195 research outputs found
Marketing communication of Krav Maga Global CZ company
No full textTato diplomová práce se zabývá marketingovou komunikací společnosti Krav Maga Global CZ. Práce zkoumá teoretická východiska tvorby marketingové komunikační strategie a procesů, obsahuje podrobnou analýzu komunikační strategie zkoumané společnosti a její hodnocení na základě teoretických poznatků. Hlavním přínosem práce jsou konkrétní doporučení na zvýšení efektivity marketingové komunikace společnosti Krav Maga Global CZ. Doporučení se opírají jednak o teoretické závěry z první části práce, jednak o výsledky dotazníkového šetření mezi klienty zkoumané společnosti a také o výsledky analýz, které autorka vytvořila. Metodický postup práce je zároveň možné využít jako návod pro hodnocení a zlepšování marketingové komunikace malých a středních podniků.This diploma thesis deals with the marketing communication of Krav Maga Global CZ. The thesis examines the theoretical starting points of the creation of marketing communication strategy and processes, contains a detailed analysis of the communication strategy of the studied company and its evaluation based on the theoretical knowledge. The main benefits of the thesis are specific recommendations to increase the effectiveness of marketing communication within Krav Maga Global CZ. The recommendations are based on the theoretical conclusions from the first part of the thesis, on the results of the questionnaire survey among the clients of the company studied, as well as on the results of the analyzes created by the author. The methodical workflow can also be used as a guide for evaluating and improving the marketing communication of small and medium-sized enterprises
Marketing communication of Krav Maga Global CZ company
No full textTato diplomová práce se zabývá marketingovou komunikací společnosti Krav Maga Global CZ. Práce zkoumá teoretická východiska tvorby marketingové komunikační strategie a procesů, obsahuje podrobnou analýzu komunikační strategie zkoumané společnosti a její hodnocení na základě teoretických poznatků. Hlavním přínosem práce jsou konkrétní doporučení na zvýšení efektivity marketingové komunikace společnosti Krav Maga Global CZ. Doporučení se opírají jednak o teoretické závěry z první části práce, jednak o výsledky dotazníkového šetření mezi klienty zkoumané společnosti a také o výsledky analýz, které autorka vytvořila. Metodický postup práce je zároveň možné využít jako návod pro hodnocení a zlepšování marketingové komunikace malých a středních podniků.This diploma thesis deals with the marketing communication of Krav Maga Global CZ. The thesis examines the theoretical starting points of the creation of marketing communication strategy and processes, contains a detailed analysis of the communication strategy of the studied company and its evaluation based on the theoretical knowledge. The main benefits of the thesis are specific recommendations to increase the effectiveness of marketing communication within Krav Maga Global CZ. The recommendations are based on the theoretical conclusions from the first part of the thesis, on the results of the questionnaire survey among the clients of the company studied, as well as on the results of the analyzes created by the author. The methodical workflow can also be used as a guide for evaluating and improving the marketing communication of small and medium-sized enterprises
The 70s – Fragments of the mosaic
No full textAnna Maga, Lata 70. – fragmenty mozaiki [The 70s – Fragments of the mosaic], edited by W. Bryl-Roman, „Człowiek i Społeczeństwo” vol. XLIII: Projektowanie w latach 70. [Designing in the 1970s], Poznań 2017, pp. 31-62, Adam Mickiewicz University. Faculty of Social Sciences Press. ISSN 0239-3271.Design is a creative area which is deeply dependent on material conditions: on technological and productive capacity and on production management. Polish design in the 70s was significantly influenced by political changes and new strategy of economic development based on the money borrowed from western countries. Thanks to foreign licenses producers and designers gained bigger technological potential. At the same time a lot of interesting works were created due to the activity of previously established institutions: design centres in factories and in the unions of particular industries. The article attempts to point out discrepancies between the advanced system of organisation and promotion of design and the real professional practice of designers. As it is really difficult to prepare an objective and synthetic view on the decade, the author relates her interviews with some of designers who were active in Poland in the 70s. As a result the reader becomes aware of what designing and producing was really like at that time in the sectors of electro-acoustic equipment, furniture, glass, fashion. The author also gives some important examples of projects realized in the serial production
