31,024 research outputs found
The interplay of art and advertising
No full textUmetnost je bila v toku časa neprenehoma podvržena spremembam. Ni mogoče zanikati dejstva, da so tudi nova odkritja imela velik vpliv na potek razvoja umetnosti. V diplomski nalogi predstavim možnosti, ki jih oglaševanje nudi umetnikom: se preko nje izraziti, ustvarjati in komunicirati z javnostjo. Drugi vidik, ki ga naslovim, je možnost implementiranja sodobne tehnologije, natančneje medmrežja, da bi s tem postala umetnost dostopnejša širši množici. V svojem delu tematiziram intermedialnost in interdisciplinarnostpojava, ki imata vse večjo vlogo v celotni znanosti ter kulturi, vključujoč umetnosti. Izkoriščanje spoznanj z različnih področij nam nudi priložnost ustvariti celovitejšo rešitev obravnavane problematike. Te predpostavke obravnavam v svojem projektu, v katerem predstavim združitev umetnosti, oglaševanja in sodobnih medijev.
S pregledom zgodovine oglaševanja sem dognala, da so meje med oglaševanjem in umetnostjo močno zabrisane, prav posebej na začetku izoblikovanja oglaševalske panoge. Preplet med njima se nadaljuje in postaja s tehnološkim napredkom vse kompleksnejši.
Preko raziskovanja za diplomsko delo ugotovim, da je sodobna tehnologija podvržena omejitvam in da obljube, da množični mediji omogočajo dostopnost do informacij vsem ter povsod, vsaj za zdaj ne izpolnjujejo v obetani meri.In the course of time, art has always been a subject to changes. It is not possible to deny the fact that new discoveries also had an important influence on the course of art\u27s development. In the graduation thesis I present the possibilities offered to the artists by advertising: they can express themselves through art, create, and communicate with public. Another aspect addressed is the possibility of implementation of modern technology, specifically internet, in order art to become more accessible to wider public. In my thesis, I deal with intermediality and interdisciplinarity: phenomenona with an increasing role in the entire science and culture, including art. The use of realizations from various areas gives us opportunity to create a more comprehensive solution of the issues addressed. I address these presumptions in my project, in which I present unification of art, advertising, and modern media.
By reviewing the history of advertising, I established that boundaries among advertising and art are strongly blurred, especially at the beginning of advertising industry formulation. With technological progress, the intertwinement among them continues and becomes more complex.
Through a research for my graduation thesis, I establish that modern technology is liable to restrictions, and that a promise for mass media to enable accessibility of information to all people everywhere, is not kept in the anticipated extent
Emilio Ghione and the Mask of Za La Mort
No full textThis study aims to examine the cultural impact of Emilio Ghione's Za La Mort films (1914-1924) on Italian culture. These films constitute a significant Italian combination of several early cinema genres and sub-genres, such as the apache film, the traces of which have almost entirely disappeared. More broadly, the changing interpretations of Za La Mort figure allow us to understand wider shifts in Italian and European popular culture.
The first chapter of the study considers the wealth of influences from European popular culture that Emilio Ghione merged into the apache films, such as the apache sub-culture in Paris. The second chapter of the study then reconstructs the Za La Mort filmography, most of which has now been lost, from film viewings and archival documents. The third chapter considers Emilio Ghione's Za La Mort novels and theatrical productions in the years 1922-1930, and Ghione's attempts to make Za La Mort a more Fascist and nationalistic figure. The fourth chapter considers the enduring figure of Za La Mort in Italian popular culture, especially in Raffaele Matarazzo's Fumeria D'Oppio and a 1940's fumetti series. The fifth chapter considers the audience reception of the Za La Mort films from the limited remaining evidence and, positioning the series between the Cinema of Attractions of the 1900s and the Classical Cinema of the mid-1920's, analyses how the Za La Mort films were constructed to please a predominantly working class audience that valued spectacular thrills and great acting performances over narrative consistency and stable characterisation.
