1,720,954 research outputs found
En handlingsplan för användning av sociala medier för Haven Porvoo
Full text linkSociala medier utgör en stor del av marknadsföringen idag eftersom de är snabbt växande, och att vara aktiv på sociala medier är ett måste för företag för att de ska hänga med i utvecklingen. Mindre företag hamnar lätt efter konkurrenterna, eftersom de inte har samma resurser att satsa på marknadsföring som lite större företag har. Haven Porvoo är ett av de mindre företagen som hamnat i en sådan situation.
Examensarbetet har gjorts på Haven Porvoos begäran. Haven Porvoo är en marknadsföringsbyrå i Borgå, som erbjuder digitala marknadsföringstjänster, i huvudsak WordPress- hemsidor och nätbutiker. Syftet med arbetet var att bygga upp en effektiv handlingsplan för sociala medier för att hjälpa Haven Porvoo att aktivera sina existerande sociala mediekanaler samt hjälpa dem vara aktiva i fortsättningen för att bland annat öka synligheten för företaget. Detta gjordes genom att ta reda på vad varumärket står för samt genom att kartlägga företagets varumärkesidentitet med hjälp av en kvalitativ undersökning som baserade sig på intervjuer.
Arbetet består av en teoretisk och en empirisk del. Den teoretiska delen behandlar teori om varumärken, sociala medier i allmänhet, marknadsföring på sociala medier samt uppbyggandet av en handlingsplan för sociala medier. Den empiriska delen består av en kvalitativ undersökning i form av intervjuer för att kartlägga företagets nuläge gällande sociala medier samt varumärkesidentitet.
Slutprodukten är en klar, tydlig och relevant handlingsplan för sociala medier som stödjer uppnåendet av uppdragsgivarens mål och behov, och motsvarar uppdragsgivarens krav på arbetet. Dessutom har skribenten med undersökningen som grund kunnat dra slutsatser och ge uppdragsgivaren förbättringsförslag för att lyckas med marknadsföringen på sociala medier
Attracting Women Professionals in Male-Dominated Fields : Employer Branding in Engineering and Technology Organizations
No full textAs competition for highly skilled employees intensifies, and gender diversity proves to be beneficial for innovation and business performance, employer branding has emerged as a valuable tool for organizations seeking to attract a more diverse talent pool. However, despite the growing emphasis on employer branding, many Finnish organizations in the technology and engineering sectors continue to face challenges in attracting women professionals. More context-specific research is required to determine how employer branding might be modified to better appeal to women in Finnish labor markets that are dominated by men.
This study expands on a foundation of research on employer branding and attractiveness, along with insights from talent acquisition and gender diversity literature. The empirical research was guided by four research questions, exploring how employer branding is used, what women professionals value in potential employers, how image and reputation influence attractiveness, and how organizations should position their employer brand to better attract women professionals.
Ten semi-structured interviews were conducted as part of the qualitative research, including women professionals in various stages of their engineering or technology careers. Moreover, key themes were identified through the application of thematic analysis. The findings reveal that an effective employer brand must be differentiated. Participants emphasized symbolic attributes, such as company culture and flexible working arrangements, over instrumental attributes, such as salary. Authentic communication, a strong reputation, and gender-representative visibility were found to be critical for enhancing employer attractiveness.
The study has confirmed the relevance of symbolic attributes, such as culture, inclusivity, and flexibility in employer attractiveness, extended existing employer attractiveness frameworks by highlighting factors that attract women professionals in male-dominated fields, and contributed insights for the Finnish technology and engineering sector. By supporting and building on existing theoretical models, the findings encourage organizations to adapt employer branding strategies. To address the gaps identified, the study proposes a five- step framework for organizations: 1. aligning the internal culture with external branding, 2. designing a tailored employer value proposition, 3. using relevant channels, 4. adapting an authentic and inclusive communication style, and 5. establishing and maintaining a favorable reputation. The results offer practical implications for organizations looking to improve their strategies for employer branding to acquire more gender-diverse candidates and increase their competitive advantage in the Finnish labor market
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Full text linkWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Full text linkWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
Author-wise bibliometric analysis based on entropy.
No full textAuthor-wise bibliometric analysis based on entropy.</p
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