13 research outputs found
Analisis buku ajar SKI Kelas XII MA Kurikulum 13 karya Ngatmin Abbas dan Suratno
No full textINDONESIA:
Pada Kurikulum 2013 salah satu kunci keberhasilan implementasinya adalah tersedianya fasilitas dan sumber belajar yang memadai. Salah satu sumber belajar dalam implemantasi Kurikulum 2013 adalah buku siswa. Maka oleh karena itu peneliti akan mengangkat judul Analisis Buku ajar SKI kelas XII MA Kurikulum 13 karya Ngatmin Abbas dan Suratno sebagai judul Skripsi.
Berdasarkan latar belakang di atas yang sudah dipaparkan, rumusan masalahnya yaitu: 1) Bagaimana Kelayakan Isi Materi pembelajaran dalam Buku SKI Kelas XII MA K13 Karya Ngatmin Abbas dan Suratno ? 2) Bagaimana Kelayakan Bahasa yang digunakan dalam Buku ajar SKI Kelas XII MA K13 Karya Ngatmin Abbas dan Suratno ?
Dengan adanya penelitian ini, diharapkan akan memperoleh manfaat yaitu menjadi pengetahuan baru pendidik dalam nanti bisa lebih selektif dan memperhatikan ketika memilih buku ajar yang akan dijadikan media pembelajaran, Lembaga atau institusi pendidikan dan Guru, dapat menjadi sumber referensi dalam pemilihan Buku ajar yang sesuai, serta bagi penulis, dapat menjadi referensi dan informasi tambahan dalam pemilihan buku ajar dalam dunia pendidikan.
Pendekatan yang digunakan pada penelitian ini adalah pendekatan kualitatif. Jenis penelitian ini adalah penelitian analisis dokumen atau penelitian kepustakaan. Penulis menggunakan spesifikasi penelitian deskriptif, dengan teknik dokumentasi. Sedangkan metode analisis data yang digunakan peneliti adalah analisis isi, dimana peneliti menggunakan sebuah instrument penelitian yang berbentuk tabel analisis kelayakan buku ajar. Teknik analisis data yang digunakan dalam penelitian ini adalah analisis semiotik (semiotical analysis).
Berdasarkan hasil persentase kelayakan isi Buku Ajar SKI Kelas XII MA Kurikulum 13 Karya Ngatmin Abbas dan Suratno, yaitu 72,91%. Serta, hasil prosentase kelayaan bahasa yaitu 93,74%. Hasil tersebut membuktikan kelayakan buku ajar dari segi isi dan bahasa, sehingga dapat dipergunakan sebagai sumber bahan ajar.
ENGLISH:
In the 2013 Curriculum, one of the keys to successful implementation is the availability of adequate facilities and learning resources. One of the learning resources in implementing the 2013 Curriculum is student books. Therefore, the researcher will raise the title Analysis of SKI textbooks for class XII MA Curriculum 13 by Ngatmin Abbas and Suratno as the title of the Thesis.
Based on the above background that has been described, the formulation of the problem is: 1) How is the Feasibility of the Content of Learning Materials in the Class XII MA K13 SKI Book by Ngatmin Abbas and Suratno? 2) How is the appropriateness of the language used in the SKI Class XII MA K13 textbook by Ngatmin Abbas and Suratno?
With this research, it is hoped that it will benefit from becoming new knowledge for educators so that later they can be more selective and pay attention when choosing textbooks that will be used as learning media, educational institutions or institutions and teachers, can be a source of reference in selecting appropriate textbooks, and for the author, it can be a reference and additional information in the selection of textbooks in the world of education. The approach used in this study is a qualitative approach.
This type of research is document analysis research or library research. The author uses descriptive research specifications, with documentation techniques. While the data analysis method used by the researcher is content analysis, where the researcher uses a research instrument in the form of a textbook feasibility analysis table. The data analysis technique used in this research is semiotic analysis (semiotic analysis).
Based on the results of the percentage feasibility of the contents of the SKI Textbook for Class XII MA Curriculum 13 by Ngatmin Abbas and Suratno, which is 72.91%. Also, the percentage of language eligibility is 93.74%. These results prove the feasibility of textbooks in terms of content and language, so that they can be used as a source of teaching materi.
