1,721,036 research outputs found
Les déterminants de la décision d’achat d’actions de l’investisseur individuel français
No full textInternational audienc
Les déterminants de la décision d’achat d’actions de l’investisseur individuel français
No full textInternational audienc
The determinants of the individual investor's stocks buying decision : an analysis based on the perceived value. The case of the French individual shareholder
No full textLa constante baisse de l’actionnariat individuel en France est qualifiée d’énigme. Les ménages français participent faiblement aux marchés d’actions. Les entreprises éprouvent des difficultés à attirer de nouveaux investisseurs individuels, or l’actionnariat individuel est apprécié pour sa fidélité et son engagement. L’action est un produit financier et d’image qui offre une source de financement stable et durable pour les entreprises, les systèmes de retraite et les investissements à long terme. Les décisions financières et d’investissements sont nourries par la finance moderne et la finance comportementale. Bien que des contradictions existent sur leurs hypothèses fondatrices, ces courants partagent une même conception de la valeur intrinsèque d’un actif financier, une valeur objective déterminée essentiellement par les attributs monétaires du produit, limitant ainsi l’individu dans ses choix et décisions. Notre recherche explore le comportement de l’investisseur individuel en mobilisant le cadre conceptuel de la valeur perçue développé par la littérature en marketing. Nous proposons un modèle de comportement d’achat d’actions de l’investisseur individuel pour examiner les relations entre les attributs des actions et les bénéfices perçus. Ce modèle permet de comprendre le processus de formation de la valeur perçue de l’investisseur individuel qui détermine sa décision d’achat d’actions. Notre démarche exploratoire utilise une méthode mixte pour étudier le contexte de l’actionnaire individuel français détenteur d’actions en direct. Les résultats relèvent l’existence de familles d’attributs du produit action, d’une typologie de bénéfices perçus, et des liens entre attributs et bénéfices faisant ressortir des profils d’investisseurs individuels. Notre recherche éclaire davantage le processus de choix et de décision d’achat d’actions de l’investisseur individuel, et propose aux acteurs du marketing financier une segmentation des investisseurs individuels par les bénéfices perçus afin d’adapter leurs offres de produits et services financiers envers cette cible.The constant decline of individual shareholders is a French puzzle. French households participate feebly in equity markets. Companies find it difficult to attract new individual investors, even though they are valued for their loyalty and commitment. A share is a financial and image products that provides a sustainable source of finance for businesses, retirement systems, and long-term investments. Financial and investment decisions are framed by modern finance and behavioral finance. Although they are contradictory on their founding assumptions, these streams share the same conception of the intrinsic value of a financial asset, an objective value determined essentially by the monetary attributes, thus limiting the individual in his choices and decisions. Our research explores the behavior of the individual investor through applying the conceptual framework of the perceived value developed by the marketing literature. We propose an individual investor's stock behavior model to examine the relationship between stock attributes and perceived benefits. This model allows understanding the process of the formation of the perceived value of the individual investor, which determines his decision to buy shares. Our exploratory approach uses a mixed method to study the context of the French individual shareholder holding registered shares. The results highlight the existence of families of shares’ attributes, a typology of perceived benefits, and links between attributes and benefits that exhibiting individual investor profiles. Our research sheds new light on the individual investor's decision-making and buying process, and offers financial marketers a segmentation of individual investors based on the perceived benefits, allowing them to tailor their financial products and services offerings towards this target
Customer knowledge hiding behavior in service multi-sided platforms
No full textHiding knowledge engenders economic losses. Customer knowledge is an external source praised by knowledge management scholars. Multi-sided Internet platforms become knowledge flow vehicles, nurturing customer knowledge. Knowledge hiding is widespread in services contexts impairing knowledge sharing. Firms need to integrate the knowledge-based customer experience to attain performance goals. Using social exchange theory and customer experience theory, we adopt a customer perspective to uncover the type of knowledge hidden and the motivations for customers to hide it on service multi-sided platforms. Combining narrative inquiry and critical incident technique we collected an original dataset of 51 narrative accounts of multi-sided platform users (Uber, Airbnb, and BlaBlaCar). We identify 10 major categories of hidden knowledge building on the identified critical incidents and five motivations to hide knowledge. The findings enrich the literature on knowledge hiding by providing the customer viewpoint. For practitioners, firms need to acknowledge customers’ knowledge hiding behaviors in multi-sided settings
