1,722,002 research outputs found
SEMIOTIC ANALYSIS ON FENTY BEAUTY’S FOUNDATION ADVERTISING POSTER AS A REPRESENTATIVE OF BEAUTY DIVERSITY
No full textThis research entitled "Semiotic Analysis on Fenty Beauty's Foundation Advertising Poster as a Representative of Beauty Diversity". This involves analyzing the Fenty Beauty foundation advertising poster employing the semiotic field. The descriptive qualitative approach was chosen in this research, and the aims of this research to identify the icon, index, and symbol in Fenty Beauty's foundation advertising poster, and to determine the relationship between signs and the beauty diversity issue in Fenty Beauty's foundation advertising poster. To figure out the answer, the researcher applies a semiotic theory by Charles Sanders Peirce to examine five Fenty Beauty foundation advertising posters. Purposive sampling was used as the data gathering strategy to assess the eight Fenty Beauty foundation advertising posters. Based on the results of this research, the messages contained in all posters can influence individuals to purchase Fenty Beauty's foundation. Fenty Beauty attempts to bring out the theme of beauty diversity in their advertising posters by including models with various skin tones, ethnicities, and religions. Fenty Beauty creates a revolution and reduces discrimination in the cosmetics industry by developing fifty colors of foundation
Semiotic Analysis on Fenty Beauty’s Foundation Advertising Poster as a Representative of Beauty Diversity
Full text linkABSTRACT
Azahra Rachma Prayudawardani, 2023. Semiotic Analysis on Fenty Beauty’s Foundation Advertising Poster as a Representative of Beauty Diversity. Thesis. Supervisor 1: Dr. Chusni Hadiati, S.S., M.Hum. Supervisor 2: Usep Muttaqin, S.Hum., M.A. Examiner: Ika Maratus Solikhah, S.S., M.A. Ministry of Education, Culture, Research, And Technology, Jenderal Soedirman University, Faculty of Humanities, English Department, English Literature Study Program, Purwokerto.
Keywords: Advertising poster, beauty diversity, semiotics, signs.
This research entitled "Semiotic Analysis on Fenty Beauty's Foundation Advertising Poster as a Representative of Beauty Diversity". This involves analyzing the Fenty Beauty foundation advertising poster employing the semiotic field. The descriptive qualitative approach was chosen in this research, and the aims of this research to identify the icon, index, and symbol in Fenty Beauty's foundation advertising poster, and to determine the relationship between signs and the beauty diversity issue in Fenty Beauty's foundation advertising poster. To figure out the answer, the researcher applies a semiotic theory by Charles Sanders Peirce to examine eight Fenty Beauty foundation advertising posters. Purposive sampling was used as the data gathering strategy to assess the eight Fenty Beauty foundation advertising posters. Based on the results of this research, the messages contained in all posters can influence individuals to purchase Fenty Beauty's foundation. Fenty Beauty attempts to bring out the theme of beauty diversity in their advertising posters by including models with various skin tones, ethnicities, and religions. Fenty Beauty creates a revolution and reduces discrimination in the cosmetics industry by developing fifty colors of foundation.
ABSTRAK
Azahra Rachma Prayudawardani, 2023. Semiotic Analysis on Fenty Beauty’s Foundation Advertising Poster as a Representative of Beauty Diversity. Tesis. Dosen Pembimbing 1: Dr. Chusni Hadiati, S.S., M.Hum. Dosen Pembimbing 2: Usep Muttaqin, S.Hum., M.A. Penguji: Ika Maratus Solikhah, S.S., M.A.
Kata kunci: Poster iklan, semiotika, tanda, keragaman kecantikan.
