128,412 research outputs found
Public Relations Program of Jô Guedes Calçados Wholesale and Retail.
No full textThe present work aims to improve the communication structure of the Company Jô Guedes Calçados Atacado and Varejo, in a significant way, seeking its growth in the commercial scope between microenterprise framed as an individual microentrepreneur. The results found on the problem and the failures in the communication of the company, were obtained through surveys of data through public opinion research, which had as main interviewed Jô Guedes Calçados' resellers. According to the results obtained in the research, the aim was to create a leaner and more efficient organizational communication, allowing its target audiences to be reached and more easily established. In addition, it was identified the need to elaborate the mission, vision and values, indispensable for a solid and responsible construction regarding the quality of the image of a company. Identifying communication flaws and noises also identified the importance of the presence of a Public Relations professional in front of the organization in order to deal with and solve possible problems, thus improving the physical, virtual and communicational structure of the company.O presente trabalho tem como objetivo o melhorar a estrutura comunicacional da Empresa Jô Guedes Calçados Atacado e Varejo, de forma significativa, buscando o seu crescimento no âmbito comercial entre microempresa enquadrada como sendo microempreendedor individual. Os resultados encontrados sobre a problemática e as falhas na comunicação da empresa foram obtidos através de levantamentos de dados por meio de pesquisa de opinião pública, com as revendedoras da Jô Guedes Calçados. De acordo com os resultados obtidos na pesquisa buscou-se a criação de uma comunicação organizacional mais direcionada e
eficiente, permitindo que seus públicos-alvo sejam alcançados e fidelizados mais facilmente. Além disso, identificou-se a necessidade da elaboração da missão, visão e valores, indispensáveis para uma construção sólida e responsável no que tange a qualidade da imagem de uma empresa. Ao identificar as falhas e os ruídos na comunicação, notou-se também a importância da presença de um profissional de Relações Públicas a frente da organização, a fim de tratar e solucionar possíveis problemas na estrutura física e presença digital da empresa
A Multi-Language Comparison of Influences on Author Verification using Character N-Grams
No full textWe create a new multi-language corpus for author verification based on Wikipedia talkpages, and evaluate the influence that differences in topic and time have on character n-gram author profiles. Topic alignment between two texts is found to increase author verification precision, and an authors writing style is found to change over time, but not more significantly after 3 years than after 1 year.Information ArchitectureWISElectrical Engineering, Mathematics and Computer Scienc
Appropriate Similarity Measures for Author Cocitation Analysis
No full textWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
A identidade, a propaganda e o nacionalismo : o projecto de leitorados de língua e cultura portuguesas, 1921-1997
No full textGuedes Armando marques. A identidade, a propaganda e o nacionalismo : o projecto de leitorados de língua e cultura portuguesas, 1921-1997. In: Lusotopie, n°5, 1998. Des protestantismes en lusophonie catholique. pp. 107-132
The vanishing author in computer-generated works: a critical analysis of recent Australian case law
No full textAbstract
The use of software is ubiquitous in the creation of many copyright works, yet the requirement in copyright law that every work have a human author who engages in independent intellectual effort means that its use may prevent copyright subsistence. Several recent Australian cases have refocused attention on authorship as an essential criterion of copyright subsistence, and these cases suggest that much computer-produced output may be authorless and thus lack copyright protection. This article, the first in a two-part series, analyses how each case deals with the question of authorship of computer-produced works and why the use of software diminishes copyright protection for a significant number of computer-generated works. The article critiques the application of conventional notions of human authorship developed in the pre-computer age to modern productions and suggests alternative approaches to authorship that satisfy both the major objectives of copyright policy and the need to adapt to the computer age. The article argues that, without a broader judicial approach to authorship of computer-generated works, Parliament must remedy the lacuna in protection for these ‘authorless’ works. Possible solutions for reform are suggested. In a forthcoming article, the author comprehensively examines those reform proposals
Memórias dos profissionais de enfermagem do Hospital Nereu Ramos em época de aids (1986 - 1996)
No full textDissertação (mestrado) - Universidade Federal de Santa Catarina, Centro de Ciências da Saúde. Programa de Pós-Graduação em Enfermagem.Trata-se de uma pesquisa qualitativa com abordagem histórica, cujo objetivo foi historicizar as memórias dos profissionais de enfermagem acerca do surgimento da aids e sua evolução no Hospital Nereu Ramos (HNR) de Florianópolis/Santa Catarina (SC), no período compreendido entre 1986 e 1996. A escolha do período de tempo deve-se ao fato de, em 1986, terem sido notificados os três primeiros casos de aids em Florianópolis e, em 1996, o Ministério da Saúde ter instituído a política de acesso universal à terapia anti-retroviral no Brasil. Foram realizadas entrevistas semi-estruturadas com três enfermeiros, dois técnicos de enfermagem e dois auxiliares de enfermagem, recorrendo à história oral como método-fonte-técnica e à memória como referencial. A pesquisa respeitou as Diretrizes e Normas Regulamentadoras da Pesquisa envolvendo Seres Humanos recomendadas pela Resolução nº 196/96 e foi aprovada pelo Comitê de Ética em Pesquisa da UFSC, com