33 research outputs found
Instrument validation to determine the relationship between social media acceptance and cuti-cuti 1 Malaysia facebook user engagement / Khairulhimi A Manap, Muhamad Shamsul Ibrahim and Nan Zakiah Megat Ibrahim
No full textThe organisation is struggling to find a way to use social media effectively as it creates much interest and could offer so many things to users. Thus, many organisations have changed to use social media to keep up with the current trend and to stay relevant. The online community tends to be influenced by social networking tool and its interactive ability. Social media content for tourism for example can become an alternative source of information for users to plan their holiday to the preferred destinations. Facebook also acts as main user source of information because they could get direct and most recent feedback from the Facebook community. Thus, this study is conducted to determine the relevance variable related to Facebook user involvement to search for information. Relevance variables are identified using factor analysis for its validity and reliability. The analysis omitted 31 items from 61 in total after the validation and reliability test. Thus, the study found that only subjective norms, perceived behaviour control, Facebook user experience, Facebook user response, and Facebook user engagement are the remaining variables that are relevant in this research context. In addition, correlation test results indicate that there is a relationship between the subjective norms and perceived behaviour control with Facebook user experience, the Facebook user experience and Facebook user response with Facebook user engagement
Instrument development to measure the non-profit organisation website user satisfaction and user willingness to donate
No full textA website is a popular option that has been used by non-for profit organisation (NPO) as a
medium of communication. Thus, it made a website as an important medium for the NPO to
communicate. The aim of this paper is an instrument validation which adopted from the
Technology Acceptance Model (TAM). The instrument validation included the website ease
of use, usefulness, trust, the satisfaction of using the NPO website and the user willingness to
donate. The sample size of the study was 269 website users from ten NPO website. The analysis
yielded that several items were deleted to meet the CFA model fit requirement. Thus, only
trusts, website ease of use, user satisfaction of using NPO website and user willingness to donate
remain after the Confirmatory Factor Analysis (CFA) model fit analysis. Hence, the amended
CFA model was ready to be used for the second level (measurement model) validation and
reliability analysis in the Structural Equation Model (SEM)
Relationship between website quality and user willingness to donate to non-profit organizations
No full textThe advancement of communication technology has brought new horizon of business approach in this digital era. A non-profit organization needs a better understanding to manipulate website online factors to meet website user preference and to influence their decision making. This study uses website quality and Technology Acceptance Model (TAM) to identify the relationship of online factors for a website with website user willingness to donate.
The aim of this study is to identify the online factors preferred by the NPO website user. This study use frequency as first statistical analysis to measure the presence of the website quality features in the NPO website that involved in this study. The study also using SEM as it second statistical analysis to explore the relationship between the variables. In addition, this study also tested the significance of satisfaction of using NPO website as a mediator between the website online factors with user willingness to donate.
The study uses a mixed method namely a survey and quantitative content analysis as a research design. The survey was the main method and conducted online for users from the ten non-profit organisation that involved in this research. The study adopted a convenience sampling technique. The selected respondent must have an experience browsing the NPO website. Therefore, 269 responses were successfully collected. While the quantitative content analysis was a supplement method and used to measure the presence of the website quality features on the similar NPO participated in this study.
For the information quality features, a descriptive analysis showed all the NPO in this study has included the NPO general information, also parallel with a website user level of importance. While for the system quality features, the finding revealed that every NPO website participated in this study have included a menu option on their website for better navigation to the next website page. The finding also is equivalent to the respondent level of importance. Whereas, for the service quality, 90% of the NPO have included telephone and fax number on the website to establish two-way communication with website users. The finding corresponds to the website user level of importance.
For the variables relationship, the finding indicated only service quality was found related to user satisfaction of using the NPO website. In addition, the satisfaction of using the NPO website also significantly related to the website user willingness to donate. Hence, the satisfaction of using NPO website showed an indirect relationship between service quality and user willingness to donate. While trust and system quality showed a direct relationship to user willingness to donate.
