1,721,044 research outputs found
Exploring 2020 #ENDSARS Protests’ Components in Nigeria within the Schematics of Social Semiotics / Explorando os componentes dos protestos #ENDSARS de 2020 na Nigéria dentro dos esquemas da semiótica social
No full textAbstract: This study examined the semiotic resources of the October 2020 #ENDSARS protests in Nigeria, manifesting the affordances operational in the protests. The investigation beckoned on 13 different communicative semiotic configurations, employing Halliday’s grammatical group rank, to delineate the structures. This paved the way for tables and graphs to account for the written modes’ recurrent components. Kinesics such as proxemics, gestures, and gaze supported the analysis, providing relevant semantic implications to non-verbal elements and body language of protesters. This investigation indicated that #ENDSARS hashtag, functioned in variegated forms, as the initiator of the protest, socializing people even without notable leaders. The texts illustrated the suffering of the people from SARS operatives’ gun-punch coercion, as exemplified in a boy-like image’s head, and the cry of agony illuminated through a gestural movement of mouths and hands. Parallel to that is the metaphorical castigation of an innocent young man, manifested through chained hands. Significantly, the research revealed the collective unanimity of the protesters, demonstrated through clenched fists, epitomizing camaraderie of purpose. The protesters made their call to abrogate SARS operations pleasurably-funny in the appearance of a clown and a sacrificial lamb. Given that the idea of social justice is non-negotiable. Demanding a just course should not lead to brutality; the government should rather respond to the request of protesters to fulfill promises made during electioneering campaigns.Resumo: Este estudo examinou os recursos semióticos dos protestos #ENDSARS de outubro de 2020 na Nigéria, manifestando as affordances operacionais nos protestos gráficos para explicar as escolhas componentes recorrentes dos modos escritos. Dispositivos cinéticos como proxêmica, gestos e olhar apoiaram a análise, fornecendo implicações semânticas relevantes para elementos não verbais e linguagem corporal dos manifestantes. Essa exploração indicou que a hashtag #ENDSARS ocorria de formas variadas, funcionando como iniciadora do protesto, socializando as pessoas para agirem em uníssono mesmo sem líderes notáveis. Os textos ilustravam o sofrimento das pessoas pela coerção dos agentes da SARS, usando o cano e a furadeira, exemplificado na cabeça de uma imagem de menino, e o grito de agonia iluminado por um movimento gestual de bocas e mãos. Paralelo a isso está o castigo metafórico de um jovem inocente, manifestado por meio de mãos acorrentadas. Significativamente, a pesquisa revelou a unidade coletiva dos manifestantes, demonstrada através dos punhos cerrados, simbolizando a solidariedade de propósito. Os manifestantes fizeram seu apelo para revogar as operações da SARS de forma prazerosa - engraçada na aparência de um palhaço e um cordeiro sacrificado. Diante disso, pode-se sugerir que a ideia de justiça social não é negociável. Exigir um curso justo não deve levar à brutalidade; o governo deveria antes atender ao pedido dos manifestantes, como forma de cumprir as promessas feitas durante as campanhas eleitorais
Comunicación publicitaria: construcción de potencial de significado a través de la gramática disyuntiva
Get PDFCommunication through language, irrespective of the model of its structure and deployment, entails the making of meanings. The ways that advertisers produce meaning through disjunctive grammar is the concern of this study. Thus, the analysis considered twelve advertisements for examination for meaning deductions. The Hallidayan ‘below the clause’ was the conceptual facilitator of meanings in texts. With the application of technological tools of the table and graph, the study drew a conclusion that nominal group (NG) is the most employed device to fascinate readers to consumption. Having observed that advertisers