1,721,022 research outputs found
Do socio-cultural factors affect the relationships between CSR and loyalty in retailing? A three-country investigation
No full textInternational audiencePurpose The aim of this research is to investigate the positive effects of corporate social responsibility (CSR) on loyalty to retailers through trust dimensions (competence, benevolence and integrity) taking into account socio-cultural factors (social norms and collectivism) across nations. Design/methodology/approach The authors carried out three quantitative studies (N = 948) in three countries (France, Germany and the United Kingdom [UK]). They then used structural equation modelling to test the model and hypotheses. Findings The results show contingent positive effects of CSR perception on customer loyalty. They underscore indirect effects of CSR on loyalty through the mediation of specific dimensions of trust (competence, benevolence and integrity). The authors also identify significant moderations such that the effects of social norms on CSR and loyalty are stronger in France/Germany than in the UK. The effects of collectivism on CSR and loyalty are stronger in France than in Germany and the UK. Practical implications Retailers can rely on CSR and trust to increase loyalty directly. When communicating CSR activities, retailers have to account for cultural differences in their main markets and adopt adjusted strategies to convince consumers about their CSR efforts. Retailers should understand the social norms of their customers in order to determine the effectiveness of disclosing CSR initiatives. Originality/value Using a cross-cultural perspective, this article extends and enriches knowledge on the relationship between CSR, social norms and loyalty in retailing in different cultural settings. It also underscores the role of trust in building loyalty across nations
How sustainable luxury influences product value perceptions and behavioral intentions: a comparative study of emerging vs. developed markets
No full textCoinciding with the rising development of emerging markets, sustainable consumption practices in these markets are increasingly in focus. In this context, we compare empirical results from consumers on four continents (three emerging markets and one developed market) in an experimental study to uncover patterns of preferences for sustainable luxury products (i.e., products that combine sustainability and luxury characteristics). Our findings illustrate that consumers’ quality, emotional, price, and social value perceptions, as well as purchase and electronic word-of-mouth intentions, are consistently higher in all three emerging markets compared to the developed market. We find that sustainability (vs. conventional) product features increase consumers’ product value perceptions and behavioral intentions, although this effect is partially stronger for the developed compared to the emerging market(s). We further show a positive sustainability effect for luxury products, this effect is stronger for mass-market products. Combining sustainability and luxury signals leads to similar effects in emerging and developed markets. Thus, emerging markets have a promising scope for incorporating sustainability characteristics into luxury products. Sustainable luxury consumption can therefore be understood as a manifestation of global consumer culture
How previous positive experiences with store brands affect purchase intention in emerging countries
No full text
Purpose
Brand experience is a key factor that helps elucidate why consumers choose a given brand among others. The purpose this paper is to investigate how previous experience with store brands affects store brand purchase intention in two emerging markets and whether the cultural context moderates the relationships between store brand positive or negative cues and store brand purchase intention.
Design/methodology/approach
A store-intercept survey undertaken in the Latin American context generated 769 usable responses from consumers of two metropolitan cities (Brasilia and Bogota), respectively, in Brazil and Colombia. The questionnaires were collected in four well-established retail chains by professional investigators. Structural equation modelling was used to test a series of proposed hypotheses.
Findings
Overall, this paper reveals that consumers in Latin America do care about brand experience when shopping. More specifically, the results indicate that previous positive experience with store brands has a positive effect on consumer purchase intention in both countries investigated. In Brazil, store brand price perceptions mediate rather strongly the relationship between previous experience with store brands and purchase intention. In contrast, this effect is weak in Colombia. Store brand perceived risk has significant mediation effects in Brazil, but no mediation effects in Colombia. The authors also underline heterogeneous moderation effects of the cultural context, suggesting that common perceptions of Latin America as a culturally homogeneous region are stereotypical.
Research limitations/implications
Respondents were consumers of only two Latin American emerging countries (Brazil and Colombia) and shoppers of two retail chains in each country. Caution should therefore be exercised when generalising the results to other emerging markets.
Practical implications
The paper offers recommendations on how to standardise/adapt brand experience management in different Latin American markets. Overall, retailers should go beyond the transaction itself and establish true differentiation using different store brand ranges. However, due to differences in cultural contexts, marketing communication should adopt different approaches to each country: emphasise the price advantages of store brands in Brazil, but focus on other factors such as quality in Colombia. Because they are culturally bound, risk perceptions towards store brands should also be managed carefully. It would be possible to target premium consumer segments with standard store brands in Colombia while a more sophisticated approach is necessary in Brazil (e.g. co-branding or launching more premium store brands).
Originality/value
By employing three theoretical frameworks (learning theory, cue utilisation theory and culture theory), this research investigates the effect of previous experience with store brands on purchase intention in two emerging countries that are geographically close but culturally different. It highlights direct and indirect processes of brand experience and underlines significant structural path differences between the two Latin American countries investigated in terms of consumption behaviour towards store brands.
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Image perçue et attitude envers les marques de distributeur dans les pays émergents : Quelle modération de l’association du magasin à une enseigne locale ou internationale ?
