128,437 research outputs found
Análise da "cola" no processo ensino-aprendizagem
No full textDissertação (mestrado) - Universidade Federal de Santa Catarina, Centro Tecnológico. Programa de Pós-Graduação em Engenharia de Produção.A presente pesquisa aborda o fenômeno "cola" no ensino superior e suas implicações nos procedimentos pedagógicos, tomando como referência para análise a atividade acadêmica no curso de Psicologia de um Centro Universitário de Belo Horizonte, Minas Gerais. Os comportamentos de alunos que "colam" neste espaço, em situações formais de avaliação da aprendizagem, foram observados porque se considera que a transmissão e a apropriação do conhecimento, como produto sócio-histórico, são marcados pela particularidade dos sujeitos envolvidos nesse processo. A partir da perspectiva sociointeracionista e considerando a dimensão ética das relações humanas, trabalhou-se com conceitos relacionados à área de educação presencial, à de educação a distância e à Psicologia, que serviram de guia para o estudo. Utilizando-se de questionário estruturado, o enfoque priorizou as questões referentes a ocorrência do fenômeno "cola" e associações possíveis à relação professor-aluno em situações de ensino-aprendizagem. Os dados apresentam a posição dos entrevistados frente ao fenômeno, permitindo uma análise sobre as mudanças subjetivas ao longo da vida escolar e acadêmica dos mesmos, bem como uma aproximação a outros pesquisadores do campo da avaliação educacional
A Coca-Cola CSR tevékenysége (Reklámkampány elemzés)
No full textBemutatom a The Coca-Cola Company hálózatrendszerét és az új kampányát. A kampány működését, illetve a benne felhasznált, eszközöket veszem szemügyre a vizsgálat során, így a reklámelemzés áll majd a témám középpontjában.Kommunikáció- és MédiatudományBSc/B
"The Real Thing:" Nominal Price Rigidity of the Nickel Coke, 1886-1959
No full textWe report that the price of a 6.5oz Coke was 5¢ from 1886 until 1959. Thus, we are documenting a nominal price rigidity that lasted more than 70 years! The case of Coca-Cola is particularly interesting because during the 70-year period there were substantial changes in the soft drink industry as well as two World Wars, the Great Depression, and numerous regulatory interventions and lawsuits, which led to substantial changes in the Coca-Cola market conditions. The nickel price of Coke, nevertheless, remained unchanged. We find that this unusual rigidity is best explained by (1) a contract between the Company and its parent bottlers that encouraged retail price maintenance, (2) a single-coin vending machine technology, which limited the Company's price adjustment options due to limited availability and unreliability of the existing flexible price adjustment technologies, and (3) a single-coin monetary transaction technology, which limited the Company's price adjustment options due to the customer "inconvenience cost." We show that these price adjustment costs are of a different nature than the standard menu cost, and their estimates exceed the existing estimates by an order of magnitude. A possible broader relevance of the nickel Coke phenomenon is discussed in the context of Nickel and Dime Stores, which were popular in the US in the late 1800s and the early 1900s.Sticky Prices, Cost of Adjustment, Menu Cost, Retail Price Maintenance, Single-Coin Vending Machine, Customer Inconvenience Cost, Coca-Cola, Coke, Nickel Coke, Pepsi, Nickel and Dime Stores
A Coca-Cola és a Pepsi stratégiájának összevetése
No full textDolgozatom témája a vállalatok stratégiai menedzsmentjének vizsgálata, azon belül pedig a Coca-Cola és a Pepsi stratégiájának az összehasonlítása. A dolgozatomban összehasonlítom a két nagyvállalat stratégiáját és válaszokat keresek arra, hogy miért ők a legnagyobbak az üdítőital piacon a kezdetek óta. Arra is választ kerestem, hogy miért a Coca-Cola a piacvezető és a Pepsi pedig csak a követő. Külső és belső elemzéseket végeztem, valamint a versenypiacot is elemeztem, hogy mindezekre választ kapjak. Az eredmények értékeléséhez Pest elemzést és Porter féle öttényezős modellt használtam segítségül. A közös külső elemzést követően az eredményeket egy Külső Faktor Értékelő Mátrix-al (KFÉM) különböztettem meg a két cégre vonatkozóan. A dolgozatom végén levontam a következtetéseket, hogy miért lehet a Coca-Cola a piacvezető, valamint javaslatot tettem arra, hogy a Pepsi hogyan tudna ezen változtatni.hbkPénzügy és SzámvitelBSc/B
"The Real Thing:" Nominal Price Rigidity of the Nickel Coke, 1886-1959
No full textWe report that the price of a 6.5oz Coke was 5¢ from 1886 until 1959. Thus, we are documenting a nominal price rigidity that lasted more than 70 years! The case of Coca-Cola is particularly interesting because during the 70-year period there were substantial changes in the soft drink industry as well as two World Wars, the Great Depression, and numerous regulatory interventions and lawsuits, which led to substantial changes in the Coca-Cola market conditions. The nickel price of Coke, nevertheless, remained unchanged. We find that this unusual rigidity is best explained by (1) a contract between the Company and its parent bottlers that encouraged retail price maintenance, (2) a single-coin vending machine technology, which limited the Company’s price adjustment options due to limited availability and unreliability of the existing flexible price adjustment technologies, and (3) a single-coin monetary transaction technology, which limited the Company’s price adjustment options due to the customer “inconvenience cost.” We show that these price adjustment costs are of a different nature than the standard menu cost, and their estimates exceed the existing estimates by an order of magnitude. A possible broader relevance of the nickel Coke phenomenon is discussed in the context of Nickel and Dime Stores, which were popular in the US in the late 1800s and the early 1900s.Sticky Prices, Cost of Adjustment, Menu Cost, Retail Price Maintenance, Single-Coin Vending Machine, Customer Inconvenience Cost, Coca-Cola, Coke, Nickel Coke, Pepsi, Nickel and Dime Stores
