196,475 research outputs found
Letter with attachment: A.L. Maresh to Ida M. Tarbell, February 19, 1936
No full textLetter with copy of Letter: Franklin D. Roosevelt to A.L. Maresh, January 25, 193
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A community of convenience: an ethnographic case study of narrative relationship-building in public relations
No full textA thesis submitted in partial fulfillment of the requirements for the degree of MASTER of ARTS in COMMUNICATION from Texas A&M University-Corpus Christi in Corpus Christi, Texas.The purpose of this case study was to gain in-depth understanding of how a convenience store with a
nationally recognized reputation of friendliness, creates relationships with its mobile and ever-changing
customers and employees through the construction and implementation of their corporate narrative. Using
an ethnographic approach, the researcher enacted the role of participant-observer to gather information
and rich description of customer and employee experiences in the store. The results of the study reflect
this company authentically shared their corporate narrative with their stakeholders - employees and customers. As such, that narrative, successfully passed on from their employees to their customers on a
daily basis, serves to create a following, a community and brand loyalty with customers, while
simultaneously fostering community among their customers. In addition, this study adds to knowledge in
academic literature, as well as for the public relations practitioner. From an academic perspective, it offers
a unique view inside an organization's public relations efforts through observation of customer and
employee communication. Further, since there are few ethnographic studies in public relations,
particularly from the customer perspective, this study provides a unique opportunity to understand the effectiveness of public relations strategies as they build relationships, community and brand loyalty.
From a public relations standpoint, the case study provides specific strategies on how to create authentic
relationships between employees and customer, while offering customers a uniquely personalized
experience with a convenience store model.Communication & MediaCollege of Liberal Art
Dr. Duane M. Jackson, Morehouse College, July 2011
No full textThis video is a conversation with Dr. Duane M. Jackson. Dr. Jackson talks about his paper, "Recall and the Serial Position Effect: The Role of Primacy and Recency on Accounting Students' Performance." Jackie Daniel, AUC Woodruff Library, is the interviewer
"Reflections on the subject of Emigration from Europe with a view to Settlement in the United States" By M. Carey.
No full text"Reflections on the subject of Emigration from Europe with a view to Settlement in the United States: containing bried sketches of the moral and political character of those states.
By M. Carey, member of the American philosophical, and of the American Antiquarian Society, and author of The Olive Branch, Cindiciae Hibernicae, essays on banking, on political economy, and on internal improvement.
To which are now added the English editor's comments on the subject; together with Important Advice to Emigrants, and Cautions Against Impositions Practiced in the Outports
Dispelling the Myths Behind First-author Citation Counts
No full textWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
Dr. Glendon Swarthout
No full textHosted by Roger M. Busfield, MSU Assistant Professor of Speech and Theater, Meet the Author is designed to introduce a general audience to a contemporary author and their work through in-depth interviews. This episode features a conversation between Dr. Glendon Swarthout, prolific author and English professor at MSU, and assistant professors Sam S. Baskett and Theodore B. Strandness
Simulation of thermal plant optimization and hydraulic aspects of thermal distribution loops for large campuses
No full textFollowing an introduction, the author describes Texas A&M University and its utilities system. After that, the author presents how to construct simulation models for chilled water and heating hot water distribution systems. The simulation model was used in a $2.3 million Ross Street chilled water pipe replacement project at Texas A&M University. A second project conducted at the University of Texas at San Antonio was used as an example to demonstrate how to identify and design an optimal distribution system by using a simulation model. The author found that the minor losses of these closed loop thermal distribution systems are significantly higher than potable water distribution systems. In the second part of the report, the author presents the latest development of software called the Plant Optimization Program, which can simulate cogeneration plant operation, estimate its operation cost and provide optimized operation suggestions. The author also developed detailed simulation models for a gas turbine and heat recovery steam generator and identified significant potential savings. Finally, the author also used a steam turbine as an example to present a multi-regression method on constructing simulation models by using basic statistics and optimization algorithms. This report presents a survey of the author??s working experience at the Energy Systems Laboratory (ESL) at Texas A&M University during the period of January 2002 through March 2004. The purpose of the above work was to allow the author to become familiar with the practice of engineering. The result is that the author knows how to complete a project from start to finish and understands how both technical and nontechnical aspects of a project need to be considered in order to ensure a quality deliverable and bring a project to successful completion. This report concludes that the objectives of the internship were successfully accomplished and that the requirements for the degree of Degree of Engineering have been satisfied
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