351 research outputs found
The Question of Ethical Decision in Marketing and Ethics
No full textWhile marketing is associated with negative practices that involve exploitation and dishonesty, Anton Jamnik states the need for creating an ethical theory for it. The article attempts both to provide a brief overview of the main currents on marketing ethics’ literature and to participate in its development. The author analyses the ethical challenges that will come up in the future from three different sources: technological innovations, the influence of global competition and the expansion of marketing activities into non-traditional business areas. This will require the development of a realistic normative ethics. To conclude, he argues that marketing ethics should analyze to what extent it has been successful to solve the ethical challenges of today’s world.Mientras que el marketing está asociado con prácticas negativas que involucran la explotación y la deshonestidad, Anton Jamnik afirma la necesidad de crear una teoría ética para éste. El artículo intenta brindar, por un lado, un breve bosquejo de las principales corrientes de la literatura de la ética del marketing y, por otro, participar de su desarrollo. El autor analiza los desafíos éticos que sur girán en el futuro, provenientes de tres fuentes distintas: las innovaciones tecnológicas, la influencia de la competencia global y la expansión de las actividades de mercado en áreas no tradicionales. Esto requerirá el desarrollo de una ética normativa realista. Para concluir, explica que la ética del marketing debería analizar hasta qué punto ha sido exitosa a la hora de resolver los desafíos éticos del mundo actual
Abstract Diagrammatic Reasoning with Multiplex Graph Networks
No full textReasoning, particularly in the visual domain, is a complex human ability, but it remains a challenging problem for artificial neural learning systems. In this work we propose MXGNet, a multilayer graph neural network for multi-panel diagrammatic reasoning tasks. MXGNet combines three powerful concepts, namely, object-level representation, graph neural networks and multiplex graphs, for solving visual reasoning tasks. MXGNet first extracts object-level representations for each element in all panels of the diagrams, and then forms a multi-layer multiplex graph capturing multiple relations between objects across different diagram panels. MXGNet summarises the multiple graphs extracted from the diagrams of the task, and uses this summarisation to pick the most probable answer from the given candidates. We have tested MXGNet on two types of diagrammatic reasoning tasks, namely Diagram Syllogisms and Raven Progressive Matrices (RPM). For an Euler Diagram Syllogism task MXGNet achieves state-of-the-art accuracy of 99.8%. For PGM and RAVEN, two comprehensive datasets for RPM reasoning, MXGNet outperforms the state-of-the-art models by a considerable margin
The question of ethical decision in marketing and ethics
No full textResumen: Mientras que el marketing está asociado con prácticas negativas que involucran la explotación y la deshonestidad, Anton Jamnik afirma la necesidad de crear una teoría ética para éste. El artículo intenta brindar, por un lado, un breve bosquejo de las principales corrientes de la literatura de la ética del marketing y, por otro, participar de su desarrollo. El autor analiza los desafíos éticos que sur girán en el futuro, provenientes de tres fuentes distintas: las innovaciones tecnológicas, la influencia de la competencia global y la expansión de las actividades de mercado en áreas no tradicionales. Esto requerirá el desarrollo de una ética normativa realista. Para concluir, explica que la ética del marketing debería analizar hasta qué punto ha sido exitosa a la hora de resolver los desafíos éticos del mundo actual.Abstract: While marketing is associated with negative practices that involve exploitation and dishonesty, Anton Jamnik states the need for creating an ethical theory for it. The article attempts both to provide a brief overview of the main currents on marketing ethics’ literature and to participate in its development. The author analyses the ethical challenges that will come up in the future from three different sources: technological innovations, the influence of global competition and the expansion of marketing activities into non-traditional business areas. This will require the development of a realistic normative ethics. To conclude, he argues that marketing ethics should analyze to what extent it has been successful to solve the ethical challenges of today’s world