ARABIC:
من مفتاح نجاح تطبيق في منهج التدريس 2013 منظم السهولة ومصادر التعلم الكافية. ومن مصادر التعلم في تطبيق منهج التدريس 2013 كتاب لتلميذ. لذالك، يبحث الباحث بعنوان تحليل كتاب التدريس تاريخ الحضارة الإسلامية في فصل الناني عشر XII بمدرسة الثانوية على منهج التدريس 2013 لنجاتمين عباس وسوراتنو كموضوع البحث.
بالنسبة إلى البيانات في خلفية البحث، يركز الباحث تحليل هذا البحث في الأسئلة التالية، وهي:1) كيف مناسب محتوى المادة التعليم في كتاب التدريس تاريخ الحضارة الإسلامية في فصل الثاني عشر XII بمدرسة الثانوية على منهج التدريس لنجاتمين عباس وسوراتنو 2013؟ ، 2) كيف مناسبة اللغة المستخدمة في كتاب التدريس تاريخ الحضارة الإسلامية في فصل الثاني عشر XII بمدرسة الثانوية على منهج التدريس لنجاتمين عباس وسوراتنو 2013؟.
والغرض بهذا البحث ثلاثة أغراض، أولا، لمعرفة جديدة لدى المدرس في اختيار كتاب التدريس ومهمتها، ثانيا، لدى المنشأة أن تكون مصدر المراجع في اختيار كتاب التدريس المناسب، ثالثا، لدى الباحث لأن يكون هذا البحث مصدرا ومعلوما في اختيار كتاب التدريس في عالم التعليم.
أما نوع البحث هو كيفي، وصفي بطريقة المكنبة بأن يستخدم الباحث المواصفات البحثية الوصفية بطريق التوثيق. إنما تحليل البيانات الذي يستخدم الباحث أدوات البحث من تحليل البيانات في جدول تحليل كتاب التدريس المناسب. أما طريق تحليل البيانات يستخدم في هذا البحث هو تحليل السيمائية (semiotical analysis).
بناء على نتائج نسبة المناسبة لكتاب التدريس تاريخ الحضارة الإسلامية في فصل الثاني عشر XII بمدرسة الثانوية على منهج التدريس 2013 لنجاتمين عباس و سوراتنو هي 71،91% ونتائج نسبة المناسبة اللغوية المستخدمة فيه هي 93،74%. وهذه تدل على أن هذا كتاب التدريس تاريخ الحضارة الإسلامية في فصل الثاني عشر XII بمدرس
Pengembangan toleransi beragama siswa melalui aktivitas pembelajaran di kelas dengan metode komunikatif
No full textEducation has an important role in developing the value of religious tolerance in students. Learning in the classroom has a strategic role in developing it. This research aims to determine the influence of the learning process in the classroom on students’ religious tolerance. The research subjects were 210 students who were randomly selected from two junior high schools in the city of Malang, East Java. Data was collected through a class activity scale and a religious tolerance scale. Analysis was carried out using simple regression techniques. The results of the analysis of the influence of class activities on students’ religious tolerance character, there are six classroom activity indicator factors, namely: classroom rules, student support, student involvement, positive learning, teacher support, class management. Of these six indicators, the most influence on students’ religious tolerance character. is the rule in the class with the regression results getting a significance value (0.13<0.05). The results of this research have the implication that classroom rules can influence students’ religious tolerance by 59%
Internalisasi nilai-nilai moderasi beragama dalam pembelajaran pendidikan agama Islam: Stusi kasus di SMP Islam Bani Hasyim Singosari Malang
No full textABSTRAK
Indonesia adalah negara yang besar dengan begitu banyaknya keberagaman dari suku, budaya, ras, dan agama. Dengan begitu banyaknya keberagaman itulah yang menjadikan perbedaan indonesia dan negara lainnya. Namun di indonesia masih banyak kasus intoleransi dalam praktek beragama khususnya disekolah masih ada kasus intoleransi dilembaga pendidikan. Pendidikan agama islam harus mengambil peran dalam implementasi moderasi beragama, dengan internalisasi nilai-nilai moderasi beragama akan menjadi sebuah solusi kasus atau problematika intoleransi di lembaga pendidikan.
