2,274 research outputs found
The genus Agrioglypta Meyrick (Lepidoptera: Crambidae, Spilomelinae) from Indonesia with descriptions of three new species
No full textWatung, Jackson F., Darmawan, Darmawan, Suwito, Awit, Narakusumo, Raden Pramesa, Nugroho, Hari, Encilia, Encilia, Qodri, Agmal, Peggie, Djunijanti, Ubaidillah, Rosichon, Sutrisno, Hari (2023): The genus Agrioglypta Meyrick (Lepidoptera: Crambidae, Spilomelinae) from Indonesia with descriptions of three new species. Zootaxa 5297 (4): 569-578, DOI: 10.11646/zootaxa.5297.4.6, URL: http://dx.doi.org/10.11646/zootaxa.5297.4.
Agrioglypta Meyrick 1932
No full textChecklist of Agrioglypta species in Indonesia A. eurytusalis (Walker, 1859) A. excelsalis (Walker, 1866) A. halimunensis Sutrisno sp. nov. A. hastantiae Sutrisno sp. nov. A. itysalis (Walker, 1859) A. jaculalis (Snellen in Snellen et al., 1894) A. naralis (C. Felder & Rogenhofer, 1875) A. ubaidillahi Sutrisno sp. nov. A. zelimalis (Walker, 1859)Published as part of Watung, Jackson F., Darmawan, Darmawan, Suwito, Awit, Narakusumo, Raden Pramesa, Nugroho, Hari, Encilia, Encilia, Qodri, Agmal, Peggie, Djunijanti, Ubaidillah, Rosichon & Sutrisno, Hari, 2023, The genus Agrioglypta Meyrick (Lepidoptera: Crambidae, Spilomelinae) from Indonesia with descriptions of three new species, pp. 569-578 in Zootaxa 5297 (4) on page 570, DOI: 10.11646/zootaxa.5297.4.6, http://zenodo.org/record/800924
STRATEGI PENGEMBANGAN PROGRAM STUDI MANAJEMEN DAKWAH FAKULTAS DAKWAH DAN KOMUNIKASI UIN RADEN FATAH DENGAN KERANGKA SWOT: STRATEGI PENGEMBANGAN PROGRAM STUDI MANAJEMEN DAKWAH FAKULTAS DAKWAH DAN KOMUNIKASI UIN RADEN FATAH DENGAN KERANGKA SWOT
No full textThe purpose of this research is to know and meet the development plan of Manajemen Dakwah Deparment, UIN Raden Fatah in period 2017-2020. This is based on a tracking of the reality of the new study da\u27wah management process and requires new strategies. The analysis was performed using the SWOT framework. Methodologically this study was conducted using a qualitative approach described descriptively. The results of this study show that there are still many weaknesses in the MD program, in addition to the strength and opportunities available. Therefore, there needs to be a special strategy of socialization and publication, maturing and adjusting the curriculum, multiplying MoU with various other parties, conducting student practice in related institutions, reproducing scientific works and concrete lecturer\u27s work, doing their own procurement to complete laboratory needs, encouraging lecturers to continuing S-3 studies, cooperation with other parties for the procurement of laboratory equipments, working on cooperation that impact on the improvement of infrastructure and infrastructure facilities. Keywords : Development, Management, DakwahTujuan penelitian ini adalah untuk mengetahui dan memenuhi rencana pengembangan Manajemen Dakwah Deparment, UIN Raden Fatah periode 2017-2020. Ini didasarkan pada pelacakan realitas proses manajemen da\u27wah studi baru dan membutuhkan strategi baru. Analisis dilakukan menggunakan kerangka kerja SWOT. Secara metodologis penelitian ini dilakukan dengan menggunakan pendekatan kualitatif yang dideskripsikan secara deskriptif. Hasil penelitian ini menunjukkan bahwa masih banyak kelemahan dalam program MD, di samping kekuatan dan peluang yang tersedia. Oleh karena itu, perlu ada strategi khusus sosialisasi dan publikasi, pendewasaan dan penyesuaian kurikulum, memperbanyak MoU dengan berbagai pihak lain, melakukan praktik mahasiswa di instansi terkait, mereproduksi karya ilmiah dan kerja dosen konkrit, melakukan pengadaan sendiri untuk melengkapi kebutuhan laboratorium. , mendorong dosen untuk melanjutkan studi S-3, kerjasama dengan pihak lain untuk pengadaan peralatan laboratorium, bekerja sama yang berdampak pada peningkatan infrastruktur dan fasilitas infrastruktur. Katakunci: Pengembangan, Manajemen, Dakwa
