1,720,989 research outputs found
APRESIASI SENI GALERI VIRTUAL PENCIPTAAN SENI RUPA DAN DESAIN MELALUI TEMA GRES
Full text linkAppreciation of a work of art, whether in two-dimensional or three-dimensional form, is currently widespread enough to carry out exhibitions in public spaces or exhibitions in the form of conventional spaces and virtual spaces. Many of these digital virtual exhibition platforms come with various applications for designing virtual spaces. Postgraduate students in the art study program, master of arts program, and doctoral program at the Indonesian Institute of the Arts are required not only to create creative works of art but also to be able to appreciate art exhibitions in virtual space. Seeing the condition of the development of digital technology and works of art in a virtual gallery, the ISI Surakarta Postgraduate School needs to create a model of the virtual gallery space so that postgraduate students and lecturers can use it. As a pilot project for applied arts in this virtual gallery, it is in the Studio 2 Fine Arts and Design course in the master's program with an interest in art creation. This design uses a virtual reality platform, Google Sketchup, and other 3D applications. The many advantages of this device are that it is light, easy to use, and can be accessed by all devices. The Gres virtual gallery uses the studio.panoee.com application to present a showroom for works of art and design so visitors can widely appreciate it
SOSIOLOGI IKLAN POLITIK DAN MAKNA SOSIAL IKLAN
Full text linkBuku sebagai ilmu adalah curahan atau gagasan
dari hasil pemikiran atas dasar pengetahuan dari analisis
riset ilmu, konsep, metode dan bahkan temuan teori-teori
baru. Buku ini dapat menjadi referensi mahasiswa
yang sedang belajar tentang sosiologi iklan dan makna
sosial iklan. Persoalan sosiologi yang mendasari dai
tulisan ini pertama adalah tentang sejarahnya, iklan
dan problematika sosial politik di Indonesia, dan yang
terakhir akan mengungkap makna sosial iklan kaitanya
dengan CSR atau filantropi iklan yang hadir di media
televisi. Dilengkapi dengan rangkuman dan latihan soal pada tiap babnya
WACANA METAFORA RETORIKA VISUAL DALAM KARYA SENI RUPA DAN DESAIN
Full text linkMetaphors in ordinary language are used in everyday life without us knowing it. The
metaphorical visual rhetoric used in connection with the communication of the message
conveyed in its present image is considered more able to convey the meaning of the message
to the audience. This is the metaphor of visual rhetoric being the main force of the value of
persuasion in advertising, and also the moral message when artists convey social criticism
by juxtaposing their rhetorical comparisons metaphorically to be meaningful. The same is
true for works of art and design as visual powers that are symbolic to be understood by the
audience. This library research was carried out with a critical methodological approach to
the study and creation of art and design as a tool or discourse of art that often borrows
cultural domains and codes in its visual images. The findings in the rhetorical metaphorical
discourse of visual art are expected to be able to contribute in solving visual ideas with the
problems of fine art studies and design. This library research found an understanding of the
meaning of symbolic ideology coupled with a metaphorical approach to visual rhetoric that
has developed and expanded the study of discourse not only to the aspect of fine arts but its
use is already in the objects of architectural building design forms, augmented reality /
virtual reality games, icons on smartphones, computer os , and on the phenomenon of memes
in social media
Pencitraan Budaya Media Televisi Terhadap Penikmatnya
No full textIn audiovisual television image, media culture almost
a part of contemporary society life. In the social culture
construction the influence of each other culture is so awful.
The influence patch on the society so quickly and closely in
audience marrow. The culture which is construction and image
by television media is for capitalism. The society couldn’t
choose the capital owner culture symbol because that just
for business.
Artistic show culture which has local identity doesn’t
attract the capital owner. In Indonesia it’s out of the ring
because of television spread phenomenon. It seems only
popular and contemporary show that can support these
business media. The national culture value which has culture
identity disappears by hegemony of global culture. The media
beholder couldn’t do anything over by a barrel capitalism
media show that fulfilling with consumerisms try to offering
image and meaning in a while.
