1,720,964 research outputs found
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
THE IMPACT OF TARGET MARKETS, UNIQUE RESOURCES & MARKET ATTRACTION ON DIGITAL MARKETING: THEIR SIGNIFICANCE FOR SELECTING POSTSECONDARY EDUCATION
Get PDFDue to competition, universities in the Bandung Raya metropolitan area have integrated digital marketing into their curricula. This unique study investigates variables not previously explored in private universities. It aims to guide educational institutions in enhancing digital marketing strategies to attract prospective students. Digital marketing effectiveness is evaluated based on market attractiveness, target market, and resource uniqueness. SEM analysis reveals that Market Attractiveness directly influences by 11.88% and indirectly by 6.54% through Target Market and 6.67% through Resource Uniqueness. Resource Uniqueness also impacts indirectly by 6.67% via Market Attractiveness and 5.85% via Target Market, and directly by 12.95%. The Target Market shows a direct effect of 11.36%, with indirect effects of 5.85% through market attractiveness and 6.54% through resource uniqueness. This study innovatively links and refines these five concepts
MARKETING MIX STRATEGY, MARKETING RELATIONSHIP STRATEGY, AND MARKETING PERFORMANCE: THE MEDIATING ROLE OF COMPETITIVE ADVANTAGE
Get PDFThe purpose of this study is to determine the Effect of Marketing Mix Strategies and Marketing Relationship Strategies on Competitive Advantage and Its Implications for Marketing Performance Partially and Simultaneously. The method used in this study is a verifiative method with a quantitative approach. This research is a causal/verifiative research because it intends to determine the relationship between the above research variables with causal relationships so that there are independent variables (influencing variables) and dependent variables (influenced). comparative, associative and structural relationships (Path analysis, and Structural Equation Model / SEM relationships). The results of the study explained that simultaneously the positive influence of the variables of marketing mix strategy, and marketing relationship strategy on competitive advantage there are BUKU 2 Banks in West Java and DKI Jakarta Provinces. The biggest influence on competitive advantage comes from the Marketing Mix Strategy, while the smallest influence comes from the marketing relationship strategy. The Marketing Mix Strategy has a positive effect on the competitive advantage of BUKU 2 Bank in West Java and DKI Jakarta Provinces.ABSTRAK
Tujuan Penelitian ini untuk mengetahui Pengaruh Kompetensi Inti, Strategi Bauran Pemasaran, dan Strategi Kerelasian Pemasaran Terhadap Keunggulan Bersaing Serta Implikasinya Terhadap Kinerja Pemasaran secara parsial dan simultan. Metode yang digunakan dalam penelitian ini adalah Metode yang digunakan dalam penelitian ini adalah metode verifikatif dengan pendekatan kuantitatif. Penelitian ini merupakan penelitian kausal/verifikatif karena bermaksud untuk mengetahui hubungan antara variabel-variabel penelitian diatas dengan hubungan yang bersifat sebab akibat sehingga ada variabel independen (variabel yang mempengaruhi) dan variabel dependen (dipengaruhi). komparatif, asosiatif dan hubungan struktural (Path analysis/analisis jalur, dan hubungan persamaan Struktural/Structure Equation Model/SEM). Hasil Penelitian menjelaskan bahwa Secara simultan pengaruh positif dari variabel kompetensi inti, strategi bauran pemasaran, dan strategi kerelasian pemasaran terhadap keunggulan bersaing pada Bank BUKU 2 di Provinsi Jawa Barat dan DKI Jakarta. Pengaruh terbesar terhadap keunggulan bersaing berasal dari kompetensi inti, sementara pengaruh terkecil berasal dari strategi kerelasian pemasaran. Kompetensi inti berpengaruh positif terhadap keunggulan bersaing pada Bank BUKU 2 di Provinsi Jawa Barat dan DKI Jakarta.
Kata Kunci: Bauran Pemasaran; Keunggulan Bersain
Marketing Strategy To Improve Students and Graduates Quality
Get PDFIncreasing competition among private school, vocational school and high school to get new students every year makes a lot of private school arrange strategies in meeting the needs. Purposes of this study are 1) To determine external and internal factors of Private Senior High School X in Bandung. 2) To know the marketing strategy of Private Senior High School X in Bandung to increase the number and quality of graduate students and to identify strengths, weaknesses, opportunities, threats that could face competition and market needs, 3) To know how marketing strategy of Private Senior High School X Bandung by segmenting, targeting, positioning and marketing mix to improve students and quality of graduates. The results showed that external environmental factors have high appeal while internal factors have power that is quite low on increasing the number of students and graduates quality. Private Senior High School X in Bandung must implement strategies to improve the schools’ quality by improving the quality of learning process, human resources, facilities and the promotion of external and internal aided with featured extra. Therefore, we are able to expect an increasing number of students and graduates’ quality year to year. 
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
SERVICE DELIVERY TERHADAP CUSTOMER VALUE SERTA DAMPAKNYA PADA KEPUASAN PELANGGAN
Get PDFSatisfaction and dissatisfaction of customers to a product/service will affect the subsequent behavior patterns, and it is shown after the customers use of the product/service. The purpose of this reseacrh is to analyze the magnitude of influence service delivery towards customer value and the impact on customer satisfaction in Cuis Cake Cafe and Shop in Cianjur. The methods used in this reseacrh is explanatory survey methods, while for data analysis by using path anlysis. The results support four hypothesis are, an influence of service delivery to the customer value with the effect of 25,4%, the influence of customer value on customer satisfaction with the level of influence of 63,3%, the influence of service delivery to customer satisfaction with the level of influence of 28,9%, and an effect on the variable service delivery to customer value and impact to customer satisfaction with the overall level of influence of 66,9%.
Keywords: Service Delivery; Customer Value, Customer SatisfactionKepuasan dan ketidakpuasan pelanggan akan suatu produk/jasa akan berpengaruh pada pola perilaku selanjutnya, dan hal ini ditunjukan pelanggan setelah terjadinya proses penggunaan terhadap produk/jasa tersebut. Tujuan penelitian ini untuk menganalisis besarnya pengaruh service delivery terhadap customer value serta dampaknya pada kepuasan pelanggan di Cuis Cake Cafe and Shop di Cianjur. Metode yang digunakan dalam penelitian ini adalah metode explanatory survey, sedangkan untuk analisis data dengan menggunakan analisis jalur. Hasil penelitian ini mendukung empat hipotesis yaitu terdapat pengaruh dari service delivery terhadap customer value dengan besarnya pengaruh 25,4%, terdapat pengaruh dari customer value terhadap kepuasan pelanggan dengan besarnya pengaruh 63,3%, terdapat pengaruh dari service delivery terhadap kepuasan pelanggan dengan besarnya pengaruh 28,9%, dan terdapat pengaruh dari variabel service delivery terhadap customer value serta dampaknya pada kepuasan pelanggan dengan besarnya pengaruh secara keseluruhan 66,9%.
Kata Kunci: Service Delivery; Customer Value; Kepuasan Pelangga
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