This research re-establishes the importance of one of Italian cinema's most important film-makers of the silent period, and his enduring importance as a popular cultural figure in Italy
Razvoj vertikalnog razdeljivača za ispitivanje hidrauličnih prskalica
No full textIn Egypt, it could be not able to test the vertical distribution for agriculture sprayer machines this may be due to the poor measuring instruments such as vertical patternator. The aim of the current research is develop and evaluate an inexpensive vertical patternator for hydraulic sprayers. The current research study carried out in laboratory of agricultural engineering dept., faculty of agriculture, kafr El-Sheikh University. The vertical patternator manufactured and made from the local material under laboratory and work station in kafr El Sheikh University. The tests and the evaluation of the patternator included two main parameters. The first treatment was evaluation the three vertical sprayers under laboratory conditions. As well as, the second treatment was evaluation two different measured methods to determine the efficiency of the sprayer by using the CV %. The results indicated that, the Tee-jet XR 110-3 VP nozzles gave the highest percentage value of spray liquid captured compared to Hardi110-02 LS and LU110-04 nozzles. The development patternator captured more spray liquid due to increase of the operating pressure of spray liquid. The t-test value for LU 110-04 nozzle was -1.48 with standard error (SE) 0.23 and probability P-value 0.89. It could be used the automatic method to estimate the CV % and it's easy to apply. As well as, there are no different effect between manual and automatic method at the volume application rate 475 l·ha -1, 960 l·ha -1 and 1150 l·ha -1 for determination of the spray uniformity or CV %.U Egiptu nije moguće ispitivati vertikalnu raspodelu poljoprivrednih prskalica zbog nedostatka mernih instrumenata kao što su vertikalni razdeljivači. Cilj ovog istraživanja je da razvije i ispita jevtin vertikalni razdeljivač za hidraulične prskalice. Istraživanje je izvedeno u laboratoriji Instiuta za poljoprivrednu tehniku poljoprivrednog fakulteta Univerziteta Kafr El-Sheikh. Vertikalni razdeljivač je napravljen od priručnih materijala u laboratoriji i radionici Univerziteta. Testirana su i ispitivana dva glavna parametra. Prvi ogled bila je ocena tri vertikalne prskalice u laboratorijskim uslovima. Drugi ogled bila je ocena dva različita merna metoda za određivanje efikasnosti prskalice preko CV %. Rezultati su pokazali da su mlaznice Tee-jet XR 110-3 VP dale najveći procenat uhvaćene isprskane tečnosti u poređenju sa mlaznicama Hardi110-02 LS i LU110-04. Razvijeni razdeljivač je uhvatio više tečnosti zbog povećanja radnog pritiska tečnosti u spreju. Vrednost t-testa za LU 110-04 mlaznice bio je -1.48 sa standardnom devijacijom (SE) 0.23, a verovatnoća P-vrednosti 0.89. Može se upotrebiti automatski metod da se oceni CV % i lako se primenjuje. Takođe, nema različitih efekata između ručnog i automatskog metoda zapreminske norme prskanja od 475 l·ha -1, 960 l·ha -1 i 1150 l·ha -1 za određivanje ujednačenosti spreja ili CV %
Izdelava programskega paketa za izvedbo elektronskega preverjanja znanja : diplomsko delo visokošolskega strokovnega študijskega programa
No full textGovorništvo za nastavnike
No full textThe book Public Speaking for Teachers by Diana Tomić is a valuable, critical scientific work that can be used as instructional material and as a textbook. The book has nine chapters, thematically grouped into three parts. The first part includes three chapters that define the context of public speaking for teachers: Speech, Public Speech, Communication; Public Speaking Anxiety and Listening Skills. The opening chapter addresses the difference between public speaking and rhetoric, emphasizing the difference between abilities and skills, providing a framework for understanding the relationship between speech/speaking, public speaking and communication. The author explains the importance of communication skills in contemporary society, educational challenges related to oracy/speaking skills, and concludes by outlining the difference between rhetoric and public speaking. The second chapter deals with fear and stage fright, framing fear of public speaking as one of the communication-related anxieties, supported by well-known research in social psychology. It outlines the causes and symptoms of fear and stage fright, and provides techniques to reduce them, with special emphasis on phonetic techniques grounded in Croatian tradition. In both literature and educational practice, little