1,720,962 research outputs found
Plano de negócio: viabilidade de um bar na cidade de Veranópolis
Get PDFTexto completoEmpreender, no cenário contemporâneo, tem sido cada vez mais desafiador, devido
à alta exigência dos consumidores. Assim, o sucesso de um novo empreendimento está ligado
diretamente a um planejamento estruturado. Apesar da alta concorrência já existente no setor
de bares, idealizar um estabelecimento que atenda às demandas de diferentes públicos ainda é
um fator diferencial. A partir disso, este estudo teve como objetivo investigar a viabilidade da
abertura de um novo bar no município de Veranópolis-RS. Para a realização deste trabalho,
desenvolveu-se, primeiramente, uma pesquisa de mercado. Uma survey, respondida por 164
participantes, mostrou as preferências dos respondentes e o grau de satisfação dos consumidores
em relação aos bares de Veranópolis-RS. Após análise dos dados obtidos, foi possível construir
o plano de negócios, definindo a análise de mercado, as estratégias de marketing, as projeções
financeiras e o modelo operacional. Assim, foi possível construir um modelo de negócios mais
adaptado ao que o mercado espera de um bar, contribuindo para tomar as melhores decisões
estratégicas. Ao final, percebe-se que o novo negócio além de viável, é lucrativo.In today's world, undertaking has become increasingly challenging due to the high
demands of consumers. The success of a new business is, therefore, directly linked to structured
planning. Despite the high competition already present in the bar industry, designing an
establishment that meets the demands of diverse audiences remains a key differentiator. Based
on this, this study aimed to investigate the viability of opening a new bar in Veranópolis city,
RS. To carry out this study, a market research was first developed. A survey, answered by 164
participants, showed the respondents' preferences and the level of consumer satisfaction
regarding the bars in Veranópolis, RS. After analyzing the data collected, it was possible to
develop the business plan, defining market analysis, marketing strategies, financial projections,
and the operational model. In this way, it was possible to build a business model that is better
adapted to the market expectations for a bar, contributing to the best strategic decision-making.
In conclusion, the new business is not only viable but also profitable
Perspectivas da geração Z no mercado de trabalho em Fagundes Varela
Get PDFTexto completoEste trabalho tem o objetivo de compreender quais os motivos da falta de mão de obra jovem
em Fagundes Varela - RS, uma cidade que enfrenta dificuldades para atrair e reter talentos da
Geração Z, grupo demográfico caracterizado pela familiaridade com tecnologia, desejo de
autonomia e busca por propósito no trabalho. Uma pesquisa exploratória e qualitativa foi
realizada com nove jovens entre 18 e 29 anos, analisando suas motivações, prioridades e
barreiras no mercado local. Os resultados destacam que a falta de oportunidades de
crescimento profissional, de incentivos educacionais e de ambientes inovadores levam muitos
jovens a buscar cidades maiores. Enquanto isso, a influência familiar desempenha um papel
importante nas escolhas profissionais, oferecendo suporte, apoio financeiro e conselhos.
Embora Fagundes Varela ofereça qualidade de vida, segurança e proximidade com a família, a
ausência de perspectivas de desenvolvimento afeta a retenção de talentos. O estudo
recomenda investimentos em qualificação profissional, empreendedorismo e projetos culturais
para criar um ambiente mais atraente e dinâmico para a Geração Z. Conclui-se que estratégias
focadas em inovação, equilíbrio entre vida pessoal e profissional, e Employee Value
Proposition podem estimular e atrair talentos da Geração Z e consequentemente gerar o
crescimento econômico e social da região.This work aims to understand the reasons for the lack of young labor in Fagundes Varela(RS), a city that faces difficulties to attract and retain Generation Z talents, a demographic group characterized by being familiar with technology, possessing a desire of autonomy and searching for purpose in the job. A qualitative and exploratory research was developed with nine youngsters among 18 to 29 years old, analyzing their motivation, priorities and barriers in the local market. The results indicate that the lack of opportunities of professional growth, of educational incentives and of innovative environments make many youngsters search for bigger cities. Meanwhile, family influence plays an important role in professional choices, offering support, funding and advice. Although Fagundes Varela offers quality of life, security and closeness to the family, the lack of development perspectives affect talent retention. This study recommends investing in professional qualification, entrepreneurship and cultural projects to create a more attractive and dynamic environment for Generation Z. It is possible to conclude that innovation, personal and professional life balance and Employee Value Proposition are strategies that stimulate and attract Generation Z talents and consequently generate economic and social growth in the region
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
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