o parecer nº 0336/06. Para a análise e interpretação dos dados utilizou-se a análise de conteúdo temática, do qual surgiram as seguintes categorias e subcategorias: a memória sobre os enfrentamentos dos profissionais de enfermagem em época de aids # os enfrentamentos face à aids, às pessoas que viviam com HIV no HNR, ao risco de infecção pelo HIV, frente à família, amigos, sociedade, profissionais e instituições de saúde; do estigma ao reconhecimento do HNR como modelo de referência no tratamento da aids em SC; recordar o passado como espaço fortalecedor/vivificador do conceito de identidade e satisfação profissional na enfermagem. A discussão dos resultados permitiu constatar que a aids provocou mudanças expressivas no HNR como um todo e no comportamento dos profissionais de enfermagem que lá atuaram. O advento da aids e suas repercussões levaram a que os profissionais se mobilizassem no sentido de enfrentarem a doença, de se capacitarem para o cuidado de pessoas que vivem com HIV e para a melhoria dos cuidados e das condições de trabalho dentro da instituição. Isto tudo fez com que o HNR passasse de um hospital esquecido pela sociedade, para um hospital respeitado e reconhecido no tratamento da aids em SC. É possível concluir também, que passados mais de vinte anos do seu surgimento, a aids continua a representar um grande desafio para quem trabalha nessa área, e também para a sociedade, devido ao seu caráter estigmatizante e discriminatório. This is a qualitative research with a historical approach, that aimed to historicize the memories of the nursing professionals about the appearance and development of AIDS at the Nereu Ramos Hospital (HNR) of Florianópolis/Santa Catarina (SC), between 1986 and 1996. The selection of this period of time is due to the fact that, in 1986, were declared the 3 first cases of AIDS in Florianópolis, and in 1996, the Ministry of Health established the policy of universal access to antiretroviral therapy in Brazil. Semi-structured interviews were conducted with three nurses, two nursing technicians and two nursing assistants, using verbal history as a method-source-technique and memory as referential. The research followed the ethical principles recommended by Resolution 196/96 and it was approved by the Research Ethics Board of the UFSC, under the protocol nº 0336/06. Thematic content analysis was used for the study and interpretation of data, from which the following categories and sub-categories emerged: the memory of the nursing professionals coping with AIDS # coping with AIDS, with people who lived with HIV at the HNR, with the risk of HIV infection, with family, friends, society, professionals and institutions; from stigma to the recognition of the HNR as a model of reference in the treatment of AIDS in SC; recalling the past as a strengthening space of the identity concept and professional satisfaction in nursing. The analysis of the results allows us to conclude that AIDS caused significant changes in HNR and in the behavior of the nursing professionals who worked there. The advent of AIDS and its consequences led professionals to develop efforts against the disease, conceive training programmes to take care of people living with HIV, and to improve care and working conditions within the institution. All this changed the HNR from a forgotten hospital by society into a respected and recognized hospital in the treatment of AIDS in SC. It is also possible to conclude that, more than twenty years after its appearance, AIDS still represents a major challenge for those who work in this area, and also for society, because of its stigmatizing and discriminating characte
Replication Data for: What is Liberalism? A Mixed-Method Study of Ideology and Representation in Latin American Party Systems
No full textData from the article "What is Liberalism? A Mixed-Method Study of Ideology and Representation in Latin American Party Systems", by João V. Guedes-Neto, published in Revista DADOS v. 67, n. 3, 2024
Diffusive author(s), cohesive author: Analysis of S/N (1994)
No full textThis study indicates the ways in which various aspects of the author(s) are brought forth in Dumb type’s performance art, the S/N production. Previous research has suggested a non-hierarchical organization of Dumb type and the absence of a “privileged author” in Dumb type’s collaborative work, S/N. However, the results that I have investigated from member’s interviews on the creative process of S/N along with my analysis of the recorded images of S/N, indicate a different aspect of the author(s). First, S/N was created through, so to speak, the collective ideas of the members of Dumb type. Further, S/N has at least nine quotations from previous performances, installations, and printed writings, besides the work-in-progress technique. Explicating one of the “author functions” as given by Michel Foucault, each text has plural subjects of the author. However, it has been revealed from members’ interviews that Teiji Furuhashi had a decision-making role in selecting the members’ ideas within the performance. Since then, S/N has had plural subjects of creation; however, Furuhashi is one of the subjects of creation along with the “privileged author.” S/N has plural authors (diffusive authors) yet at the same time, it has a “privileged author,” Teiji Furuhashi (cohesive author)
Seleção de árvores matrizes e indicação de áreas de coleta de sementes de Schinus terebinthifolius Raddi.
No full textDissertação (Mestrado) - Universidade Federal de Santa Catarina, Centro de Ciências Agrárias. Programa de Pós Graduação em Agroecossistemas. Orientadora: Dra. Roberta Sales Guedes; Co-orientadora: Dra. Caroline Jácome Costa; Co-orientador: Dr. Joel Henrique Cardoso
Biometria de frutos de urucurizeiro de floresta de várzea do estuário amazônico.
No full textO objetivo deste estudo foi caracterizar os frutos de urucuri por meio da avaliação biométrica.Editoras técnicas: Cristiane Ramos de Jesus, Ana Cláudia Lira-Guedes e Adelina do Socorro Serrão Belém. ODS-15
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