attention is given to the listening skills. Therefore, the author introduces the science of listening and defines listening competencies which she terms “oratory listening.” The second part of the book focuses more specifically on preparing public speeches. The first chapter – Preparing a Public Speech – offers a detailed interdisciplinary overview of the preparation process, ranging from ancient concepts to TED Talks, incorporating insights from information and communication theory. The following chapter is dedicated to Speech Delivery. The introduction presents research highlighting the significance of delivery for the success of a public speech. The author then describes types of delivery and the characteristics of a good delivery. Delivery is further analyzed through prosodic features and oracy skills, demonstrating the evidence-based approach implemented in various exercises. In the chapter on nonverbal communication, the author debunks popular, often unscientific content and emphasizes the importance of research-based knowledge. She systematizes and classifies sources of nonverbal cues, principles of interpretation, and their interrelations. In the final section, she applies theoretical knowledge to nonverbal delivery during public speaking. As a public speaking instructor herself, the author brings valuable teaching-oriented content in the final three chapters. The chapter on speeches for special occasions offers a classification and preparation guidelines for the most common special occasion speeches in teachers’ profession, emphasizing the need for further research of these public speaking genres. Although references are limited, the author identifies sources that can help researchers interested in epideictic speeches. The chapter on debate defines classroom debate and introduces the construct of critical learning, which encompasses multiple concepts—from critical thinking to independent learning. The author critically presents scientific insights into the strengths and limitations of classroom debate, providing detailed instructions for its preparation. The final chapter addresses the assessment of public speaking, a topic rarely explored by Croatian scholars. The author carefully selects assessment scales and rubrics for evaluating speeches and provides guidelines for adapting them to educational practice.Autorska knjiga Diane Tomić Govorništvo za nastavnike kritički je znanstveni prikaz iz područja metodike govorništva koji će se moći koristiti kao udžbenik iz govorništva odnosno, pojedinačni dijelovi kao nastavni materijali. Knjiga ima devet poglavlja koja sadržajno čine tri cjeline. Prva cjelina uključuje tri poglavlja koja određuju kontekst govorništva za nastavnike: Govor, govorništvo, komunikacija; Strah od javnoga govora i trema pred javni nastup te Slušanje govora. Autorica prvo poglavlje započinje pitanjima o razlici govorništva i retorike, razlikuje sposobnosti od vještina te povezuje govorne, govorničke i komunikacijske vještine. Objašnjava važnost komunikacijskih vještina u suvremenom društvu, obrazovne izazove povezane s govornim izražavanjem te na kraju razgraničava retoriku i govorništvo. U drugom poglavlju govori o strahu i tremi te kontekstualizira strah od javnoga govora kao jedan od komunikacijskih strahova temeljeći to na poznatim istraživanjima iz područja socijalne psihologije. Potom opisuje uzroke i simptome straha i treme te daje tehnike za njihovo smanjivanje, od kojih ističe fonetske tehnike za smanjivanje treme temeljene na hrvatskim istraživanjima i tradiciji poučavanja govorništva. Poglavlje završava upitnikom za samoprocjenu straha od javnog govora. U literaturi o javnom govoru jednako kao i u obrazovnoj praksi, malo je prostora posvećeno slušanju govora, pa autorica poglavlje o slušanju započinje predstavljajući kod nas malo poznatu znanost o slušanju te kompetencije slušanja koje naziva govorničkim slušanjem. Drugi se dio knjige bavi pripremom javnoga govora u užem smislu. Prvo poglavlje drugoga dijela – Priprema javnoga govora donosi detaljan, interdisciplinarni pregled procesa pripreme javnog govora koji datira od antičkih koncepata do TED-govora, ugrađujući u sadržaj i spoznaje iz teorije informacije i komunikacije. Sljedeće poglavlje posvećeno je govorničkoj izvedbi. U uvodnome dijelu autorica donosi znanstvena istraživanja koja potvrđuju važnost govorničke izvedbe na uspjeh govora. Potom opisuje vrste govorničke izvedbe, ali i odlike dobre izvedbe općenito. Govornička se izvedba u nastavku analizira kroz govorna sredstva i govorne vještine gdje se vidi znanstveni pristup te njegova primjena u vježbama. U