1,910 research outputs found
PKM UKM KERAJINAN KAYU DEKORATIF BERBASIS E-MARKETING DI DESA TEGALLALANG, KABUPATEN GIANYAR, PROVINSI BALI
No full textUKM merupakan tulang punggung perekenomian Indonesia, dan Bali pada khususnya. UKM menghadapi berbagai tantangan dan kendala seperti kualitas sumber daya manusia yang rendah, tingkat produktivitas, dan kualitas produk rendah, kurangnya pemanfaatan teknologi informasi, faktor produksi, sarana dan prasarana belum memadai, dan aspek pendanaan belum baik. Untuk membantu UKM mengatasi kendala ini, civitas akademika menyelenggarakan Program Kemitraan Masyarakat dengan tujuan meningkatkan kinerja UKM. Melakukan studi pendahuluan pada industry kerajinan kayu dekoratif di Tegallalang, ditemukan sejumlah kendala yang dihadapi UKM. Dari hasil analisis SWOT ditemukan bahwa masalah ketidakmampuan melakukan ekspor dan memanfaatkan ecommerce merupakan kelemahan terbesar mitra yang memerlukan solusi tepat dan segera, demi meningkatkan kinerja usaha mitra. Kedua masalah ini menjadi masalah prioritas dalam PKM ini.
Solusi yang direkomendasikan berada di ruang lingkup pemasaran. Mitra disarankan menerapkan market development strategy untuk memperluas target pasar ke mancanegara. Beberapa langkah ditempuh untuk menerapkan strategi ini, yaitu: sosialisasi prosedur ekspor agar mitra memperoleh pemahaman mengenai tata cara ekspor dan tata cara pembayaran, pemaparan mengenai dokumen-dokumen yang dibutuhkan, dan pemaparan mengenai pihak-pihak yang terkait dalam proses ekspor. Di samping itu tim pelaksana pengabdian juga memberikan pelatihan berbasis IT sehingga mitra mampu memanfaatkan media sosial sebagai media promosi dan transaksi, dan memberikan asistensi sehingga mitra tergabung dalam platform e-marketplace demi meningkatkan awareness dan potensi penjualan produk baik di lingkup nasional maupun internasional.
Pengabdian ini telah rampung 100% dan seluruh luaran telah tercapai. Luaran tersebut adalah dalam bentuk peningkatan daya saing pengelola UKM dengan pengetahuan lebih baik mengenai prosedur ekspor. Luaran kedua adalah peningkatan penerapan iptek pada usaha mitra dalam hal ini implementasi e-marketing dalam bentuk kepemilikan akun facebook, instagram dan toko online Tokopedia yang digunakan sebagai media promosi dan transaksi oleh UKM mitra. Luaran ketiga adalah artikel yang telah berstatus accepted pada jurnal nasional terakreditasi “Jurnal Ekonomi dan Bisnis Jagadhita”.
Kegiatan ini memperoleh pendanaan dari Lembaga Pengabdian Masyarakat (LPM) Universitas Warmadewa dan dilaksanakan oleh Fakultas Ekonomi, dengan ketua tim pelaksana Dr. Ni Luh Putu Indiani, S.E., M.M. dan Dr. I Made Sara, S.E., M.P
Interpret Ogoh-ogoh towards Hindu Contemporary Society
No full textThe interpreting of the making ogoh-ogoh based on the perspective of the cultural studies in related to the festival day of the tawur kesanga towards Hindu society in Bali. It recently is an interesting phenomenon to be studied in the academics. Due to the ogoh-ogoh is made as a series for the ceremony of the tawur kesanga lately. It has been a high cost, although, in the literary texts, it does not find the existence of ogoh-ogoh become the completeness of the tawur ceremony itself. Regarding its phenomenon, the author was interested in studying in term of this. The study was intended to interpret the ideology or a truth behind the making of ogoh-ogoh shown of the religious ceremonies. It was conducted applying a qualitative approach included classifying, categorize, understand, and interpret any data or the facts by paraphrase or description, therefore, the conclusion was generally obtained. The results of the analysis were conducted. It can be understood that the making of ogoh-ogoh recently in the Hindu society in Bali, not merely means to cast out of the evil spirits that have been perceived as buta kala by the Hindu society in Bali. However, it was interpreted as a game of the ideology i.e. capitalist ideology. In term of this was evident that the making of ogoh-ogoh lately, no longer using the local materials that can be freely gotten from the surrounding environment, but must be made by lux materials that must be purchased expensive. Thus, it can be concluded that behind the making of ogoh-ogoh related with the ceremony of the tawur kesanga towards Hindu society in Bali lately was initiated by the game of the ideology i.e. capitalist ideology.</jats:p
