1,721,002 research outputs found
Emotions that drive consumers away from brands: Measuring negative emotions toward brands and their behavioral effects
No full textConsumers’ appraisals of brand-related stimuli originating from both marketer- and non-marketer-controlled sources of information may evoke negative emotional reactions toward certain brands. We derive a scale that includes six distinct brand-related negative emotions (anger, discontent, dislike, embarrassment, sadness, and worry). Studies 1 through 4 demonstrate that our scale achieves convergent and discriminant validity and provides superior insights and better predictions compared to extant emotion scales. Study 5 manipulates specific negative brand-related emotions and reveals that they predict particular behavioral outcomes (i.e., switching, complaining, and negative word of mouth)
How companies' good deeds encourage consumers to adopt pro-social behavior
No full textPurpose: This paper aims to investigate the effects of company CSR initiatives on two consumers’ pro-social behaviors closely related to the social cause promoted by the company, such as consumers donating money and volunteering time. In addition, the role of moral elevation as a mediating variable in such relationships is tested.
Design/methodology/approach: After an exploratory study, we tested the role of moral elevation as a mediator that facilitates the effects of company CSR activities in social domains on two specific types of pro-social behavior displayed by consumers: donating money and volunteering time for the same cause sponsored by the company. We conducted two quantitative studies to test our hypotheses. In Study 1, we considered the two pro-social behaviors as intentions; in Study 2, we analyzed them as actual behaviors. In both studies, we conducted controlled experiments administered in the field. By using experimental and control conditions, we were able to manipulate corporate responsible actions in social contexts and a mediational analysis was conducted.
Findings: Our results show that moral elevation mediates the positive relationship between the (1) CSR activity and consumer intention to donate (actual consumer donating behavior) to social causes and the (2) CSR activity and volunteering intention (actual volunteering behavior).
Originality/value: This paper contributes to furthering CSR theory by showing the positive effects of company CSR initiatives on two pro-social “secondary” outcomes and the mediating role played by moral elevation. Important implications for the role of CSR are derived for companies and society in general
Company post-crisis communication strategies and the psychological mechanism underlying consumer reactions
Full text linkA theoretical framework is developed to explain the mechanisms that underlie the effectiveness of matching post-crisis communication strategies to the crisis types on relevant consumer reactions. Two studies are conducted regarding an actual crisis case – the Costa Concordia shipwreck on 2012. Study 1 provides evidence of more favorable consumer reactions to a company when confession strategy and preventable crisis are matched. The results verify that consumers’ emotions of anger and sympathy play a mediating role. Study 2 demonstrates corporate reputation’s moderating role on the link between post-crisis communication strategy and sympathy and through it on consumers’ attitudinal and behavioral responses
Erratum to: Corporate Socially Responsible Initiatives and Their Effects on Consumption of Green Products (Journal of Business Ethics, DOI: 10.1007/s10551-014-2485-0)
No full textThe responsible's tourist behaviour: an empirical analysis in Italy
No full textNegli ultimi anni i mercati turistici internazionali hanno assistito alla nascita e al rapido
sviluppo del segmento dei turisti cosiddetti responsabili.
A fronte del significativo sviluppo che tale fenomeno sta registrando, è sempre più avvertita
da parte degli operatori e degli studiosi la necessità di approfondire le conoscenze sulle
motivazioni di scelta e di consumo, e soprattutto sul comportamento, del turista responsabile.
Prendendo le mosse da una rassegna dei principali contributi che la letteratura nazionale e
internazionale ha offerto per definire questa nuova figura di turista e per individuare le sue
caratteristiche, motivazioni ed atteggiamenti prevalenti, il presente lavoro intende contribuire
ad approfondire ed ampliare il dibattito scientifico sul tema analizzando – attraverso una
ricerca empirica realizzata su un campione di turisti responsabili del mercato turistico italiano
- quale siano le pratiche di consumo ritenute più importanti da questo particolare tipo di
turista, nonché gli impedimenti maggiori affinché tali pratiche possano realmente essere poste
in essere.
A tal fine, si procederà, in primo luogo, ad identificare le dimensioni rilevanti del turismo
responsabile dal punto di vista della domanda e, in secondo luogo, a distinguere gruppi di
turisti responsabili caratterizzati da un diverso livello di adozione delle pratiche individuate.
Infine, i principali fattori di difficoltà per la completa realizzazione di un’esperienza di
turismo responsabile verranno esplorati ed approfonditi al fine di comprendere al meglio
quale sia la natura dei diversi interventi pubblici e privati da realizzare per favorire l’ulteriore
crescita del fenomeno
La fedeltà del cliente oltre la prospettiva comportamentale: un modello interpretativo nell’ambito dei servizi
No full textThis study aims to empirically demonstrate the source of customer loyalty in two different service contexts: retailing and banking. Results highlight that behavioral loyalty is influenced by psychological and relational variables. Findings show differences between the two contexts useful in managing business-customer relationships
Consumer Reactions to Corporate Decisions to Outsource Labor Abroad
No full textThis paper analyzes consumer reactions in the form of word of mouth communication to positive, negative, and hybrid (i.e. both positive and negative at the same time) CSR information. We also examine the mediating role of emotions in explaining these reactions, while controlling for the moderating role of consumer ethnocentrism
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
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