Play it like Beckham! The influence of social networks on e-reputation: The case of sportspeople and their online fan base
No full textInternational audienceIt takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently. - Warren Buffet Today, there are more than 3.2 billion Internet users globally (International Telecommunication Union, 2015), making them able to see whatever happens online. One of the major abilities of the Internet, beyond its mass communication technology dimension, is its bi-directionality (Dellarocas, 2003). The Internet allows firms to reach a very large audience at low cost and individuals to diffuse their personal thoughts, opinions and reactions, making them available to any Internet user (Dellarocas, 2003). Social media are global, open, transparent, non-hierarchical, interactive and real-time, and are completely shifting individuals’ behaviors and expectations (Dutta, 2010). Online social platforms are used by billions of people around the world, making them a genuine phenomenon. The leading social networks worldwide ranked by number of active users are: • Facebook (1.5 billion users), • WhatsApp (900 million users), and • QQ (860 million users) (Statista, 2016a). Almost two-thirds of American adults use social networking sites. 35% of 65-year-olds and older is doing the same. Such behavior has entirely rebuilt the way people get and share information about everything related to their every day’s life (Perrin, 2015)
The Influence of Organizational Status on Price and Legitimacy in the Bordeaux Wine Region
No full textInternational audienceThe purpose of this article consists in getting a better understanding of the status concept as a classification system. Several approaches to organizational status have been developed in the academic literature. However, its influence as it has been rarely investigated in the literature.We particularly analyze the economic (price) and social (legitimacy) advantages of organizational status. Our findings contribute to the literature on institutional and competitive pressures that organizations are facing. The results show that organizational status brings economic benefits, but not social ones
Comment la légitimité peut-elle expliquer la performance des équipes entrepreneuriales?
No full textInternational audienceno abstrac
Reputation, Image, and Social Media as Determinants of e-Reputation: The Case of Digital Natives and Luxury Brands
No full textInternational audienceAlthough the Internet represents great opportunities for businesses, some firms that are evolving in the luxury industry were initially reluctant to engage in digital activities. However, over the past few years, digital natives represent a main reason for these firms to start adopting online strategies. Specifically, reputation and image are inherent to the luxury industry, and with social media, they are considered the determinants of e-reputation. Using an online survey design, the authors find that the influence of reputation, image and social media on e-reputation differs based on the status of the luxury brand (traditional compared with modern) and that digital natives moderate these links
Millennials français et chinois : des rapports au luxe bien différents
No full texthttps://theconversation.com/millennials-francais-et-chinois-des-rapports-au-luxe-bien-differents-120603International audienceLes millennials représentent de nos jours 38 % des consommateurs de produits de luxe dans le monde, voire 45 % à l’horizon 2025. Cette génération (dite aussi génération Y des 18–35 ans) s’est rapidement imposée comme une force d’achat puissante dans l’industrie du luxe. Ainsi, 30 % des ventes sont attribuées aux millennials et 85 % de la croissance de la consommation de luxe résulte des achats des jeunes adultes
Legitimacy: The missing link in investigating the dynamics of entrepreneurial teams in successful Champagne houses
No full textPrev. 2017 : février,International audienceWhile recent studies have emphasised the growing interest in entrepreneurial teams, a consensus regarding the benefits of entrepreneurial teams for newly created firms remains lacking. Consequently, legitimacy might represent the missing link in investigating entrepreneurial team dynamics. Legitimacy has been widely used in entrepreneurship research, although never in an entrepreneurial team context. The aim of this article is two-fold: 1) to examine the legitimating role of entrepreneurial teams within successful firms; 2) to investigate the different types of teams in the context of champagne houses. We examine six champagne houses and identify 23 entrepreneurial teams operating in them since their inception. We find that the size, composition and profile of the entrepreneurial team provide different types of legitimacy to champagne houses. This research provides an insightful contribution to the literature on entrepreneurial teams and legitimacy. In the wine context, it also highlights the role of such teams over time
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