1,720,987 research outputs found
Data driven reputation management: la competività delle destinazioni turistiche nella prospettiva del relationship marketing process
No full textMARE NOSTRUM Percorsi e storie di imprenditori immigrati in Italia tra necessità e opportunità
No full textL’attività imprenditoriale può essere interpretata come
risultato di uno specifico mindset imprenditoriale?
Oppure come una delle possibili risposte alle difficoltà
economiche e sociali? Qual è il ruolo delle barriere linguistiche
e culturali degli stranieri rispetto alla scelta di
avviare un’attività autonoma?
Dopo uno studio approfondito sullo stato dell’arte, si
analizza qui il ruolo della motivazione, dell’intenzione,
dell’auto-efficacia, della cultura, dell’orientamento
imprenditoriale e delle relative prestazioni degli imprenditori
immigrati. Attraverso una ricerca qualitativa
svolta nel territorio romano, si intende verificare in che
misura le percezioni e le competenze degli imprenditori
immigrati siano assimilabili e riconducibili allo specifico
mindset imprenditoriale studiato in letteratura
In Science and Knowledge We Trust: l’impatto della ricerca scientifica ai tempi del Covid-19
No full textChe cosa è la Corporate Social Responsibility
No full textLa responsabilità sociale d’impresa (corporate social responsability – CSR) è un fenomeno in continua crescita nel contesto imprenditoriale. I processi di CSR impattano sulle scelte aziendali, sulle strategie d’impresa, ma anche sulla società e sui processi di sostenibilità (non solo ambientale ma anche in riferimento ai processi imprenditoriali e di sviluppo nonché di crescita sostenibile).
La teoria classica e neoliberista di impresa afferma che etica e profitto sono due concetti opposti e inconciliabili. Dunque, la CSR si pone, il più delle volte, come scelta di campo profondamente alternativa rispetto all’approccio neoliberista. La CSR è, infatti, interpretata facendo riferimento alle modalità di gestione strategica e operativa dell’impresa, valutando, allo stesso modo, la qualità delle relazioni che l’impresa ha con clienti, fornitori, istituzioni e società, ovvero con tutti i suoi stakeholder. Seguendo tale prospettiva, la responsabilità sociale non è da definirsi come un semplice costo da rendicontare o piuttosto come un vincolo all’attività imprenditoriale: la CSR è da considerarsi come un vero e proprio investimento che, con il tempo, contribuisce alla crescita, allo sviluppo e all’immagine stessa dell’impresa, creando valore per tutti gli attori coinvolti e perseguendo l’obiettivo di uno sviluppo sostenibile. Ciò consolida l’impresa come una vera e propria “istituzione social”, con funzioni fiduciarie nel marcato e per tutti i suoi stakeholder. Il passaggio dalla mera attenzione al profitto all’inclusione dei bisogni e delle aspettative della comunità nelle strategie aziendali rappresenta il principale cambiamento nell’evoluzione del concetto di finalismo d’impresa che oggi, più che mai, esige l’adozione di più forti valori etici, la modificazione dei comportamenti (politiche) e l’adeguamento delle strutture (organizzazione)
A sensory perspective in the Italian beer market
No full textPurpose – From literature, an uncovered issue around the customer-based brand equity (CBBE) is detected:
the influence of sensorial preferences on the relationship between social media communication and CBBE.
The purpose of this paper is to investigate the effects produced by social media brand communication – both
firm-created content (FCC) and user-generated content (UGC) – on CBBE, according to the sensorial
preferences in the beer industry.
Design/methodology/approach – A literature review has been used to develop a research model and
hypotheses. The research is based on online survey carried out on a sample of 183 valid questionnaires of
Italian active fans and followers in the beer industry. A multi-group analysis applied to structural equation
modeling is used.
Findings – The sensory dimension prevails limiting the operating range of brand awareness that does not
strongly affect CBBE. In brand equity development’ process, non-sensorial users do not consider sensorial
preferences. The brand equity can become stronger by stimulating the reaction of customers through firms’
communication by using social media platforms. Therefore, the quality of peer interactions in the social
media communication has a positive impact on brand loyalty. When firms use social media communication to
increase overall brand equity, they have to foster and monitor FCC and UGC responses that affect different
CBBE components.