utilize health matters, beliefs and values, monetary gifts, contents of commodities, etc. to persuade consumers, the study suggests that advertisements could assist in revealing the true contents of the advertised products for proper decision making on the products to patronize. Such behavior could also sensitize the public from being recalcitrant to reading advertising artifacts which is a gain to advertisers themselves. Qualquer que seja o modelo que guie sua estrutura e desenvolvimento, a comunicação por meio da linguagem implica a criação de significados. Os publicistas parecem entender que a criação de significado na comunicação com o público-alvo não precisa depender da cláusula ou da oração. As produções de significado podem ser mordazes e com estruturas fragmentadas; com isso, o estudo que deu origem ao presente artigo interessou-se pela forma como os especialistas em publicidade produzem significado por meio da gramática disjuntiva. Analisaram-se doze anúncios de bebidas e telecomunicações, a fim de explicar os significados. O conceito de “cláusula dependente”, estabelecido por Halliday, foi o facilitador conceitual dos significados nos textos. O uso de ferramentas tecnológicas como tabelas e gráficos ajudou a calcular as frequências das instalações disjuntivas dos textos. Chegou-se à conclusão de que a frase nominal é o dispositivo mais empregado para interessar os leitores no consumo. Tendo-se observado que os anunciantes utilizavam assuntos de saúde, crenças e valores, presentes monetários, conteúdos de produtos básicos, globalização etc. para persuadir os consumidores, o estudo sugeriu que os anúncios poderiam seguir empregando construções com signos de pontuação para revelar os verdadeiros conteúdos dos produtos anunciados, de tal forma que tomassem as decisões adequadas ao favorecê-los. Tal comportamento de implantação disjuntiva também poderia levar o público a ler materiais publicitários no lugar de recusá-los, portanto, de uma maneira ou de outra, convencer o público é o objetivo real da persuasão na publicidade.Cualquiera que sea el modelo que guíe su estructura y desarrollo, la comunicación a través del lenguaje implica la creación de significados. Los publicistas parecen entender que la creación de significado en la comunicación con el público objetivo no necesita depender de la cláusula o dea la oración. Las producciones de significado pueden ser mordaces y con estructuras fragmentadas; con esto, el estudio que dio origen al presente artículo se interesó por la forma en que los expertos en publicidad producen significado a través de la gramática disyuntiva. Se analizaron doce anuncios de bebidas y telecomunicaciones, en aras de explicar los significados. El concepto de “debajo de la cláusula”, acuñado por Halliday, fue el facilitador conceptual de los significados en los textos. El uso de herramientas tecnológicas como tablas y gráficos ayudó a calcular las frecuencias de las instalaciones disyuntivas de los textos. Se llegó a la conclusión de que la frase nominal es el dispositivo más empleado para interesar a los lectores en el consumo. Habiéndose observado que los anunciantes utilizaban asuntos de salud, creencias y valores, regalos monetarios, contenidos de productos básicos, globalización, etc. para persuadir a los consumidores, el estudio sugirió que los anuncios podrían seguir empleando construcciones con signos de puntuación para revelar los verdaderos contenidos de los productos anunciados, de tal forma que se tomaran las decisiones adecuadas al favorecerlos. Tal comportamiento de despliegue disyuntivo también podría llevar al público a leer materiales publicitarios en lugar de rechazarlos, en tanto que, de una manera u otra, convencer al público es el objetivo real de la persuasión en la publicidad.https://revistas.udem.edu.co/index.php/anagramas/article/view/215
Advertising linguistic framework: An instrument for teaching grammar in EFL university classrooms
