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Dakwah di era digital : Studi mengenai aktivitas Dakwah Buya Yahya melalui media sosial Youtube, Facebook, dan Instagram
Get PDFINDONESIA :
Penelitian ini mengkaji tentang Digitalisasi Dakwah melalui Media Sosial yang dilakukan oleh K.H. Yahya Zainul Ma’arif atau yang lebih akrab disapa dengan Buya Yahya. Perkembangan zaman yang semakin maju telah membawa manusia pada era Digital yang ditandai dengan besarnya penggunaan teknologi-informasi seperti Media Sosial dalam menjalankan kehidupan seperti sekarang ini. Kondisi ini tentunya menjadi sebuah tantangan di Bidang Dakwah Islam dalam melakukan berbagai upaya langkah pengembangan.
Penelitian ini bertujuan untuk mengetahui Digitalisasi Dakwah Buya Yahya melalui media sosial Youtube, Facebook dan Instagram. Dengan menggunakan Pendekatan Kualitatif, Metode deskriptif-analitis dan Teori yang digunakan adalah Uses and Gratifications Theory oleh Herbert Blumer dan Elihu Katz, Analisis Data Mengikuti Model Miles dan Hubermen yang meliputi Reduksi Data, Penyajian Data, dan Penarikan Kesimpulan.
Hasil penelitian ini mengungkap bahwa digitalisasi dakwah Buya Yahya melalui media sosial Youtube, Facebook dan Instagram dilakukan dengan tahapan pra produksi yang berisikan kegiatan sebelum produksi konten dakwah dilakukan dengan menentukan materi kajian, membuat promo kajian dan mempersiapkan segala peralatan yang dibutuhkan untuk memproduksi konten Dakwah Buya Yahya. Setelah itu tahap produksi konten yang dilakukan dengan merekam kajian Buya Yahya. Kemudian tahap pasca produksi dengan melakukan editing video konten, memposting dan mengevaluasi konten melalui pemantauan insight akun media sosial. Penelitian ini Berkontribusi bagi Studi Media dan Pengembangan syi’ar Islam yaitu mampu memperluas jangkauan Dakwah, mampu merespon tuntutan perkembangan zaman dan kebutuhan umat di Era Digital, Selain itu Penelitian ini menawarkan Inovasi Dakwah berbasis teknologi informasi Digital dalam mengembangkan syi’ar Islam terutama untuk para pegiat dakwah, tokoh Agama, ulama, dan Penyuluh Agama Islam serta memberikan kemudahan akses informasi bagi Jama’ah untuk mendapatkan Materi Dakwah.
ENGLISH :
This study explores the digitalization of Islamic preaching (da’wah) through social media, as conducted by K.H. Yahya Zainul Ma’arif, more popularly known as Buya Yahya. The rapid advancement of the times has ushered humanity into the digital era, characterized by the extensive use of information technology—particularly social media—in various aspects of daily life. This condition presents both challenges and opportunities for the field of Islamic da’wah in developing new strategies and approaches.
The aim of this research is to examine the digitalization of Buya Yahya’s da’wah activities through social media platforms such as YouTube, Facebook, and Instagram. Employing a qualitative approach and a descriptive-analytical method, the study applies the Uses and Gratifications Theory by Herbert Blumer and Elihu Katz. Data analysis follows the Miles and Huberman model, which includes data reduction, data display, and conclusion drawing.
The results of the study reveal that the digitalization of Buya Yahya’s da’wah through YouTube, Facebook, and Instagram is carried out in three stages: Pre-Production: Activities carried out before the content is produced, such as determining the subject matter, creating promotional materials, and preparing all necessary equipment for the production of Buya Yahya’s da’wah content. Production: The recording of Buya Yahya’s religious lectures. Post-Production: Editing video content, posting it online, and evaluating it by monitoring insights and analytics from social media platforms.
This research contributes to media studies and the development of Islamic preaching by showing how digitalization: Broadens the reach of da’wah, Responds to the demands of technological advancement and the needs of the Muslim community in the digital era, Offers innovative, technology-based approaches for da’wah practitioners, religious leaders, scholars, and Islamic counselors, Provides easier access to religious materials for the general public.