poglavlju o neverbalnoj komunikaciji autorica velik dio posvećuje razgraničenju popularnih, često neznanstvenih sadržaja o toj temi, od onih temeljenih na znanstvenim istraživanjima. Sistematizira i klasificira izvore neverbalnih znakova, načela tumačenja i njihovu povezanost, a u posljednjem dijelu teorijska znanja i spoznaje primjenjuje na pripremu javnoga govora odnosno pripremu neverbalne komunikacije kao dijela pripreme govorničke izvedbe. Autorica, koja je i nastavnica govorništva, kroz tri poglavlja trećeg dijela knjige daje izniman, znanstveno utemeljen sadržaj za razvoj različitih govorničkih vještina. Poglavlje o govorima u posebnim prigodama daje klasifikaciju i uputu za pripremu najčešćih vrsta govora te ističe potrebu za dodatnim znanstvenim proučavanjem tih govorničkih vrsta. Iako nema brojnih izvora, autorica ipak pronalazi neke koji bi znanstvenicima zainteresiranim za epideiktičke govore trebalo olakšati snalaženje u području. Poglavlje o debati daje definiciju debate u nastavi te uvodi konstrukt kritičkoga učenja koje obuhvaća više koncepata – od kritičkog mišljenja do samostalnog učenja. Kritički donosi znanstvene spoznaje o prednostima i nedostacima debate u nastavi te vrlo detaljne upute za njezinu pripremu. Posljednje je poglavlje posvećeno vrednovanju javnog govora, koje u ranije nije često spominjano u hrvatskim izvorima. Autorica pažljivo bira skale procjene i matrice za vrednovanje javnog govora dajući smjernice za njihovu prilagodbu ovisno o kontekstu poučavanja
Govorništvo za nastavnike
No full textThe book Public Speaking for Teachers by Diana Tomić is a valuable, critical scientific work that can be used as instructional material and as a textbook. The book has nine chapters, thematically grouped into three parts. The first part includes three chapters that define the context of public speaking for teachers: Speech, Public Speech, Communication; Public Speaking Anxiety and Listening Skills. The opening chapter addresses the difference between public speaking and rhetoric, emphasizing the difference between abilities and skills, providing a framework for understanding the relationship between speech/speaking, public speaking and communication. The author explains the importance of communication skills in contemporary society, educational challenges related to oracy/speaking skills, and concludes by outlining the difference between rhetoric and public speaking. The second chapter deals with fear and stage fright, framing fear of public speaking as one of the communication-related anxieties, supported by well-known research in social psychology. It outlines the causes and symptoms of fear and stage fright, and provides techniques to reduce them, with special emphasis on phonetic techniques grounded in Croatian tradition. In both literature and educational practice, little attention is given to the listening skills. Therefore, the author introduces the science of listening and defines listening competencies which she terms “oratory listening.” The second part of the book focuses more specifically on preparing public speeches. The first chapter – Preparing a Public Speech – offers a detailed interdisciplinary overview of the preparation process, ranging from ancient concepts to TED Talks, incorporating insights from information and communication theory. The following chapter is dedicated to Speech Delivery. The introduction presents research highlighting the significance of delivery for the success of a public speech. The author then describes types of delivery and the characteristics of a good delivery. Delivery is further analyzed through prosodic features and oracy skills, demonstrating the evidence-based approach implemented in various exercises. In the chapter on nonverbal communication, the author debunks popular, often unscientific content and emphasizes the importance of research-based knowledge. She systematizes and classifies sources of nonverbal cues, principles of interpretation, and their interrelations. In the final section, she applies theoretical knowledge to nonverbal delivery during public speaking. As a public speaking instructor herself, the author brings valuable teaching-oriented content in the final three chapters. The chapter on speeches for special occasions offers a classification and preparation guidelines for the most common special occasion speeches in teachers’ profession, emphasizing the need for further research of these public speaking genres. Although references are limited, the author identifies sources that can help researchers interested in epideictic speeches. The chapter on debate defines classroom debate