The Effects Of Perceived Service Quality And Satisfaction On Brand Loyalty: The Mediating Role Of Coffee Shop Customer Trust In Bali
No full textObjectives: Competition, turbulence, changes in customer preferences have an effect on customer loyalty. Although the topic of the relationship between service quality and customer satisfaction on customer loyalty has been widely researched, there are still factors that are important to consider in the mechanism of the relationship.MethodologyThe main objective of this study is to provide a reliable framework for coffee shop businesses. Using a sample of 145 coffee shop visitors, a model was developed and then tested with Partial Least Square (PLS) to examine the interaction of multiple variables and mediation effects.Finding: The empirical results are considered satisfactory as they offer knowledge insights into how to maximize service quality and customer satisfaction on customer loyalty. In particular, trust is an important mediator of the relationship of service quality and customer satisfaction on brand loyalty. This study proves that quality service and the importance of customer satisfaction significantly positively affect the level of trust and customer loyalty. The practical implication is that the mediating variable in this study is a variable that coffee shop context managers can manage.Conclusion: The results of this study indicate that the higher the service quality and customer satisfaction, the higher the consumer trust in the company. This shows that service quality and customer satisfaction are able to predict trust
Eksistensi Peraturan Menteri Agama (PMA) Nomor 10 Tahun 2020 Sebagai Penguatan Pendidikan Keagamaan Hindu Di Indonesia
No full textThe presence of PMA 10/2020 was also very well received by pasraman managers in regions throughout Indonesia. Moreover, there are several articles that explain the opportunity for the conversion of formal pasraman or widya pasraman after the entry into force of PMA 56/2014. This research is classified as a qualitative descriptive study. The results of this study are that there are several points of change from PMA 56/2014 to PMA 10/2020. Some of them, such as the clause on the establishment of a pasraman which is more mature, changes in the curriculum in religious aspects, guidelines for diplomas and also the understanding of widya pasraman. The implementation of Widya Pasraman is generally welcomed. However, several things need to be matured and socialized more massively, mainly related to changes to a more technical and holistic curriculum. Regarding the conversion clause, it is highly appreciated by various groups. The impact of PMA 10/2020 on the existence of pasraman is on the administrative and sociological impact
Peran Harga, Promosi, dan Kualitas Produk Dalam Mendorong Keputusan Pembelian Kembali di Bale Ayu Denpasar
No full textThe wood processing business is one of business fields in Bali with tight level of competition. Bale Ayu, one of the companies engaged in wood processing business, which is the object of this research, has consistently experienced decline in its target achievement every year. This reflects a problem in consumer interest in buying or repurchasing. This becomes the background of this study to analyze the factors that encourage consumer interest to repurchase. This study aims to analyze the influence of price, promotion, and product quality on customer repurchase decision at Bale Ayu. The population in this study is 190 Bale Ayu customers. The data collection method is a survey method with a questionnaire. Multiple linear regression analysis technique was used to test the effect of independent variable on dependent variable. The study results showed that price, promotion, and product quality has a positive and significant effect on repurchase decision. Aspects that need to be considered to improve the quality of pricing policy are: setting competitive and affordable prices, providing discounts, and offering various payment options (cash/debit/credit). Aspects that need to be considered to improve the quality of promotion are: promoting products through advertisements in various media, providing discounts, and publicizing products through various programs such as exhibitions, affiliate marketing, etc. Aspects that need to be considered to improve product quality are: making sure the product functions properly, conformed to the specifications, improving product durability, producing products with attractive designs, and maintaining product quality.
