2,521 research outputs found
Azienda-famiglia ed opzioni di lavoro: una verifica empirica nelle imprese zootecniche della comunità montana della Lessinia
No full textMulti-country stated preferences choice analysis for fresh tomatoes
No full textIn this study we investigate consumers' preferences for fresh tomato attributes in four European countries by assessing and comparing Marginal Willingness-To-Pay (MWTP) estimates from panel Mixed Logit (MXL) models with utility specifications in the WTP-space. We performed an in-depth post-estimation inference to identify what attributes are the main determinants of fresh tomato purchases in each domestic market. We also assess the choice probabilities for tomatoes of various origins and types to illustrate how these post-estimation inference can be used to inform strategies designed to increase the market shares of Italian fresh tomato exports in new markets and to consolidate positions in markets where Italian fresh tomatoes are already appreciated by local consumers
How CS Can be Used for Producing Info that Can be Employed in Strategy Making
No full textThe aim of this chapter is to illustrate the case of the producers of a typical cheese (the Monte Veronese PDO cheese, Italy) who shared the idea to increase their knowledge on the local consumers, their main target audience. The chapter also aims to describe how market research outcomes have supported innovation in marketing and communication strategies, especially in the management of direct relationships with customers.The first part of the chapter discusses the results of a survey carried out by a sample of local consumers. Consumers' perceptions were analyzed by means of a questionnaire applying Best-Worst Scaling. Different consumers' perceptions are highlighted based on importance of product attributes and involvement with the product.In the second part, the CEO of a leading cooperative company illustrates how he manages the delicate balance between market research outcomes, innovation in marketing and communication strategies, market feedback, and relationship with customers
Business-to-business service quality assessment in professional wine events: the case of Vinitaly
No full textThe study provided theoretical and operational advances to analyze the expectations of wineries and their perceptions of fair service quality. It is focused on Vinitaly, one of the most important wine fair in the world. The research was carried out in three phases (exploratory analysis, ex-post assessment and ex-ante assessment). Several strategic areas for service improvement have emerged. The acceptability of improvements in services provided and the exhibitors’ willingness to pay were evaluated
Estimating preferences for controlling beach erosion in Sicily
No full textThis study applied discrete-choice experiments to estimate preferences for a program aimed at reducing the retreatment of the sandy beach at "Lido di Noto", a renowned Sicilian bathing resort close to Noto (Italy). Econometric analysis of data was based on Multinomial Logit (MNL), Latent Class (LC) and Mixed Logit (MXL) models. Findings shown that users appreciated the advancement of the current coastline through nourishment, and negatively perceived the construction of emerged sea barriers. MXL and LC models revealed that preferences were heterogeneous
Business-to-business service quality assessment in professional wine events: the case of Vinitaly
No full textFood and wine events have gained popularity internationally. Their importance in local economic development has grown, especially in Europe, as they are seen as a source of income for local economic systems, a way for creating new job positions and effective tools for promoting and increasing typical product awareness and demand. This book for the first time illustrates the positive and negative impacts of food and wine events from a stakeholder perspective by highlighting several critical aspects such as: (1) advantages and disadvantages of food and wine events; (2) best practice adoption for maximising benefits flowing from event creation; (3) community involvement and knowledge diffusion; (4) effectiveness in promoting local products and creating consumer awareness about products; (5) factors that promote or inhibit the success or achievements of wine and food events. Although the volume primarily focuses on events in Europe, comparisons are made to other regions in the world. Case studies are integrated throughout to illustrate the system of economic and social impacts linked to food and wine events, as well as best practices to achieve effective event management and maximize expected results. Written by leading academics, this timely and important volume will be valuable reading for all students, researchers and academics interested in Events, Tourism, Hospitality, Gastronomy and Development Studies
Searches at LEP2 latest results
No full textSearches for the Higgs boson of the Standard Model and supersymmetric models have been performed by the four LEP experiments in the data collected over almost 12 years (August/1989 until November/2000) at centre-of-mass energies varying from 91.2 GeV to 209 GeV. An excess of candidates for the process e/sup +/e/sup -/ to Z* to Z/sup 0/H/sup 0/ was found for Higgs masses near 114 GeV. (9 refs)
Czech wine consumers: maturing with age?
No full textThe purpose of this study is to identify the most important motivations for drinking wine and the factors influencing wine purchase in the Czech Republic and to ascertain if there are significant differences between genders and age groups. An online survey was conducted, using e-mail and social networks, of wine consumers in one of the 14 regions of the Czech Republic. This resulted in a sample of n=237. Spearman’s correlation test was conducted to find correlations between wine consumption and age and the chi-square test for differences between genders. Four motivations were found to be significantly correlated with age – to be sociable, to be respected, because wine is considered healthy and because it belongs with a nice meal, as well as seven factors affecting wine purchase – label, provenance, brand/producer, vintage, design of the bottle, recommendations of salesperson and a preference for the lowest priced wines. As the majority of respondents came from one of the 14 Czech regions, generalizations for the whole Czech Republic cannot be made. It is recommended that future work should include more complex segmentation. This paper contributes to the literature by exploring the Czech wine market, where very little research has been conducted so far, as well as by exploring the influence of age on the motivation for wine consumption
A importância da contabilidade no processo decisório das micro e pequenas empresas
No full textTCC (Graduação) - Universidade Federal de Santa Catarina. Centro Socioeconômico. Curso de Ciências ContábeisEste trabalho desenvolve um estudo sobre a importância da Contabilidade no processo decisório das Micro e Pequenas Empresas, mostrando a necessidade de se ter acesso a informações úteis que permitem ao gestor administrar de maneira eficiente. As Micro e Pequenas Empresas são de grande importância para a economia nacional e representam um percentual bastante significativo do total de empresas registradas no Brasil. Assim, há a necessidade de se dar uma atenção especial a esse segmento, pois, muitas acabam encontrando dificuldades no decorrer de sua gestão e que pode afetar a sobrevivência da empresa. É objetivo deste trabalho demonstrar a importância da Contabilidade e como esta pode auxiliar na tomada de decisão através dos seus relatórios contábeis, uma vez que, verifica-se a necessidade de se ter controles úteis, significativos e confiáveis. Assim, inicialmente, buscou-se caracterizar as empresas deste porte e evidenciar sua relevância no contexto nacional. Em seguida, ainda no arcabouço teórico, identificou-se o potencial contributivo da contabilidade, no suporte à tomada de decisão de seus gestores. Na seqüência, foi realizada uma pesquisa por meio de questionário, na qual se buscou verificar as informações contábeis geradas e utilizadas pelos gestores. Pode-se constatar que a tomada de decisão dos gestores, das empresas pesquisadas, pouco é influenciada pela contabilidade, assim como se constatou também, que os relatórios contábeis gerados não refletem a verdadeira situação patrimonial das empresas e que alguns dos gestores não querem ter conhecimento dos mesmos, pois não os utilizam na sua gestão. Sendo assim, conclui-se que, apesar de possuir grande potencial para contribuir e da suporte no processo de tomada de decisão das micro e pequenas empresas, por razões diversas (difíceis de compreender, não representarem a realidade, ...) elas acabam sendo relegadas ao segmento plano na realidade destas empresas. Cabe aos profissionais contábeis, o desafio de repensar seu papel nestas organizações
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