1,720,961 research outputs found
ANALISIS WACANA KRITIS E-BOOK NOVEL THE DA VINCI CODE KARYA DAN BROWN
Full text linkCritical discourse analysis of a novel e-book genre of conspiracy fiction. This study aims to determine the representation of the author\u27s reiligi value in a work of fiction. The religious values represented by Dan Brown in his work The Da Vinci Code can be disseminated to readers through popular media. This research is a critical research with a qualitative approach. The research method uses Critical Discourse Analysis by Norman Fairclough. The meaning of symbols is greatly influenced by who sees them and what they feel. Dan Brown\u27s meaning of the symbol creates a shift in the value of religion expressed by him in the conspiracy fiction novel The Da Vinci Code. Judging from the four ideological elements and the role of mass media mediation, the novel The Da Vinci Code can be seen as an attempt to disseminate Dan Brown\u27s personal ideology
Strategi Peningkatan Brand Awareness Mobile Ticketing Apps melalui Metode Integrated Marketing Communication
Full text linkEffectiveness of Integrated Marketing Communications on Aware Awareness Applications MobileTicketing Goers. Goers is one of the mobile-ticketing apps and information providers around events in Jakarta and Bandung. Goers was first launched on May 15, 2015 for the iOS operating system and August 17, 2015 for the Android system. Goers are under the auspices of PT Sanraya Adi Nattaya and Sammy Ramadan as CoFounder and CEO of Goers. Goers Travel for 2 years, has been working with more than 300 partners and provides thousands of information about events and events every month through applications, websites, and social media.Since the beginning of the mobile-ticketing application Goers, the lack of brand awareness among the public is one of the problems experienced by Goers. This is due to low advertising and product campaigns. Promotions made by Goers are only limited to introduce through digital media that is mostly on social media, and there are some conventional media campaigns that cannot be said precisely to reach the target audience. This research was conducted to observe the effectiveness of integrated communication strategy of application provider of Goers with increasing brand awareness of the application
PENGARUH ASOSIASI MEREK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN IPHONE (STUDI KASUS MAHASISWA/I PROGRAM PENDIDIKAN VOKASI UI)
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ANALISIS ASOSIASI MEREK IPHONE PADA MAHASISWA VOKASI UI DI MASA PANDEMI
Full text linkArtikel ini membahas strategi komunikasi pemasaran terpadu yang digunakan oleh Iphone sebagai merek smartphone premium dalam menghadapi kompetisi dengan merek lainnya di masa pandemi. Penelitian ini akan membahas bagaimana merek Iphone diasosiasikan oleh konsumennya. Teori yang dipergunakan adalah pendekatan berdasar konsumen (consumer based approach) oleh Heding, Knudtzen, dan Mogens. Indepth interview dilakukan terhadap beberapa informan pengguna Iphone yang merupakan mahasiswa/I Vokasi UI sebagai metode pengumpulan data. Para informan mengasosiasikan merek telepon genggam Iphone bukan hanya karena harganya yang tinggi, tapi juga dari sisi kualitas produk, bentuk, fitur unggulan, pengalaman saat menggunakan, dan makna simbolis merupakan hasil yang didapatkan. Consumer based approach dapat menjadi pilihan saat melakukan penelitian kualitatif mengenai manajemen merek untuk mengetahui posisi merek di benak konsumen.Kata Kunci: Iphone, asosiasi merek, pendekatan berdasar konsumen, mahasisw
The Influence of Environmental Knowledge on Pro-Environmental Lifestyles of UI Vocational Students Domiciled in the Jabodetabek Area
Full text linkThe environmental crisis demands the younger generation, especially students, to play an active role in implementing an environmentally friendly lifestyle. This study aims to determine the influence of environmental knowledge on the pro-environmental lifestyle of students in the Jabodetabek area. Using a quantitative survey method on 100 students, the data was analyzed through simple linear regression. The results showed that environmental knowledge significantly influenced pro-environmental lifestyle (p \u3c 0.05), while family support and access to environmentally friendly facilities also played important roles. These findings support the importance of environmental education at the college level to shape sustainable behavior
CRISIS COMMUNICATION AND GOVERNANCE RESPONSE: A CASE STUDY OF PT ANTAM’S 2025 MISINFORMATION SCANDAL
No full textThis study analyzes the crisis communication strategy employed by PT ANTAM Tbk in response to the spread of misinformation concerning allegations of gold-related corruption in 2025. The crisis was sparked by a social media post suggesting that ANTAM\u27s gold products were counterfeit, although the actual issue involved unauthorized use of the brand by former employees. Using a qualitative case study and the Situational Crisis Communication Theory (SCCT) framework, this paper evaluates the company’s strategic communication in mitigating reputational damage and maintaining stakeholder trust. Findings indicate that PT ANTAM deployed fact-based clarification, emphasized operational integrity, and reiterated strong corporate governance—aligned with SCCT’s recommended strategies for accidental/preventable crises. These insights offer practical implications for managing corporate reputation risks in the digital era.
Keywords: Crisis communication, misinformation, SCCT, corporate reputation, PT ANTAM, BUMN, business governance
Institutional communication in the digital era: Social media content planning in public relations workflows
Full text linkBackground: The rapid development of digital technology and media convergence has transformed how public institutions communicate, especially through social media. This study explores social media content planning within the Public Relations and Information Data Working Group (Pokja Humas Datin) of the Directorate General of Pollution and Environmental Damage Control (Ditjen PPKL), Ministry of Environment and Forestry, during the year 2023. Methods: Using a qualitative-descriptive method through internship-based observation, interviews, and direct participation, the research analyzes how digital public relations strategies are implemented to disseminate environmental information to the public. Findings: Findings show that the working group manages content production and dissemination across multiple platforms—primarily Instagram and YouTube—through structured workflows encompassing pre-production, production, and post-production stages. Despite limited human resources, the team maintains high public engagement, supported by visual guidelines and collaborative initiatives. A SWOT analysis revealed internal strengths in team coordination and equipment availability, but also identified weaknesses such as limited platform coverage and reliance on interns for technical tasks. External opportunities include strong public interest in environmental issues, while threats involve delayed inter-unit coordination and public misperceptions. The USG method further prioritized key issues for strategic improvement. Conclusion: The study concludes that effective social media governance in government institutions requires structured planning, technical upskilling, and adaptive collaboration. Novelty/Originality of this article: This research lies in its integration of internship experience, institutional communication practices, and SWOT–USG analysis to assess the real-world application of government public relations in the digital era
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
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