1,720,954 research outputs found
PENGARUH PERSEPSI TENTANG RELEVANCE OF CONTENT MARKETING DAN OPINION OF E-WOM TERHADAP MINAT BELI MELALUI IDENTITY BRAND IMAGE SEBAGAI PERAN MEDIASI (Studi Kasus Minat Beli iPhone 12 di Erafone Stores)
Full text linkTujuan penelitian ini adalah untuk mengetahui pengaruh Relevance of Content Marketing Opinion of E-wom dalam meningkatkan Minat Beli melalui Brand Image. Data yang digunakan dalam penelitian ini adalah data primer dari 96 pelanggan Erafone Store di Semarang, Jawa Tengah, Indonesia. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah accidental sampling. Dengan kriteria pelanggan Erafone Store dengan kriteria mengetahui iPhone 12 tetapi belum memiliki produk tersebut. Teknik pengumpulan data melalui kuesioner yang disebarkan secara online. Pengujian dalam penelitian ini menggunakan analisis regresi dengan paket program SPSS 24.0 dan untuk menguji pengaruh variable intervening digunakan sobel test. Hasil penelitian ini menunjukkan bahwa relevance of content marketing berpengaruh signifikan terhadap brand image, tetapi relevance of content marketing tidak berpengaruh signifikan terhadap minat beli. Sedangkan opinion of e-wom tidak berpengaruh terhadap identity brand image, tetapi opinion of e-wom berpengaruh signifikan terhadap minat beli. Identity brand image tidak berpengaruh terhadap minat beli serta tidak bisa menjadi mediasi antara relevance of content marketing dan opinion of e-wom terhadap minat beli. Penelitian ini diharapkan dapat memberikan masukan dan kebijakan dengan upaya menarik minat beli konsumen dengan peninjauan e-wom.
Kata Kunci : Relevance of Content Marketing, Opinion of E-won, Identity Brand Image, Minat Beli
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Full text linkWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Full text linkWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
Bitcoin's Sharia Legitimacy: Strength Analysis and Implications as a Financial Transaction Tool
Full text linkThis study seeks to reconcile the conflicting viewpoints on Bitcoin by offering a Shariah-based perspective, utilizing contemporary interpretations of Quranic verses, fiqh principles, and hadith to demonstrate Bitcoin's supremacy as a currency. This study used a qualitative approach combined with normative analysis, interdisciplinary perspectives (economics and Islamic law), and a descriptive-comparative method based on David Ricardo's theory of comparative advantage to assess Bitcoin's legitimacy as a medium of exchange in Islamic economic contexts. These methodologies enable the research to address the core questions holistically, considering economic, legal, and ethical dimensions. The findings indicate that Bitcoin has attributes similar to gold, such as scarcity, divisibility, mobility, and durability, making it a suitable store of value. While institutes such as MUI and LBM NU East Java classified Bitcoin as haram owing to ambiguity, harm, and speculation, the study contends that with correct understanding, Bitcoin may be lawful under fiqh principles. Blockchain transparency reduces dharar and manipulation, providing an ethical alternative to fiat currency. Furthermore, Bitcoin's intrinsic worth is consistent with Islamic financial principles, as opposed to fiat currency's inflation and value depreciation. The researcher finds that understanding the foundations of Bitcoin can help consumers reduce gharar (uncertainty), dharar (harm), and speculation. Blockchain technology ensures transparency, prevents manipulation and abuse, and, like traditional currencies, allows for price formation based on supply and demand. These attributes highlight Bitcoin's potential as a Sharia-compliant medium of exchange that addresses fiat currency limits while also providing inflation protection
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
Author-wise bibliometric analysis based on entropy.
No full textAuthor-wise bibliometric analysis based on entropy.</p
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