Dalam penelitian ini bertujuan untuk internalisasi nilai-nilai moderasi beragama dalam pembelajaran pendidikan agama islam di SMP Islam Bani Hasyim, Singosari Malang. Dengan memiliki tiga fokus penelitian sebagai berikut: Pertama, Nilai-nilai moderasi beragama di SMP Islam Bani Hasyim. Kedua, proses internalisasi nilai-nilai moderasi beragama dalam proses pembelajaran pendidikan agama islam. Ketiga, hasil dari penerapan pendidikan agama islam dalam internalisasi nilai-nilai moderasi beragama di SMP Islam Bani Hasyim, Singosari Malang.
Pendekatan yang digunakan dalam penelitian adalah pendekatan kualitatif dengan jenis study kasus. Pengumpulan data dengan teknik wawancara mendalam, observasi partisipatif, dan dokumentasi. Teknik analisis data dilakukan dengan reduksi data, penyajian data, penarikan kesimpulan dan verifikasi. Uji keabsahan data meliputi perpanjangan pengamatan, peningkatan ketekunan, dan triangulasi; triangulasi sumber, triangulasi teknik, triangulasi waktu.
Hasil penelitian menunjukan bahwa: (1) Nilai-nilai moderasi beragama di SMP Islam Bani Hasyim yang ditemukan komitmen kebangsaan, toleransi, anti kekerasan, dan akomodatif terhadap budaya lokal. (2) Proses internalisasi Nilai-nilai Moderasi Beragama dalam proses pembelajaran Pendidikan Agama Islam di SMP Islam Bani Hasyim. Terdapat tiga tahapan dalam proses pembelajaran PAI dalam internalisasi nilai-nilai moderasi beraga sesuai dengan teori Thomas Lichona Moral Knowing, Moral Feeling, Moral Action. (3). Terdapat empat hasil dan dampak untuk siswa dalam penerapanpembelajaran Pendidikan Agama Islam dalam internalisasi nilai-nilai Moderasi Beragama sikap toleransi, sikap positif menerima suatu perbedaan, sikap saling menghargai dan membantu, sikap empati. Kelebihan dari lembaga ini adalah bisa memberikan ruang kepada siswanya untuk berprestasi dalam kegiatan melestarikan budaya lokal, mesikipun brending lembaga ini adalah sekolah islam. Namun untuk moral knowing harus tetap diperhatikan oleh sekolah agar kemampuan kognitif dan praktek siswa harus tetap berimbang, tanpa harus condong dengan salah satu faktor yang paling dominan dalam proses pembelajaran berlangsung.
ABSTRACT
Indonesia is a large country with a great deal of diversity in terms of ethnicity, culture, race, and religion. This diversity sets Indonesia apart from other countries. However, there are still many cases of intolerance in religious practices, especially in schools. Islamic religious education must play a role in implementing religious moderation, by internalizing the values of religious moderation, which will be a solution to cases or problems of intolerance in educational institutions.
This research aims to internalize the values of religious moderation in the learning of Islamic religious education at Bani Hasyim Islamic Middle School in Singosari, Malang. The research focuses on three areas: First, the values of religious moderation at Bani Hasyim Islamic Middle School. Second, the process of internalizing the values of religious moderation in the Islamic religious education learning process. Third, the results of the application of Islamic religious education in internalizing the values of religious moderation at Bani Hasyim Islamic Middle School in Singosari, Malang.
The approach used in the research is a qualitative approach with a case study type. Data collection is done using in-depth interview techniques, participant observation, and documentation. Data analysis techniques include data reduction, data presentation, drawing conclusions, and verification. Testing the validity of the data includes extending observations, increasing persistence, and triangulation: source triangulation, technique triangulation, and time triangulation.
The results of the research show that: (1) The values of religious moderation at Bani Hasyim Islamic Middle School include national commitment, tolerance, non-violence, and accommodate on of local culture. (2) The process of internalizing Religious Moderation Values in the Islamic Religious Education learning process at Bani Hasyim Islamic Middle School involves three stages in the PAI learning process in internalizing the values of moderation in accordance with Thomas Lichona's theory of Moral Knowing, Moral Feeling, and Moral Action. (3) There are four results and impacts for students in implementing Islamic Religious Education learning in internalizing the values of Religious Moderation: an attitude of tolerance, a positive attitude of accepting differences, an attitude of mutual respect and help, and an attitude of empathy. The advantage of this institution is that it provides space for students to excel in activities to preserve local culture, even though the branding of this institution is an Islamic school. However, moral knowing must still be paid attention to by schools so that students' cognitive abilities and practice remain balanced, without being biased towards one dominant factor in the learning process.