Keyword: Media Culture, Image, Televisio
SENI DESAIN PERIKLANANAN DALAM PERSPEKTIF
Full text linkBuku ini juga membahas fenomena studi budaya, yang mengkritisi modernitas dan mengevaluasi bagaimana desain iklan berfungsi dalam konteks studi budaya. Penulis kemudian mengulas teori decoding iklan oleh Judith Williamson, yang menganalisis sistem tanda dalam iklan serta bagaimana iklan membentuk dan merefleksikan makna sosial. Bagian ini mencakup pembahasan tentang retorika iklan, yang meneliti bagaimana elemen-elemen visual dan tekstual dalam iklan digunakan untuk mempengaruhi persepsi dan tindakan konsumen. Selain itu, buku ini memperkenalkan konsep semiotika dan bagaimana tanda dan penanda digunakan dalam teks iklan untuk menciptakan makna yang mendalam. Buku ini juga mengulas tentang habitus dan kuasa ideologi dalam produk seni komersial, yang menggambarkan bagaimana nilai-nilai kapitalisme tercermin dalam seni periklanan. Terakhir, penulis membahas pentingnya periklanan digital, terutama iklan web series yang memiliki added value dalam konteks media sosial seperti YouTube. Buku ini menekankan pentingnya kreativitas dalam iklan web series untuk menarik perhatian dan membangun hubungan dengan audiens.Dengan menyajikan perspektif yang komprehensif tentang seni desain periklanan, buku ini menjadi referensi berharga bagi mahasiswa dan profesional di bidang desain komunikasi visual dan studi media. Diharapkan, pembaca dapat memperoleh pemahaman yang lebih mendalam tentang bagaimana iklan dapat dipahami dan dianalisis dari berbagai sudut pandang ilmiah dan kritis
Animasi Kartun 3D dalam ILM di Televisi (Suatu Kajian Iklan Layanan Masyarakat Tentang Pencegahan Flu Burung dalam Telaah Estetika dan Maknanya di Ranah Desain Komunikasi Visual)
Full text linkSosialisasi tentang pencegahan wabah virus flu burung yang tepat
melalui media iklan, dengan harapan masyarakat mendapatkan informasi
yang akurat dan menyeluruh. Sosialisasi paling efektif dengan Iklan Layanan
Masyarakat (ILM) lewat media televisi dapat mengoptimalkan kerja dinas
kesehatan dan pemerintah karena jangkauan yang luas.
Pendekatan kreatif dalam ILM pencegahan flu burung dengan model
animasi kartun 3D sangat menarik dan komunikatif. Ungkapan visual dalam
ILM menggunakan pendekatan kreatif model animasi kartun 3D adalah
mempunyai daya tarik visual baik secara estetik ataupun semiotik.
Keunggulan ini tidak dapat ditemui dalam ILM sejenis yang menampilkan
secara visual talen dari model iklan yang sesungguhnya. Karena keunikan
dari animasi ini maka karakter dari model animasi sangat menarik karena
mampu memberikan ketertarikan mata yang melihat secara visual.
Animasi kartun 3D banyak digunakan dalam pendekatan iklan pada
produk makanan anak-anak dapat dijumpai di media televisi. Faktor daya
tarik visual dari citra kartun 3D adalah hal utama yang akan diteliti dengan
pendekatan estetika dan maknanya adalah hal yang utama. Sehingga dapat
dirumuskan mengapa pendekatan animasi kartun 3D dalam eksekusi sebuah
iklan sosial (ILM) pencegahan flu burung menggunakan model ini.
