432 research outputs found
sj-pdf-1-jmx-10.1177_00222429231217471 - Supplemental material for Revenue Generation Through Influencer Marketing
No full textSupplemental material, sj-pdf-1-jmx-10.1177_00222429231217471 for Revenue Generation Through Influencer Marketing by Maximilian Beichert, Andreas Bayerl, Jacob Goldenberg and Andreas Lanz in Journal of Marketing</p
sj-pdf-1-mrj-10.1177_00222437231207323 - Supplemental material for Buying Future Endorsements from Prospective Influencers on User-Generated Content Platforms
No full textSupplemental material, sj-pdf-1-mrj-10.1177_00222437231207323 for Buying Future Endorsements from Prospective Influencers on User-Generated Content Platforms by Andreas Lanz, Jacob Goldenberg, Daniel Shapira and Florian Stahl in Journal of Marketing Research</p
Supplemental Material, DS_10.11770022243718824081 - Climb or Jump: Status-Based Seeding in User-Generated Content Networks
No full textSupplemental Material, DS_10.11770022243718824081 for Climb or Jump: Status-Based Seeding in User-Generated Content Networks by Andreas Lanz, Jacob Goldenberg, Daniel Shapira and Florian Stahl in Journal of Marketing Research</p
sj-pdf-1-jmx-10.1177_00222429231223420 - Supplemental material for Targeting Nearby Influencers: The Acceleration of Natural Triadic Closure by Leveraging Interconnectors
No full textSupplemental material, sj-pdf-1-jmx-10.1177_00222429231223420 for Targeting Nearby Influencers: The Acceleration of Natural Triadic Closure by Leveraging Interconnectors by Jacob Goldenberg, Andreas Lanz, Daniel Shapira and Florian Stahl in Journal of Marketing</p
The Scottish coalition agreement
No full textThe first Scottish parliamentary elections in May 1999 were followed by a landmark coalition agreement between the Scottish Labour Party and the Scottish Liberal Democrats. The author, Philip Goldenberg, was involved in the drafting of wording on which Part III of the agreement was based and here analyses the significance of the Partnership Executive. Article by Philip Goldenberg (Partner in City Solicitors S.J. Berwin & Co, specialising in company law). Published in Amicus Curiae - Journal of the Institute of Advanced Legal Studies and its Society for Advanced Legal Studies. The Journal is produced by the Society for Advanced Legal Studies at the Institute of Advanced Legal Studies, University of London
The Scottish coalition agreement
No full textThe first Scottish parliamentary elections in May 1999 were followed by a landmark coalition agreement between the Scottish Labour Party and the Scottish Liberal Democrats. The author, Philip Goldenberg, was involved in the drafting of wording on which Part III of the agreement was based and here analyses the significance of the Partnership Executive. Article by Philip Goldenberg (Partner in City Solicitors S.J. Berwin &amp; Co, specialising in company law). Published in Amicus Curiae - Journal of the Institute of Advanced Legal Studies and its Society for Advanced Legal Studies. The Journal is produced by the Society for Advanced Legal Studies at the Institute of Advanced Legal Studies, University of London
Revenue Generation through Influencer Marketing
No full textDirect-to-consumer firms increasingly believe that influencer marketing is an effective option for seeding. However, the current managerially relevant question for direct-to-consumer firms of whether to target low- or high-followership influencers to generate immediate revenue is still unresolved. In this article, the authors’ goal is to answer this question by considering for the first time the whole influencer-marketing funnel, that is, from followers on user-generated content networks (e.g., on Instagram), to reached followers, to engagement, to actual revenue, while accounting for the cost of paid endorsements. The authors find that low-followership targeting outperforms high-followership targeting by order of magnitude across three performance (return on investment) metrics. A mediation analysis reveals that engagement can explain the negative relationship between the influencer followership levels and return on investment. This is in line with the rationale based on social capital theory that with higher followership levels of an influencer, the engagement between an influencer and their followers decreases. These two findings are derived from secondary sales data of 1,881,533 purchases and results of three full-fledged field studies with hundreds of paid influencer endorsements, establishing the robustness of the findings.</p
Inside the Box: A Proven System of Creativity for Breakthrough Results
No full textThe traditional attitude toward creativity in the American business world is to “think outside the box”—to brainstorm without restraint in hopes of coming up with a breakthrough idea, often in moments of crisis. Sometimes it works, but it’s a problem-specific solution that does nothing to engender creative thinking more generally. Inside the Box demonstrates Systematic Inventive Thinking (SIT), which systemizes creativity as part of the corporate culture. This counterintuitive and powerfully effective approach to creativity requires thinking inside the box, working in one’s familiar world to create new ideas independent of specific problems. SIT’s techniques and principles have instilled creative thinking into such companies as Procter & Gamble, Johnson & Johnson, and other industry leaders. Inside the Box shows how corporations have successfully used SIT in business settings as diverse as medicine, technology, new product development, and food packaging.
Dozens of books discuss how to make creative thinking part of a corporate culture, but none takes the innovative and unconventional approach of Inside the Box. With “inside the box” thinking, companies of any size can become sufficiently creative to solve problems even before they develop and to innovate on an ongoing basis. It’s a system that works!
“Boyd and Goldenberg explain the basic building blocks for creativity and by doing so help all of us better express our potential” (Dan Ariely, author of Predictably Irrational)
Identity: Psychological perspectives
No full textA presentation by LJS Member Dr Stephen Blumenthal, clinical psychologist
and psychoanalysist at the Tavistock and Portman NHS Foundation Trust and
Queen Anne Practice, will be followed by a discussion led by LJS Member
Harriett Goldenberg, existential psychotherapist, teacher and author
Takeovers – will they ever be the same again?
No full textThe author considers the impact of the Company Law Review and Human rights act on takeovers in UK law, with reference to European law. Article by Philip Goldenberg (a senior corporate finance partner at City solicitors S J Berwin & Co). Published in Amicus Curiae - Journal of the Institute of Advanced Legal Studies and its Society for Advanced Legal Studies. The Journal is produced by the Society for Advanced Legal Studies at the Institute of Advanced Legal Studies, University of London
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