1,720,956 research outputs found
Ethnicité, approche postmoderne dans les processus d'utilisation des services de télécommunication
No full textInternational audienceThis article analyzes the effects of ethnicity in the ethnic telecommunications services. With a questionnaire, self-administered, a quantitative study has been done with a sample of 318 foreigners or ethnic minorities living in France, including 57 sub-Saharan African, Asian 50, 146 North African and 65 Caribbean. With the help of the tool of statistical dragging SmartPLS 2.0 M3, the results demonstrate the crucial role of "ethnicity" and "ethnic characteristics", as antecedents and determinants in the use of ethnic telecommunications services. Thus periods of geographic mobility, traditions ( religious holidays , national holidays, sports competitions , new year ... ), the " type of offer by sponsorship" ... include triggers that involve the use of telephone services by minorities ethnic of France.Cet article analyse les effets de l'ethnicité dans l'utilisation des services de télécommunications ethniques. A partir d'un questionnaire, auto-administré, une étude quantitative a été menée auprès d'un échantillon par convenance de 318 personnes d'origine étrangère vivant en France. Avec l'aide de l'outil de traitement statistique SmartPLS 2.0 M3, nos résultats démontrent le rôle déterminant du " groupe ethnique " et les " caractéristiques ethniques " comme antécédents et facteurs déterminants dans l'utilisation des services de télécommunications ethniques. Ainsi les périodes de mobilité géographique, les traditions (fêtes religieuses, fêtes nationales, compétions sportives, nouvel an…), le " type d'offre par parrainage "… sont notamment des éléments déclencheurs qui impliquent l'utilisation des services téléphonique par les minorités ethniques de France
Ethnicité, approche postmoderne dans les processus d'utilisation des services de télécommunication
No full textInternational audienceThis article analyzes the effects of ethnicity in the ethnic telecommunications services. With a questionnaire, self-administered, a quantitative study has been done with a sample of 318 foreigners or ethnic minorities living in France, including 57 sub-Saharan African, Asian 50, 146 North African and 65 Caribbean. With the help of the tool of statistical dragging SmartPLS 2.0 M3, the results demonstrate the crucial role of "ethnicity" and "ethnic characteristics", as antecedents and determinants in the use of ethnic telecommunications services. Thus periods of geographic mobility, traditions ( religious holidays , national holidays, sports competitions , new year ... ), the " type of offer by sponsorship" ... include triggers that involve the use of telephone services by minorities ethnic of France.Cet article analyse les effets de l'ethnicité dans l'utilisation des services de télécommunications ethniques. A partir d'un questionnaire, auto-administré, une étude quantitative a été menée auprès d'un échantillon par convenance de 318 personnes d'origine étrangère vivant en France. Avec l'aide de l'outil de traitement statistique SmartPLS 2.0 M3, nos résultats démontrent le rôle déterminant du " groupe ethnique " et les " caractéristiques ethniques " comme antécédents et facteurs déterminants dans l'utilisation des services de télécommunications ethniques. Ainsi les périodes de mobilité géographique, les traditions (fêtes religieuses, fêtes nationales, compétions sportives, nouvel an…), le " type d'offre par parrainage "… sont notamment des éléments déclencheurs qui impliquent l'utilisation des services téléphonique par les minorités ethniques de France
Digital experience and customer referral in banks in Morocco : The role of NPS in the phygital age
Full text linkCet article examine l\u27impact des outils de marketing relationnel numérique sur les recommandations clients dans le secteur bancaire marocain. Une enquête quantitative a été menée auprès de 500 clients de banques à l\u27aide d\u27un modèle conceptuel mobilisant les notions de satisfaction client, d\u27effort client, de phygitalisation et d\u27expérience numérique. Les résultats montrent que le parcours client numérique, la réduction perçue de l\u27effort et la qualité de l\u27expérience physique influencent significativement l’intention de recommander la banque.
Le Net Promoter Score (NPS) s’impose ainsi comme un indicateur stratégique pour les banques à l’ère du numérique. L’article conclut sur les implications managériales et les pistes futures de recherche.This article examines the impact of digital relationship marketing tools on customer referrals within the Moroccan banking sector. A quantitative survey was conducted with 500 banking customers, employing a conceptual model that incorporates the concepts of customer satisfaction, customer effort, phygitality, and digital experience. The findings indicate that the digital customer journey, the perceived reduction of effort, and the quality of the physical experience significantly influence customer\u27s intention to recommend the bank. Consequently, the Net Promoter Score (NPS) emerges as a strategic indicator for banks in the digital age. The article concludes by discussing managerial implications and outlining future research direction
Uniformisation de la consommation des services télécoms
No full textFNEGE 4International audienceThis article analyzes ethnicity in the consumption of ethno-telecom services. A quantitative study was conducted on a sample of 418 observations, made up of people of foreign origin living in France. Our results confirm the determinant role of the “symbolic” aspect of ethnicity in the use of telecommunication services by ethnic consumers.Este artículo analiza la etnicidad en el consumo de servicios de etno-telecom. Se realizó un estudio cuantitativo en una muestra de 418 observaciones, compuestas por personas de origen extranjero que viven en Francia. Nuestros resultados confirman el papel determinante del aspecto “simbólico” de la etnicidad en el uso de los servicios de telecomunicaciones por parte de los consumidores étnicos.Cet article analyse l’ethnicité dans la consommation des services ethno-télécoms. Une étude quantitative a été menée auprès d’un échantillon de 418 observations, composé de personnes d’origine étrangère vivant en France. Nos résultats confirment le rôle déterminant de l’aspect « symbolique » de l’ethnicité sur l’utilisation des services de télécommunications par les consommateurs ethniques
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Full text linkWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Full text linkWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
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