International research journal of management, IT and social sciences
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How Salesperson Tactics and Online Convenience Shape Purchase Decisions: The Mediating Role of Trust
Full text linkConsumer preferences in furniture shopping have now shifted significantly towards online platforms, even though furniture is a complex item and requires careful consideration. This study aims to analyze the role of trust in mediating the influence of salesperson tactics and online convenience on purchase decisions among online consumers of Mahaghony Terrazzo in Bali Province. Salesperson tactics include persuasive approaches, information exchange, ingratiation, and promises, while online convenience encompasses ease of access, transactions, evaluation, and search. This study uses a quantitative approach; a survey of 160 Mahaghony Terrazzo consumers was analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that trust is proven to mediate the relationship between salesperson tactics and online convenience on purchase decisions. The results of this study are expected to provide theoretical contributions to the development of marketing literature, particularly regarding the mediation mechanism of trust in the context of salesperson tactics and online convenience. This research contributes to the understanding of consumer behavior in the online furniture market and provides strategic implications for digital optimization and customer experience enhancement
Neuroscience in education: Innovation and change
Full text linkThe concept of applying neuroscience to education seeks to bridge the gap between scientific brain research and everyday pedagogical practice. It is not about turning teachers into neurologists, but rather providing them with a scientific framework that allows them to understand how the brain learns in order to design more effective and meaningful teaching strategies. The objective was to explore how neuroscience can contribute to the educational process; the methodology applied was a bibliographic review and the inductive-deductive method. The result was that neuroscience plays an important role in the process of innovation and change in the teaching-learning process, where 11th-century strategies play an essential role in improving the educational process and integrating students into them
Playful strategies and their contribution to the generation of new knowledge in university students
Full text linkThe purpose of this article is to characterize the playful strategies that can be used to generate new knowledge among university students. The Desk Research methodology was used to review studies related to aspects that can promote knowledge generation, as well as to identify characteristics present in playful strategies that can facilitate the development of cognitive abilities and thinking styles in university students. It was determined that the application of playful strategies is indeed adequate for developing research skills and abilities in university students due to the training generated by repeating activities related to their future professional practice, in a motivating and low-stress environment
Traditional games as playful methodological strategies for the teaching-learning process of mathematics
Full text linkThis research analyzed how traditional games can be used as playful methodological strategies in mathematics learning to enhance numerical thinking in elementary school students at the "10 de Julio" Educational Unit in Chapuli, Manabí, Ecuador. The results of the research, obtained through observation, are presented as a way to project the level of complexity students encounter in this subject and the need to analyze how traditional games represent a valuable educational resource. The challenges students face in learning mathematics include various difficulties that lead to errors in basic operations, hindering their progress in the development of numerical thinking. A classification of topics on the potential of traditional games was carried out within the theoretical framework. The importance of numerical thinking for improving learning and applying it in daily life was also highlighted. The objective was to determine the level of complexity that students in Basic General Education experience in the teaching and learning process of Mathematics regarding the implementation of traditional games as playful methodological strategies in the institution under investigation. The study employed a mixed-methods approach, combining qualitative and quantitative methods, as well as inductive and heuristic analysis. 
The influence of personality competence, social competence, and professional competence of school principals on teacher performance in Kopang District, Central Lombok
Full text linkThe purpose of this study was to analyze and describe the influence of the variables of personality, social, and professional competence of the principal on teacher1performance. This study was ex-post-facto on teachers of Public Elementary Schools in Kopang District, Central Lombok. The population of this study was 314 teachers spread across 47 schools. The research sample of 173 people was determined through the Isaac and Michael formula developed by Sugiyono. The data collection technique used a questionnaire and the analysis method was simple regression, multiple regression using the SPSS application. The results were; (1) Personality competence a very significant influence on teacher performance as evidenced by the regression equation Y = 32.161 + 1.072X1 correlation coefficient 0.204 and SE 14.52%. (2) Social competence a very significant influence on teacher performance evidenced by the regression equation Y= 26.448+1.590X2 correlation coefficient 0.439 and SE 37.72% (3) Professional competence has a very significant influence on teacher performance as evidenced by the regression equation Y= 20.777+1.295X3 correlation coefficient 0.343 and SE 29.46% (4) Simultaneously personality, social and professional have a very significant influence on teacher performance as evidenced by regression equation Y= -0.755+0.307X1+0.812X2+0.517X3 correlation coefficient 0.904 results from F-Count 251.733 and SE 81.70%. 