The Rise of MAGA and the Internal Power Structure of the Republican Party: How a Faction Succeeded in Taking Control of the Party
No full textThis thesis analyses the dynamics of factions within the Republican Party of the United States of America with a special focus on the "Make America Great Again" (MAGA) faction, which has been gaining dominance since 2016 when Donald Trump was elected to the presidential office. The thesis primarily addresses the research question of what specific mechanisms and institutional factors have contributed to the MAGA faction's ability to effectively dominate the Republican Party and shape its current form. The theoretical part of the thesis defines the institutional framework of the Republican Party and the factions within it. It examines what intra-party mechanisms and institutions are essential in the competition between factions, thereby marking the crucial factors in gaining control of the party. Analysis of these key factors and events selected by the author serve as a tool to track the rise of MAGA. The empirical section then focuses on the individual gains of key positions in the Republican Party through the primaries and the Republican National Committee (RNC) that MAGA used to gain leadership. In doing so, the thesis seeks to offer a deeper insight into the intra-party dynamics of the Republican Party through the political strategies of MAGA and other factions.Tato bakalářská práce analyzuje frakční dynamiku uvnitř Republikánské strany Spojených států Amerických se zvláštním zaměřením na frakci "Make America Great Again" (MAGA), jež od roku 2016 nabývá dominantního postavení, kdy byl Donald Trump zvolen do prezidentského úřadu. Práce se primárně zabývá výzkumnou otázkou, jaké specifické mechanismy a institucionální faktory přispěly k tomu, že frakce MAGA dokázala fakticky ovládnout Republikánskou stranu a formovat její současnou podobu. V teoretické části práce je definován institucionální rámec Republikánské strany a frakcí v ní. Zkoumá se, jaké vnitrostranické mechanismy a orgány jsou klíčové v boji mezi frakcemi, čímž jsou vyznačeny zásadní faktory pro získání kontroly nad stranou. Analýza těchto klíčových faktorů i událostí vybraných autorem slouží jako nástroj ke sledování vzestupu MAGA. Empirická část se pak zaměřuje na jednotlivé zisky klíčových funkcí v Republikánské straně skrze primární volby a Republikánský národní výbor (RNC - "Republican National Committee"), jež využila MAGA k zisku vůdčí pozice. Tímto se práce snaží nabídnout hlubší vhled do vnitrostranické dynamiky Republikánské strany prostřednictvím politických strategií MAGA a dalších frakcí.Institute of Political ScienceÚstav politologieFilozofická fakultaFaculty of Art
Problematyka samoobrony w oparciu o zarządzanie kryzysowe i system walki krav maga
No full textThe goal of this publication is to confirm that the pattern of operation, developed based on the Krav Maga combat system and crisis management, provides an individual with safety against the threat of a street attack. At the beginning of the article, the issues of self-defence were discussed, the Krav Maga combat system was presented and the most important elements of the crisis management theory were introduced. Later in the paper, an analysis of each of the crisis management phases was carried out in relation to the risk of a street attack. The author answers the research questions in detail: What is the best source through which you can learn effective self-defence? How should an individual behave in particular phases of crisis management against the threat of a street attack to ensure its own safety? The analysis made in the paperwork based on available sources, observations and the author’s experience gained gives an unambiguous confirmation that combat systems are the best source through which one can learn effective self-defence, because they take into account all the elements that accompany a street attack. Following the scheme included in the publication, every person, regardless