Penelitian ini berjudul "Semiotic Analysis on Fenty Beauty's Foundation Advertising Poster as a Representative of Beauty Diversity". Semiotika adalah metode yang dilakukan untuk menganalisis poster iklan foundation milik Fenty Beauty. Pada penelitian ini, penulis menggunakan metode deskriptif kualitatif untuk mengidentifikasi ikon, indeks, dan simbol dalam poster iklan foundation milik Fenty Beauty, serta untuk mengetahui hubungan antara tanda dengan isu keragaman kecantikan. Penulis menggunakan teori semiotik yang dikembangkan oleh Charles Sanders Peirce untuk meneliti delapan poster iklan Fenty Beauty foundation. Sementara itu, purposive sampling adalah metode yang digunakan penulis sebagai strategi pengumpulan data untuk menganalisis delapan poster iklan foundation dari Fenty Beauty. Berdasarkan hasil penelitian, kutipan yang terdapat dalam poster, dapat mempengaruhi publik untuk membeli produk foundation dari Fenty Beauty. Pada dasarnya, Fenty Beauty mencoba mengangkat tema keragaman kecantikan dalam iklannya, dengan menggunakan model dengan warna kulit, suku, dan agama yang berbeda-beda. Fenty Beauty juga telah menciptakan perubahan dan mengurangi diskriminasi dalam industri kosmetik, dengan menciptakan produk foundation yang memiliki lima puluh warna
Um estudo semiótico do fashion film da marca "Savage X Fenty": A semiotic study of the fashion film of the "Savage x Fenty" brand
No full textThe purpose of this article is to analyze the brand Savage x Fenty, which highlights bodies considered non-standard, being considered an inclusive brand. The method used consisted of applying discursive semiotics and the "generative path of meaning". As results, we observed that, from the analysis of the fashion film, it is possible to state that Savage x Fenty builds its discourse from the emancipation and sexual freedom of women.O objetivo desse artigo é analisar a marca Savage x Fenty, que coloca em evidência corpos considerados fora do padrão, sendo considerada uma marca inclusiva. O método empregado consistiu em aplicar a semiótica discursiva e o "percurso gerativo de sentido". Como resultados encontrados observamos que, a partir da análise do fashion film, é possível afirmar que a Savage X Fenty constrói seu discurso a partir da emancipação e liberdade sexual da mulher
PLAN DE COMUNICACIÓN CORPORATIVA EXTERNA PRE-EVENTO SAVAGE X FENTY
No full textTrabajo Fin de Grado leído en la Universidad Rey Juan Carlos en el curso académico 2022/2023. Directores/as: Bárbara Mercedes Castillo Abdul Hadi, Luis Miguel Romero RodríguezEl Savage X Fenty Show es un desfile anual llevado a cabo por la empresa Savage X Fenty, en el que se muestra la nueva colección en modelos de diferentes tipos de cuerpos, agregando así el valor del body positive. El objetivo de este trabajo es aumentar la notoriedad del desfile, y por consiguiente, el de la marca en España. Para ello se ha realizado un Plan de Comunicación Corporativa Externo pre-evento
Analisis Pengaruh Keterlibatan Selebritas di Industri Kosmetik Amerika dalam Studi Kasus Rihanna dan Fenty Beauty
No full textSelebritas memiliki kaitan erat dengan dunia kosmetik dan kecantikan. Mereka identik sebagai pengguna kosmetik, baik dalam profesinya maupun penampilannya di hadapan publik. Selebritas juga kerap ditampilkan untuk merepresentasikan sebuah produk kosmetik melalui kerja sama dengan merek yang telah ada. Dewasa ini, muncul fenomena baru di mana selebritas mulai beralih peran dan muncul mengusung merek kosmetik pribadinya. Hal ini memungkinkan seorang selebritas untuk lebih terlibat langsung dalam mempengaruhi industri kosmetik. Penelitian ini bertujuan untuk menelaah fenomena ini dengan mengangkat studi kasus Fenty Beauty dan Rihanna. Penelitian ini menggunakan metode kualitatif untuk menganalisis pengaruh dari adanya keterlibatan Rihanna dalam Fenty Beauty. Penelitian ini menganalisis data berupa konten sosial