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    PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUASAN PELANGGAN DENGAN NILAI YANG DIRASAKAN SEBAGAI VARIABEL MEDIASI (PADA PENGGUNA IPHONE DI KOTA BANDA ACEH)

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    ABSTRAK Abstrak Karya Akhir diserahkan kepada Panitia Komisi Ujian untukmendapatkan Gelar Magister Manajemen pada Program Pascasarjana Universitas Syiah Kuala PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUASAN PELANGGAN DENGAN NILAI YANG DIRASAKANSEBAGAI VARIABEL MEDIASI (Pada Pengguna iPhone Di Kota Banda Aceh) Oleh: MUHAMMAD RIVAI MAULANANPM: 1701202010010 Konsentrasi: Manajemen Pemasaran Pembimbing Pertama : Dr. Mukhlis, S.E., MSPembimbing Kedua : Dr. Permana Honeyta Lubis, M.M. Tujuan dari penelitian ini adalah untuk menganalisis pengaruh kualitas produkdan harga terhadap kepuasan pelanggan baik secara langsung maupun secara tidaklangsung melalui nilai yang dirasakan. Teknik pengambilan sampel yang digunakanyaitu quota sampling dengan jumlah responden sebanyak 90 pengguna iPhone di KotaBanda Aceh. Teknik analisis data yang digunakan adalah Structural Equation Model(SEM). Hasil penelitian menemukan bahwa kualitas produk dan harga berpengaruhsignifikan terhadap nilai yang dirasakan; nilai yang dirasakan berpengaruh signifikanterhadap kepuasan pelanggan; kualitas produk dan harga secara langsung tidakberpengaruh signifikan terhadap kepuasan pelanggan, namun secara tidak langsungkualitas produk dan harga berpengaruh signifikan terhadap kepuasan pelangganmelalui nilai yang dirasakan. Dalam penelitian ini nilai yang dirasakan berperansebagai mediasi sempurna antara pengaruh kualitas produk dan harga terhadapkepuasan pelanggan. Kata Kunci: Kualitas Produk, Harga, Nilai Yang Dirasakan, danKepuasan Pelanggan. ABSTRACT Abstract of Final Paper submitted to the Examination Committee in partialfulfilment of the requirements for the degree of Master of Management on the Graduate Program of Syiah Kuala University THE EFFECT OF PRODUCT QUALITY AND PRICE ON CUSTOMER SATISFACTION WITH PERCEIVED VALUEAS MEDIATING VARIABLE (on iPhone Users in the City of Banda Aceh) By: MUHAMMAD RIVAI MAULANANPM: 1701202010010 Specialization: Marketing Management Supervisor : Dr. Mukhlis, S.E., MS Co-Supervisor : Dr. Permana Honeyta Lubis, M.M. This research aimed to analyze the effect of product quality and price oncustomer satisfaction both directly and indirectly through perceived value. Thesampling technique used was quota sampling with the size of respondents as many 90iPhone Users in the City of Banda Aceh. Data analysis technique used was SEM(Structural Equation Model). The results showed that product quality and price have asignificant effect on perceived value; perceived value has a significant effect oncustomer satisfaction; product quality and price directly not significantly effectcustomer satisfaction, but indirectly product quality and price significantly effectcustomer satisfaction through perceived value. In this research, perceived value actsas a perfect mediation between the effect of product quality and price on customersatisfaction. Keywords: Product Quality, Price, Perceived Value, and Customer Satisfaction

    Going Beyond Counting First Authors in Author Co-citation Analysis

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    The present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed

    Variations on the Author

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    “Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship

    Appropriate Similarity Measures for Author Cocitation Analysis

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    We provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis

    Dispelling the Myths Behind First-author Citation Counts

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    We conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more sophisticated methods

    Author Index

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    koamabayili/VECTRON-author-checklist: VECTRON author checklist

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    We have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used

    Alat Uji Kualitas Madu Menggunakan Polarimeter dan Sensor Warna

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    Madu merupakan cairan kental menyerupai sirup yang memiliki rasa manis. Rasa manis dalam madu terbentuk secara alami oleh lebah dan serangga yang berasal dari nektar bunga. Kandungan madu didominasi oleh gula (79,8%) dan air (17%). Di lapangan banyak terjadi kasus pemalsuan madu yang mengakibatkan hilangnya sifat manis alami dari madu tersebut. Untuk mengetahui pemalsuan tersebut biasanya dilakukan uji laboratorium yang dirasa kurang efisien. Dalam penelitian ini dilakukan pembuatan alat uji kualitas madu dengan menggunakan polarimeter dan sensor warna untuk mengetahui madu alami atau campuran. Madu mengandung gula yang dapat memutar bidang polarisasi sehingga ketika konsentrasi gula semakin tinggi, maka semakin jauh pula simpangan sudutnya. Rotasi optis yang diamati/diukur bergantung kepada jumlah senyawa dalam tabung madu, panjang jalan/larutan yang dilalui cahaya, temperatur pengukuran, dan panjang gelombang cahaya yang digunakan. Sensor warna berfungsi untuk mengambil data RGB dari 2 jenis madu yang diuji pada alat ini yaitu madu karet dan madu kapas. Berdasarkan pengujian didapatkan bahwa untuk madu karet alami menghasilkan sudut rata-rata -22.67o, madu kapas alami -32.47o. Sedangkan untuk madu karet campuran (madu karet 35 ml+larutan glukosa 10% 35 ml) menghasilkan sudut rata-rata -4.55o, dan madu kapas campuran (madu kapas 35 ml+larutan glukosa 10% 35 ml) dengan sudut rata-rata -17.66o. Sedangkan kemungkinan keberhasilan pendeteksian kualitas untuk madu karet alami sebesar 40%, madu kapas alami 80%, madu karet campuran 100%, dan madu kapas campuran 100%
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