Bidang usaha pengolahan kayu merupakan salah satu bidang usaha di Bali dengan tingkat kompetisi cukup ketat. Bale Ayu salah satu perusahaan yang bergerak di bidang pengolahan bahan mentah kayu menjadi barang jadi, yang merupakan objek penelitian ini, mengalami penurunan pencapaian target secara konsisten setiap tahun. Hal ini mencerminkan adanya permasalahan pada minat konsumen untuk membeli atau membeli kembali. Hal ini melatarbelakangi penelitian ini untuk menganalisis faktor-faktor yang mendorong minat konsumen untuk melakukan pembelian kembali. Penelitian ini bertujuan untuk menganalisis pengaruh harga, promosi, dan kualitas produk terhadap keputusan pembelian kembali di Bale Ayu. Populasi dalam penelitian ini adalah pelanggan Bale Ayu sejumlah 190 orang. Metode pengumpulan data adalah metode survey dengan kuesioner. Teknik analisis regresi linier berganda digunakan untuk menguji pengaruh variabel bebas terhadap variabel dependen. Hasil penelitian menemukan bahwa harga, promosi, dan kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian kembali. Aspek-aspek yang perlu diperhatikan untuk meningkatkan kualitas kebijakan harga adalah: menetapkan harga yang kompetitif, terjangkau, memberikan potongan harga, dan menawarkan berbagai opsi pembayaran (cash/debit/kredit). Aspek-aspek yang perlu diperhatikan untuk meningkatkan kualitas promosi adalah: mempromosikan produk melalui iklan di berbagai media, memberikan potongan harga berupa diskon, dan mempublikasikan produk melalui berbagai program seperti pameran, pemasaran afiliasi, dsb. Aspek-aspek yang perlu diperhatikan untuk meningkatkan kualitas produk adalah: memastikan produk berfungsi dengan baik, memperhatikan kesesuaian produk dengan spesifikasi yang disampaikan, menjaga daya tahan produk agar tahan lama, menghasilkan produk dengan tampilan menarik, dan menjaga kualitas produk.
 
Proses migrasi dan aktivitas ekonomi migran :: Kasus migrasi dari Pandak Gede ke Negara di Bali
No full textMenyame Beraya: The Attitudes to Prevent Intolerance in Silent Day
No full textThe existence of local wisdom possessed by Balinese people can be said to be threatened by social changes and cultural dynamics in the modern era as it is today which is characterized by the values of modernism which are all effective, fast, and tend to be individualistic. These caused Balinese people change such as almost forgetting the noble values that they once had, such as sagalak-sagilik-saguluk, salunglung sabayantaka, paras paros sarpenaya, menyama beraya, having a harmonious attitude. Through this paper, it will be discussed whether the concept of ‘menyama beraya‘ is still useful to prevent intolerance during silent day (or in a holy day = Nyepi). The conclusion that can be drawn is that through the celebration of Nyepi, tolerance can be built in social life, through the implementation of ‘catur brata penyepian’ . However, in reality this cannot be done optimally, considering the transmission of the values of social wisdom and the values of traditional wisdom that should be carried out by the family towards children has not run optimally. The concept of menyama beraya as one of the values of Balinese social wisdom, cannot yet be applied optimally in the present context, because modernism causes things that are traditional to be transformed. It is suggested that parents should socialize the values of social wisdom, the values of traditional wisdom, and the values of local wisdom to their children. By doing this way children will not be uprooted from their cultural roots, even though they cannot avoid the influence of global culture
Der slawische Adel, seine Sprache und seine Namen zwischen Saale und Elbe vom 10. bis 13. Jahrhundert
No full textSlavic nobility, language and names between the rivers Saale and Elbe (10th-13th centuries) – In 2018 the archbishopric Magdeburg will celebrate its 1050th anniversary of existence. Therefore several questions in connection with interethnic relations between Slavic population and German governers are treated. From 930 up till 1150 a. Chr. a Slavonic majority was dominated by a German minority in all districts between the rivers Saale and Elbe. The author gives different answers and arguments by linguistic material to demonstrate mutual acknowledgement and tolerance by two different ethnics. The historical view allows results about interethnic communication since the 10th century. Furthermore an important fact can be made evident: German government accepted and preserved the old Slavic castles, regional names and lots of toponyms as signs of the former structure of the Slavic territory. The article offers special attention to the members of Slavic nobility. The author verifies about hundred persons with their names as examples of Slavic noble born representatives. Historical documents explain these persons’ duties as well as their secular and clerical charges in the time of Middle Ages. Some can be shown in top functions near to the German king or his margrave. German representatives apparently used the so called lingua Slavica misssionarica not only as language of Christian conversion, but also when it was necessary to discuss and to treat themes of administration
Literarische Onomastik und Psychoanalyse: eine Fallstudie
No full textWhy did the German author Jean Paul Richter (1763 ‒1825) choose the isle of Isola Bella in Lago Maggiore as the locale for the first chapters of his novel Titan? He had never been to Italy and had known this place only from travel guides and etchings. Moreover, this completely artificially modelled island, a terraced garden in the Italian style, could not suit his taste which clearly tended to the more recent English style of gardening. In this article the point is made that he chose the place for its name which contains the personal name Isabella. To prove this the psychoanalytical method as developed by Freud and Lacan is employed, starting from the assumption that the poet’s choice of his names is largely dominated by subconscious motives
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