مستخلص البحث
إندونيسيا بلد كبير يتمتع بالكثير من التنوع من حيث العرق والثقافة والعرق والدين. مع هذا التنوع الكبير، هذا ما يجعل إندونيسيا مختلفة عن البلدان الأخرى. ومع ذلك، لا تزال هناك حالات كثيرة من التعصب في الممارسات الدينية في إندونيسيا، وخاصة في المدارس. ولا تزال هناك حالات من التعصب في المؤسسات التعليمية. يجب أن يكون للتربية الدينية الإسلامية دور في تحقيق الاعتدال الديني، فمن خلال استيعاب قيم الاعتدال الديني تكون حلا لحالات أو مشاكل التعصب في المؤسسات التعليمية.
يهدف هذا البحث إلى استيعاب قيم الاعتدال الديني في تعلم التربية الدينية الإسلامية بمدرسة بني حصيم الإسلامية المتوسطة سينجوساري مالانج. وذلك من خلال ثلاثة أبحاث تتمحور على النحو التالي: الأول، قيم الوسطية الدينية في مدرسة بني حصيم الإسلامية المتوسطة. ثانياً، عملية استيعاب قيم الاعتدال الديني في عملية تعلم التربية الدينية الإسلامية. ثالثا: نتائج تطبيق التربية الدينية الإسلامية في استيعاب قيم الاعتدال الديني بمدرسة بني حصيم الإسلامية المتوسطة سينجوساري مالانج.
المنهج المستخدم في البحث هو المنهج النوعي مع نوع دراسة الحالة. جمع البيانات باستخدام تقنيات المقابلة المتعمقة وملاحظة المشاركين والتوثيق. يتم تنفيذ تقنيات تحليل البيانات عن طريق تقليل البيانات وعرض البيانات واستخلاص النتائج والتحقق. يتضمن اختبار صحة البيانات توسيع نطاق الملاحظات، وزيادة الثبات، والتثليث؛ تثليث المصدر، تثليث التقنية، تثليث الوقت.
وأظهرت نتائج البحث أن: (1) تبين أن قيم الاعتدال الديني في مدرسة بني حصيم الإسلامية المتوسطة تتمثل في الالتزام الوطني والتسامح ونبذ العنف والتكيف مع الثقافة المحلية. (2) عملية استيعاب قيم الاعتدال الديني في عملية تعلم التربية الدينية الإسلامية في مدرسة بني حصيم الإسلامية المتوسطة. هناك ثلاث مراحل في عملية تعلم في استيعاب قيم الاعتدال وفقًا لنظرية توماس ليشونا في المعرفة الأخلاقية والشعور الأخلاقي والفعل الأخلاقي. (3). هناك أربع نتائج وتأثيرات للطلاب في تطبيق تعلم التربية الدينية الإسلامية في استيعاب قيم الاعتدال الديني، وموقف التسامح، والموقف الإيجابي لقبول الاختلاف، وموقف الاحترام المتبادل والمساعدة، وموقف التعاطف. وميزة هذه المؤسسة هي أنها يمكن أن توفر مساحة للطلاب للتفوق في الأنشطة الرامية إلى الحفاظ على الثقافة المحلية، على الرغم من أن العلامة التجارية لهذه المؤسسة هي مدرسة إسلامية. ومع ذلك، لا يزال يتعين على المدارس الاهتمام بالمعرفة الأخلاقية حتى تظل قدرات الطلاب المعرفية وممارساتهم متوازنة، دون الاضطرار إلى الانحياز نحو أحد العوامل الأكثر شيوعًا في عملية التعلم
Pengaruh Iklim Sekolah terhadap Peningkatan Religiusitas Siswa di SMA Islam Al Ma’arif Singosari Malang
No full textPenelitian ini bertujuan untuk mengetahui pengaruh iklim sekolah terhadap religiusitas siswa di SMA Islam Al Ma’arif Singosari Malang dengan jumlah responden 201 orang dari seluruh tingkat kelas, dengan mengumpulkan data Skala Likert, dan teknis analisis data. Hasil penelitian menunjukkan pengaruh iklim sekolah terhadap religiusitas siswa berdasarkan hasil uji regresi simultan dan uji regresi parsial pengaruh iklim sekolah terhadap religiusitas siswa. Uji regresi simultan memperoleh nilai signifikansi 0,00 < 0,05 yang berarti variabel iklim sekolah berpengaruh terhadap religiusitas siswa. Ada lima dimensi iklim sekolah yaitu hubungan siswa, hubungan siswa dengan guru, iklim pendidikan, rasa memiliki, dan keadilan antarpribadi. Setelah dilakukan uji regresi parsial ditemukan bahwa iklim pendidikan sangat mempengaruhi religiusitas peserta didik. Hal ini dibuktikan dengan nilai uji regresi parsial dengan nilai signifikansi sebesar 0,01 dimana nilai tersebut < 0,05
Irrigation development under uncertainty: A call for adaptive investment pathways
No full textThere is an urgent need in sub-Saharan Africa (SSA) to enhance irrigation access to meet the challenges of growing population and climate risk. To achieve this, big investments are currently planned in large irrigation infrastructure. We believe there is danger in following this conventional approach, which requires big lumpsum investments, locking large capital into projects that do not adapt to deep uncertainties from climatic or socio-political factors. Instead, in this Perspective article, we propose an alternate “adaptive investment pathways” (AdIP) approach for planning step-wise investments towards desired objectives, implemented progressively depending on how the future unfolds, in order to gain flexibility. AdIP extends the adaptation pathways concept, which refers to a sequence of actions to be taken in response to a changing reality, and applies it to the context of