ARAB :
محمد فخري م. ز: "الدعوة في العصر الرقمي: دراسة حول نشاطات الدعوة للشيخ بويا يحيى عبر وسائ ل
التواصل الاجتماعي يوتيوب، فيسبوك، وإنستغرام "
يتناول هذا البحث موضوع رقمنة الدعوة من خلال وسائل التواصل الاجتماعي، والتي يقوم بها فضيلة الشي خ
يحيى زين العارف، المعروف أكثر باسم "بويا يحيى". لقد أدّى تطوّر الزمان وتقدّمه إلى إدخال الإنسان في
العصر الرقمي، الذي يتميّز بكثرة استخدام التكنولوجيا والمعلومات، كوسائل التواصل الاجتماعي، في الحيا ة
اليومية المعاصرة. ولا شكّ أن هذا الواقع يشكّل تحديًا لمجال الدعوة الإسلامية في سعيها لتطوير وسائله ا
وخطواتها .
يهدف هذا البحث إلى معرفة كيفية رقمنة الدعوة التي يقوم بها بويا يحيى عبر وسائل التواصل الاجتماعي :
يوتيوب، فيسبوك، وإنستغرام. وقد استخدم الباحث المنهج النوعي، والطريقة الوصفية التحليلية، والنظري ة
المستخدمة في هذا البحث هي "نظرية الاستخدامات والإشباعات" لهربرت بلومر وإيليهو كاتز. وأما تحلي ل
البيانات فقد تمّ وفق نموذج مايلز وهوبيرمان، والذي يشمل: تقليص البيانات، عرض البيانات، واستخلا ص
النتائج .
وقد كشفت نتائج هذا البحث أن رقمنة الدعوة التي يقوم بها بويا يحيى عبر وسائل التواصل الاجتماعي تم ر
بثلاث مراحل: مرحلة ما قبل الإنتاج، وتتضمّن تحديد موضوع الدرس، إعداد الإعلانات، وتحضير جمي ع
الأدوات اللازمة لإنتاج المحتوى الدعوي. ثم مرحلة الإنتاج، حيث يتمّ تسجيل محاضرات الشيخ بويا يحيى .
وبعد ذلك تأتي مرحلة ما بعد الإنتاج، والتي تشمل تحرير الفيديو، ونشره، ومراجعته من خلال متابعة التفاع ل
والتحليلات على حسابات وسائل التواصل الاجتماعي .
يساهم هذا البحث في دراسات الإعلام وتطوير نشر الدعوة الإسلامية، حيث يوسّع من نطاق الدعوة، ويستجي ب
لمتطلبات تطوّر العصر واحتياجات الأمة في العصر الرقمي. كما يقدّم البحث ابتكارً ا في مجال الدعوة قائمً ا
على تكنولوجيا المعلومات الرقمية، يخدم الدعاة، والعلماء، والوعّاظ، والمرشدين الدينيين، ويسهّل على
الجمهور الوصول إلى محتوى الدعوة بسهولة ويسر
Digital Da\u27wah: Buya Yahya\u27s Influence on YouTube, Facebook, and Instagram
No full textThis study aims to analyze Buya Yahya\u27s da\u27wah strategies through social media platforms YouTube, Facebook, and Instagram by focusing on the integration of communication patterns, audience interaction, and the overall effectiveness of da\u27wah in the digital age. The research employs a descriptive qualitative approach using content analysis and interview techniques. The findings reveal that Buya Yahya\u27s da\u27wah across these three platforms adapts to the technical logic and user culture of each medium. YouTube is utilized for delivering in-depth and educational lectures, Facebook is optimized for interactive engagement and real-time responses to contemporary issues, while Instagram targets younger audiences with short, emotive, and visually driven messages. The discussion draws on the theoretical frameworks of Hypermediated Religion and Platformization of Religion, which emphasize that digital da\u27wah is not merely disseminated through various media, but also mediated and reshaped through user interactions and platform algorithms. The study concludes that Buya Yahya’s approach successfully integrates cross-platform da\u27wah strategies that are both participatory and adaptive to the needs of digital religious communities. This research offers both theoretical and practical contributions to the development of contemporary digital da\u27wah models that are not only communicative but also transformative in fostering contextual religious awareness
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are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
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Appropriate Similarity Measures for Author Cocitation Analysis
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Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
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No full textAuthor-wise bibliometric analysis based on entropy.</p
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