1,161 research outputs found
Analysis of SIA „LG Electronics Latvia” Marketing Communications
No full textBakalaura darba tēma ir „SIA „LG Electronics Latvia” mārketinga komunikāciju analīze”. Bakalaura darba mērķis ir, pamatojoties uz mārketinga teorētisko avotu analīzi, izpētīt SIA „LG Electronics Latvia” veidoto mārketinga komunikāciju efektivitāti, kā arī izstrādāt priekšlikumus tās uzlabošanai.
Darba gaitā autors izmanto dažādas informācijas apkopošanas un analīzes metodes. Teorētiskās daļas veidošanai darba autors izmantoja literatūras referatīvās analīzes metodi. Informācijas iegūšanai par SIA „LG Electronics Latvia” tika izmantoti autora personīgās darba pieredzes laikā izdarītie novērojumi, kā arī tika izanalizētas uzņēmuma reklāmas, sabiedriskās saskares un citi informācijas avoti. Pētījuma daļā darba autors izstrādāja anketu ar mērķi noskaidrot sabiedrības domas par SIA „LG Electronics Latvia” veiktajiem mārketinga komunikācijas pasākumiem. Aptaujas iegūtos rezultātus autors apkopoja un veica to analīzi.
Darba kopējais apjoms, neieskaitot pielikumus, ir 67 lapaspuses. Darbā ir iekļauti 18 attēli, 3 tabulas, 3 pielikumi. Izmantotās literatūras avotu saraksts satur 18 avotus.The subject of the bachelor paper is “Analysis of the Marketing Communications of the LG Electronics Latvia Ltd”. The goal of the study is to investigate efficiency of LG Electronics Latvia Ltd marketing communications by applying a method of theoretical sources analysis and to develop proposals for its enhancement.
Various methods of information gathering and analysis have been applied by the author. For the development of the theoretical part, the author used a method of the publications analysis. For acquiring of the information about the LG Electronics Latvia Ltd, the author used his own observations on the enterprise that have been based on his earlier working experience within the company. Moreover, advertisements, promotions, public communication and other materials of the company have been analysed. For the research part of the bachelor work, the author elaborated a questionnaire - in order to clarify a public opinion on the marketing communication measures performed by the LG Electronics Latvia Ltd. The obtained date were compiled and analysed.
The total volumes of the bachelor paper, excluding the annex, are 67 pages. The paper also includes 18 figures, 3 tables, 3 annexes. The list of used literature comprises 18 reference items
Analisis Penjualan Lemari Es Merek Lg Pada PT. Lg Electronics Indonesia Cabang Pekanbaru
Full text link: PT. LG Electronics Indonesia Branch of Pekanbaru is one trading company that sells a wide range of electronic products including Refrigerator. This study aims to: (1). Knowing the sales made by the management of PT. LG Electronics Indonesia Branch of Pekanbaru. (2). Knowing the factors that leads failure to achieve sales targets Refrigerator Brand LG At PT. LG Electronics Indonesia Branch of Pekanbaru. The population in this study is the whole of the object that is the entire consumer Refrigerator LG brand in the PT. LG Electronics Indonesia Pekanbaru Branch in 2013 as many as 8563 people. Because of the limitations of the author, then a swab which is considered to represent the customer as many as 100 people with slovin formula. Data analysis was performed using descriptive analysis method. The variables used are product, price, and promotion. Based on the results obtained, not the achievement of sales targets Refrigerator LG brand in the PT. LG Electronics Indonesia Branch Pekanbaru because the products offered have not been fully in accordance with the wishes and expectations of consumers, the price offered is not fully in accordance with the general economic conditions, as well as the promotion is not maximized
#chatsafe 2.0. updated guidelines to support young people to communicate safely online about self-harm and suicide: A Delphi expert consensus study
