1,720,955 research outputs found
PENGARUH E-WOM, CITRA MEREK, KESADARAN MEREK TERHADAP NILAI PERSEPSI DAN NIAT BELI DENGAN PERILAKU MENYUKAI SEBAGAI MODERASI
No full textPenelitian ini bertujuan untuk menganalisis pengaruh e-WOM, citra merek,
kesadaran merek terhadap nilai persepsi dan niat beli dengan perilaku menyukai
sebagai moderasi. Objek dalam penelitian ini adalah merek Lactona dimedia sosial.
Responden dalam penelitian ini yang valid berjumlah 145 responden. Pengumpulan
data dilakukan dengan menyebarkan kuesioner. Pembagian kuesioner dilakukan
dengan secara online. Hasil dari penelitian ini menunjukkan e-WOM memiliki
pengaruh positif dan signifikan terhadap Nilai Persepsi, Citra Merek memiliki
pengaruh positif dan signifikan terhadap Nilai Persepsi, Kesadaran Merek memiliki
pengaruh positif dan signifikan terhadap Nilai Persepsi, Kesadaran Merek memiliki
pengaruh positif dan signifikan terhadap Niat Beli, Nilai Persepsi memiliki
pengaruh positif dan signifikan terhadap Niat Beli, dan Perilaku Menyukai tidak
memoderasi pengaruh Nilai Persepsi terhadap Niat Beli
ANALISIS LEAN MANUFACTURING DENGAN MENGGUNAKAN VALUE STREAM MAPPING DI PERUSAHAAN PERAK X
Full text linkPenelitian ini dilakukan pada proses pembuatan perak di Perusahaan Perak X.
Produk yang menjadi objek penelitian adalah kategori perhiasan yaitu anting filigree
dengan penambahan ornamen pada produk. Permasalahan yang terjadi adalah
lead time proses pembuatan perak yang melebihi standar lead time yang telah
ditetapkan oleh perusahaan sehingga menyebabkan keterlambatan dalam
menyelesaikan produk dan sebelumnya belum pernah dilakukan analisis
keterlambatan proses pembuatan produk perak di Perusahaan Perak X. Analisis
dalam penelitian ini menggunakan pendekatan lean manufacturing dengan alat
analisis yang digunakan adalah value stream mapping. Pada penggambaran
current state map menunjukkan non value added activity terbesar pertama
pada proses pembuatan benang perak. Namun karena proses pembuatan benang
perak dipengaruhi oleh budaya dan keunikan sebagai ciri khas yang harus
dipertahankan oleh Perusahaan Perak X, maka dipilih aktivitas terbesar kedua
sebagai dasar pembuatan future state map yaitu proses mempersiapkan bahan dan
peralatan dimana ditemukan jenis waste motion dan transportation. Permasalahan
waste pada proses mempersiapkan bahan dan peralatan hampir terdapat pada tiap
aktivitas utama. Usulan perbaikan pada penelitian ini adalah mendesain ulang
layout lantai produksi dengan menata ulang dan memindahkan lemari, merancang
desain laci operator, dan merancang desain rak. Persentase value added activity
meningkat 3% setelah dilakukannya perbaikan sehingga lead time proses menjadi
6,97 jam dan telah memenuhi standar lead time yang ditetapkan Perusahaan Perak
X
The Influence of Social Media on Consumer Purchase Intentions: Like Behavior as a Moderator
Full text linkhis study aims to analyze the effect of e-WOM, brand image, brand awareness on perceived value and purchase intention with liking behavior as moderation. The object of this research is the Lactona brand on social media. Valid respondents in this study amounted to 145 respondents. Data were collected through an online questionnaire. Consumers often use social networking sites that are studied through electronic word of mouth references, consumers can easily obtain various types of brand information that drive purchase intention. Based on the perspective of consumer behavior, a research model was developed to determine what factors influence consumer value perceptions and purchase intentions on social media. Of all the variables, only liking behavior is insignificant. The results of this study can be used as a reference for further research on research development
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Full text linkWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Full text linkWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
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