PENERAPAN KONSELING REALITA TERHADAP KEDISIPLINAN KADER UKM TAEKWONDO RADEN INTAN LAMPUNG
Full text linkABSTRAK
Penulis mengambil judul “Penerapan Konseling Realita
Terhadap Kedisiplinan Kader Unit Kegiatan Mahasiswa Taekwondo
Raden Intan Lampung” Dalam penelitian ini penulis berfokus pada
(1) Bagaimanakah proses pelaksanaan konseling realitas yang
diterapkan di Unit Kegiatan Mahasiswa Taekwondo Universitas Islam
Negeri Raden Intan Lampung? (2) bagaimanakah keadaan
kedisiplinan dari kader Unit kegiatan Mahasiswa Taekwondo
Universitas Islam Negeri Raden Intan Lampung yang dijadikan
sampel sebelum diberikan konseling Realitas? (3) Bagaimanakah hasil
dari penerapan konseling realitas terhadap kedisiplinan kader Unit
Kegiatan Mahasiswa Taekwondo Universitas Islam Negeri Raden
Intan Lampung? Data yang digunakan dalam penelitian ini adalah
dokumentasi hasil observasi serta wawancara dari kader yang
dijadikan sampel.
Metodelogi penelitian yang digunakan penulis yaitu jenis
penelitian kualitatif dengan pendekatan studi kasus instrumental
tunggal. Sampel yang telah dijadikan penelitian kader aktif Unit
Kegiatan Mahasiswa Taekwondo dengan populasi 2 dari 12 populasi.
Pengumpulan data secara natural setting dan pengumpulan data lebih
banyak pada observasi, wawancara serta dokumentasi. Teknik analisis
data yang digunakan adalah deskriptif-komparatif.
Proses pelaksanaannya meliputi identifikasi masalah,
diagnosis, prognosis, treatment dan evaluasi / follow up. Adapun
teknik yang digunakan pada proses treatment adalah menggunakan
teknik WDEP (Want, Doing/Direction, Evaluation dan Planning) serta
membuat komitmen dan meniadakan hukuman. Kondisi kedisiplinan
kedua sampel sebelum diberikan layanan konseling realita yakni
sering tidak hadir dalam kegiatan,datang terlambat saat kegiatan,
sering tidak mengikuti agenda latihan rutin dan tidak mematuhi AD
dan ART di Unit Kegiatan Mahasiswa Taekwondo Universitas Islam
Negeri Raden Intan Lampung. Hasil akhir dari penerapan konseling
realitas tehadap kedisiplinan kader UKM taekwondo Raden Intan
Lampung dikategorikan cukup berhasil dengan persentase sekitar 75
%. Hal ini bisa dilihat dari adanya perubahan terhadap peningkatan
disiplin diri kader UKM yang mau mengikuti setiap agenda kegiatan
serta latihan rutin.
iii
ABSTAK
The author toke the title "Application of Reality Counseling Against
Discipline of Raden Intan Lampung Taekwondo Student Activity Unit
Cadre" In this study the author focused on (1) How was the process of
implementing reality counseling applied in the Taekwondo Student
Activity Unit of Raden Intan State Islamic University Lampung? (2)
how was the state of discipline of the cadres of the Taekwondo
Student Activity Unit of Raden Intan Lampung State Islamic
University who was sampled before being given Reality counseling?
(3) What are the results of the application of reality counseling on the
discipline of the Taekwondo Student Activity Unit cadres at the Raden
Intan State Islamic University, Lampung? The data used in this study
is the documentation of the observations and interviews of the cadres
who were sampled.
The research methodology used by the author is a qualitative research
type with a single instrumental case study approach. The sample that
has been used as research is the active cadre of the Taekwondo
Student Activity Unit with a population of 2 out of 12 populations.