The mediating role of brand image in the influence of influencer credibility and E-WoM on repurchase intention of skincare products in Denpasar City
Full text linkThe increasing awareness among women regarding the importance of appearance and self-image, especially in the professional world, has driven the use of skincare products as part of personal branding and professionalism strategies. This study aims to examine the influence of influencer credibility and e-WOM on repurchase intention of skincare products, both directly and through the mediation of brand image. It also seeks to identify differences in repurchase intention between the two skincare brands. As the population is considered infinite, sampling was conducted using a non-probability sampling method with purposive sampling technique. A total of 150 respondents were selected based on specific criteria. T The results show that influencer credibility has no significant effect on repurchase intention or brand image. Meanwhile, e-WOM has a positive and significant effect on both variables. Brand image plays a crucial role in increasing repurchase intention and partially mediates the relationship between e-WOM and repurchase intention, but does not mediate the relationship between influencer credibility and repurchase intention. There is no significant difference in repurchase intention between Wardah and Skintific users. These findings highlight the important role of consumer reviews in shaping perception and repurchase intention in the skincare industry
LPD digitalization in the mobile banking era: How customer perception affects M-Pise adoption?
Full text linkFor microfinance organizations like LPD (Lembaga Perkreditan Desa), mobile banking improves both transaction efficiency and financial inclusion. This technology has been implemented in LPD Desa Adat Kesiman through M-Pise, although the rate of acceptance is still low. The purpose of this research is to examine the elements that impact the interest in using M-Pise at LPD Desa Adat Kesiman using the Technology Acceptance Model (TAM). The link between trust, simplicity of use, and perceived usefulness is moderated by attitude toward utilizing. Through a survey, 200 clients who were not yet M-Pise users provided data that was evaluated using SEM-PLS. Attitude toward using mediates the connection between attitude toward using and desire to use, with intention to use serving as a partial mediator and all three components having positive and substantial impacts on these outcomes. Finally, consumers' positive opinions of M-Pise are increased by the perceived benefits, convenience of use, and trust, increasing their propensity to embrace the service. To encourage mobile banking within its community, LPD should prioritize improving digital literacy, enhancing service features, and bolstering application security, according to the practical implications
Impact of Modern Construction Technologies (MCT) on Project Delivery Success: A Statistical Evaluation
Full text linkThis study investigates how the application of Modern Construction Technologies influences project delivery performance in terms of schedule, cost, and quality outcomes. The study analyzed the impact of the MCT Adoption Index (MCTAI) on project performance using multiple regression and moderation analyses based on a survey of 500 respondents. The results indicated that there is a clear and consistent pattern that the higher the level of MCT adoption, the better the schedule adherence, the better the cost performance, and the better the quality outcomes. The organizational context also had a positive influence on the projects' performance but does not significantly change the strength of the relationship between MCT adoption and delivery outcomes. These results implied that the benefits of modern technologies are mostly direct and independent of contextual variations, underpinning their crucial role in enhancing coordination, reducing inefficiencies, and strengthening delivery reliability. The construction firms, therefore, are called upon to invest in building digital capability and integrating technological systems into their managerial structures. Given the cross-sectional design of the study, causal inference is limited; however, it lays a strong foundation for further longitudinal studies probing how digital transformation keeps shaping project delivery performance
The effect of financial education in the family and self-control on family financial management behavior with financial literacy as moderating: Study on families in Sikka Regency, East Nusa Tenggara
Full text linkThis study aims to analyze the effect of financial education in the family, self-control, and financial literacy on family financial management behavior, with financial literacy as a moderator in the midst of the phenomenon of the high cost of traditional weddings and the consumptive lifestyle in Sikka Regency, East Nusa Tenggara. The research method used is quantitative. The sample used was 140 respondents determined by a purposive sampling technique. The research instrument used is a questionnaire distributed offline and online to respondents who are heads of families or family members who are responsible for managing family finances. The data will be analyzed using the Structural Equation Model (SEM) statistical analysis with the help of SmartPLS software. The results of the analysis show that financial education in the family and self-control have a significant positive effect on family financial management behavior. Financial literacy has a significant positive effect on family financial management behavior and is proven to strengthen the influence of financial education in the family and self-control on family financial management behavior.
The active method in the development of reading and writing in middle school students
Full text linkLiteracy is a basic process in developing cognitive skills that begins in the first years of education; sometimes it presents as a deficit in the first years of learning since it is where they acquire basic skills such as reading and writing. The objective was to analyze the active methods in the development of reading and writing in secondary basic education students. The methodology used was quantitative and qualitative, experts carried out the validation of the instruments, an observation sheet and a survey were applied to a sample of 35 fifth-year students and 6 teachers from the same sublevel of the Dr. Gonzalo Abad Grijalva Educational Unit of the Chone-Manabí canton, Ecuador, school year 2023-2024. The result was that 89% of the observed students did not read at an adequate speed for the educational level and 83% did not read with fluency and intonation; 27% do not review or correct errors when writing and 23% do not have originality when writing. In contrast, 21% show interest in reading and writing and 33% prefer to work with the active approach.