No full textINTRODUCTION: Young people use social media to communicate about self-harm and suicide and this is associated with both potential risks and protective effects. The #chatsafe guidelines were originally developed in 2018 to equip young people to communicate safely online about suicide. They were shown to be safe, acceptable, and beneficial; however, they do not provide guidance on self-harm, and social media is constantly evolving. This study aimed to update the #chatsafe guidelines to reflect new evidence and current social media affordances, and to include guidance on self-harm. METHODS: A Delphi expert consensus study was conducted, comprising six stages: 1) A systematic search of peer-reviewed and grey literature; 2) A series of roundtables with key stakeholders including social media companies, policymakers, and young people; 3) Questionnaire development; 4) Expert panel formation; 5) Data collection and analysis; and 6) Guideline development. RESULTS: A total of 191 items were included in the new #chatsafe guidelines. These were organised into eight themes, which became the overarching sections of the guidelines: 1) General tips; 2) Creating self-harm and suicide content; 3) Consuming self-harm and suicide content; 4) Livestreams of self-harm and suicide acts; 4) Self-harm and suicide games, pacts, and hoaxes; 6) Self-harm and suicide communities; 7) Bereavement and communicating about someone who has died by suicide; and 8) Guidance for influencers. DISCUSSION: The new guidelines include updated and new information on online communication about self-harm, livestreams, games, pacts, and hoaxes, as well as guidance for influencers. They will be disseminated via a national social media campaign and supported by a series of adult-facing resources. Given the acceptability of the original guidelines and the ubiquitous use of social media by young people, it is hoped that the new guidelines will be a useful resource for young people and adults alike, both in Australia and worldwide
Azimuthal anisotropy of Lg attenuation in eastern Tibetan Plateau
No full textThe Q of seismic phase Lg is measured to approach the crustal Q(beta), which can be used to infer crustal rheology. A reverse two-station/event method is used to measure the interstation Q(Lg), which theoretically eliminates effects from the source and site response. Strong azimuthal anisotropy of 1/Q(Lg) in northern Tibet is observed, which approximately correlates with the seismic velocity anisotropy observed using both surface waves and teleseismic S waves. Both the intrinsic and scattering attenuation contribute the isotropic Q, whereas the anisotropic Q may be associated with the fractures and faults in the crust. Strong 1/Q(Lg) is observed in the northwestern Songpan-Ganzi fold belt, where the high-Q directions correspond with the orientations of major strike-slip faults. Intrinsic and scattering Q values are estimated for different tectonic terranes in eastern Tibetan Plateau. The intrinsic Q values are approximately 500 in the northern Tibetan Plateau, which suggests a hot (similar to 700 degrees C) crust, consistent with low seismic velocity measurements. Our result suggests that the crust of northwestern Songpan-Ganzi fold belt may be hotter than that of the Qiangtang terrane, which may be related to the strain heating along the major strike slip fault zones that dominate the northernmost Tibet.Geochemistry & GeophysicsSCI(E)5ARTICLEnull11
Marketing activities of LG Electronics to target smartphone in Latvian market
No full textIzstrādājot maģistra darbu, tika veikta LG Electronics iekšējās un ārējās vides analīze, kuras rezultātā tika noteiktas kompānijas stiprās un vājās puses, kā arī tika izpētīti ārējās vides draudi un iespējas. Darbā ir apkopoti un analīzēti pētījumi par konkurentiem un statistikas informāciju. Tāpat tika noteikti mārketinga mērķi, kuri galvenokārt tendēti uz LG Electronics tirgus daļas palielināšanu un imidža uzlabošanu viedtālruņu tirgū. Izvirzīto mērķu īstenošanai maģistra darbā izstrādātas atbilstošas mārketinga stratēģijas, mārketinga programma, sadales un virzīšanas aktivitāšu plāni. Darba beigās tika piedāvāti autora novērtējumi un priekšlikumi par LG Electronics darbību kopumā.
Maģistra darba apjoms ir 93 lapas puses. Lai atvieglotu darba satura uztveri, tas ilustrēts ar 37 attēliem un tekstu papildina 28 tabulas, kā arī tā beigās iekļauti 5 pielikumi ar statistikas rādītājiem un privātājiem LG Electronics pētījumiem.In the course of work LG Electronics internal and external analysis have been made as a result of which the strongest and the weakest points of the company have been detected. The research regarding the threats and the possibilities of the environment has been made as well. The paper contains collected and analyzed research on competitors and statistic information. In the same manner the goals of marketing have been detected, which are mainly directed to increase LG Electronics part of the market and improve the image in the market of smart phones. To achieve the set goals, in the course of work the corresponding marketing strategies, marketing program, divisions and plans of acrivity have been developed. In the end the author of the paper presents the conclusions and suggestions regarding LG Electronics activity on the whole.