Collecting data in a natural setting and collecting more data on
observation, interviews and documentation. The data analysis
technique used is descriptive-comparative.
The implementation process includes problem identification,
diagnosis, prognosis, treatment and evaluation / follow-up. The
technique used in the treatment process was used the WDEP technique
(Want, Doing/Direction, Evaluation and Planning) as well as made
commitments and eliminating penalties. The discipline conditions of
the two samples before being given reality counseling services were
often absent from activities, arrived late during activities, often did not
follow the routine training agenda and did not comply with AD and
ART at the Taekwondo Student Activity Unit, Raden Intan State
Islamic University, Lampung. The final result of the application of
reality counseling to the discipline of taekwondo cadres of UKM
taekwondo Raden Intan Lampung was categorized as quite successful
with a percentage of around 75%. This can be seen from the changes
in the self-discipline of UKM cadres who want to follow every
activity agenda and routine trainin
Analisis Sistem Informasi Union Catalogue Perpustakaan UIN Raden Fatah Palembang dengan Pendekatan EUCS
Full text linkThe Library of UIN Raden Fatah Palembang is one of the university libraries that uses a system automation and union catalog system to meet the information needs of the academic community. This study aims to determine the level of satisfaction of users in utilizing union catalog using the End User Computing Catalog Satisfaction (EUCS) approach. This study uses a quantitative method with a total sample of 100 visitors to the Palembang Raden Fatah UIN Library. From the calculation of the mean and grand mean it was found that the subvariable content obtained a high score of 3.98, the subvariable accuracy obtained a high score of 3.97. In the subvariabel the format obtained a high score of 4.09. punctuality earned a high score of 4.01. The grand mean catalog satisfaction variable together with the End User Computing Satisfaction approach, obtained a value of 4.03 from the average value of 5 satisfaction subvariables. With a value of 4.01 which indicates that user satisfaction is at a high level.
Keywords: author guidelines, Pustaka Budaya, article templat
Feminisme Islam dalam Perspektif Raden Ajeng Kartini
No full textAbstract;Feminism is often seen as a women's injustice movement in an effort to seek justice for women. The status of men and women is the same, but often the status of men is higher than that of women. Islamic feminism emerged because society was unfair in treating women. One of those who fought for feminism in Indonesia was R.A Kartini (1879 – 1904) who was one of the proud national figures of the Jepara people. Her thoughts and hard work for the advancement of women made her recognized as a hero of women's emancipation. Kartini's struggle for feminism gave results that women can feel today, namely being able to pursue education on a par with men in terms of obtaining education. Because of its connection to the rise of feminism in Indonesia, the author is interested in discussing Islamic feminism from the perspective of Raden Ajeng Kartini. This research uses the library research method by using R.A Kartini's work as a primary source. The results of the writing show that in his thoughts regarding education for women it does not conflict with Islamic values. In fact, in a hadith, the Prophet Muhammad said, "Seeking knowledge is the obligation of every Muslim (and Muslim woman)." This Hadith of the Prophet narrated by Al-Thabarani through Ibnu Mas'ud emphasizes that women have the same obligations as men in seeking knowledge.Keywords:Education, Kartini; Islamic Feminims. Abstrak;Feminisme sering kali dianggap sebagai gerakan ketidakadilan perempuan dalam upaya mencari keadilan untuk perempuan. Kedudukan laki-laki dan perempuan sama, namun sering kali derajat laki-laki lebih tinggi dibanding dengan perempuan. Feminisme Islam timbul karena terdapat ketidakadilan masyarakat dalam memperlakukan wanita. Salah satu yang memperjuangkan feminisme di Indonesia adalah R.A Kartini (1879 – 1904) yang merupakan salah satu tokoh Nasional kebanggaan masyarakat Jepara. Pemikiran dan kerja kerasnya untuk kemajuan perempuan membuat beliau diakui sebagai pahlawan emansipasi perempuan. Perjuangan kartini dalam feminisme memberikan hasil yang dapat dirasakan perempuan hingga sekarang, yaitu dapat menempuh pendidikan setara dengan laki-laki dalam hal memperoleh pendidikan. Karena keterkaitannya dalam kebangkitan feminisme di Indonesia, maka penulis tertarik untuk membahas mengenai feminisme Islam dalam perspektif Raden Ajeng Kartini. Penelitian ini menggunakan metode studi pustaka (library research) dengan menjadikan karya R.A Kartini sebagai sumber primer. Hasil penulisan menunjukkan bahwa dalam pemikirannya mengenai pendidikan bagi kaum perempuan tidak bertentangan dengan nilai Islam. Bahkan dalam sebuah hadisnya, Nabi Muhammad bersabda, “Menuntut ilmu adalah kewajiban setiap Muslim (dan Muslimah).” Hadis Nabi yang diriwayatkan Al-Thabarani melalui Ibnu Mas’ud ini menegaskan, bahwa kaum perempuan memiliki kewajiban yang sama dengan kaum laki-laki dalam menuntut ilmu pengetahuan.Kata Kunci: Feminisme Islam; Kartini; Pendidikan
Agrioglypta hastantiae Watung & Darmawan & Suwito & Narakusumo & Nugroho & Encilia & Qodri & Peggie & Ubaidillah & Sutrisno 2023, sp. nov.