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Les déterminants du choix des marques de distributeur : application à un marché émergent : le Brésil
No full textLa question de l’assortiment des produits dans les magasins est devenue un enjeu stratégique majeur pour pénétrer les nouveaux marchés et fidéliser les clients. La forte progression des marques de distributeur (MDD) face aux marques nationales (MN) et l’internationalisation croissante des enseignes de distribution sont deux bouleversements qui ont particulièrement retenu l’attention des chercheurs et des praticiens ces dernières années.Dans ce contexte, la problématique centrale de cette thèse est de comprendre les facteurs explicatifs du comportement d’achat envers les produits MDD. Dans le cadre d’une posture épistémologique hypothético-déductive, nous adoptons une approche psycho-cognitive tout en prenant en compte les travaux issus de l’achat impulsif. Dans ce sens, une revue des travaux antérieurs combinée à une étude qualitative exploratoire multi-méthodes (étude documentaire, entretiens avec 24 consommateurs et entretiens 8 managers) a été effectuée au Brésil. Nous avons par la suite conçu un modèle conceptuel intégrateur des déterminants du choix de la MDD, formulé des hypothèses de recherche et effectué les tests de validation avec un échantillon de 600 consommateurs brésiliens. Les résultats ont permis de valider une nouvelle échelle de mesure bidimensionnelle de l’image prix perçue des MDD. Ils montrent aussi que les facteurs explicatifs du choix de la MDD sont multiples et de nature diverse (perception de la valeur des MDD, attitude générale envers les MDD, perception de l’image du magasin, image prix perçue des MDD, familiarité avec le magasin, etc.). Ils indiquent également que l’importance des relations structurelles du modèle varie en fonction du caractère international ou local de l’enseigne.La discussion des résultats aboutit à la formulation de recommandations managériales (variables qui affectent le plus le comportement d’achat envers les MDD des enseignes étudiées et la perception de l’image du magasin) et méthodologiques (orthogonalisation pour tester la modération des variables latentes de second ordre). La conclusion synthétise les apports, limites et voies de recherche futures.The question of product and brand assortment within the stores has become a major strategic challenge to penetrate new markets and retain customers. Two changes that have particularly caught the attention of researchers and practitioners are the strong growth of store brands (SBs) compared to national brands (NB) and the increasing internationalization of retail chains.In this context, the central issue of this thesis is to understand factors explaining purchase behavior toward SB products. In this sense, a review of previous work combined with a qualitative multi-method study (desk research, interviews with 24 consumers and 8 managers) was conducted in Brazil. We then developed an integrated conceptual model of the determinants of SB choice, proposed research hypotheses and performed the validation tests with a sample of 600 Brazilian consumers.The results allow us to validate a new two-dimensional scale of SB perceived price-image. They also show that factors explaining SB choice are numerous and diverse in nature (SB perceived value, general attitude towards SBs, store image perceptions, perceived SB price-image, etc.). They also indicate that the importance of the structural paths in the model depends on the retailer as local or international.The discussion of the results leads to managerial recommendations (variables that most affect purchase behavior toward SBs and store image perceptions) and methodological ones (orthogonalization to test the moderation of second order latent variables). The conclusion summarizes the contributions, limitations and future research avenues
In Times of Crisis: Perspectives and Challenges of the 21st Century
No full textInternational audienceDue to various evolving factors, doing business is a delicate task in turbulent times. Crisis counts among the most debated notions not only in economics, but also in management. Researchers’ interest in this field has therefore increased significantly over the last decade. The financial crisis that has hit the global economy since the summer of 2007 is considered unprecedented in post-war economic history. However, according to the European Commission, several features are similar to various financial-stress driven recession episodes that occurred in the past (e.g., long periods of rapid credit growth, low risk premiums, abundant availability of liquidity, strong leveraging, soaring asset prices, etc.).The consequences of the financial crisis are now well-known. They relate to three different channels: the connections within the financial system itself, wealth and confidence effects on demand and global trade. To address the effects of the crisis, policymakers deploy different mechanisms: appropriate regulation and supervision of financial markets (e.g., through fiscal policies), control and mitigation (e.g., monetary easing), and crisis resolution (e.g., product and labor market policies). Companies rely on different strategies to cope with crisis situations (e.g., personnel reduction, cost reduction, outsourcing, further pressure on employees, etc.). Finally, customers use different techniques to deal with an economic crisis (e.g., buying cheaper products or brands, buying second hand products, developing collaborative consumption, etc.). Nevertheless, there is a need for a better understanding of recent developments on the crisis subject, but also to cross examine the issue in different disciplines or fields (e.g., political science, sociology, demography, technology, ethics, etc.). Furthermore, there is a lack of outlines for implications and directions for future research.The present book concentrates on crises across distinct disciplines. It gathers a collective work on crisis situations in different domains and various contexts. The book includes works with qualitative and quantitative approaches, case studies, and empirical and conceptual perspectives. The themes developed throughout the book serve various management approaches: marketing, consumer behavior, strategy, organizational management, human resource management, public management, logistics, information systems, finance, etc. The main focuses are detailed as follows: First, a key question addressed in this book aims to understand how political instability and war affect savers’ behaviors in micro-funding structures in developing countries. Second, this book shows how microcredit and social business constitute prospective new sources for consumption in times of crisis. Third, the industrial sector is central in this book because it is often strongly impacted by crisis. Fourth, some economies and firms are more affected than others by crisis. Thus, Greece and SMEs are drastic fields of investigation that are treated in this book. Finally, particular brands such as private labels (store brands) become more attractive in times of crisis and are therefore one additional focus of this book
Consumer brand purchase behaviour in times of crisis: Do store formats matter?
No full textInternational audienc
Consumer brand purchase behaviour in times of crisis: Do store formats matter?
No full textInternational audienc
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