media, kampanye, dan artikel berita untuk melihat bagaimana identitas dan reputasi Rihanna sebagai seorang selebritas mempengaruhi karakteristik dan penerimaan terhadap Fenty Beauty sebagai sebuah merek kosmetik. Hasil penelitian ini menemukan bahwa keterlibatan Rihanna berpengaruh positif terhadap minat publik terhadap kemunculan Fenty Beauty di industri kosmetik. Keterlibatan Rihanna turut berkontribusi membentuk Fenty Beauty sebagai merek yang inklusif sehingga ia dapat diterima dengan positif oleh pengguna kosmetik dari kalangan perempuan kulit hitam. Namun, penelitian ini juga menemukan bahwa keterlibatan Rihanna membuat Fenty Beauty rentan terhadap dampak negatif akibat kontroversi yang muncul dari perilaku Rihanna sebagai seorang selebritas
Cosmetics brand Fenty Beauty's communication on social networks
No full textTema završnog rada je Komunikacija na društvenim mrežama kozmetičkog Brenda Fenty Beauty. Osim što rad govori o komunikaciji na društvenim mrežama kozmetičkog brenda, govori i o poslovnoj komunikaciji, brendu i brendiranju, o izvozu kozmetičkih proizvoda u druge države i slično. Nadalje, govorit će se i općenito o ovom brendu te dati usporedba brendova Huda Beauty vs. Fenty Beauty ponajviše zbog toga što su obje marke na istoj razini poslovanja, ciljaju čak i istu publiku, no korištene su drugačije komunikacijske i marketinške strategije u njihovom poslovanju. Ovaj rad će u cijelosti obuhvatiti komunikaciju Brenda Fenty Beauty na društvenim mrežama te načine oglašavanja na društvenim mrežama (Facebook plaćene objave i promoviranje stranica, Instagram story objave, Influenceri, YouTube video sadržaj te Twitter). Zaključno treba istaknuti kako suvremeno poslovanje u digitalno doba zahtijeva od organizacija i brendova prisutnost na društvenim mrežama s ciljem bržeg i lakšeg informiranja javnosti i potencijalnih kupaca, ali i stvaraja svjesnosti o brendu. Tome svakako može pridonijeti i vlasnička struktura, posebice ukoliko se u vlasničkom udjelu nalaze medijski eksponirani pojedinci, čime je početna pozicija promocije proizvoda znatno olakšana.The subject of this Graduation thesis is Communication of cosmetics brand Fenty Beauty. Besides communication on social networks there will be mentioned and explained the meaning of business communication, brand and branding and comparison between two brands: Huda Beauty vs. Fenty Beauty. This Graduate thesis will fully cover Fenty’s communication on social networks and advertising on social networks (Facebook paid ads and promoted posts, posting an Instagram story, influencers, YouTube videos and content on Twitter). In conclusion, it will be noted that modern business need from organizations and brands a presence on social networks with faster and easier informing the public and potential customers, but also creating brand awareness. It can also offer an ownership structure, especially in the ownership share that the media has exposed individuals, which is the starting position of product promotion greatly facilitated
Cosmetics brand Fenty Beauty's communication on social networks
No full textTema završnog rada je Komunikacija na društvenim mrežama kozmetičkog Brenda Fenty Beauty. Osim što rad govori o komunikaciji na društvenim mrežama kozmetičkog brenda, govori i o poslovnoj komunikaciji, brendu i brendiranju, o izvozu kozmetičkih proizvoda u druge države i slično. Nadalje, govorit će se i općenito o ovom brendu te dati usporedba brendova Huda Beauty vs. Fenty Beauty ponajviše zbog toga što su obje marke na istoj razini poslovanja, ciljaju čak i istu publiku, no korištene su drugačije komunikacijske i marketinške strategije u njihovom poslovanju. Ovaj rad će u cijelosti obuhvatiti komunikaciju Brenda Fenty Beauty na društvenim mrežama te načine oglašavanja na društvenim mrežama (Facebook plaćene objave i promoviranje stranica, Instagram story objave, Influenceri, YouTube video sadržaj te