Slovenia as a narrative space of a spy novel
No full textRoman Davida Millerja Spoznaj svojega sovražnika je poleti 1983 izhajal v podlistku časnika Delo. Objavljenih je bilo 67 nadaljevanj, v knjižni obliki pa ni izšel. Žanrsko gre za vohunski roman, zaradi česar ga uvrščamo med trivialno literaturo. Pisatelj, po narodnosti Anglež, si je za dogajalni prostor romana izbral Slovenijo oziroma njena turistično najbolj obiskana kraja Bohinj in Bled, zato se je potrebno seznaniti z nekaterimi osnovnimi pojmi komparativistične vede, imenovane imagologija, ki preučuje podobe tujega v nekem literarnem delu. Skozi zgodbo namreč spremljamo raziskovanje umora angleškega veljaka, hkrati pa spoznavamo lepote Slovenije, njene prebivalce, izpuščen ni niti največji slovenski pesnik France Prešeren. Ker jebila Slovenija takrat še ena izmed držav skupne države Socialistične federativne republike Jugoslavije, se pripovedovalec nekoliko dotakne tudi politične ureditve države in njenega gospodarskega stanja. V romanu se pojavlja tudi kar nekaj znanih predvsem angleških osebnosti, med katerimi gre izpostaviti zelo popularno pisateljico vohunskih romanov Agatho Christie.David Miller\u27s novel Meet your enemy came out in the feuilleton of Delo newspaper in the summer of 1983. 67 sequels were published but the novel has never come out in book form. As for the genre, it is a spy novel which makes it classified as trivial literature. The author, Englishman by nationality, chose Slovenia, strictly speaking, its most visited tourist sites Bled and Bohinj, for the narrative space of the novel. Therefore, it is necessary to be familiarized with some basic concepts of comparatist discipline called imagology which studies images of foreign in a literary work. Through the story we follow a murder investigation of an English personage and at the same time discover the beauties of Slovenia and its inhabitantseven the greatest Slovenian poet France Prešeren is not omitted. Since Slovenia was one of the republics in the Socialist Federal Republic of Yugoslavia at that period, the narrator also slightly touches the political organization of the country and its economic situation. In the novel, there are also several famous, mostly English personalities among which Agatha Christie, very popular author of spy novels, should be highlighted
Between hope as a gift and illusions of a self-sufficient subject
No full textPo opisu utvare neskončnega napredka v zgodovini, ki temelji na zavračanju eshatološkega krščanskega upanja, predstavljamo dva sodobna predloga oz. iluziji, kako se izogniti popolnemu brezupu. Prvi ohranja upanje v stvarjenje novega človeka s pomočjo znanosti in tehnologije – razumska korupcija krščanske eshatologijedrugi predlaga, da se v celoti osredinimo na sedanjost in opustimo vse upanje – filozofija obupa, ki se prepušča absurdu in nihilizmu. Obe utvari temeljita na antropologiji dejavnega subjekta, ki ima stvari pod nadzorom – kar v sodobni razpravi o definiciji osebe in njenih bioetičnih implikacijah bolj ali manj prevladuje – in zavrača antropologijo dovzetnosti, ranljivosti in odvisnosti. Z roko v roki hodita tudi z antropološkim premikom od primata razuma k primatu svobode, razumljene v subjektivnem smislu. Paradoksalno je, da izkušnja brezizhodnih okoliščin (okoliščin, v katerih je človek upravičeno v skušnjavi, da upanje izgubi) omogoča do upanja privilegiran dostop. Takšne so recimo okoliščine postmodernega subjekta, ujetega v svoj ,mehurček‘ nadzora nad sedanjostjo in nad samim seboj, ki primat pripisuje svobodi, omejeni z ničemer drugim kot z njegovo lastno izbiro. Izkušnja soočanja z brezizhodnimi okoliščinami, ki sprožajo obup, je ironično tudi izkušnja, ki človeku dopušča, da ta ,mehurček‘ predre in se tako odpre za skrajno drugačnost in upanje. Takšno upanje ni upanje, ki ga subjekt