Originality/value – The paper provides empirical evidence about the relationship between social media
communication and CBBE, according to the importance given to sensorial preferences by beer lovers. This
can be considered as the first study on this specific topic focused on the CBBE issue
The relational side of intellectual capital. An empirical study on brand value evaluation and financial performance
No full textPurpose: This study aims to validate a direct method to measure relational capital through the estimation of corporate brands. Considering the influence of relational capital management in leading performance and brand development, we consider brand value as a proxy for relational capital. The main research goal is to extend the previous literature on intellectual capital, financial performance and brand management by elaborating and testing an original approach for valuating corporate brands using regression analysis on multiples based on firm-specific accounting data and market information. Design/methodology/approach: The authors propose two econometric models, for both listed and non-listed companies, which consider brand valuations made by primary consulting entities (Interbrand, Brand Finance, BrandZ, European Brand Institute) and multiples derived from accounting and market data of firms. Models were tested on a sample of nonfinancial firms for the period from 2006 to 2019, distinguishing between IAS/IFRS-based and US GAAP-based reporting standards. Findings: The empirical results show that the identified set of market and accounting multiples proved to be significant information for estimating the value of brands within the IAS/IFRS framework, while a lower explanatory power was assessed for US GAAP firms. Furthermore, the empirical evidence confirm that the direct, relative approach based on multiples is more accurate for valuating listed firms than non-listed firms. Robustness analysis demonstrates that findings do not change significantly when the reference datasets and the main assumptions of the models are altered. Research limitations/implications: The statistical significance of the analysis is limited by the non-objective nature of brand value estimates. The use of additional sources for brand valuations might allow for the further assessment of the robustness of the relationships identified. Practical implications: Due to their efficacy and ease of use, the proposed models represent valid practical tools for managers, investors, analysts and professional evaluators. Originality/value: This work contributes to the existing literature through the identification of significant, stable relationships between brand values and the main economic, financial and asset characteristics of firms; the identification of those relationships would allow for the extension of the multiples approach also to the evaluation of brands
Niche tourism destinations' online reputation management and competitiveness in big data era: evidence from three Italian cases
No full textThis research investigates the importance for niche tourism destinations of investing in big data analytics (BDA) to improve their online reputation management (ORM) and increase their competitiveness. Specifically, it explores how BDA may allow niche tourism destination managers to better monitor their reputation and, in turn, increase the capability of such destinations to attract new tourists. BDA can in fact allow niche tourism destination managers to collect, store and analyze online tourists’ data; thus, BDA may be useful in preventing online reputational damage. Consequently, such systems may increase the competitiveness of niche tourism destinations. In order to explore the aforementioned phenomenon, a multiple case studies approach has been selected. A framework observing how BDA can improve ORM and competitiveness was then developed. Implications for practitioners (i.e. niche tourism destination managers) are also presented. © 2019 Informa UK Limited, trading as Taylor & Francis Group
CROWD-FOODING. THE ROLE OF CROWDFUNDING PLATFORMS IN THE FOOD INDUSTRIES OPEN INNOVATION
No full textThe goal of this paper to analyze the effects of crowdfunding on the open innovation capabilities of the agri-food businness. The research is based on a survey methodology, which is useful to enhance the generalization of results (Dooley, 2001).The paper builds on the theoretical framework and the consequent conceptual model to conduct the empirical research, which follows two main steps. First, the literature review led us to develop the questionnaire and therefore the variables of our model. Second, we have tested the model and the hypotheses through hierarchical regression model, which was considered a suitable method in innovation management studies
A sensory perspective in the italian beer market
No full textPurpose – From literature, an uncovered issue around the customer-based brand equity (CBBE) is detected: The influence of sensorial preferences on the relationship between social media communication and CBBE. The purpose of this paper is to investigate the effects produced by social media brand communication – both firm-created content (FCC) and user-generated content (UGC) – on CBBE, according to the sensorial preferences in the beer industry. Design/methodology/approach – A literature review has been used to develop a research model and hypotheses. The research is based on online survey carried out on a sample of 183 valid questionnaires of Italian active fans and followers in the beer industry. A multi-group analysis applied to structural equation modeling is used. Findings – The sensory dimension prevails limiting the operating range of brand awareness that does not strongly affect CBBE. In brand equity development’ process, non-sensorial users do not consider sensorial preferences. The brand equity can become stronger by stimulating the reaction of customers through firms’ communication by using social media platforms. Therefore, the quality of peer interactions in the social media communication has a positive impact on brand loyalty. When firms use social media communication to increase overall brand equity, they have to foster and monitor FCC and UGC responses that affect different CBBE components. Originality/value – The paper provides empirical evidence about the relationship between social media communication and CBBE, according to the importance given to sensorial preferences by beer lovers. This can be considered as the first study on this specific topic focused on the CBBE issue
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