No full text<i>Agrioglypta hastantiae</i> Sutrisno, sp. nov. <p>Figs 1A–C, G–I</p> <p> <b>Diagnosis.</b> <i>Agrioglypta hastantiae</i> <b>sp</b>. <b>nov</b>. is easily distinguished from the closest species <i>A. excelsalis</i> (Walker, 1866) by a black trapezoidal medial line on the forewing, running from the mid-costa towards the end of the discal cell, and continues with a white ovate band as well as a black-tinged at both edges from M 3 towards CuA 2 and turned into whitish-yellow from CuA 2 toward the dorsum (Fig. 1A). On the other hand, a dark triangle medial line of the forewing on <i>A. excelsalis</i> continuously run from the mid-costa towards the dorsum (Fig. 1D). In addition, the male genitalia of this new species shows uniquely dense scaled at central and margin part of valva and the tip of fibula recurved (Fig. 1B).</p> <p> <b> Description. <i>Male</i> (Fig. 1A):</b> Forewing length 7 mm. Head with frons black at middle, white-yellowish edge, and vertex black. Labial palpus subascending with long, rough black scales, yellow-tinged from middle to apex, and white scales at ventral from middle to basal. Maxillary palpus prominent, first and third palpomeres covered with yellow scales, while second has black scales. Proboscis white and well-developed. Antennae filiform, extending to approximately full forewing length, while dorsal surface covered with a longitudinal row of black scales, ventral surface with minute yellow cilia. Thorax black at dorsal and white at ventral part, patagia black with white scales at middle and yellowish-white tegulae. Legs white, epiphysis covered with black scales. Forewings triangular, with white terminal cilia and dark scales at apex and tornus. Hindwing with a yellow straight discal bar and a snow white fringe running from tip of Sc+R 1 toward tip of CuA 1. Abdomen slender, with first segment towards 8 th black to dark brown gradually, 6 th segment bears pair of black pencils setae, while ventral 9 th segment bears a bundle of black tuft scales, curved upwards to cover anal lobe.</p> <p> <b> <i>Male genitalia</i> (Figs 1B, 1C):</b> Tegumen subtriangular, subscaphium slightly sclerotized; uncus simple, weakly sclerotized with a narrow triangular base, medially narrow, curved subdistally and apically blunt, not extended at apex of valva; valva simple, semirectangular, center of ventral part with densely scaled as well as margin of valva; fibula never exceeding valva length, curved inwardly, pointed apically; juxta prominent, tongue-shaped, weakly sclerotized; vinculum simple, semicircular. Coremata large, ovate, with a bundle of lamellar scales, almost twice size of valva. Phalllus long and thin, more than three times length of abdomen.</p> <p> <b> <i>Female</i> (Fig. 1G):</b> Similar to male, except for yellow scales on 9 th segment over anal lobe</p> <p> <b> <i>Female genitalia</i> (Figs 1H, I):</b> Anal lobe ovate with scattered faint scales; lamella postvaginalis moderate sclerotized; posterior apophyses short, anterior apophyses length almost double of posterior apophyses; ostium bursae wide, membranous, antrum short, never reached tip of anterior apophyses; ductus bursae thin and long; corpus bursae globular with a pair of oval signa with denticules.</p> <p> <b>Holotype:</b> ♁; Papua, Membaramo Raya, Kwerba, Mt. Foja. S 02°34 <b>ʹ</b> 22 <b>ʺ</b> E 138° 43 <b>ʹ</b> 02 <b>ʺ</b>, 04.XI.2008; leg. Hari Sutrisno. MZB Lepi. 662; MZB.