and introduces the construct of critical learning, which encompasses multiple concepts—from critical thinking to independent learning. The author critically presents scientific insights into the strengths and limitations of classroom debate, providing detailed instructions for its preparation. The final chapter addresses the assessment of public speaking, a topic rarely explored by Croatian scholars. The author carefully selects assessment scales and rubrics for evaluating speeches and provides guidelines for adapting them to educational practice.Autorska knjiga Diane Tomić Govorništvo za nastavnike kritički je znanstveni prikaz iz područja metodike govorništva koji će se moći koristiti kao udžbenik iz govorništva odnosno, pojedinačni dijelovi kao nastavni materijali. Knjiga ima devet poglavlja koja sadržajno čine tri cjeline. Prva cjelina uključuje tri poglavlja koja određuju kontekst govorništva za nastavnike: Govor, govorništvo, komunikacija; Strah od javnoga govora i trema pred javni nastup te Slušanje govora. Autorica prvo poglavlje započinje pitanjima o razlici govorništva i retorike, razlikuje sposobnosti od vještina te povezuje govorne, govorničke i komunikacijske vještine. Objašnjava važnost komunikacijskih vještina u suvremenom društvu, obrazovne izazove povezane s govornim izražavanjem te na kraju razgraničava retoriku i govorništvo. U drugom poglavlju govori o strahu i tremi te kontekstualizira strah od javnoga govora kao jedan od komunikacijskih strahova temeljeći to na poznatim istraživanjima iz područja socijalne psihologije. Potom opisuje uzroke i simptome straha i treme te daje tehnike za njihovo smanjivanje, od kojih ističe fonetske tehnike za smanjivanje treme temeljene na hrvatskim istraživanjima i tradiciji poučavanja govorništva. Poglavlje završava upitnikom za samoprocjenu straha od javnog govora. U literaturi o javnom govoru jednako kao i u obrazovnoj praksi, malo je prostora posvećeno slušanju govora, pa autorica poglavlje o slušanju započinje predstavljajući kod nas malo poznatu znanost o slušanju te kompetencije slušanja koje naziva govorničkim slušanjem. Drugi se dio knjige bavi pripremom javnoga govora u užem smislu. Prvo poglavlje drugoga dijela – Priprema javnoga govora donosi detaljan, interdisciplinarni pregled procesa pripreme javnog govora koji datira od antičkih koncepata do TED-govora, ugrađujući u sadržaj i spoznaje iz teorije informacije i komunikacije. Sljedeće poglavlje posvećeno je govorničkoj izvedbi. U uvodnome dijelu autorica donosi znanstvena istraživanja koja potvrđuju važnost govorničke izvedbe na uspjeh govora. Potom opisuje vrste govorničke izvedbe, ali i odlike dobre izvedbe općenito. Govornička se izvedba u nastavku analizira kroz govorna sredstva i govorne vještine gdje se vidi znanstveni pristup te njegova primjena u vježbama. U poglavlju o neverbalnoj komunikaciji autorica velik dio posvećuje razgraničenju popularnih, često neznanstvenih sadržaja o toj temi, od onih temeljenih na znanstvenim istraživanjima. Sistematizira i klasificira izvore neverbalnih znakova, načela tumačenja i njihovu povezanost, a u posljednjem dijelu teorijska znanja i spoznaje primjenjuje na pripremu javnoga govora odnosno pripremu neverbalne komunikacije kao dijela pripreme govorničke izvedbe. Autorica, koja je i nastavnica govorništva, kroz tri poglavlja trećeg dijela knjige daje izniman, znanstveno utemeljen sadržaj za razvoj različitih govorničkih vještina. Poglavlje o govorima u posebnim prigodama daje klasifikaciju i uputu za pripremu najčešćih vrsta govora te ističe potrebu za dodatnim znanstvenim proučavanjem tih govorničkih vrsta. Iako nema brojnih izvora, autorica ipak pronalazi neke koji bi znanstvenicima zainteresiranim za epideiktičke govore trebalo olakšati snalaženje u području. Poglavlje o debati daje definiciju debate u nastavi te uvodi konstrukt kritičkoga učenja koje obuhvaća više koncepata – od kritičkog mišljenja do samostalnog učenja. Kritički donosi znanstvene spoznaje o prednostima i nedostacima debate u nastavi te vrlo detaljne upute za njezinu pripremu. Posljednje je poglavlje posvećeno vrednovanju javnog govora, koje u ranije nije često spominjano u hrvatskim izvorima. Autorica pažljivo bira skale procjene i matrice za vrednovanje javnog govora dajući smjernice za njihovu prilagodbu ovisno o kontekstu poučavanja
Veb pristupačnost i elektronskih formati za pristup informacijama za osobe sa invaliditetom
No full textAuthor described the context of the development of technological and social relationships and how they mutually made changes on ways how people interact with information and access to knowledge.
