76 research outputs found
Entrevista com Zohar Shavit
No full textZohar Shavit is a full professor in the School for Cultural Studies in Tel Aviv University, Israel. In 1978 she concluded her Ph.D under the supervision of Itamar Even-Zohar, with a dissertation on modernism in Hebrew poetry of the 1920s. Departing from the fundaments of Polysystems theory, the author has been presenting, since the 1980s, innovative reflexions in the field of children’s literature (CL), many of which regarding translation and international traffic of CL. Besides her best-known work, Poetics of Children's Literature (1986), Shavit has written an important group of academic articles and book chapters in which she deals with ambivalence in CL, with the need to formulate a poetics for its study, with the role of translations in the formation of Hebrew CL, with the phenomenon of cultural interference, with the canon.Zohar Shavit é professora do departamento de Estudos Culturais da Universidade de Tel Aviv, Israel. Seu doutorado, defendido em 1978 sob a orientação de Itamar Even-Zohar, teve como tema o modernismo na poesia hebraica da década de 1920. Partindo dos fundamentos da escola de Tel Aviv referentes à teoria dos Polissistemas, a autora tem apresentado, desde a década de 1980, reflexões pioneiras no campo da literatura infantil, muitas das quais concernentes à sua tradução e circulação internacional. Além de sua obra mais conhecida, Poetics of Children's Literature (1986), a autora legou um importante conjunto de artigos acadêmicos e capítulos de livros nos quais trata do caráter ambivalente da literatura infantil, da necessidade de se formular uma poética para seu estudo, da formação da literatura infantil hebraica a partir de traduções, do fenômeno da interferência cultural, do cânone
Poetics of children's literature /
No full text"Since its emergence in the seventeenth century as a distinctive cultural system, children's literature has had a culturally inferior status resulting from its existence in a netherworld between the literary system and the educational system. In addition to its official readership--children--it has to be approved of by adults. Writers for children, explains Zohar Shavit, are constrained to respond to these multiple systems of often mutually contradictory demands. Most writers do not try to bypass these constraints, but accept them as a framework for their work. In the most extreme cases an author may ignore one segment of the readership. If the adult reader is ignored, the writer risks rejection, as is the case of popular literature. If the writer utilizes the child as a pseudo addressee in order to appeal to an adult audience, the result can be what Shavit terms an ambivalent work.Shavit analyzes the conventions and the moral aims that have structured children's literature, from the fairy tales collected and reworked by Charles Perrault and the Brothers Grimm--in particular, "Little Red Riding Hood"--Through the complex manipulations of Lewis Carroll in "Alice's Adventures in Wonderland," to the subversion of the genre's canonical requirements in the chapbooks of the eighteenth century, and in the formulaic Nancy Drew books of the twentieth century. Throughout her study Shavit, explores not only how society has shaped children's literature, but also how society has been reflected in the literary works it produces for its children."--pub. desc.Includes bibliographical references (pages 181-193) and index."Since its emergence in the seventeenth century as a distinctive cultural system, children's literature has had a culturally inferior status resulting from its existence in a netherworld between the literary system and the educational system. In addition to its official readership--children--it has to be approved of by adults. Writers for children, explains Zohar Shavit, are constrained to respond to these multiple systems of often mutually contradictory demands. Most writers do not try to bypass these constraints, but accept them as a framework for their work. In the most extreme cases an author may ignore one segment of the readership. If the adult reader is ignored, the writer risks rejection, as is the case of popular literature. If the writer utilizes the child as a pseudo addressee in order to appeal to an adult audience, the result can be what Shavit terms an ambivalent work.Shavit analyzes the conventions and the moral aims that have structured children's literature, from the fairy tales collected and reworked by Charles Perrault and the Brothers Grimm--in particular, "Little Red Riding Hood"--Through the complex manipulations of Lewis Carroll in "Alice's Adventures in Wonderland," to the subversion of the genre's canonical requirements in the chapbooks of the eighteenth century, and in the formulaic Nancy Drew books of the twentieth century. Throughout her study Shavit, explores not only how society has shaped children's literature, but also how society has been reflected in the literary works it produces for its children."--pub. desc
The Marketing Strategies of Apple Inc and Their Change After 2011
No full textThesis on "The Marketing Strategies of Apple Inc. and Their Change After 2011" deals with the transformation of Apple's marketing strategies after the death of Steve Jobs, who was regarded by many as a key figure in the whole company. The author aims to present the company, products and marketing strategies used by Steve Jobs and then analyze the changes that have been made by new CEO Tim Cook since 2011. The theoretical part is devoted to definitions, which the author will be using in the practical part. A major part of this thesis is quantitative research that analyzes consumer perception of Apple Inc. in the Czech Republic completed with recommendations for the future success
Negative campaigning in 2020 Czech senate elections. Jan Grois case study
No full textThis bachelor thesis focuses on the issue of negative campaigns in the Senate elections in the Czech Republic. In the theoretical part, the author describes the basic concepts of political communication, political marketing, and negative election campaigns. In the following section, the goal was to describe the specifics of senate elections in general and at the level of the Czech Republic. The methodological part describes case studies and why it has been used. The author used a questionnaire survey to collect the data. The next part of the thesis defines the main research and secondary research question, which aims to explain the unsuccessful campaign. The exploratory part is devoted to the description of the constituency from sociodemographic data. It then describes the main program priorities of the candidates. Special attention is then paid to the campaign of Jan Grois, the candidate who used the practices of this campaign before the second round. In the last part, the author analyzes the data from the questionnaire survey and answers research questions. The research shows that the negative campaign did not meet its expectations and turned against Jan Grois himself
Comparing negative political advertising on social media in the USA and the UK with regard to voter protection
No full textThis thesis examines the issue of negative political advertising on social media in the United States and the United Kingdom. Furthermore, it focuses on describing the current legislative situation in both countries regarding the regulation of online political advertising and voter protection. Through two case studies of campaigns on the social network Facebook, the author examined negative messages of the Conservative Party in the UK parliamentary elections of 2019 and negative messages of Donald Trump in the US presidential elections of 2020. In the practical part, the author compared the use of negative political advertising in both countries and presented the shortcomings of the legislation governing political advertising, which manifested themselves in the selected election campaigns
The Manipulation of Narrative Models in Harry Potter's Series Books
No full text[Es] Una vez dada por finalizada la serie de siete entregas de Harry Potter, de J. K.