Get PDFThis study explored the employment of advertising texts as tools for teaching grammar to for-eign learners of English, as their constituent organisation is assumed to enhance the understanding of some grammatical details. Ten advertisements of beverages, banks, telecommunications, condiments, cream, and soap served as the research material. After the application of the grammar of interaction to the communicative components, the tables and graphs functioned to calibrate the grammatical mnemonics and semantic resources of the clauses. This study analysed the use of orthographic clauses, Six Countries, Six Voices, and One Song;alphanumeric clauses, Dial *966*911# to stop debit transactions on your account; and compounding, DataPlus, Smartphone as qualities of advertising. One also observed novel constructions such asEazyBanking and Souper; acronyms, as in UBA United Bank for Africa; and hash-tag as in #EachForE-qual, as well as the deployment of interspersed and splintered grammatical entities such as Starting from 17:59, Olympic Gold Medalist, Cheers to those who came before us and Pledge to drink right. The authors suggest that applications of the textual devices characteristic of advertising in the university classroom might encourage learners to practise the grammar of English.Taofeek O. Dalamu: [email protected] Yang: [email protected]. Taofeek O. Dalamu,a Senior Lecturer, obtained a Ph.D. in English Language from the University of Lagos, Akoka-Yaba, Lagos, Nigeria. As a faculty member, he currently teaches English at the Department of English and Literary Studies, Anchor University, Lagos, Nigeria. This individual specialises in Systemic Functional Linguistics, as appli-cable to Discourse Analysis, Multimodality, Social Semiotics, and Digital Humanities in relation, mostly, to advertising communications. As a functional social semiotician, Dr. Dalamu exhibits a variety of over two scores of publications in reputable interna-tional journals across the globe. See: www.researchgate.net.cdn/taofeekdalamuDr. Ke Yang obtained a Ph.D. (Ed.D.) in English Education from Hong Kong Baptist University, Kowloon Tong, Hong Kong; and M.A. English Linguistics at University of Nottingham. However, he teaches cross-cultural communication and advanced English reading at the College of English, Nanjing Xiaozhuang University, Nanjing, China PR, East Asia. Some of his publications are available at: https://www.researchgate.net/pro-file/Ke-Yang-18.Taofeek O. Dalamu - Anchor University, Lagos, NigeriaKe Yang - Nanjing Xiaozhuang University, Nanjing, China PRAlcaraz-Mármol, G. 2019. 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Advertising communication: Constructing meaning potential through disjunctive grammar. Anagramas Rumbos y Sentidos De La Communicación 17(33): 73-104.Dalamu, T. O. 2021. Social Semiotic Genre: Exploring the Interplay of Words and Images in Advertising. AFLLM, 11: 19-51.Dalamu, T. O. 2022. Mode, the hub of multimodality: A case study of Oral-B® toothpaste advertising. DELTA, 38(2): 1-28. [in press].Dalamu, T. O. & Ogunlusi, G. 2020. Revitalising cultural characteristics in advertising in Nigeria within a sketch of systemic paradigm. Anagramas Rumbos Y Sentidos De La Comunicación, 19(37): 13-48.De Beaugrande, R. 1991. Linguistic Theory: The Discourse of Fundamental Works. New York: Longman.Denham, K. & Lobeck, A. 2013. Linguistics for Everyone: An Introduction. Singapore: Wadsworth, Cengage Learning.Dik, S. 1997. The Theory of Functional Grammar: The Structure of the Clause, Part 1.Berlin: Mouton de Gruyter.Eggins, S. 2004. Introduction to Systemic Functional Linguistics. 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Language choice as discourse: A transitivity approach to MTN® and ETISALAT® advertising communicative webs in Nigeria