The Real Thing: Nominal Price Rigidity of the Nickel Coke, 1886–1959
No full textWe report that the price of a 6.5oz Coke was 5¢ from 1886 until 1959. Thus, we are documenting a nominal price rigidity that lasted more than 70 years! The case of Coca-Cola is particularly interesting because during the 70-year period there were substantial changes in the soft drink industry as well as two World Wars, the Great Depression, and numerous regulatory interventions and lawsuits, which led to substantial changes in the Coca-Cola market conditions. The nickel price of Coke, nevertheless, remained unchanged. We find that this unusual rigidity is best explained by (1) a contract between the Company and its parent bottlers that encouraged retail price maintenance, (2) a single-coin vending machine technology, which limited the Company’s price adjustment options due to limited availability and unreliability of the existing flexible price adjustment technologies, and (3) a single-coin monetary transaction technology, which limited the Company’s price adjustment options due to the customer “inconvenience cost.” We show that these price adjustment costs are of a different nature than the standard menu cost, and their estimates exceed the existing estimates by an order of magnitude. A possible broader relevance of the nickel Coke phenomenon is discussed in the context of Nickel and Dime Stores, which were popular in the US in the late 1800s and the early 1900s.Sticky Prices; Cost of Adjustment; Menu Cost; Retail Price Maintenance; Single-Coin Vending Machine; Customer Inconvenience Cost; Coca-Cola; Coke; Nickel Coke; Pepsi; Nickel and Dime Stores
The Coca-Cola Company's marketing strategy
No full textA Coca-Cola az egyik legnagyobb és legsikeresebb vállalat a világon. Ilyen szintű sikert csak egy erős és jól működő marketing stratégiával lehet elérni. A szakdolgozatom célja, hogy bemutassam azokat a szempontokat, amelyek alapján a Coca-Cola gördülékenyen tud működni, illetve kitérek a felmerülő problémákra és azok megoldására is a marketing stratégia egyes eszközei mentén. Emellett, hogy jobban át tudjam látni, hogyan is viszonyulnak a fogyasztók a Coca-Colához, kérdőíves formában primer kutatást is végeztem, ahol megkérdeztem a vásárlók véleményét a termékekről, az ár elégedettségről, a cég kommunikációjáról és az értékesítési politikájáról. Fontos tényként említeném meg, hogy csak a magyar fogyasztóktól kaptam visszajelzést a kérdőíves felmérésemben, viszont ennek ellenére nagyon sokszor tudtam párhuzamot vonni a cég globális stratégiájával és lépéseivel. Aktualitásból kitértem a fenntarthatóságra, hogy az embereknél mennyire játszik nagy szerepet, hogy egy cég milyen környezetvédelmi politikát folytat, illetve arra is, hogy a COVID-19 mennyire befolyásolta a vásárlási trendeket.Kereskedelem és MarketingBSc/B
Going Beyond Counting First Authors in Author Co-citation Analysis
No full textThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Coca-Cola Enterprises: Fit for the Future
No full textThe past few years characterize a significant decrease in the sales volume of carbonated sodas in the Dutch market. This decrease is clearly visible at Coca-Cola Enterprises (CCE), the biggest bottler and distributor of the product portfolio of the Coca-Cola Company in Europe. The Dutch market is primarily supplied by the Dutch CCE branch plant located in Dongen. The annual sales volume of CCE in 2010 was around 50 million CCE cases, which is approximately 400 million liters of soda. The expected sales volume to retailers for 2014 is around 42 million CCE cases, a decrease in sales of approximately 15%. Next to the decrease in volume, retailers have become reticent in their communication around sales promotions, causing large fluctuations in the declining demand. CCE Dongen produces over 180 Stock Keeping Units (SKUs), differentiated by a wide variety of flavors (Coca-Cola, Fanta, Sprite etc.) and different types of packaging (glass bottles, PET-bottles and cans). In order to cope with the market demands, changeovers on the production lines take place regularly. The reduced sales and the demand fluctuations, in combination with an increase in the number of SKUs and a preferred reduction in lead-time has caused CCE Dongen, the commissioning company in this master thesis research, to rethink the way they manage their production processes in order to stay competitive...Mechanical, Maritime and Materials EngineeringMarine and Transport TechnologyTransport Engineering and Logistics2014.TEL.786
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