Twitter). Zaključno treba istaknuti kako suvremeno poslovanje u digitalno doba zahtijeva od organizacija i brendova prisutnost na društvenim mrežama s ciljem bržeg i lakšeg informiranja javnosti i potencijalnih kupaca, ali i stvaraja svjesnosti o brendu. Tome svakako može pridonijeti i vlasnička struktura, posebice ukoliko se u vlasničkom udjelu nalaze medijski eksponirani pojedinci, čime je početna pozicija promocije proizvoda znatno olakšana.The subject of this Graduation thesis is Communication of cosmetics brand Fenty Beauty. Besides communication on social networks there will be mentioned and explained the meaning of business communication, brand and branding and comparison between two brands: Huda Beauty vs. Fenty Beauty. This Graduate thesis will fully cover Fenty’s communication on social networks and advertising on social networks (Facebook paid ads and promoted posts, posting an Instagram story, influencers, YouTube videos and content on Twitter). In conclusion, it will be noted that modern business need from organizations and brands a presence on social networks with faster and easier informing the public and potential customers, but also creating brand awareness. It can also offer an ownership structure, especially in the ownership share that the media has exposed individuals, which is the starting position of product promotion greatly facilitated
Politics and Pupils: How the Conflict Between the Washington Teachers\u27 Union and the Fenty Administration Impacted Education Reform in the District of Columbia
No full textUpon gaining mayoral control of DCPS on June 12, 2007, Mayor Fenty and Chancellor Rhee immediately challenged DCPS procedure and outspokenly called for increased accountability from all stakeholders. Washington\u27s contemporary reform reveals that not only was teacher accountability an important component of reform policy in Mayor Fenty and Chancellor Rhee\u27s educational ideology, it functioned as an essential standard. This document based analysis utilizes the WTU/DCPS teachers\u27 contract, DCPS and WTU press releases, and the framework of the IMPACT/IMPACTplus performance-based pay system to examine the relationship between the WTU and the Fenty Administration amidst Chancellor Rhee\u27s reform policies. The turbulent relationship between the WTU and Fenty Administration highlights the political failure of Mayor Fenty and Chancellor Rhee\u27s tenure. The thesis will begins with mayoral control instituted in D.C. on June 12, 2007 and closes with Chairman Gray\u27s victory over Mayor Fenty in the 2010 mayoral election
PENGARUH KUALITAS PRODUK, HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN (Studi UMKM Pia Fenty Jombang)
Full text linkUMKM (Usaha Mikro Kecil dan Menengah) merupakan unit usaha produktif yang berdiri sendiri, yang dilakukan oleh perorangan atau badan usaha di semua sektor ekonomi. Perkembangan UMKM yang semakin pesat di kota Jombang membuat para pelaku UMKM harus mempu bersaing dipasar. Kualitas produk, harga, dan kualitas pelayanan merupakan beberapa faktor yang dapat meningkatkan keputusan pembelian. Tujuan penelitian ini adalah untuk mengetahui pengaruh kualitas produk, harga dan kualitas pelayanan terhadap keputusan pembelian di Pia Fenty Jombang baik secara parsial maupun simultan. Populasi dalam penelitian ini adalah konsumen Pia Fenty Jombang, tehnik sampling yang digunakan insindental sampling dengan jumlah sampel sebesar 100 responden. Desain penelitian ini mengunakan pendekatan asosiatif kausal dengan tehnik pengumpulan data menggunakan kuoesioner dengan instrumen skala likert. Tehnik Analisis yang digunakan adalah analisis regresi linier berganda. Hasil dari penelitian menunjukkan bahwa kualitas produk, harga dan kualitas pelayanan berpengaruh terhadap keputusan pembelian di Pia Fenty Jombang baik secara parsial maupun simultan (bersama-sama)
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