Get PDFAdvertising texts are significant to manufacturers to promote and skyrocket products’ consumption. This study examined kinds of textual choices in advertising, accounting for their frequencies. Two advertisements each from MTN® and Etisalat® – of the Nigerian advertising universe – were chosen for sample analysis, employing Transitivity and word-formation procedures, as the conceptual frameworks. Transitivity allowed tables and graphs to compute the recurrence of textual components. The research revealed Material Processes of has offered, go rock (MTN); and get, pick up (Etisalat) as pronounced choices. Circumstances of Location such as This week… (MTN); and on weeknights… (Etisalat) are choices of communicative augmentations. The investigation further recapitulated creative over-generalization (yous), word play fragmentation (Y’ello), and alphanumeric code (9javaganza) as communicative facilities of MTN and Etisalat constructs. Hence, the researcher suggested that an extensive study of language choice in advertising domains can strengthen government policies to benefit, among others, readers, researchers, manufacturers, and advertising [email protected] , [email protected]. T. O. Dalamu earned a PhD from the University of Lagos, Nigeria, under a thorough supervision of Prof. Adeyemi Daramola, with specialization in Systemic Functional Linguistics, Discourse Analysis, and Digital Humanities in relation, mostly, to advertising communications. Currently, Dr. T. O. Dalamu teaches English courses at Anchor University, Lagos, Nigeria.Department of English and Literary Studies, Anchor University, Lagos, NigeriaAdetugbo, A. 1997. English Phonetics. A Course Text. Yaba: University of Lagos Press.Awonusi, V. O. 1998. Nigerian English in political telemarketing. English World-Wide. A Journal of Varieties of English 19 (2): 188-204.Barry, A. M. S. 1997. 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Available at: http://www.isfla.org/Systemics/Print/Theses.htmlDalamu, T. 2017b. Periodicity: Interpreting the flow of Osundare’s ‘Harvestcall.’ Buckingham Journal of Language and Linguistics 10: 42-70.Dalamu, T. 2017c. Narrative in advertising: Persuading the Nigerian audience within the schemata of storyline. AFEL 7: 19-45. DOI: https://doi.org/10.1344/AFLM2017.7.2Dalamu, T. 2018a. Exploring advertising text in Nigeria within the framework of cohesive influence, Styles of Communication 10(1): 74-97Dalamu, T. 2018b. Akèrègbè, Resourcing the past, communicating the present in shared cultural knowledge: A case study of GTB advertising. Communicatio 12 (1): 113-137.Dalamu, T. 2018c. English language development in Nigerian society: A derivative of advertising communications. Complutense Journal of English Studies 26: 263-286.Dalamu, T. 2018d. Euphemism: The commonplace of advertising culture. Acta Scientiarum. Language and Culture 40(2): 1-15.Daramola, A. 2008. A child of necessity. An analysis of political discourse in Nigeria. Pragmatics. Quarterly Publication of the International Pragmatics Association 18(3): 355-360.DeRosia, E. D. 2008. The Effectiveness of nonverbal symbolic signs and metaphor in advertising. An experimental inquiry. Psychology and Marketing 25: 298-316.Dyer, G. 2005 Advertising as Communication. London: Routledge.Eggins, S. 2004. Introduction to Systemic Functional Linguistics. London: Continuum.Fairclough, N. 1992. Discourse and Social Change. Malden, USA: Polity Press.Fairclough, N. 2003. Analysing Discourse. Textual Analysis for Social Research. New York: Routledge.Firth, R. A. 1957. Papers in Linguistics 1934-1951. London: Oxford University Press.Fontaine, L., Bartlett, T. & O’Grady G. (eds). 2013. Systemic Functional Linguistics: Exploring Choice. Cambridge: Cambridge University Press.Forceville, C. 1996. Pictorial Metaphor in Advertising. London/New York: Routledge.Forceville, C. 2017. Visual and multimodal metaphor in advertising. 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In: L. Fontaine, T. Bartlett & G. O’Grady (eds.), Systemic Functional Linguistics. Exploring Choice, 15-36. Cambridge: Cambridge University Press.Halliday, M. A. K. & Matthiessen, C. M. I. M. 2004. An Introduction to Functional Grammar. London: Hodder Arnold.Halliday, M. A. K. & Matthiessen C. M. I. M. 2014. Halliday’s Introduction to Functional Grammar. Abingdon, Oxon: Routledge.Hermerén, L. 1999. English for Sale. A Study of the Language of Advertising. Lund: Lund University Press.Hoey, M. P. 2000. Textual Interaction. London: Routledge.Hoffman, B. 2002. The Fine