1,721,018 research outputs found
LIFESTYLE ON INTENTION THROUGH THE MEDIATION OF PERCEIVED USEFULNESS AND PERCEIVED EASE OF USE
Get PDFThis study aims to identify relevant lifestyle factors that affect consumer adoption of mobilephone (BlackBerry). Furthermore, this study attempts to examine the impact of lifestyle factorson perception and adoption of BlackBerry consumers. Using the technology acceptance model asa theoretical framework, the conceptual model depicts the relationships among lifestyles,perceptions, and intention. Two-step structural equation modeling was used to test the proposedhypotheses. Results of this study show that consumer lifestyle factors (fashion consciousness,Internet involvement, and e-shopping preference) are direct and indirect antecedents ofconsumers’ intention to adopt BlackBerry phone. Findings of this study provide marketers withinsights into how knowledge about lifestyle factors can be integrated into marketing andadvertising strategies.Penelitian ini bertujuan untuk mengidentifikasi faktor-faktor gaya hidup yang mempengaruhiminat mengadopsi telepon selular (BlackBerry). Selain itu, penelitian ini bertujuan untukmenguji pengaruh faktor gaya hidup terhadap persepsi dan minat mengadopsi telepon selularBlackBerry. Studi ini menggunakan model penerimaan teknologi sebagai kerangka teori, modelkonseptual menggambarkan hubungan antara gaya hidup, persepsi, dan niat. Untuk mengujihipotesis yang diajukan digunakan pemodelan persamaan struktural. Hasil dari penelitian inimenunjukkan bahwa faktor gaya hidup konsumen (kesadaran fashion , keterlibatan internet, danpreferensi e-shopping) adalah anteseden langsung dan tidak langsung dari niat konsumen untukmengadopsi telepon selular BlackBerry. Temuan penelitian ini memberi pemasar wawasanmengenai bagaimana pengetahuan tentang faktor gaya hidup dapat diintegrasikan ke dalamstrategi pemasaran dan periklanan
Lifestyle On Intention Through The Mediation Of Perceived Usefulness And Perceived Ease Of Use
Get PDFThis study aims to identify relevant lifestyle factors that affect consumer adoption of mobile
phone (BlackBerry). Furthermore, this study attempts to examine the impact of lifestyle factors
on perception and adoption of BlackBerry consumers. Using the technology acceptance model as
a theoretical framework, the conceptual model depicts the relationships among lifestyles,
perceptions, and intention. Two-step structural equation modeling was used to test the proposed
hypotheses. Results of this study show that consumer lifestyle factors (fashion consciousness,
Internet involvement, and e-shopping preference) are direct and indirect antecedents of
consumers’ intention to adopt BlackBerry phone. Findings of this study provide marketers with
insights into how knowledge about lifestyle factors can be integrated into marketing and
advertising strategies
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
EVALUASI STRATEGI BAURAN PROMOSI (PROMOTION MIX)PRODUK AIR MINUM DALAM KEMASAN PADA PERUSAHAAN PT ATLANTIC BIRURAYA
Get PDFThis internship report activity is conducted to know and evaluate the implementation of Promotion Mix Strategy on bottled mineral water product of PT Atlantic Biruraya in Surabaya. In conducting promotional activities, the company using variety of promotional strategiesto attract customers with company’s product. This internship report activity was conducted for 316 hours and the participant performed the role asa marketing team that helps the process of digital marketing and personal selling. With concept of Marketing Mix Strategy and Sales Management, the participant can evaluate Promotion Mix Strategy on bottled mineral water product of PT Atlantic Biruraya. During the internship, found some obstacles in the process of promotion mix strategy. Therefore, PT Atlantic Biruraya, especially marketing team still needs to make improvements to promote the company better and attract customers and potential customers
PENGARUH TRUST, COMMITMENT, COMMUNICATION, EMPATHY TERHADAP CUSTOMER LOYALTY PADA MAKMU KAFE SURABAYA
Get PDFThis research purpose is to know the influence of trust, commitment, communication, and empathy toward Customer Loyalty. Object that taken is Makmu Kafe Surabaya. Data that is used on this research is primary data which obtained by questioner spread. The respondent in this research is 200 respondents who once visit and taste food at “Makmu Kafe Surabaya” at least twice in 6 last months. Sample obtaining technique in this research is non probability sampling. This research uses quantitatif approach through statistic experiment. The experiment has done by using Structural Equation Modeling (SEM) method. The research result reveals that trust gives positive influence toward customer loyalty, commitment gives positive influence toward customer loyalty, communication gives positive influence toward customer loyalty, empathy gives positive influence toward customer loyalty
Penguatan Usaha Mandiri Diversifikasi Produk Jahe melalui Penyuluhan Pemilihan Kemasan Pemasaran Digital dan Perizinan Produk: Strengthening Independent Business Diversification of Ginger Products Through Counseling on Packaging Selection Digital Marketing and Product Licensing
Get PDFTo survive the Covid-19 epidemic, businesses must employ innovative and important methods, one of which is functional food diversification for product expansion and higher selling value. However, some beginner entrepreneurs still do not understand this strategy, which causes the business to not develop, including what is experienced by partners. The goal of this community service project is to expand partners' knowledge of the marketing of diverse functional food products made from ginger, which was previously done in product production training. Marketing knowledge was provided through counseling methods related to digital marketing, packaging selection, and product licensing. The partners of this activity are the PKK group of RW 06 Rungkut Lor, Rungkut District, Surabaya. Participatory Action Research (PAR) with a counseling mechanism is the community service strategy adopted. Evaluation of increased knowledge using the pretest and posttest methods. The questions' components include the marketing process, marketing mix, digital marketing, general understanding of product licensing, and information related to NIB, PIRT permits, halal certificates, and BPOM food permits. According to the evaluation findings, there was a 9.59% gain in expertise in digital marketing outreach efforts and a 33.33% rise in product licensing outreach activities. It is envisaged that this increase in learning would aid in the resolution of partner product marketing issues and boost partner economic welfare
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
PENGARUH SPOKES-CHARACTER TERHADAP KOMPONEN BRAND EQUITY ALFAMART DI SURABAYA
Get PDFPenelitian ini bertujuan untuk mengetahui dan menganalisis dimensi likability, expertise, dan relevance dalam merefleksikan spokes-characterserta menganalis pengaruh spokes-character terhadap komponen brand equaity yaitu brand awareness/association, perceived quality dan brand loyalty terhadap merek Alfamart di Surabaya. Pengolahan data dilakukan dengan menggunakan IBM SPSS Statistics 22 dan Lisrel 8.70. Teknik pengambilan sampel yang digunakan yaitu non-probability sampling dengan teknik purposive sampling. Jumlah sampel yang digunakan dalam penelitian yaitu 153 responden yang telah memenuhi karakteristik populasi. Hasil penelitian ini menunjukkan likability, expertise dan relevanvce merefleksikan spokes-character dan adanya pengaruh spokes-character terhadap brand awareness/association dan perceived quality, serta pengaruh perceived quality terhadap brand loyalty. Selain itu, pada penelitan ini juga terdapat bahwa brand awareness/association tidak berpengaruh terhadap brand loyalty
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