development under uncertainty. Monitoring and learning is at the heart of this approach, which ensures that the plan adapts as new knowledge becomes available. Thus, AdIP internalizes risk and reduces chances of failures. For financial institutions backing development projects, following a pathway of smaller de-centralized investments lowers risk and incorporates a learning approach that allows re-thinking and adapting along the path. We illustrate the AdIP approach using the case of ephemeral sand river based small-scale irrigation in the drylands of SSA. We conclude that in face of deep uncertainties, the path to successful irrigation development in SSA requires a shift from making few large upfront investments in large-scale projects to making large numbers of smaller investments that assure flexibility.Water Resource
Madrasah Aliyah Development Through The Concept of Education Quality Assurance
No full textThis study is a literature study with a descriptive qualitative type, namely library research which seeks to explain the development of Madrasah Aliyah through the concept of education quality assurance. In this study, researchers made use of several references including journals, books, articles and documents related to the theme of this study. This research focuses on the development of educational institutions at the secondary level by paying attention to the concept of quality assurance, especially looking at aspects of educator competence, curriculum, student competence, learning environment, infrastructure and the role of quality assurance in it. The results of the study show that quality assurance and control play an important role in the development of an educational institution, as seen from the improvement in the achievements of the participants in the academic, artistic and sports fields. In addition, activities (PKB) or Continuing Professional Development for educators at Madrasah Aliyah include: First, self-development for Madrasah Aliyah teachers which is carried out in the form of collective teacher activities. Second, teacher scientific publications and third, the innovative works of Madrasah Aliyah teachers which are implemented into simple learning media procurement activities based on ICT
The Impact of Teacher Support in Improving Students' Religious Attitudes Through the Learning Process: Case Study in Junior High School, Malang City
No full textIn social life, whether in the home or school environment, there is a need to instill religiosity which is useful for human life. With this cultivation, humans know that they have God who owns everything, thus reminding us as humans not to be proud of what we already have and to carry out all His commands and stay away from His prohibitions. In the school environment, this is also important to instill so that students know the benefits of instilling an attitude of religiosity. The aim of this research was to determine the effect of class activities on junior high school students' religious beliefs. The research method used was quantitative using a descriptive approach. This approach starts from a theoretical framework, expert ideas, or understanding that is returned to several problems in order to obtain justification through data according to experience in the field. With a population of 255 junior high school students in Malang City, data was collected through observation and questionnaires regarding class activities and student religiosity. The results of the regression analysis of the class activity variable influence student religiosity with a significance value of 0.00 < 0.005. The classroom activity variable has six indicators, namely: classroom rules, student support, student involvement, positive teaching, encouragement and classroom management. Of these six indicators, the one that has the most influence on participants' religious beliefs is teacher support with a significance value of 0.07 < 0.005. This research has an impact on Student Religiosity by 44%
Two novel Co(II) coordination polymers based on 1,4-bis(3-pyridylaminomethyl)benzene as electrocatalysts for oxygen evolution from water