Art of Advertising. New York: Stewart, Tabori and Chang.Johnstone, B. 2008. Discourse Analysis. Oxford: Blackwell Publishing.Keyton, J. 2006. Communication Research. Asking Questions Finding Answers. New York: McGraw-Hill Inc.Kress, G. 1981. Halliday: System and Function in Language. London: Oxford University Press.Kress, G. 2010. Multimodality. A Social Semiotic Approach to Contemporary Communication. London, GB: Routledge.Kress, G. & van Leeuwen, T. 2003. The Grammar of Visual Design. London/New York: Routledge.Lamb, S. 2013. Systemic networks, relational networks and choice. In: L. Fontaine, T. Bartlett & G. O’Grady (eds.), Systemic Functional Linguistics. Exploring Choice, 137-160. Cambridge: Cambridge University Press.Leech, G. 1966. English in Advertising. A Linguistic Study of Advertising in Great Britain. London: Longman.Lemke, J. L. 1995. Textual Politics. Discourse and Social Dynamics. Oxon: Taylor & Francis.Leymore, L. 1975. The Hidden Myth. London: Heinemann.Litosseliti, L. (ed.). 2010. Research Methods in Linguistics. London: Continuum.Mattelart, A. 1991. Advertising International. London: Routledge.Matthiessen, C., Teruya, K. & Lam, M. 2010. Key Terms in Systemic Functional Linguistics. London/New York: Continuum.Myers, G. 1994. Words in Ads. London/New York: Arnold.Napoli, D. J. 1996. Linguistics. New York/Oxford: Oxford University Press.Nwagugo, J. & Anumnu, S. 2003. Introduction to Research Method. Lagos: IKOFA Press.O’Halloran, K. L. 2008. Systemic Functional-Multimodal Discourse Analysis (SF-MDA): Constructing ideational meaning using language and visual imagery. Visual Communication. http://journals.sagepub.com/doi/abs/10.1177/1470357208096210 (24 June 2017).O’Halloran, K. & Lim, F. 2014. Systemic Functional Multimodal Discourse Analysis. In: C. D. Maier & S. Norris (eds.), Texts, Images and Interaction: A Reader in Multimodality, 137-153. Berlin, GER: Mouton de Gruyter.O’Quinn, K. 2012. How Language Choices Can Make or Break Your Communication. http://www.writingwithclarity.com/wp/wp-content/Words_of_wisdom_Melcrum.pdf. (12 September 2014).Osuala, E. C. 2001. Introduction to Research Methodology. Owerri: African FEB-Publishers.Putz, M. (ed.). 1997. Language Choice. Studies in Language and Society. http://benjamin.com/#catalog/books/impact.1/main. (29 November 2013).Ravelli, L. 2000. Getting started with functional analysis of texts. In: L. 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Investigating multilingual contexts in the Nigerian advertising space: A domain of intellectual stimulation
Get PDFThis study examined advertising, exhibiting multilingual structures to reach the Nigerian audience. Halliday’s mood system and morphological processes served as the theoretical configurations for analyzing textual elements of advertisements. These contextual terminologies permitted quantitative and qualitative approaches to thrive in order to culminate the investigation. Thus, the analysis showed political motifs, religious spheres, royal domains, musical settings, and friendship environment, as the fascinating panaceas to motivate readers. English, Yorùbá, and Hausa languages were functional facilities to mesmerize consumers. However, the advertisements displayed textual interruptions: FEBUHARI, FELABRATION, OBIdiently, and ATIKUlating, being strong prerequisites in persuasive designs. Creativity indicates the logically-minded behavior of publicists in blending grammatical structures of different languages together, yielding a unified whole, generating novel semantic values for regurgitation. It seems indisputable that such textual constructs have the capability to influence lexicographers, increase word-stock(s) of languages, and projecting the advertising industry as possessing cerebral proficiencies in linguistics’ [email protected] O. Dalamu earned a PhD from the University of Lagos, Nigeria, under a methodical supervision of Prof. Adeyemi Daramola, with specialization in Systemic Functional Linguistics, Discourse Analysis, and Digital Humanities in relation, mostly, to advertising communications. Currently, Dr. Dalamu