</p> <p> <b>Paratypes:</b> 1 ♀; Papua, Membaramo Raya, Kwerba, Mt. Foja. S 02°34 <b>ʹ</b> 22 <b>ʺ</b> E 138° 43 <b>ʹ</b> 02 <b>ʺ</b>, 03.XI.2008. leg. Hari Sutrisno. MZB. Lepi. 663 (MZB); 1 ♁; SE Sulawesi, Kolaka, Wawo, Tinukan, Mt. Mekonga. S 03°64 <b>ʹ</b> 46.1 <b>ʺ</b> E121°09 <b>ʹ</b> 85.9 <b>ʺ</b>, 30.XI.2010. leg. Ubaidillah R, B. Kimsey, Nugroho H, Lupyaningdyah P, Darmawan. MZB Lepi. 248 (MZB); 1 ♀; RMNH – Project Wallace, Indonesia – N. Sulawesi, 27.iv–2.v.1985, at light, leg. R. de Jong, Dumoga-Bone N.P., Edward’s Camp, 600–700 m, 0°35’N 123°51’E, multistr. Evergreen forest, monsoon forest, RMNH.INS.1453661 (RMNH); 1 ♀; RMNH – Project Wallace, Indonesia – N. Sulawesi, 20–23.v.1985, at light, leg. R. de Jong, Dumoga-Bone N.P., Gn. Mogogonipa, 900–1008 m, 0°27’N 123°57’E, multistr. Evergreen forest, moss forest, RMNH.INS.1453662 (RMNH); 1 ♀; RMNH – pw26 [Project Wallace], N. Sulawesi: Dumoga Bone NP, Hogs Back, alt. 560 m, 17–18.xi.1985, leg. J Krikken, multistr evergr forest, at light, RMNH.INS.1453663 (RMNH); 1 ♁; RMNH – Project Wallace, Indonesia – N. Sulawesi, 20–26.iv.1985, at light, leg. R. de Jong, Dumoga-Bone N.P., Base Camp / Sg. Toraut, 0°34’N 123°54’E, fallow land, ca 210 m, RMNH.INS.1453664 (RMNH); 1 ♁; Museum Leiden, Indonesia, Bali, Candikuning, 1300 m, Kebun Raya Bali, 8°16’40”S – 115°09’00”E, 8–9.v.1991, leg. J. van Tol, RMNH.INS.1453660 (RMNH); 1 ♁; SUMATRA – O K [“oostkust” = East coast], leg. Don. Waldeck 1904, RMNH.INS.1453659; 1 ♁; Irian Jaya, Kab. Merauke, Kouh, 15.vi.1993, leg. P.J.A. de Vries, RMNH.INS.1453665 (RMNH).</p> <p> <b>Etymology</b>. The specific name <i>hastantiae</i> is derived from the wife’s name of the senior author, Hari Sutrisno. This name is dedicated to her support during our preparing this manuscript. A noun in the genitive case.</p> <p> <b>Distribution</b>. Papua to Sulawesi, Ternate Island (Moluccas), Bali and Sumatra (Fig. 4).</p> <p> <b>Remark:</b> The wing scales on the first paratype female shown in Fig. 1G were damaged while mounting the specimen leading to the loss of wing colors compared to males. Adults are nocturnal..</p>Published as part of <i>Watung, Jackson F., Darmawan, Darmawan, Suwito, Awit, Narakusumo, Raden Pramesa, Nugroho, Hari, Encilia, Encilia, Qodri, Agmal, Peggie, Djunijanti, Ubaidillah, Rosichon & Sutrisno, Hari, 2023, The genus Agrioglypta Meyrick (Lepidoptera: Crambidae, Spilomelinae) from Indonesia with descriptions of three new species, pp. 569-578 in Zootaxa 5297 (4)</i> on pages 570-572, DOI: 10.11646/zootaxa.5297.4.6, <a href="http://zenodo.org/record/8009245">http://zenodo.org/record/8009245</a>
Raden Ajeng Sutartinah: Pelopor Organisasi Wanita Tamansiswa
Full text linkSkripsi ini berjudul “Raden Ajeng Sutartinah: Pelopor Organisasi Wanita Tamansiswa (1922-1971)”. Latar belakang penelitian ini muncul sebagai ketertarikan penulis terhadap pergerakan perempuan khususnya tokoh perempuan Raden Ajeng Sutartinah yang namanya masih belum banyak didengar oleh masyarakat. Masalah utama yang dibahas adalah “Bagaimanakah upaya Raden Ajeng Sutartinah dalam mempelopori dan mengembangkan organisasi Wanita Tamansiswa tahun 1922-1971?”