The development of societies changed significantly the role of libraries and posed new technological and other challenges due to the development of information technologies.
Since the development of information technologies caused expansion of production capacities in societies there was additional need to standardize production of formats of access, distribution, archiving of information. Due to democratic character of many developed societies openness of information and human rights emphasized an importance of legal aspects and rights of persons with disabilities. Author mentioned articles of the UN Convention of Rights of Persons with Disabilities which required that parties which ratified convention should implement accessibility standards for persons with disabilities. Author presented standards and technical specifications that define accessibility of web interface, computer software and file formats. It is especially emphasized that those standards are important in libraries. Modern libraries should adopt and use file formats which are accessible for persons with disabilities in order to avoid risk of increased discrimination against persons with disabilities if inaccessible technologies will be used. Author believes that this would help persons with disability to use library resources and services equally as other users do.
Allergy-immunology glossary
No full textTowards a clear designation of some of the terms used in allergology and immunology
Za ontološko politiko
No full textThe ecological crisis is challenging the foundational premises of modern political vocabulary, including the nature–society dualism. Notions of ontological politics and the ontological turn are employed to illustrate the consequences of this dualism, its crisis, and the potential for a political constitution beyond it. Drawing on experiences in agro-ecology, recent developments in movements for climate justice and land protection, and the approaches of social movements against neoliberal globalisation, the article explores the renewed interest in ontological political questions. The author elaborates on the ontological proposition for a world of many worlds and asserts its validity against objections of perceived indifference targeted at relational ontologies.Ekološka kriza izziva temeljne predpostavke modernega političnega besedišča, vključno z dualizmom narava in družba. S pojmi ontološke politike in ontološkega obrata skušamo opisati posledice tega dualizma, njegovo krizo in možnosti politične konstitucije onkraj njega. Članek tematizira ponoven interes za ontološko politična vprašanja. Pri tem izhaja iz izkušnje agroekologije, nedavnega razvoja gibanj za podnebno pravičnost in za zaščito zemlje in iz pristopov družbenih gibanj proti neoliberalni globalizaciji. Avtor razvija ontološko predpostavko za svet mnogoterih svetov in zagovarja njeno veljavnost proti ugovorom domnevne indiferentnosti relacijskih ontologij
Children and New Media: Youth Media Participation. A Case Study of Egypt and Finland
No full textThis article focuses on a single case study; the first findings of a qualitative part of the Youth Media Participation (YMP) project in Argentina, Egypt, Finland and India (2009-11) on 10-18 year-old children’s participation through media. Youth Media Participation is funded by the Academy of Finland (2009-11). It collects and analyses three kinds of data from children and young adults; 1) focused interviews collected in Egypt, India and Finland (24 in each country), 2) a questionnaire for statistical data collected from Argentina, Egypt, India and Finland (1,200 in each country, N: 4,800) and 3) media diaries for a separate publication about «One Day of Media» (100 collected in Argentina, Egypt, India, Finland and Kenya, N: 500). The purpose was to undertake an exploratory study to find new ways to approach research questions on children’s participation through media in different countries. The YMP project was launched with focused interviews in Finland and Egypt. This paper focuses on the qualitative, explorative part of the project: the focused interviews that were used to test the original research questions, to explore the many forms of media participation, and to create the questionnaire needed in further research. The project aims at enhancing our understanding of media literacy and its connections to media participation and civic activity
- …