Memahami makna iklan layanan Masyarakat pencegahan flu burung
dapat diketahui dengan menangkap iklan audiovisual tersebut lewat take
picture frame by frame dari moving image iklan. Dengan membongkar
(dekonstruksi) tanda-tandanya baik ikon, indeks dan simbol melakukan
interpretasi makna secara denotatif dan konotatif makna mitos dari nilai-nilai
kulturalnya secara naratif deskriptif induktif pada iklan animasi dapat
diketahui narasi estetiknya yaitu dengan bentuk pesan, isi pesan, momen atau
konteks budaya, aspek artistik visual frame bay frame ataupun pergerakan
dalam penciptaan iklan dari tanda dan penandanya. Sebuah tanda adalah
sebuah permainan maka membebaskan penanda dari beban makna. Dengan
kata lain bahwa makna itu hadir dikarenakan intertekstualitas tanda. Dan
sebuah teks dapat dimaknai secara bebas dan tanpa akhir
INDUSTRI ANIMASI MENJADI TUAN DI RUMAH SENDIRI (Sebuah Kenyataan dan Harapan bagi Insan dan Penggiat Industri Animasi Lokal)
No full textOne day animation industry in Indonesia can be host of his own country. An expectation that requires a struggle and a challenge to the invasion of the animated movie from outside of the domestic animation industry. A lot of animated film produced by the global industries require human resources and no small cost. In fact, the capability of Indonesian human resources in animation are not inferior to the foreign and a lot of Indonesia human resources involved in global animation industry such as Hollywood industry. There are domestic animation industries which produce animation movie, but they are not consumed for domestic people of Indonesia. Government support is expected to develop the domestic animation industry, in which the development of creative industries have promising prospects for increasing foreign exchange earnings. Internet and social media are media to introduce and promote the Indonesia animated films to the international markets although they are still based on local identity.
Keywords: animation, creative, local, and identit
Peluang Dan Tantangan Industri Pencetak Insan Kreatif Dan Handal Di Dunia Pertelevisian 1
No full textThe growth of the television industry is quite rapid and gives a significant impacton the growth of the audiovisual information media . No exception that in this industryalso demands a reliable and creative human resources in preparing and developing thecontents of the program. Qualified human resources is the key word to be prepared infacing global competition in the television media industry. The power of television isstill able to hypnotize for everyone to search for information and entertainment.Considerable opportunities of this in the end gives a pretty good chance for thosewho want to engage in the creative industry of television programs. It is not surprisingthen that many emerging courses offered employment in the industry. Not only at thelevel of vocational but also on the level of D4 and S1 program broadcasting, television,and film.
Keywords: opportunities, television industry, human resource
The Added Value Of Advertising Web Series In Indonesia On Youtube Content
Full text linkThis study aims to reveal the power of added value in web series advertising strategies through digital media, social media, YouTube, research object in the case SORE: wife from the future. This research method is qualitative with the perspective of making short film cinematography on web series advertisements as a strategy to introduce brands on YouTube social media. Analyzing with methods or 5 (five) important steps, namely; 1). Conduct research on serial web ad genre 2). How to view web series adv movie format 3). Analysis to find serial web ads can build value for brands. 4) How do Web series ads respond and follower counts? 5) Formulate YouTube\u27s social media branding strategy. The findings of this study are the added value to branded web series that can be accessed by the public, shared quickly and commented on, and subscribed to YouTube content, resulting in economic added value if many subscribers are not found in advertisements on television. Costs in the cinematographic format of short films can be negotiated according to the choice of creative strategy to minimize production or not, is an option. With a talent strategy from many followers, it will accelerate the increase in the number of branded web series viewers through several broadcast episodes
METAFORA DAN JEJAK RETORIKA VISUAL KARYA SENI
Full text linkMetafora retorika visual merupakan wujud dari
hubungan antara pesan verbal disampaikan secara visual,
ataupun audiovisual. Pananda pada visual retoris pada
metafora iklan komersial mulai marak ketika iklan memiliki
nilai ekonomi. Dapat dikatakan iklan zaman sekarang ini
bergantung pada kreatifitas metode metafora visualnya atau
periklanan modern sangat bergantung pada metafora visual.
Demikian pula pada penciptaan seni saat ini menggunakan
teknologi marker sebagai virtual reality seni banyak
dikenalkan citraan pesan seni oleh senimannya seringkali
meminjam persepsi dari representasi kode budaya tertentu
bersifat metaforis.Bagaimana perkembangan studi metafora retorika visual di seni rupa dan desain, peran seperti
apa kajian metafora retorika visual dapat berperan dan
perkembangan apa dari kajian seni yang meminjam konsep
metafora pada karya seni rupa dan desain
- …
