masyarakat sekitar. Kerjasama dengan pihak swasta perlu digagas oleh pemerintah dan masyarakat agar pengembangan Desa Wisata Tanjung Pasir lebih tersinergi
Upaya Mengurangi Sampah Plastik di Masa Pandemi Covid-19 dengan Memanfaatkan Sistem Ecobrick di Desa Blumbungan
No full textThe Covid-19 pandemic has drastically impacted the world's population and various aspects of life. The spread of this disease is a threat to all countries. This is because the spread of this disease occurs in all age groups, especially the elderly group. All community activities are restricted, so most people experience a crisis, either economic crisis, social crisis or crisis from all fields, especially from the lower middle class. Therefore, student creativity is needed to overcome health problems and prevent the spread of Covid-19, so the author focuses on processing plastic waste. Thus, the author took the title of the article Efforts to Reduce Plastic Waste in the Covid-19 Pandemic Period by Utilizing the Ecobrick System in Blumbungan Village. The research method used in this research was direct approach research, better known as empirical research, conducted directly in the field. This study indicates that by making ecobrick, people can use plastic waste for useful goods. The community also understands the importance of keeping the environment clean and knows the dangers of plastic waste. People can maintain health and stay productive in everything during this pandemic.[Pandemi Covid-19 telah berdampak drastis terhadap penduduk dunia dan berbagai aspek kehidupan. Bagi negara, penyebaran penyakit ini menjadi ancaman bagi semua negara. Hal ini karena penyebaran penyakit ini terjadi pada semua kelompok umur, terutama mereka yang berusia lanjut. Semua aktivitas masyarakat sangat terbatas sehingga sebagian besar masyarakat mengalami krisis, baik itu krisis dari segi ekonomi, krisis sosial, maupun krisis dari segala bidang, terutama dari kalangan menengah ke bawah. Oleh karena itu kreativitas siswa sangat dibutuhkan untuk mengatasi masalah kesehatan dan mencegah penyebaran Covid-19, maka disini penulis fokus pada pengolahan sampah plastik. Oleh karena itu penulis mengambil judul artikel Upaya Mengurangi Sampah Plastik di Masa Pandemi Covid-19 dengan Memanfaatkan Sistem ecobriks di Desa Blumbungan. Metode penelitian yang digunakan pada penelitian ini yaitu jenis penelitian pendekatan secara langsung atau yang lebih dikenal dengan penelitian empiris yaitu melakukan penelitian secara terjun langsung ke lapangan. Hasil penelitian ini menunjukkan bahwa adanya pembuatan ecobriks ini masyarakat bisa memanfatkan sampah plastik menjadi barang yang bermanfaat. Masyarakat juga memahami akan pentingnya menjaga kebersihan lingkungan serta mengetahui bahaya akan sampah plastik. Masyarakat mampu menjaga kesehatan dan tetap produktif dalam segala hal di masa pandemic ini]
Intellectuality and Artistic Aspect of Author in the Concept of Spinoza's Rationalism (Expressive-Typography on Indonesian New-Age Poem)
No full textIntellectuality and Artistic Aspect of Author in the Concept of Spinoza's Rationalism(Expressive-Typography on Indonesian New-Age Poem). Typography is a rarecourse in the study of literature. Sometimes, it is neglected. In this study, webelieved that all parts of literary work contained valuable marks that could benefithumans and the development of literary studies. Most studies commonly focusedon how an author used figurative language in his work, not typography. In thisstudy, we investigated and observed in nature intellectuality and aestheticpreference of Wiji Thukul in the construction of expressive poems on his own. Weused Spinoza's rationalism as an approach for this purpose. In our analysis, wefound that being a member of the democratic party contributed to thedevelopment of Wiji Thukul's intellectuality so that he could become more literateabout social reality, while the experience of being a poet, in any event, hadcontributed to his competence and aesthetic preference. In this essence, webelieved that substance, value, and ideology are the most prominent in the currentliterary work's content, as well as in its form.Keywords: Literary studies, intellectuality, Aesthetic, Spinoza, typograph
Analisis Gaya Bahasa dan Latar Belakang Sosial Budaya dalam Cerita Lisan Refleksi Karya Prie G.S.
No full textAbstract: There are many traditional oral literature which is nuanced of reflection is no longer known by people, eventhough this kind of literature anthropologicaly was formed by people tradition. It means that in the oral literature there are values which had been embraced by the owners. Even, many of the oral literature form have myth. The reflective text of an Indonesian humanist, Prie GS, can be categorized as spoken literary discourse by the author through the well known radiobroadcasts such as “Smart” in Jakarta, Manado, Palembang, Medan, Surabaya, Makasar, Jaya Pura, Banjarmasin, Samarinda, Balikpapan, and “Sindi Kasih Semarang”. This study used qualitative method. Qualitative method is known as a research prosedure to result description analysis in the form of words from thr reflection text of Prie GS whis is the research object. The result shows that (a) The story is simply and not simply expressed whic can be seen from the forming of the figure of speech.. (b) The most dominant figure of speeches used are personification, allution, and methaphore. Keywords: reflection; figure of speech act; historical value; social value Abstrak: Banyak sastra tradisi lisan yang bernuansa refleksi tidak lagi dikenal masyarakat, padahal bentuk sastra ini dipandang secara antropologis dibentuk oleh tradisi masyarakat. Ini berarti sastra lisan di dalamnya terdapat nilai-nilai yang pernah dianut oleh masyarakat penciptanya. Bahkan, banyak di antara bentuk sastra lisan itu yang memiliki mitos. Teks reflektif hasil karya budayawan Indonesia bernama Prie GS dapat dikategorikan sebagai wacana susastra yang dilisankan oleh pengarangnya melalui siaran-siaran radio terkenal seperti pemancar radio Smart di Jakarta, Manado, Palembang, Medan, Surabaya, Makasar, Jaya Pura, Banjarmasin, Samarinda, Balikpapan dan Radio Sindi Kasih Semarang. Penelitian ini menggunakan metode kualitatif. Metode kualitatif dipahami sebagai suatu prosedur penelitian untuk menghasilkan uraian deskriptif berupa kata-kata dari teks refleksi karya Prie GS yang menjadi objek penelitian ini. Hasil yang didapatkan dalam penelitian ini adalah (a) Kisah cerita diungkapkan dengan cara yang lugas dan tak lugas hal itu tampak dalam penciptaan gaya bahasa; (b) Penggunaan gaya bahasa yang menonjol adalah gaya bahasa personifikasi, alusi, dan metafora. Kata Kunci: refleksi; gaya bahasa; nilai budaya; nilai sosial </p