is a member of International Systemic Functional Linguistics Association, and teaches English courses at Anchor University, Lagos, Nigeria. This scholar has a variety of 32 publications in reputable international journals across the globe. See: www.hq.ssrn.com/taofeekdalamu/papers, www.researchgate.net.cdn/taofeekdalamu, www.academia.com/taofeekdalamuuniversityoflagos.Anchor University, Lagos, NigeriaAkinnaso, N. N. 2015. The politics of language planning in education in Nigeria. Word 41 (3): 337-367. Retrieved on 12 June 12 2018 from https://www.tandfonline.com/doi/abs/10.1080/00437956.1990.11435827?src=recsys.Alt, F., Evers, C. & Schmidt, A. 2009. Pervasive computing group users’ view on context-sensitive car advertisements. Pervasive Computing 9-16.Ang, I. 1991. Desperately Seeking the Audience. London: Routledge.Arora, N., Dreze, X., Ghose, A., Hess, J., Iyengar, R., Jing, B., Joshi, Y., Kumar, V., Lurie, N., Neslin, S., Sajeesh, S., Su, M., Syam, N., Thomas, J. & Zhang J. 2008. Putting one-to-one marketing to work: Personalization, customization, and choice. Science and Business Media, Marketing Letters 19: 305-321.Awobuluyi, O. 2010. Linguistics and Nation Building: The Prof. Emeritus Ayo Bamgbose Personality Lecture. Ibadan: DB Martoy Books.Bakshy, E., Eckles, D. & Yan, R. 2012. Social Influence in Social Advertising: Evidence from Field Experiments, 146-166. http://weigend.com/files/teaching/stanford/2014/bakshy13.pdf.Barker, M. & Beezer, A. (eds.) 1992. Reading into Cultural Studies. London: Routledge.Benda, J. 1969. The Treason of the Intellectuals. New York: Norton.Bloor, T. & Bloor, M. 2013. The Functional Analysis of English. Abingdon: Oxon, Routledge.Bogart, L. 1995. Strategy in Advertising. Chicago: NTC Books.Braun-Latour, K. A., Latour, M. S., Pickrell, J. E. & Loftus, E. F. 2004. How and when advertising can influence memory for consumer experience. Journal of Advertising 33(4): 7-25.Brierley, S. The Advertising Handbook. London: Routledge.Brzozowska, D. & Chłopicki, W. (eds.) 2015. Culture’s Software: Communication Styles. Newcastle upon Tyne: Cambridge Scholars.Cook, G. 1992. The Discourse of Advertising. New York: Routledge.Dalamu, T. O. 2017a. A functional approach to advertisement campaigns in Anglo-Nigerian Pidgin. Studies in Linguistics 44: 155-185.Dalamu, T. O. 2017b. Maternal ideology in an MTN® advertisement: Analyzing socio-semiotic reality as a campaign for peace. Journal of Language and Education 3(4): 16-26. DOI: 10.17323/2411-7390-2017-3-4-16-26.Dalamu, T. O. 2018a. Exploring advertising text in Nigeria within the framework of cohesive influence. Styles of Communication 10(1): 74-97.Dalamu, T. O. 2018b. Euphemism: The commonplace of advertising culture. Acta Scientiarum. Language and Culture 40(2): 1-15.Dalamu, T. O. 2018c. English language development in Nigerian society: A derivative of advertising communications. Complutense Journal of English Studies 26: 263-286.Dalamu, T. O. 2018d. Advertising communication: Constructing meaning potential through disjunctive grammar. Anagramas Rumbos y Sentidos De La Communicación 17(33): 73-104.Dalamu, T. O. 2019a. Halliday’s mood system: A scorecard of literacy in the English grammar in an L2 situation. Revista de Estudos da Linguagem 27(1): 241-274.Dalamu, T. O. 2019b. A Discourse Analysis of Language Choice in MTN® and Etisalat® Advertisements in Nigeria. Beau Bassin: LAP Lambert Academic Publishing.Dalamu, T. O. 2019c. Textual artifact of advertising: A thrust of Halliday’s mood system resources. Revista Brasileira de Linguística Aplicada 19(3): 407-454.Dalamu, T. O. 2020. Discoursing children characteristics of Zenith Bank®, Nigeria, Advertising: An expression of clause as representation. Journal of Language and Linguistic Studies 16(1): 333-365.Dash, N. 2008. Context and contextual word meaning. SKASE Journal of Theoretical Linguistics 5(2): 21-31.De Pelsmacker, P., Geuens, M. & Leuven, V. 2002. 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Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
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