Rowling, este artículo analiza la hábil integración de diferentes modelos narrativos previos para obtener un producto más complejo que la literatura popular, que es capaz de apelar a públicos lectores diversos, desde los lectores jóvenes hasta lectores adultos altamente competentes. Para este trabajo se ha partido de los estudios polisistémicos de Itamar Even-Zohar y Zohar Shavit.[En] After J. K. Rowling’s Harry Potter seven issues series has been finished, this paper
studies the clever integration of several previous narrative models put into practice by the author in order to obtain a product more complex than popular literature, which is able to appeal to such different readers as young people and highly skilled adult readers. This paper is based on the Polysystem studies by Itamar Even-Zohar and Zohar Shavit
The Manipulation of Narrative Models in Harry Potter's Series Books
No full text[Es] Una vez dada por finalizada la serie de siete entregas de Harry Potter, de J. K.
Rowling, este artículo analiza la hábil integración de diferentes modelos narrativos previos para obtener un producto más complejo que la literatura popular, que es capaz de apelar a públicos lectores diversos, desde los lectores jóvenes hasta lectores adultos altamente competentes. Para este trabajo se ha partido de los estudios polisistémicos de Itamar Even-Zohar y Zohar Shavit.[En] After J. K. Rowling’s Harry Potter seven issues series has been finished, this paper
studies the clever integration of several previous narrative models put into practice by the author in order to obtain a product more complex than popular literature, which is able to appeal to such different readers as young people and highly skilled adult readers. This paper is based on the Polysystem studies by Itamar Even-Zohar and Zohar Shavit
On-line communication of The Office of the Government of The Czech Republic in the years 2012 and 2013
No full textThis bachelor thesis "Digital communication of Office of the Government of the Czech Republic in 2012 and 2013" wants to describe and analyse one specific part of marketing communications of a public institution. Author provides outline and specifics of political communication. The next part of the thesis describes digital communication as an integral part of mass media communication and also brings basic digital channels overview with focus on social media. The theory of strategic digital marketing communication defines the ideal approach for digital communication of any brand or product. Last part of the thesis focuses on the descriptive analysis of real digital communication of Office of the Government of the Czech Republic via the main digital channels such as websites, Facebook Page and Twitter channel. Author describes frequency of posting, content structure and type of content. The conclusion of this work brings comparison of the theory outputs and real digital communication research and tries to find out, if digital communication of the main Czech institution was correctly and successfuly done
Brand concept in Politics - Andrej Babis Case Study
No full textThis thesis examines the branding concept in politics and its main aim is to analyze the brand of Andrej Babis, who is nowadays the leader of political party ANO 2011. The author analyzes his brand personality in a first place. For this purpose OCEAN model created by Gerard Saucier is applied. After that the connection between brand ANO and Babis's brand is examined. The research is based on answers of 454 respondents, who were part of the survey. The results are analyzed from two points of view. One group of voters are those who gave their vote to ANO 2011 and the other group is presented by voters of others political parties
Communication of the Czech National Bank During the Foreign Exchange Interventions in 2013
No full textThis thesis focuses on communication of the Czech National Bank during the period two weeks prior and two weeks after the announcement of monetary intervention in the year of 2013. Theoretical part consists of contextualization of the Czech National Bank communication into the scope of marketing communication and public relations studies. Author in this chapter also comes up with his own definition of central bank communication. Descriptive part of this thesis consists of description of socio-economical situation which predated the monetary intervention. Practical part deals with the case study research method and research questions are given. Analytical part consists of case study of communication of the CNB during given period. In conclusion of this thesis is a summary of analysed data and the authors' communicational recommendation
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