. Masalah utama tersebut kemudian dijabarkan ke dalam tiga pertanyaan penelitian, yakni: (1) Bagaimana latar belakang kehidupan Raden Ajeng Sutartinah?; (2) Apakah yang melatarbelakangi Raden Ajeng Sutartinah mendirikan organisasi Wanita Tamansiswa pada tahun 1922-1931?; (3) Bagaimana upaya yang dilakukan Raden Ajeng Sutartinah dalam mengembangkan organisasi Wanita Tamansiswa tahun 1922-1971?. Untuk membahas permasalahan ini, penulis melakukan kajian dengan menggunakan metode historis yang dibagi ke dalam tiga tahapan yaitu heuristik, kritik, dan historiografi. Pada tahap heuristik, data yang penulis kumpulkan didapat dari teknik studi literatur. Berdasarkan hasil penelitian, dapat dijelaskan bahwa upaya penghapusan tradisi budaya feodalisme dan patriarkhi yang mengikat kaum perempuan, kedudukan penting kaum perempuan di lingkungan Tamansiswa dan kongres perempuan Indonesia pertama sebagai pendobrak perjuangan hak-hak perempuan ini menjadi latar belakang yang mendukung terbentuknya organisasi Wanita Tamansiswa pada tahun 1922-1931 oleh Raden Ajeng Sutartinah. Berbagai upaya pun dilakukan Raden Ajeng Sutartinah dalam mengembangkan organisasi Wanita Tamansiswa yakni dengan menjadi ketua organisasi tersebut, usaha sebagai pemrakarsa pelaksanaan Kongres Perempuan Indonesia yang pertama, usaha melawan Ordonansi Sekolah Liar tahun 1932, hingga menjadi Pemimpin Umum Majelis Luhur Persatuan Tamansiswa dan organisasi Wanita Tamansiswa;
This paper is entitled “Raden Ajeng Sutartinah: The Pioneer of Wanita Tamansiswa Organization (1922-1971)”. The background of this research emerged as the author’s interest in the women movement especially women figure Raden Ajeng Sutartinah, her name has not heard much by society. The main problem discussed was “How the Figure of Raden Ajeng Sutartinah in the pioneering and developing a Wanita Tamansiswa organization in 1922-1971?”. The main problem translated into three research questions, such as: (1) How is the background life of Raden Ajeng Sutartinah?; (2) What is the background Raden Ajeng Sutartinah to establish a Wanita Tamansiswa organization in 1922-1931?; (3) How is the efforts made by Raden Ajeng Sutartinah in developing the Wanita Tamansiswa Organization in 1922-1971?. For describe that problem, the author took a studies with applying historical method which is divided into three steps, such as heuristics, criticism and historiography. In heuristics steps, author was collected data from literature studies technic. Based on the research the author can describe that efforts to eradicate the tradition of feudalism and patriarchal culture thats binds women, the important position of women, and first Indonesian women congress as trigger existed fight women rightness, being a background supporting for existed Wanita Tamansiswa organization in year 1922 – 1931 by Raden Ajeng Sutartinah. Various efforts were made by her in developing the Wanita Tamansiswa organization becoming the head of the organization, being the first women’s congress, fight against the illegal school policy in 1932, then the supreme leader of Tamansiswa union and Wanita Tamansiswa organization
STRATEGI PEMASARAN PRODUK PEGADAIAN SYARIAH RADEN INTAN LAMPUNG DALAM UPAYA MENARIK MINAT NASABAH
No full textABSTRAK
Strategi pemasaran merupakan serangkaian tujuan serta
sasaran, kebijakan serta ketentuan yang berikan arah kepada usaha�usaha pemasaran perusahaan dari waktu ke waktu. Dalam pemasaran
produk dipegadaian syariah, perusahaan tentu harus memahami apa
yang dibutuhkan oleh nasabahnnya. Karena pada dasarnya nasabah
menginginkan produk yang dapat digunakan dan memenuhi
kebutuhan kehidupan sehari-hari. Minat nasabah untuk menggunakan
produk-produk di Pegadaian Syariah Raden Intan Lampung pada
tahun 2023 mengalami peningkatan dari tahun sebelumnya.