The Master's Thesis consists of 93 pages. In order to make the content simple to understand 37 drawings and 28 tables have been added to the paper
In their own voices: The lived personal and professional experiences of LG[BT] school administrators
No full textHistorically, educational administrators have been delegated the responsibility of policing the traditionally accepted mainstream gender identities and sexual norms of society and naturally perceived as heterosexual (Harbeck, 1992, 1997). These responsibilities often lead to the creation and stewardship of a hostile educational climate toward LGBT staff members and youth (Kissen, 1996). I conducted a study into the lived personal and professional experiences of LG[BT] school administrators to better understand how power and politics in schools affect the experiences of sexual minority educational leaders. The following research questions guided this study: 1) How do LG[BT] administrators define leadership and their roles in schools?; 2) How does an LG[BT] administrator’s understanding of his or her sexuality influence (the development of) his or her building priorities as a leader?; and 3) Why do some LG[BT] administrators choose to come out while others remain closeted? The dissertation employed a phenomenological multiple case study design. Using interview protocols, I interviewed eight LG[BT] public school administrators: five gay men and three lesbians. Pseudonyms were used in lieu of actual names for confidentiality. For purposes of triangulation, the data were collected from multiple sources including documents, standardized structured interviews, and direct observation. Five major themes were derived from the data: 1) Fear; 2) A Desire to Help Others; 3) Increased Sensitivity to Diversity; 4) Personal Integrity and Resilience; and 5) Mutual Respect Between Administrators, Staff Members, and Students. Additional clusters of subthemes also emerged from these major themes. The findings yielded that LG[BT] administrators sought positions in leadership for the same reasons as heterosexuals and subsequently endured similar challenges. Their priorities varied in accordance with their degrees of public disclosure. Finally, decisions to come out or remain closeted remained dependent on the following factors: 1) The political demographics comprising the school community where each participant lived and worked; 2) The racial/ethnic demographics comprising the school community, 3) Support provided by staff members and higher level administrators, and 4) Degrees of gender conforming behavior as measured by one’s perceived masculinity or femininity.Ed.D.Includes bibliographical referencesby Michael J. Auciell
Lg attenuation in northeast China using NECESSArray data
No full textThe 127 station NorthEast China Extended SeiSmic Array (NECESSArray) provides large quantities of high quality seismic data in northeast China that allow us to resolve lateral variations of Lg Q or crustal attenuation at 1 Hz (Q(o)) to 2.0. or greater. Using the reverse two-station/event method with 11 642 Lg path-amplitudes from 78 crustal earthquakes, we obtain a 2-D tomographic image of Lg Q(o) with values ranging from similar to 50 to 1400. A high degree of detail in the lateral variation of Lg attenuation is revealed in our tomographic image. High Q(o) regions are found in the Great Xing'an, Lesser Xing'an and Songen-Zhangguangcai Ranges. Low Q(o) regions are observed in the Songliao, Sanjiang and Erlian Basins. The lowest Q(o) is found near the Wudalianchi volcanic field and other Quaternary volcanic fields, the southern Songliao Basin, the western edge of the Erlian Basin and the Sanjiang Basin. Low Q(o) values are measured for paths that cross sedimentary basins with thick, unconsolidated sediments. Most of the high Lg attenuation in the Songliao Basin correlates reasonably well with low crustal Rayleigh wave phase velocity anomalies. The highest attenuating regions also correlate well with regions of Holocene volcanism.http://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000350041600006&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=8e1609b174ce4e31116a60747a720701Geochemistry & GeophysicsSCI(E)[email protected]
Torus: a student-developed Innovation Space product sponsored by LG Electronics
No full textabstract: Innovation Space is Arizona State University’s capstone style project in which upper division students gain real experience in the startup and product development world by solving real-world problems. These problems were presented to my team by sponsor; LG Electronics. Innovation Space uniquely offered an interdisciplinary glance into “real life” in the months before college graduation. Students are placed on teams with designers, engineers, sustainability majors, and business majors to better reflect the real world. As a business student of this program, I was able to gain and share knowledge from my teammates’ distinct backgrounds; as well as gain the interdisciplinary experience that is key to a college education, specifically to a business student. LG Electronics, our sponsor, brought our team the task of expanding their product line in their “wind comfort” business unit. LG Electronics has created a lighter, more efficient motor for a fan; likely as an answer to their dominating fan competitor, Dyson. LG Electronics wanted to see what our team could do to alter the way people cool their homes, and we responded with three original ideas: a modular, non-centralized A/C unit; a hands-free hair dryer; and a portable 360 degree fan. Our team developed the latter product, and named it Torus. The product was developed over the course of August 2018 to May 2019, ending in a working prototype formally presented to the sponsor and industry professionals. On top of this project, I was directed to also analyze the Innovation Space program for its benefits and drawbacks to a business degree from the W.P. Carey School of Business
AUTHOR CONTRIBUTION
No full textConception or design of the study: Silva AC, Silva LG, Souza ARS, Martins, AKL, Gomes EB. Data collection: Silva AC, Silva LG, Souza ARS. Analysis and interpretation of the data: Silva AC, Silva LG, Souza ARS. Writing of the article or critical review: Silva AC, Gomes EB. Final approval of the version to be published: Silva AC, Martins, AKL, Oliveira CJ, Alencar AMPG, Gomes EB
AUTHOR CONTRIBUTION
No full textConception or design of the study: Silva AC, Silva LG, Souza ARS, Martins, AKL, Gomes EB. Data collection: Silva AC, Silva LG, Souza ARS. Analysis and interpretation of the data: Silva AC, Silva LG, Souza ARS. Writing of the article or critical review: Silva AC, Gomes EB. Final approval of the version to be published: Silva AC, Martins, AKL, Oliveira CJ, Alencar AMPG, Gomes EB
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