of age, sex or physical posture can effectively increase their own personal safety.Celem niniejszej publikacji jest potwierdzenie, że schemat działania, opracowany w oparciu o system walki Krav Maga i zarządzanie kryzysowe zapewnia bezpieczeństwo jednostce wobec zagrożenia, jakim jest atak uliczny. Na początku artykułu omówiono problematykę samoobrony, przedstawiono system walki Krav Maga oraz wprowadzono najważniejsze elementy teorii zarządzania kryzysowego. W dalszej części dokonana została analiza każdej z faz zarządzania kryzysowego, w odniesieniu do zagrożenia atakiem ulicznym. Autor szczegółowo odpowiada na pytania badawcze: Jakie jest najlepsze źródło, dzięki któremu można nauczyć się skutecznej samoobrony? Jak powinna zachować się jednostka w poszczególnych fazach zarządzania kryzysowego wobec zagrożenia atakiem ulicznym, aby zapewnić sobie bezpieczeństwo? Przeprowadzona w pracy analiza w oparciu o dostępne źródła, obserwacje oraz zdobyte doświadczenia autora daje jednoznaczne potwierdzenie, że systemy walki są najlepszym źródłem, dzięki któremu można nauczyć się skutecznej samoobrony, ponieważ biorą pod uwagę wszystkie elementy, które towarzyszą atakowi ulicznemu. Postępując zgodnie ze schematem zawartym w publikacji, każda osoba, bez względu na wiek, płeć czy posturę fizyczną może efektywnie zwiększyć własne bezpieczeństwo personalne
Development of a Point-of-use Water Treatment System in Nepal
No full textThis report details the design of a decentralized water treatment system for use in Nepal, which currently lacks improved sanitation for 10.8 million people and a water contamination rate of 71 percent. This contributes to the approximately 140,000 deaths per year from diarrheal illnesses caused by such bacterial contamination. To combat this, the Phutung Research Institute (PRI) in Nepal has developed a low-cost optical sensor that can detect pathogenic bacteria in water. This sensor is a vast improvement over existing tools used to assess water quality, such as consumable test kits or laboratory analysis. However, detecting contaminated water is only one of two steps necessary to provide safe water to those who need it - the water must be cleaned. Such is the purpose of this project: to integrate this sensor in a design that both detects contaminated water and purifies it for people in Nepal. In addition to providing a practical application for PRI’s technology, this project applies other areas of design to create a holistic product intended to operate through its complete life-cycle within Nepal. User ethnography was researched to identify a ubiquitous water tank system as the implementation point, allowing for a single design to be applicable throughout Nepal’s diverse population. This also yielded additional pain points that are addressed to increase the acceptability of this product design in Nepal. Manufacturing and maintenance research yielded a modular architecture that can be constructed in Nepal as much as possible, thereby shortening supply lines and reducing costs while stimulating the local economy. Such a system also allows for the maintenance of sensitive components in the field without specialist intervention. These elements were combined to create a TRL 6 prototype designed to detect bacteria within a home’s water supply and automatically eliminate it with chlorine treatment. It is intended to both demonstrate PRI’s technology and to facilitate field testing in Nepal. This was done while improvising a design method called ‘Who, Why, How into What’. A new method was necessary to organize a project in which multiple diverged areas of design development had to occur simultaneously over a short period of time, barring the use of more traditional and better-defined design methods.Integrated Product Desig
Traduzindo Catalina la maga de Luis Cabrera Delgado: sentido, sonoridade e adequação na tradução da literatura infantil
