1,720,957 research outputs found
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
MODEL PENINGKATAN KINERJA PEMASARAN MELALUI DIGITAL MARKETING, MARKETING CAPABILITY DAN MARKETING INNOVATION
Get PDFSaat ini, Indonesia sedang berusaha mencapai pembangunan ekonomi nasional dan
pertumbuhan ekonomi sebagai bagian dari proses pembangunannya. Pendapatan
nasional adalah salah satu indikator utama untuk mengukur kemajuan dan
pertumbuhan ekonomi suatu negara. UMKM memiliki dampak yang signifikan,
baik secara langsung maupun tidak langsung, terhadap pertumbuhan ekonomi
regional, serta terhadap perekonomian secara keseluruhan di tingkat nasional. Oleh
karena itu, penelitian ini bertujuan untuk menyelidiki pengaruh pemasaran digital
dan kemampuan pemasaran terhadap kinerja pemasaran Usaha Mikro, Kecil, dan
Menengah (UMKM) di Kabupaten Blora dengan inovasi pemasaran sebagai
variabel mediasi. Teknologi digital telah menjadi faktor penting dalam mengubah
lanskap bisnis, terutama bagi UMKM dalam upaya meningkatkan daya saing dan
pertumbuhannya. Melalui pendekatan kuantitatif, data akan dikumpulkan dari
pemilik atau manajer UMKM yang menggunakan teknologi digital dalam kegiatan
pemasaran mereka. Penelitian ini melibatkan pelaku UMKM di Kabupaten Blora
sebagai responden dengan total 103 UMKM. Teknik analisis data untuk penelitian
ini menggunakan Partial Least Square (PLS) sebagai metode alternatif untuk
Structural Equation Modeling (SEM). Hasil penelitian ini menjelaskan hubungan
antara pemasaran digital terhadap kinerja pemasaran, kemampuan pemasaran
terhadap kinerja pemasaran dan inovasi pemasaran serta juga inovasi pemasaran
terhadap kinerja pemasaran yang memiliki pengaruh signifikan, kecuali untuk
hubungan antara pemasaran digital dan kinerja pemasaran.
Kata kunci: Digital Marketing, Marketing Capability, Marketing Performance,
UMKM, Marketing Innovatio
Marketing Performance Improvement Model Through Digital Marketing, Marketing Capability and Marketing Innovation
No full textCurrently, Indonesia is trying to achieve national economic development and economic growth as part of its development process. National income is one of the main indicators to measure the progress and economic growth of a country. MSMEs have a significant impact, both directly and indirectly, on regional economic growth, as well as on the overall economy at the national level. Therefore, this study aims to investigate the effect of digital marketing and marketing capabilities on the marketing performance of Micro, Small, and Medium Enterprises (MSMEs) in Blora Regency with marketing innovation as a mediating variable. Digital technology has become an important factor in changing the business landscape, especially for MSMEs in an effort to increase their competitiveness and growth. Through a quantitative approach, data will be collected from MSME owners or managers who use digital technology in their marketing activities. This study involved MSME actors in Blora Regency as respondents with a total of 103 MSMEs. The data analysis technique for this study used Partial Least Square (PLS) as an alternative method to Structural Equation Modeling (SEM). The results of this study explain the relationship between digital marketing and marketing performance, marketing capabilities and marketing performance and marketing innovation as well as marketing innovation and marketing performance which have a significant influence, except for the relationship between digital marketing and marketing performance
Pengaruh Profitabilitas dan Ukuran Perusahaan terhadap Ketepatan Waktu Penyampaian Laporan Keuangan dengan Reputasi KAP, Umur Perusahaan, dan Struktur Kepemilikan sebagai Variabel Kontrol (Studi Empiris pada Perusahaan Properti dan Real Estate yang Terdaftar di Bursa Efek Indonesia Periode 2020-2022)
Get PDFPenelitian ini bertujuan untuk menguji pengaruh profitablitas, ukuran perusahaan, reputasi KAP, umur perusahaan dan struktur kepemilikan terhadap ketepatan waktu penyampaian laporan keuangan perusahaan properti dan real estate yang tedaftar di Bursa Efek Indonesia secara berturut-turut mulai dari tahun 2020 hingga 2022. Penelitian ini dilakukan dengan metoda purposive sampling yang melibatkan 31 perusahaan properti dan real estate yang terdaftar di Bursa Efek Indonesia. Hasil studi ini menunjukkan bahwa profitablitas, ukuran perusahaan, reputasi KAP, umur perusahaan dan struktur kepemilikan tidak memiliki pengaruh signifikan terhadap ketepatan waktu penyampaian laporan keuangan perusahaan properti dan real estate
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
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