1,720,959 research outputs found
Pengaruh Terpaan Berita Vaksin Covid-19 di Kompas.com Terhadap Persepsi Vaksinasi di Kalangan Generasi Z
Get PDFMedia online Kompas.com sering mempublikasikan berita mengenai vaksin covid-19. Pembaca Kompas.com pun beragam, salah satunya adalah generasi Z. Dengan banyaknya berita vaksin covid-19 yang ditampilkan oleh Kompas.com, maka dapat memengaruhi persepsi pembacanya. Penelitian ini bertujuan untuk mengetahui apakah terdapat pengaruh antara terpaan berita vaksin dan persepsi tentang vaksinasi di kalangan generasi Z. Dengan menggunakan konsep terpaan dan persepsi, penelitian ini dilakukan dengan pendekatan kuantitatif dan jenis penelitian eksplanatif. Teknik pengambilan sampel yang digunakan adalah purposive sampling dan memperoleh 100 responden yang merupakan generasi Z berdomisili di Jakarta. Hasil penelitian menunjukan terdapat pengaruh signifikan antara terpaan berita dan persepsi, dengan nilai koefisien korelasi sebesar 84%. Sedangkan berdasarkan koefisien determinasi juga didapatkan hasil bahwa terpaan berita vaksin memiliki pengaruh 71,6% terhadap persepsi dan sisanya sebesar 28,4% dipengaruhi faktor lain yang tidak dimasukan ke dalam penelitian ini
Pengaruh Brand Ambassador Song Joong Ki terhadap Minat Beli Produk Scarlett Whitening
Get PDFDi era globalisasi ini, merawat kulit menjadi salah satu kebutuhan bagi hampir seluruh masyarakat di dunia. Maka dari itu produk perawatan kulit semakin berkembang dan juga beragam, namun penjual harus bisa menciptakan strategi agar produknya tetap memikat minat beli dari konsumen. Penggunaan brand ambassador menjadi salah satu strategi yang digunakan bisa oleh Scarlett Whitening untuk meningkatkan minat beli dari konsumen. Tujuan penelitian ini yaitu untuk mengetahui pengaruh brand ambassador terhadap minat beli produk Scarlett Whitening dan juga untuk mengetahui seberapa besar pengaruh brand ambassador Song Joong Ki terhadap minat beli produk Scarlett Whitening. Teori yang digunakan pada penelitian ini adalah teori Komunikasi Pemasaran. Konsep yang digunakan adalah komunikasi pemasaran, periklanan, brand ambassador yang memiliki karakteristik yang disebut dengan VisCap, minat beli, dan generasi Z. Penelitian kuantitatif-eksplanatif berparadigma positivistik ini menjalankan rumus slovin sebagai penentu sampel. Data dihimpun dari hasil instrumen berupa angket daring kepada 100 responden. Nilai t hitung (11,867) ditemukan lebih besar dari t tabel (1,984), maka ada pengaruh. Hasil menunjukkan bahwa brand ambassador berpengaruh sebesar 59% terhadap minat beli produk Scarlett Whitening pada Generasi Z dan ini terbilang besar. Diperlukan penelitian perbandingan dengan produk sejenis lainnya, baik yang mengandalkan brand ambassador maupun tidak
Peran Brand Ambassador Kim Seon Ho Dalam Meningkatkan Minat Beli Skincare Everwhite
Get PDFBrand Ambassador hari ini merupakan cara modern untuk mengkomunikasikan pemasaran kepada khalayak tentang merek produk dalam meningkatkan minat beli karena saat ini trend budaya hallyu korea sedang menjadi kegemaran yang banyak di minati masyarakat sehingga menjadi momentum yang tepat bagi merek produk Indonesia menggandeng aktor asal korea selatan untuk menjadi brand ambassador mereknya seperti yang dilakukan oleh merek skincare lokal pertama Everwhite yang berkolaborasi dengan aktor kim seon ho untuk menjadi duta merek Everwhite selama 1 tahun. Strategi komunikasi pemasaran ini menggunakan model VisCap karena penelitian ini bertujuan untuk mengetahui bagaimana peran brand ambassador Kim Seon Ho dalam meningkatkan minata beli skincare Everwhite. Penelitian ini menggunakan paradigma post positivisme dengan metode kualitatif deskriptif dengan unit analisis komunitas @ksh_ina3 kemudian Teknik pengumpulan data primernya wawancara langsung dengan founder Everwhite Jessica Lin lalu data sekundernya didapatkan dari penelitian terdahulu, kemudian observasi lapangan dan Teknik penarikan sampling nya menggunakan “Purposive sampling†dengan analisis data dilakukan melalui reduksi data, penyajian data , penarikan kesimpulan serta verfikasi
NARATIVE ANALYSIS OF CAMPAIGN OF PERSIJA PLAYERS ON THE VIDEO #JAGAGBK
No full textThe purpose of this study is to analyze the campaign narrative delivered by Persija players on the #JagaGBK video in an effort to compile the position of Jakmania in order to maintain SUGBK. The method used in this study is qualitative analysis with narrative analysis. The theory is the Narrative Paradigm theory. The results showed that the #JagaGBK video was in accordance with the three basic concepts of the Narrative Paradigm theory: coherence, truth and good reason. Persuasive campaigns carried out are relevant to the target audience because the message was conveyed by Persija players who were very familiar with Jakmania. It takes synergy between the elements of communicators, messages, communicants and the media used to conduct persuasive campaigns. If one element does not synergize with other elements, then the campaign carried out is ineffective and far from expectations. Based on the elements of the persuasive campaign, #JagaGBK video communicators are on two levels, namely the level of ideas or initiators and messengers. As the initiator of the idea was Persija management and Jakmania Chairman, while the courier was seven Persija players. The target audience for this campaign is Jakmania. The message to be conveyed is #JagaGBK. The message is packaged in videos that are spread through the Persija player\u27s Instagram account. Through the #JagaGBK video narrative, it is expected that Jakmania can always keep GBK while watching the Persija match
Capitalistic Dilemma of Merantau for Minangkabau Men Viewed through Symbolic Interaction and Relational Dialectics