No full textWe present our British English translation of Catalina la maga, a short story by Cuban author Luis Cabrera Delgado. This project challenged us to engage with a niche area of literary translation: children’s literature translation (CLT), which demands particular sensitivity to style, sense, appropriateness, and sonority. Through this translation exercise, we aim to shed light on this often-underestimated field and to demonstrate that CLT requires the same rigour and meticulous approach as literary translation for an adult audience. We examine some of the critical issues translators must navigate to help ensure that the global literary canon continues to expand and becomes more accessible, diverse, and engaging for young readers.Keywords: Children’s Literature Translation (CLT); Literary Translation; Luis Cabrera Delgado; Sense; Sonority; Suitability.Presentamos aquí la traducción al inglés británico del cuento Catalina la maga del escritor cubano Luis Cabrera Delgado. Este trabajo nos colocó ante el desafío de adentrarnos enun área especializada dentro del ámbito más amplio de la traducción literaria: la traducción de literatura infantil (TLI), la cual exige del traductor una sensibilidad muy particular respecto al estilo, sentido, adecuación y sonoridad del texto. Con este ejercicio traductológico intentamos aproximarnos a este ámbito a menudo infravalorado y demostrar que la TLI requiere el mismo rigor y enfoque meticuloso que la traducción literaria destinada al público adulto. En ese sentido, se intenta examinar algunos de los puntos críticos que los traductores deben afrontar para garantizar que el canon literario global continúe expandiéndose y se vuelva más accesible, diverso y cautivador para los jóvenes lectores.Palabras claves: traducción de literatura infantil (CLT); traducción literaria; Luis Cabrera Delgado; sentido; sonoridad; adecuación.Apresentamos aqui a tradução para o inglês britânico do conto Catalina la maga, do escritor cubano Luis Cabrera Delgado. Este trabalho apresentou-nos o desafio de acessar a uma área especializada dentro do campo mais vasto da tradução literária: a tradução de literatura infantil (TLI), que exige que o tradutor tenha uma sensibilidade muito particular em relação a estilo, sentido, adequação e sonoridade do texto. Com este exercício de tradução, tentamos abordar esse campo muitas vezes desvalorizado e demonstrar que a TLI requer o mesmo rigor e a mesma abordagem meticulosa que a tradução literária para o público adulto. Nesse sentido, tenta-se examinar alguns dos pontos críticos que os tradutores devem enfrentar para garantir que o cânone literário global continue a expandir-se e tornar-se mais acessível, diversificado e cativante para os jovens leitores.Palavras chaves: tradução de literatura infantil (CLT); tradução literária; Luis Cabrera Delgado; sentido; sonoridade; adequação
Subconvexity for twisted L-functions over number fields via shifted convolution sums
No full textAssume that π is a cuspidal automorphic GL2 representation over a number field F. Then for any Hecke character χ of conductor q, the subconvex bound
L(1/2,π⊗χ)≪F,π,χ∞,εNq3/8+θ/4+ε
holds for any ε>0, where θ is any constant towards the Ramanujan-Petersson conjecture (θ=7/64 is admissible). In these notes, we derive this bound from the spectral decomposition of shifted convolution sums worked out by the author in [21]
Distance practical education for power electronics
No full textElectrical Engineering, Mathematics and Computer Scienc
Priorizando la Agricultura Sostenible Adaptada al Clima (ASAC) en Guatemala
No full textLa seguridad alimentaria en Guatemala cada vez se ve más afectada por eventos climáticos extremos como sequías prolongadas, precipitaciones intensas e irregulares, heladas entre otros. En este contexto, el Ministerio de Agricultura, Ganadería y Alimentación de Guatemala (MAGA) ha contemplado en sus políticas y estrategias de trabajo el vínculo entre la agricultura y el cambio climático, buscando fomentar la resiliencia de los productores frente a los desafíos climáticos. Estas acciones han coincidido con debates mundiales sobre el concepto de Agricultura Sostenible Adaptada al Clima (ASAC), que hace énfasis en el incremento sostenible de la productividad, mientras que se aumenta la capacidad adaptativa de los agricultores y se disminuyen las emisiones de gases de efecto invernadero (GEI) del sector. Con el fin de apoyar el proceso de priorización de inversiones en ASAC en el país, el programa de investigación del CGIAR en Cambio Climático, Agricultura y Seguridad Alimentaria (CCAFS, por sus siglas en inglés), el Centro Internacional de Agricultura Tropical (CIAT) y MAGA han establecido una alianza estratégica que permite potencializar las capacidades institucionales y el desarrollo de programas y proyectos sistémicos en temas ASAC. El presente documento hace referencia al estado actual y el pilotaje del proceso de priorización de inversiones en ASAC iniciado por CCAFS y CIAT en Guatemala
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