Pengetahuan masyarakat tentang keberadaan pegadaian syariah masih
minim tetapi pertumbuhan pegadaian syariah menunjukkan
peningkatan yang pesat, sehingga penulis ingin mengetahui strategi
pemasaran apa yang digunakan oleh pegadaian syariah atas produknya
sehingga tumbuh menjadi pesat dan dapat menarik minat nasabah
dalam menggunakan jasa tersebut.
Rumusan masalah dari penelitian ini adalah: bagaimana
strategi pemasaran yang diterapkan oleh Pegadaian Syariah Raden
Intan Lampung dalam menarik minat nasabah. Penelitian ini bertujuan
untuk mengetahui bagaimana penerapan strategi pemasaran Pegadaian
Syariah Raden Intan Lampung dalam menarik minat nasabah.
Penelitian ini adalah jenis penelitian kualitatif yang bersifat deskriptif.
Sumber data yang dipakai dalam penelitian ini adalah data primer dan
data sekunder. Teknik pengumpulan data meliputi, metode observasi,
metode dokumentasi, dan metode wawancara.
Berdasarkan hasil penelitian yang dilakukan, maka dapat
diambil kesimpulan bahwa strategi pemasaran produk yang dilakukan
oleh Pegadaian Syariah Raden Intan Lampung dalam menarik minat
nasabah yaitu dengan menerapkan bauran pemasaran (marketing mix)
dengan 4P, antara lain strategi produk (product), strategi harga (price),
strategi tempat (place), dan strategi promosi (promotion).
Kata Kunci : Strategi Pemasaran, Produk, Pegadaian Syariah.ABSTRACT
A marketing strategy is a series of goals and objectives,
policies and regulations that provide direction to a company's
marketing efforts from time to time. In marketing products at sharia
pawnshops, companies must of course understand what their
customers need. Because basically customers want products that can
be used and meet their daily life needs. Customer interest in using
products at Pegadaian Syariah Raden Intan Lampung in 2023 has
increased from the previous year. Public knowledge about the
existence of sharia pawnshops is still minimal but the growth of sharia
pawnshops shows a rapid increase, so the author wants to know what
marketing strategies sharia pawnshops use for their products so that
they grow rapidly and can attract customers' interest in using these
services.
The problem formulation of this research is: how is the
marketing strategy implemented by Pegadaian Syariah Raden Intan
Lampung to attract customer interest. This research aims to find out
how the marketing strategy of Pegadaian Syariah Raden Intan
Lampung is implemented in attracting customer interest. This research
is a type of qualitative research that is descriptive in nature. The data
sources used in this research are primary data and secondary data.
Data collection techniques include observation methods,
documentation methods, and interview methods.
Based on the results of the research conducted, it can be
concluded that the product marketing strategy carried out by
Pegadaian Syariah Raden Intan Lampung in attracting customer
interest is by implementing a marketing mix with 4P, including
product strategy (product), price strategy (price), place strategy
(place), and promotion strategy (promotion).
Keywords: Marketing Strategy, Products, Sharia Pawnshop
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