1,721,006 research outputs found
Processi esportativi, ricerche di mercato all’estero e servizi di supporto all’export: un’indagine empirica in Toscana
No full textConsumer – brand relationships in West Bank. Non-western grounded theory?
No full textThis paper focuses on consumer-brand relationships on the West Bank, one of the Palestinian territories. Our concern is to address the reproduction-resistance dimension of local consumption practices, Results will be interpreted from the point of view of local subjects in an ethnoconsumerist perspective
Marche alla ribalta. Il product placement cinematografico in Italia e la sua gestione manageriale
No full textConsumption symbols at the cinema: Italian masters’ movies (1945-1975)
No full textSince the 80s, movies have been used as a source of information
for the analysis of consumption culture. Movies often include
consumption symbols in the form of products, brands, icons and
even movies. In this paper, after a brief review of the literature about movie analysis in a consumer culture perspective, some insights from the movies of Italian masters (1945-1975) will be given. Since the 40s, consumption symbols have been widely used: specific product categories were employed for metaphoric purposes (cigarettes and automobiles), movies and made in the U.S. goods were considered as highly expressive symbols
Processi e competenze di marketing delle medie imprese italiane: opportunità e limiti per la crescita
No full textThe paper is a synthesis of the introductory relationships to the 2006 Conference of the Italian Marketing Association devoted to study marketing strategies of Italian mid-sized manufacturing companies. The paper debates main organizational and marketing competences and processes of Italian midsized companies supporting companies' growing positioning in the international markets
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
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