Get PDFThe tradition of migrating in Minangkabau, West Sumatra, requires adult men to leave their hometowns in order to live independently, adapt to new environments and achieve a successful life. However, some adult men choose not to migrate for personal reasons. This research uses the concepts of Social, Cultural, and Symbolic Capital by Pierre Bourdieu, as well as the theories of Symbolic Interactionism and Relational Dialectics by Mead, Blumer, Baxter, and Montgomery to examine this capitalistic dilemma. Using these theories, the author aims to reveal the capitalistic dilemma for adult men, when each of them has reasons to choose between two options, where a certain amount of capital surrounds migrants and non-migrants, as well as the symbolic interaction and relational dialectics that occur between migrants and non-migrants. This research uses a qualitative method entitled Capitalistic Dilemma of the Merantau Tradition for Minangkabau Men Viewed Through Symbolic Interaction and Relational Dialectics. In this research, resource persons such as traditional leaders, migrants, and non-migrants were interviewed to gain in-depth insights. Although the obligation to migrate is a customary law or regulation that has been going on for generations, the results of the study prove that, migrating or not migrating is not a problem, when each individual has reasons that strengthen his choice. The decision to migrate or not is imbued with significant meaning, influenced by social, cultural, economic, and symbolic factors
Peran Bidan sebagai Agen Perubahan dalam Sosialisasi Tele-CTG untuk Kesehatan Ibu Hamil
Get PDFTujuan dari penelitian iniadalah mengkaji peran yang dijalankan oleh bidan yang mengadopsi teknologi baru bernama Tele-CTG untuk memonitor kesehatan ibu hamil dalam proses mendukung persalinan yang sehat untuk mengurangi tingkat kematian ibu dan anak. Penelitian ini menggunakan pendekatan kualitatif dengan pengambilan data melalui wawancara mendalam pada bidan yang bekerja di empat lokasi berbeda (Jakarta, Bekasi, Kupang, dan Indramayu) yang sudah menerapkan teknologi Tele-CTG selama satu tahun terakhir. Hasil penelitian menunjukkan bidan mempunyai lima peranan sebagai agen perubahan sosial: (1) Menjadi perantara penting dalam menerjemahkan penggunaan serta sosialisasi manfaat Tele-CTG terhadap pasien, (2) Bidan memberikan informasi terbaru mengenai kesehatan anak dalam kandungan melalui pengenalan Tele-CTG yang terhubung langsung dengan dokter, (3) Menganalisis kebutuhan pasien terkait kemungkinan gangguan yang akan timbul pada bayi dalam kandungan melalui pengenalan Tele-CTG. (4) Menumbuhkan keberanian pasien untuk mengambil tindakan yang tepat terhadap anak dalam kandungan, dan (5) mengembangkan kepercayaan akan kebutuhan pasien melalui penggunaan teknologi baru
Framing Objectivity in Agrarian Conflict Reporting: A Comparative Analysis of Local, Sectoral, and National Media Coverage of Pakel Village
Get PDFThis study aims to analyze and compare the objectivity of three online media portals in constructing news about agrarian conflict in Pakel Village. The study method used is the framing analysis model of Zhondang Pan & Gerald M. Kosicki, which divides the way for the media to construct facts through 4 elements, namely, syntactic structure, script, thematic, and rhetorical. The results of the study show that objectivity in reporting agrarian conflict in Pakel Village by journalists from Banyuwangi.viva.co.id, Betahita.id, and Tempo.co has written information and facts by writing news that is sourced from statements related to the incident. Comparison of the objectivity of these three online media news portals, namely Banyuwangi.viva.co.id focuses more on the narrative of harmony and mediation, but tends to be less critical of the authorities. Betahita.id is more on the side of farmers, emphasizing aspects of advocacy and criticism of injustice. Tempo.co provides a more balanced and in-depth report with an investigative style that considers various perspectives
Analysis of Challenges in Digital Literacy Development in MSME Actors in Bogor Regency
Get PDFAs a contributor to the country\u27s foreign exchange and job openings for the Indonesian people, it is appropriate for MSMEs to be one of the priorities in government programs. The government has made many efforts to empower MSMEs, including through Government Regulation (PP) Number 7 of 2021 concerning the Facilitation, Protection, and Empowerment of MSME Cooperatives. Previous research explains that higher education empowers MSMEs by conducting several community service programs for MSME actors. This research aims to dig deeper into the digital literacy owned by the Teras Ciapus MSME Community members in Bogor Regency and their challenges in improving digital literacy. Focus Group Discussions and in- depth interviews use qualitative methods in this study. The FGD was conducted for 63 active members of the Ciapus Terrace community. S The measurement standard used in this FGD activity is to identify the experience of members of the Ciapus Core Community in using digital marketing. An in-depth interview was conducted with the chairman and four Teras Ciapus MSME Community members. The results of the study found that there is still a low level of digital literacy owned by members of the Ciapus Teras community. All community members have digital devices, such as smartphones, but have not used them optimally. Several challenges they face include social and cultural barriers, lack of awareness of ICT use, and unequal opportunities for members to participate in digital training activities. The results of this research hope to provide strategic input for the government, non-governmental organizations, and other stakeholders in supporting the development of MSMEs through strengthening digital literacy
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
- …