No full textBased on the L (1,4-bis(3-pyridylaminomethyl) benzene) ligand, two MOFs formulated as Co(L)(0.5)(adip) (H(2)adip = adipic acid) (1) and Co-2(L)(2)(5-bdc)(2)(H2O)(2)center dot H2O (2) (5-H(2)bdc = 5-nitroisophthalic acid) (2) were synthesized and structurally characterized by single-crystal X-ray diffraction. Complex 1 features a uninodal 4-connected non-interpenetrated sql/Shubnikov tetragonal plane net with {4(4).6(2)} topology. In complex 2, two L link two Co(II) centers into a quadrangular cage, and different cages are further connected by two strands of 5-bdc(2-) into a 1D chain. The two complexes both exhibit electrocatalytic activities toward generating O-2 from water with lowered overpotentials and enhanced currents, and they show different UV-vis absorption spectra and thermal stabilities.http://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000322780000025&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=8e1609b174ce4e31116a60747a720701Chemistry, Inorganic & NuclearSCI(E)EI10ARTICLE3412252-122594
Increasing objectively measured sedentary time increases clustered cardiometabolic risk: a 6 year analysis of the ProActive study
No full text© The Author(s) 2013. This article is published with open access at Springerlink.comAims/hypothesis: We aimed to quantify the associations between change in objectively measured sedentary and moderate-to-vigorous physical activity (MVPA) times and self-reported television viewing over 6 years and change in a clustered cardiometabolic risk score (CCMR), including and excluding waist circumference (CCMR without adiposity component, CCMR no adip ), and its individual components, among the adult children of people with type 2 diabetes.
Methods: In 171 adults (mean ± SD age 42.52 ± 6.30 years; 46% men) with a parental history of diabetes (ProActive UK), physical activity accelerometer measures and self-reported television viewing were assessed at baseline and a mean ± SD of 6.27 ± 0.46 years later. Associations between change in sedentary time, MVPA time and television viewing and cardiometabolic risk and mediation by adiposity change were examined by multiple linear regression and the product of coefficients method, respectively.
Results: Greater increases in sedentary time (h/day) were associated with larger increases in clustered cardiometabolic risk (CCMR: 0.08 [95% CI 0.01, 0.15]; CCMR no adip : 0.08 [0.01, 0.16]) and triacylglycerol (0.15 [0.01, 0.29]), independent of baseline sedentary and MVPA times, change in MVPA time and other confounders. No evidence was found for mediation by change in waist circumference and BMI for the associations with CCMR no adip and triacylglycerol. Greater increases in MVPA time (h/day) were associated with larger decreases in waist circumference (−3.86 [−7.58, −0.14]), independently of baseline MVPA and sedentary times, change in sedentary time and other confounders. Television viewing was not independently associated with any of the cardiometabolic outcomes.
Conclusions/interpretation: Increasing sedentary time is independently related to increasing clustered cardiometabolic risk and triacylglycerol in adults at high risk of developing diabetes. Strategies to prevent diabetes might target reducing sedentary time.Seksjon for idrettsmedisinske fag / Department of Sports Medicin
The Introduction of the private Brand MAX Parts on Czech and Slovak Markets
No full textDiplomová práce se zabývá uvedením privátní značky v oblasti automotive na český a slovenský trh a dále postavením společnosti ADIP mezi konkurenčními společnostmi na trhu nabízejícími rovněž svou privátní značku. Práce pomocí výzkumu zjistí po roce prodeje značky její znalost, zákaznickou zkušenost a vnímání značky zákazníkem. Pomocí SWOT analýzy a dotazníku autor zjistí a ověří postavení společnosti na trhu. Z práce vzejdou doporučení pro další budování značky a zlepšení postavení společnosti na trhu s náhradními díly v České a Slovenské republice.This thesis deal with automotive private brand launch on the Czech and Slovak markets and with position of the company ADIP between it's competitors, which also offering their private labels. After a year of private brand sales, thesis finds through research it's knowledge, customer experience and perception of the brand. Using SWOT analysis and survey, author finds and verifies company's position on the market. The work will emerge recommendations for brand building and improving the company's position on the aftermarket in both republics.Ústav marketingových komunikac