This study concluded that website users are willing to donate if they feel satisfied with the NPO website service. The website users also are willing to donate if the NPO website can be trusted and the website system quality met their expectation. Therefore, service, system and trust quality are important to be considered if the NPO to develop a website
The preliminary study: the impact of video advertising and consumer purchase intention
No full textIklan merupakan salah satu bentuk komunikasi popular yang digunakan oleh organisasi dan individu untuk mempromosikan barangan dan perkhidmatan. Aktiviti pengiklanan membawa satu tujuan untuk mewujudkan suai kenal. Tindakan pengguna akan mudah dipengaruhi jika mereka mengetahui jenama, produk atau perkhidmatan tertentu. Organisasi menggunakan imej yang menarik dan kata-kata persuasif untuk mempengaruhi dan mewujudkan keyakinan terhadap pengguna. Pelbagai jenis iklan digunakan oleh organisasi untuk memenuhi objektifnya. Iklan video adalah salah satu jenis iklan popular yang digemari oleh banyak organisasi sejak media sosial menjadi gembar-gembur.Iklan video yang menarik mudah diedarkan dan disiarkan semula oleh pengguna media sosial. Oleh kerana kesan ketara yang boleh dibawa oleh pengiklanan untuk memberi manfaat kepada aktiviti promosi organisasi, adalah penting untuk memahami kesan iklan video terhadap niat membeli pengguna. Kajian telah menjalankan ujian pra kepada 143 responden untuk menentukan kebolehpercayaan soal selidik sebelum pengumpulan data sebenar. Kajian mengedarkan soal selidik menggunakan pelbagai aplikasi komunikasi. Keputusan ujian kebolehpercayaan menunjukkan bahawa instrumen kajian boleh dipercayai untuk digunakan untuk pengumpulan data sebenar. Pra-analisis menunjukkan daya tarikan, persuasif dan kesedaran iklan merupakan faktor penting dalam niat membeli pengguna. Kajian ini menjangkakan dapatan yang sama juga akan diperoleh daripada data sebenar seperti yang dicadangkan oleh penyelidikan terdahulu
Advertisement is one of the popular communication forms used by organisations and individuals to promote goods and services. Advertisement activities carry one purpose to create familiarisation. Consumer action will be easily influenced if they are aware of a certain brand, product or service. The organisation used appealing images and persuasive words to influence and establish confidence in the consumer. Various types of advertisements are used by the organisation to meet their objective. Video advertisement is one of the popular advertisement types preferred by many organisations since social media become hype. Appealing video advertisement is easy to be circulated and repost by social media users. Because of the significant impact that the advertisement could bring to benefit the organisation's promotional activities, it is important to understand the effect of video advertisement on consumer purchase intention. The study conducted a pre-test for 143 respondents to determine the questionnaire's reliability before the actual data collection. The study circulated the questionnaire using multiple communication applications. The reliability test result indicated that the research instrument is reliable to be used for the actual data collection. The pre-analysis indicated advertisement attractiveness, persuasiveness, and awareness are significant factors in consumer purchase intention. The study expects a similar finding also will be derived from the actual data as suggested by previous researc
The relationship between factors of internet addiction and academic performance.
No full textInternet addiction refers to an act of excessively surfing the internet and causing damage to one’s daily life. While academic performance is learning through instruction and measured by a standardised scale. A study reported that an individual that uses the internet for more than 16 hours is considered addicted to the internet. As a result, students tend to develop internet addiction, especially if their parents do not control their internet usage. A study has shown that excessive use of the internet can cause internet addiction and thus cause their academic performance to drop. The respondents in this study believe that they cannot control their internet usage if their parents cannot control them. However, they would rather have comfort in their parents' internet use due to their lack of control. This study determines the relationship between factors of internet addiction and academic performance, the relationship between parents’ lack of control and academic performance; and the relationship between emotional instability and academic performance. The sample taken for the study is collected from 333 respondents from Kolej Universiti Poly-Tech MARA (KUPTM KL), Cheras. The researchers used an online survey to gather the data and performdescriptive and inferential analysis. The study indicated a significant result between internet addiction, parents’ lack of control, emotional instability, and academic performance. The data suggest the necessity of parental control of the amount of time these students spend on the internet to avoid internet addiction
Communicating Health Through Images: How Social Media Visuals Shape Body Comparison in Chinese Young Women
No full textSocial media has intensified appearance-related pressures among young women, especially in cultures that idealize thinness. In China, the widespread circulation of idealized body imagery online poses challenges to women's body satisfaction and self-perception. This study explores how different types of social media images influence appearance-based social comparison from a media and health communication perspective. A between-subjects experimental design was employed with 369 female Chinese university students randomly assigned to view one of five image types: thin-ideal posed, thin-ideal functional, full-figured posed, full-figured functional, or neutral scenery. After exposure, participants completed a measure of appearance comparison. ANOVA and post-hoc analyses showed that participants exposed to images of human models—regardless of body type or pose—reported significantly higher appearance comparison levels than those who viewed neutral scenery. No significant differences were found between the four model image groups. Findings suggest that the presence of human figures alone may trigger appearance comparison, highlighting the powerful visual influence of media content. This study offers practical insights into digital image design and supports the inclusion of neutral, non-human visuals in media strategies aimed at promoting healthier self-image among young women
Instrument unidimensionality, validity and reliability to measure user intention to use of Facebook Cuti-Cuti 1Malaysia