doseže z lastnimi močmi, temveč tip upanja, ki je kakor dar – njegov arhetip je eshatološko krščansko upanje. Upanje je krepost, je moč, je junaška odločnost duše. Najvišja oblika upanja pa je premagan obup. V zaključku poudarjamo, da je upanje konkretizacija pristnega človeškega življenja, ki ga določata tako avtonomija kot skrajna dovzetnost oz. sprejemanje daru.After describing the illusion of indefinite progress in history, based on the rejection of eschatological Christian hope, the author presents two contemporary propositions or rather illusions on how to avoid total despair. The first one preserves hope into creating a new man with the help of science and technology – Christian eschatology corrupted by reasonthe second one suggests that we should entirely focus on the present and abandon all hope – the philosophy of hope which surrenders itself to absurd and nihilism. These two illusions are based on the anthropology of an active subject who has everything under control – which more or less dominates the contemporary discussion on the definition of a person and their bioethical implications – and rejects the anthropology of susceptibility, vulnerability and dependence. They walk hand in hand with the anthropological shift from the primate of reason to the primate of liberty, understood subjectively. Paradoxically, the privileged access to hope is an experience of hopeless circumstances: circumstances in which man is rightly tempted to lose hope. Such are, for instance, the circumstances of the post-modern subject, caught in his own little ‚bubble‘ of control over the present and over himself, who attributes the primate to liberty, limited by nothing else but his own choice. The experience of facing hopeless circumstances which incite despair is ironically also an experience that allows man to burst this ‚bubble‘ and thus open himself to extreme difference and hope. Such hope is not to hope which the subject could acquire with his own strengthit is the sort of hope which is a gift, and its archetype is the eschatological Christian hope. Hope is a virtuehope is strengthhope is the heroic determination of a soul. The highest form of hope is to overcome despair. The author concludes that hope is the realisation of the authentic human life determined by autonomy and extreme susceptibility or the gift’s acceptance
Religious figures and customs in five works by Fran Saleški Finžgar
No full textDiplomsko delo raziskuje podrobno podobo vernih oseb, verskih običajev in s tem tudi moralnih vrednot v delih Frana Saleškega Finžgarja. V nalogi analiziram tri dela, ki se dogajajo na podeželju: Dekla Ančka, Beli ženin, Boltežar, ter dve pravljici: Hudobni potepin in Kvartopirčev sin. Analiza se osredotoča na izbrane osebe in njihovo notranje doživljanje vere, ter kako se te s pomočjo vere soočajo z vprašanji o dobrem in zlu. Prav tako naloga raziskuje, kako vnaša Finžgar, kot duhovnik, verske elemente v svoje pripovedi. V nalogi so obravnavane tudi verske simbolike in skriti pomeni, ki jih je avtor dodal v svoja dela, ter postavlja vprašanje, kakšno vlogo imajo ti elementi za sodobnega bralca. Cilj naloge je pokazati, da so Finžgarjeva dela, kljub časovni oddaljenosti, še vedno pomembna in nagovarjajo bralca z vprašanji vere in morale.The diploma thesis explores the image of religious characters, religious customs and thus also moral values in the works of Fran Saleški Finžgar. In the thesis I analyze three works set in the countryside: Dekla Ančka, Beli ženin and Boltežar, as well as two fairy tales: Hudobni Potepin and Kvartopirčev sin. The analysis focuses on selected characters, their inner experience of faith, and how they confront questions of good and evil through faith. The thesis also explores how Finžgar, as a priest, introduces religious elements into his narratives. The thesis also discusses religious symbolism and hidden meanings that the author has added to his work and asks what role these elements play for the modern reader. The aim of the thesis is to show that Finžgar\u27s works, despite their distance in time, are still relevant and address the reader with questions of religion and morality
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