No full textFacebook users’ motive encourages them to choose the preferred Facebook page. A motive embedded in an individual can be stimulated to become an action. A motive could also turn into motivation during a particular process. This paper's ultimate purpose is to validate the adequacy of the generated items representing the construct involved in this research. The CFA validation included attitude, subjective norms, behavioural control response, Facebook user's experience, response, and engagement. This research collected 237 valid responses from active Facebook users. Upon finding, the attitude is considered invalid as a construct in this research due to the model fit issue. It can be concluded that in general, the remaining items and constructs are considered valid and reliable to be applied in this research and suitable for the second level (measurement model) analysis for validity and reliability
The preliminary study: social anxiety and social media addiction
No full textInteraksi sosial dan ekspresi peribadi adalah fungsi tipikal yang ditawarkan oleh laman media sosial seperti Facebook, Instagram dan Twitter. Selain itu, media sosial juga menjadi diari peribadi pengguna untuk merakam dan berkongsi aktiviti harian mereka melalui foto, video, muzik dan pandangan peribadi berhubung isu tertentu. Dengan pelbagai jenis aktiviti yang boleh dilakukan menggunakan media sosial, pengguna cenderung menghabiskan masa yang lama di media sosial untuk mendapatkan hubungan sosial dan memenuhi keperluan mereka untuk bersosial. Melalui media sosial, pengguna menikmati mewujudkan hubungan sosial. Oleh itu, pengguna media sosial yang menghabiskan masa yang berlebihan dalam talian cenderung menjadi ketagih kepada internet akibat daripada kemahiran sosial tradisional yang terhad. Akibatnya, pengguna percaya mereka adalah individu yang lebih baik semasa dalam talian. Kajian telah menjalankan ujian pra kepada 110 orang responden untuk menentukan kebolehpercayaan instrumen. Maklum balas telah direkodkan menggunakan tinjauan dalam talian. Instrumen tersebut dianggap boleh dipercayai kerana nilai kebolehpercayaan melebihi 0.7 bagi instrumen kajian. Kajian ini juga menjalankan pra-analisis untuk menguji hipotesis kajian. Pra-analisis menunjukkan bahawa kebimbangan sosial, kegembiraan, dan keintiman menunjukkan hubungan yang tinggi dengan ketagihan responden terhadap media sosial. Dapatan pra-analisis menyokong semua hipotesis yang dicadangkan dalam penyelidikan ini. Justeru, pengkaji menjangkakan dapatan yang sama apabila kajian menjalankan pengumpulan data sebenar.
Social interaction and personal expressions are typical functions offered by social media sites such as Facebook, Instagram and Twitter. Besides, social media also become users' personal diaries to record and share their daily activities via photos, videos, music, and personal views regarding specific issues. With various kinds of activities that could be performed using social media, users tend to spend long hours on social media to get social contact and meet their need for socialising. Through social media, users are enjoying establishing social connections. Thus, social media users who spend excessive time online tend to become addicted to the internet resulting from limited traditional social skills. As a result, users believe they are better individuals while online. The study conducted a pre-test for 110 respondents to determine the instrument reliability. The responses were recorded using an online survey. The instrument is considered reliable because the reliability value is more than 0.7 for the research instrument. The study also conducted a pre-analysis to test the research hypotheses. The pre-analysis indicated that social anxiety, happiness, and intimacy show a high relationship with the respondents' addiction to social media. The pre-analysis finding supported all the hypotheses suggested in this research. Hence, the researcher anticipates similar findings when the study conducted actual data collection
From plural society to Bangsa Malaysia : ethnicity and nationalism in the politics of nation-building in Malaysia
No full textThe question of nation-building has always been a central issue in Malaysian politics. Whilst the country has been able to sustain a relatively stable politics since the 1969
tragedy, and hence spawn a rapid economic development (at least until the 1997 Asian economic crisis), the project of nation-building remained a basic national agenda yet
to be fully resolved. This study investigates the delicate process of nation-building in Malaysia in the post 1970s, especially in the context of the vision of constructing the
Bangsa Malaysia or 'a united Malaysian nation' enshrined in Mahathir's Vision 2020 project which was introduced in 1991. The aim of the study is firstly, to examine the
underlying socio-political parameters that shaped and influenced the politics of nation-building in the country, and secondly, to explore the viability of the project of
Bangsa Malaysia in the context of the daunting challenges involved in the process of nation-building. Drawing from a range of theoretical frameworks as well as from
both primary and secondary data, the study contends that, based on the Malaysian experience, the potent interplay between the forces of ethnicity and nationalism
constitute the crux of the problems in the politics of nation-building in Malaysia. This dialectic it is argued, stems from the prevalence of the varying perceptions of 'nation-of-intent' within and across ethnic groups. These phenomena have not only shaped the pattern of ethnic political mobilisation in the country, but above all, laid the most complex set of obstacles in the path of the project of nation-building. This study argues that the project of constructing the Bangsa Malaysia therefore, can be seen as a significant attempt by the state to reconcile the varying ethnic ideologies of nation-of-intent.
It can also be considered as an attempt to consolidate Malay nationalism and cultural pluralism, thus, depicting 'the nation' as a 'mosaic of cultures', or reflecting a creation of 'a supra-ethnic' national identity. However, the viability of the envisaged
project is yet to be tested. The concept itself is still vague to many people and the challenges ahead are enormous, involving political, economic, socio-cultural and
religious issues. Indeed, the project risks becoming the 'latest' in the series of competing notions of nation-of-intent circulating in Malaysia. This study contends
that whilst, to some extent, the socio-political landscape of Malaysian society has been rapidly changing, especially under the eighteen years of Mahathir's reign,ethnicity still pervades Malaysian political life. This study differs from many previous studies on nation-building in Malaysia which have mainly focused on either the historical dimensions or those which have examined the impact of key national policies. As such, it is hoped that this study would be able to provide an alternative perspective in the analysis of ethnic relations and nation-building in Malaysia, thus broadening the understanding of Malaysian politics and society
